Audi Maroc

What Audi Maroc does

Audi Maroc is the official importer and distributor of Audi vehicles in Morocco, operated by La Centrale Automobile Chérifienne (CAC), a Casablanca-based distributor founded in 1929 that also holds import rights for Volkswagen, Seat, Škoda, Porsche, and Bentley under the Volkswagen Group umbrella. The company sells a 29-variant premium portfolio spanning fully electric vehicles (e-tron GT, Q8 e-tron, Q6 e-tron), plug-in hybrids (A6/A7/A8 L/Q7/Q8 TFSI e), high-performance RS models (RS e-tron GT, RS Q8, RS 3 Sportback), and the limited-edition Nuvolari hybrid supercar, all backed by Audi AG's proprietary technology stack including quattro all-wheel drive, Matrix LED lighting, MMI infotainment, and driver assistance systems.

Audi Maroc distributes vehicles and services through a national network of 16 service centers with approximately 775 collaborators, anchored by the Casablanca headquarters at 66 boulevard Moulay Slimane and a new 4,000 m² Premium Body Shop Center in Ain Sebaa (60M MAD investment, 36 technicians) shared with Porsche and Bentley. The business runs four revenue streams: new vehicle sales (quote-based pricing through the dealer network), after-sales service including Twin Service (100-minute maintenance) and Jockey Service (pickup/delivery within 20 km), parts and accessories, and body shop services, supplemented by an e-tron charging ecosystem (home, public up to 170 kW, ultra-fast highway) and a 5-year/100,000 km warranty.

The go-to-market is a hybrid of direct-to-consumer through audi.ma with "Call Me" and "Book a Test Drive" lead capture, and enterprise field sales through the Audi Business fleet program targeting corporate mobility customers with financing, maintenance, and tax guidance. The company targets two primary segments: high-net-worth individual luxury buyers and business/professional fleet operators, reinforced by a lifestyle marketing layer comprising the Audi quattro Cup golf tournament (15+ years, 5 Moroccan courses), the 1-54 African Art Fair partnership (renewed 2024), and the Orchestre Philharmonique du Maroc sponsorship since 2019. No revenue, units sold, or financial figures are disclosed in the available data.

Name

Audi Maroc

Legal name

La Centrale Automobile Chérifienne (CAC)

Website

https://audi.ma

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

251–500 employees

Short description

Audi Maroc is the official Moroccan importer and distributor of Audi vehicles, operated by La Centrale Automobile Chérifienne (CAC). It sells a 29-model premium portfolio — electric, plug-in hybrid, and combustion — through 16 service centers nationwide, serving individual luxury buyers and corporate fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. New Vehicle Sales: Sale of new Audi vehicles including electric (e-tron), plug-in hybrid (TFSI e), and traditional combustion engine models across 29 vehicle variants
2. After-Sales Service and Maintenance: Complete maintenance, repair, and service packages including Twin Service (100-minute complete service), Jockey Service (vehicle pickup/delivery within 20km), extended workshop hours
3. Parts and Accessories: Original Audi parts, tires, and accessories sales through authorized service centers
4. Body Shop Services: Premium body and paint services at dedicated centers including the new 4,000 m² Premium Body Shop Center in Casablanca for Audi, Porsche, and Bentley vehicles

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Audi Maroc is the official importer and distributor of Audi vehicles in Morocco, selling new Audi cars (electric, plug-in hybrid, and combustion models), genuine Audi parts, and accessories through a nation-wide dealer and service network operated by the Centrale Automobile Chérifienne (CAC). The company also provides after-sales services including maintenance, warranty, body repair, and fleet management solutions for business customers, alongside an expanding e-tron charging infrastructure across Morocco.

Product overview

Audi Maroc offers a comprehensive portfolio of premium automobiles spanning fully electric vehicles (e-tron GT, Q8 e-tron, Q6 e-tron), plug-in hybrids (A6 TFSI e, A7 TFSI e, A8 L TFSI e, Q7 TFSI e, Q8 TFSI e), conventional combustion engines (A1, A3, A5, A6, A7, A8, Q2, Q3, Q5, Q7, Q8), and high-performance RS models (RS e-tron GT, RS Q8, RS 3 Sportback). The product lineup also includes the limited-edition Nuvolari hybrid supercar. Beyond vehicles, Audi Maroc provides comprehensive services including maintenance (Twin Service, Jockey Service), extended warranty programs, premium body center facilities, fleet solutions for business customers, and an expanding e-tron charging network across Morocco.

Differentiator

Problem solved

Functional benefit

Brands

• Audi Sport: High-performance vehicle sub-brand encompassing RS models, motorsport heritage, and driving experiences.
• Audi e-tron
• Audi TFSI e
• Audi Revolut F1 Team

Products and services

• Audi e-tron GT Fully electric grand tourer offering 100% electric performance with quattro all-wheel drive, advanced electric motor technology, and energy recuperation during braking.
• Audi Q8 e-tron Luxury electric SUV with up to 571 km range, featuring advanced charging capabilities up to 170 kW and cutting-edge electric motor technology.
• Audi Q6 e-tron Fully electric SUV built on PPE platform with up to 170 kW charging capacity, representing the next generation of Audi electric mobility.
• Audi A1 Compact urban vehicle offering agile city driving with efficient engine options and modern technology features.
• Audi A3 Premium compact sedan and sportback featuring advanced driver assistance systems, digital cockpit, and efficient engine options including mild hybrid technology.
• Audi A5 Dynamic sedan and sportback combining elegant design with advanced mild hybrid technology (MHEV+), panoramic MMI display, and comprehensive driver assistance features.
• Audi A6 Executive sedan featuring luxury interior, advanced plug-in hybrid option, and comprehensive technology including OLED lighting and driver assistance systems.
• Audi A7 Luxury sportback offering elegant design with plug-in hybrid technology, spacious interior, and advanced infotainment through MMI system.
• Audi A8 Flagship luxury sedan with plug-in hybrid option, featuring rear seat comfort, advanced OLED lighting technology, and comprehensive driver assistance systems.
• Audi Q2 Compact SUV designed for urban agility with distinctive design, efficient engines, and modern connectivity features.
• Audi Q3 Compact family SUV featuring advanced digital technologies including OLED lighting, panoramic MMI display, adaptive cruise control, and quattro all-wheel drive option.
• Audi Q5 Mid-size SUV combining versatility with advanced mild hybrid technology, comprehensive driver assistance, and premium interior comfort.
• Audi Q7 Large family SUV offering spacious seven-seat configuration, plug-in hybrid option, advanced matrix LED lighting, and comprehensive off-road capabilities with quattro system.
• Audi Q8 Luxury SUV coupe combining elegant design with plug-in hybrid technology, advanced HD Matrix LED headlights, OLED rear lights with customizable signatures, and quattro all-wheel drive.
• Audi A6 TFSI e Plug-in hybrid executive sedan combining electric driving capability with traditional combustion engine, offering up to 85 km electric range and multiple driving modes.
• Audi A7 TFSI e Luxury plug-in hybrid sportback offering 299 ch combined power, up to 65 km electric range, with quattro all-wheel drive and multiple driving modes.
• Audi A8 L TFSI e Luxury flagship plug-in hybrid sedan with 462 ch combined power, up to 60 km electric range, featuring advanced OLED lighting technology and rear seat comfort.
• Audi Q7 TFSI e Large family SUV plug-in hybrid with 394 ch power, up to 84 km electric range, featuring intelligent driving modes and advanced energy recuperation.
• Audi Q8 TFSI e Luxury coupe SUV plug-in hybrid with 395 ch power, 75-85 km electric range, featuring HD Matrix LED headlights and OLED rear lights.
• Audi RS e-tron GT High-performance electric grand tourer offering exceptional power and dynamic handling for enthusiasts seeking electric performance.
• Audi RS Q8 Ultimate high-performance SUV combining V8 power with quattro all-wheel drive and dynamic handling capabilities.
• Audi RS 3 Sportback Compact high-performance hatchback delivering sports car dynamics in a practical five-door format.
• Audi Nuvolari Limited edition hybrid supercar producing 1001 ch, with 350 km/h circuit top speed, accelerating 0-100 km/h in 2.6 seconds. Limited to 499 units worldwide.
• Audi Service - Maintenance & Repair Comprehensive aftersales services including Twin Service (100-minute complete maintenance), Jockey Service (vehicle pickup/return within 20 km), extended workshop hours, and genuine Audi parts.
• Audi Warranty 5-year contractual warranty with 100,000 km limitation covering vehicle defects, with all maintenance intervals required to be performed according to Audi specifications.
• Premium Body Center State-of-the-art 4,000 m² body and paint facility dedicated to Audi, Porsche, and Bentley brands. Features 60 million MAD investment including 8 million in advanced equipment, with 37 workstations and 36 certified technicians.
• Audi Fleet Solutions Business fleet management services providing flexible financing, maintenance packages, and customized solutions for corporate clients.
• Audi e-tron Charging Network Comprehensive charging ecosystem offering home charging (up to 7 hours for full charge), public charging (up to 2 hours for 100%), and high-power charging (up to 30 minutes for 80%) across Morocco.

Quantifiable outcome

• Up to 594 km electric range on Q8 Sportback e-tron
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor and core.

• 1-54 Contemporary African Art FairminorGTM or Marketing Partner · 8 February 2024Second consecutive year partnership (2024) with the major African contemporary art fair in Marrakech, positioning Audi as an avant-garde brand supporting African art and culture.
• Orchestre Philharmonique du Maroc (OPM)minorGTM or Marketing Partner · 1 March 2019Cultural sponsorship partnership since 2019 supporting Moroccan Philharmonic Orchestra events including music concerts, competitions, and the Music International Competition.
• RevolutcoreStrategic or Co-development PartnerNaming partnership for Audi F1 Team, rebranded as 'Audi Revolut F1 Team', competing in Formula 1 across 5 continents and 24 races with drivers Nico Hülkenberg and Gabriel Bortoleto.
• INSAF AssociationminorGTM or Marketing PartnerSocial responsibility partnership where Audi quattro Cup Morocco supports INSAF, an association dedicated to protecting mothers and children in vulnerable situations in Morocco.
• Royal Golf & Country Club TangerminorGTM or Marketing PartnerGolf venue partner hosting the 2026 Audi quattro Cup national final, one of Morocco's most prestigious golf courses.
• Royal Golf Dar Es SalamminorGTM or Marketing PartnerGolf venue partner for Audi quattro Cup qualifiers, Rabat & Casablanca region, one of Morocco's premier golf destinations.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AudiMaroc
• Facebookfacebook.com/marocaudi
• LinkedInlinkedin.com/company/audi-maroc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Maroc