Royal Golf Dar Es Salam

What Royal Golf Dar Es Salam does

Royal Golf Dar Es Salam is a private, non-profit amateur sports association (Association ROYALGOLF DAR ES SALAM, A.R.G.D.ES) that operates a 45-hole, 440-hectare golf estate in a cork-oak forest roughly 15 minutes from central Rabat, Morocco. Founded in 1971 by King Hassan II and continuing under the patronage of King Mohammed VI, the venue offers three Robert Trent Jones-designed courses: the championship Red Course (18 holes, 6,980 m, Par 73), the Blue Course (18 holes, 6,467 m, Par 72), and the recreational Green Course (9 holes, 2,111 m, Par 32). The Red Course is part of the European Tour circuit and hosts the Open du Maroc. There is no proprietary technology platform of consequence; operations are supported by a WordPress website, a third-party tee-sheet at rgdes.golfs.ma, and a small communications infrastructure (email, social, newsletter).

Revenue is generated through five streams: green fees on a tiered public vs. federal-rate schedule (Red 18-hole: 1,200 Dhs public / 900 Dhs federal; Blue 850 / 640; Green 9-hole 300 / 250), annual memberships with admission fees (10,000-16,000 Dhs admission plus 10,000-16,000 Dhs annual across individual, couple, and family tiers), coaching at 200 Dhs per hour, pro-shop retail, and on-site food and beverage (ClubHouse Robuchon, Bar Le 19). Ancillary revenues come from ancillary facilities (Esthécare-branded fitness, swimming pool), a Golf School of roughly 50 students under three professionals, corporate and private event hosting, and organised competitions. Premium GTM partners Crédit Agricole and Maroc Telecom and a regulatory relationship with the Fédération Royale Marocaine de Golf (FRMG) anchor distribution, while the French national team's Pôle France uses the practice facilities for winter preparation.

Target customers include professional and amateur golfers with handicap-gated access to the Red (under 18) and Blue (under 28) courses, junior golfers aged 6-18 attending the Golf School, corporate groups booking team-building and tournaments, and recreational golfers using the 9-hole Green Course. The sales motion is direct-to-consumer at the Rabat facility and through the website, supplemented by federation-issued licences and a small set of recurring members. No app, SDK, or AI capability is disclosed; the business is operationally analogous to a traditional destination members' club rather than a technology-enabled service.

Name

Royal Golf Dar Es Salam

Legal name

Royal Golf Dar Es Salam

Website

https://royalgolfdaressalam.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Golf Dar Es Salam is a 440-hectare, non-profit golf club in Rabat operating 45 holes across three Robert Trent Jones-designed courses, serving fee-paying members, individual green-fee golfers, junior school students, and corporate event clients in Morocco.

Ownership category

akta.pro rank

Product category

Golf Club & Country Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Golf Footwear & Apparel Retail (CRAMACAH), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf club services
• Golf course management
• Sports facility operations
• Golf instruction services
• Country club membership

Headquarters

HQ city

Rabat

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Green Fees: Daily play fees for accessing the Red, Blue, and Green courses. Public and federal rates available for 18-hole and 9-hole rounds.
2. Membership Subscriptions: Annual membership fees for individual, couple, and family memberships with ARGDES association dues and federal licensing.
3. Coaching Services: Golf instruction provided by professional coaches at 200 Dhs per hour.
4. Pro Shop Sales: Retail sales of golf equipment, apparel, footwear, accessories, and personalized products from leading brands.
5. Restaurant Services: ClubHouse Robuchon restaurant and Bar Le 19, offering dining with view of golf courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Royal Golf Dar Es Salam operates a 440-hectare golf estate in Rabat, Morocco, offering 45 holes of golf across three Robert Trent Jones-designed courses (Red, Blue, Green). It sells annual memberships, daily green fees, professional golf coaching, a Golf School for juniors, a pro shop for golf retail, a restaurant (Le ClubHouse Robuchon), fitness/wellness facilities, a swimming pool, and hosts corporate and private events.

Product overview

Royal Golf Dar Es Salam is a prestigious golf club located in Rabat, Morocco, spanning 440 hectares in a cork oak forest. The club offers three distinct golf courses totaling 45 holes: the championship-level Red Course (18 holes, 6,980m), the technical Blue Course (18 holes, 6,467m), and the recreational Green Course (9 holes, 2,111m). Beyond golf, the club provides comprehensive amenities including a Club House with panoramic views, the Le ClubHouse Robuchon restaurant by a disciple of Chef Joël Robuchon, The Club fitness and wellness facility under the Esthécare brand, a pro shop, swimming pool, and extensive practice facilities. The club operates a junior Golf School established in 2006, professional coaching services with multiple instructors, and hosts competitions and events (corporate and private).

Differentiator

Problem solved

Functional benefit

Products and services

• Parcours Rouge (Red Course)
• Parcours Bleu (Blue Course)
• Parcours Vert (Green Course)
• Practice Facilities
• École de Golf (Golf School)
• Coaching Services
• Proshop
• Le ClubHouse Robuchon Restaurant
• Club House
• The Club (Fitness & Wellness)
• Swimming Pool
• Corporate Events
• Private Events
• Competitions
• Annual Memberships

Quantifiable outcome

• 45 holes across 3 courses
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered premium, core and minor.

• Crédit AgricolepremiumGTM or Marketing PartnerListed as a premium partner of Royal Golf Dar Es Salam. Crédit Agricole is a major French banking group with operations in Morocco.
• Maroc TelecompremiumGTM or Marketing PartnerListed as a premium partner of Royal Golf Dar Es Salam. Maroc Telecom (IAM) is Morocco's leading telecommunications operator.
• Fédération Royale Marocaine de Golf (FRMG)coreOthersRoyal Golf Dar Es Salam is affiliated with the FRMG and respects the federation's rules of ethics and deontology. The club organizes competitions and issues federated licenses.
• Various Moroccan SchoolsminorStrategic or Co-development PartnerThe Golf School has expanded to include students from certain schools in addition to children of club members, providing golf education to a broader youth audience.
• Pôle FranceminorStrategic or Co-development PartnerThe French national golf training team (Pôle France) regularly uses Dar Es Salam for winter training preparation due to the mild Rabat winters.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Saadiyat Beach Golf Club: Gary Player-designed championship course in Abu Dhabi with clubhouse, F&B, and tournament hosting. Comparable as a designer-branded Middle East/North Africa premium golf venue serving members, tourists, and corporate events.
• Emirates Golf Club: Iconic two-course (Majilis + Faldo) member and pay-and-play club in Dubai hosting the DP World Tour's Dubai Desert Classic. Comparable as a regional hub of premium golf with European-Tour hosting, F&B, fitness, and event revenue — though at much larger scale.

Direct peers

• Samanah Golf Club: Jack Nicklaus-designed members' club near Marrakech operating as a premium pay-and-play and membership venue. Comparable as a high-end designed golf course in Morocco targeting similar affluent golfers and corporate events.
• The Montgomerie Marrakech: Colin Montgomerie-designed 18-hole course within a resort setting, offering memberships, F&B, and event hosting. Comparable as a designer-branded premium golf and leisure venue in Morocco targeting similar European-tourist and corporate segments.
• Al Maaden Golf Resort: Marrakech-based golf resort with 45 holes, clubhouse, F&B, and accommodations. Comparable in scale (multi-course footprint) and bundled leisure offering, and competes for European golf tourists.
• Amelkis Golf Club: Member-accessible 36-hole golf club in Marrakech offering F&B, pro shop, and tournament hosting. Comparable as a Moroccan premium golf venue with green fees, memberships, and corporate-event business, though in a resort/tourist geography rather than a capital city.
• Royal Country Club de Tanger: Another royal-patronage Moroccan golf club operating multiple courses and a member-based clubhouse. Directly comparable as a domestic Moroccan multi-course golf and country club competing for the same elite/membership clientele.
• Mazagan Beach Resort (Golf): Beachfront resort on Morocco's Atlantic coast featuring an 18-hole golf course alongside hotel and leisure amenities. Comparable as a Moroccan golf-plus-hospitality destination competing for international leisure and corporate-event spend.

Regional players

• Golf de la Réserve (Essaouira): Coastal Moroccan golf course near Essaouira offering green fees, memberships, and resort-style amenities. Comparable as a Moroccan golf venue targeting similar tourist and corporate groups, though geographically distinct.

Others

• Royal Golf Dar Es Salam uses 'rgdes.golfs.ma' booking platform (golfs.ma network): The golfs.ma platform provides tee-time booking and digital distribution across Moroccan golf courses, including Royal Golf Dar Es Salam. It is an ecosystem/enabling partner rather than a competitor, important as the primary online reservation channel referenced on the club's site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/royal-golf-dar-es-salam

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Golf Dar Es Salam