M+F Health
M+F Health is an independent London-based integrated communications and public affairs agency serving UK pharmaceutical, consumer health, med tech, and patient organisation clients with policy engagement, media relations, crisis, and disease awareness services.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What M+F Health does
M+F Health (legal entity M&F Health Communications Ltd) is an independent, integrated communications and public affairs agency headquartered at 2nd Floor, St John's House, 53-54 St John's Square, Clerkenwell, London. Founded in 2017, the firm employs 11-50 staff and serves the UK health and wellbeing sector exclusively, with clients spanning Big Pharma (MSD UK, Roche, Novartis, Sanofi, Janssen, Abbott, Organon), consumer health (Kenvue, Théa UK), med tech and diagnostics (Lumira DX), patient organisations (Huntington's Disease Association, Heart UK, NASS, BAPEN), government (NHS), and health-adjacent platforms (Recoverlution). The agency is privately held with no external investors, no parent company, and no funding rounds disclosed.
The company delivers services rather than software. Its offering is a unified suite covering policy change and market access, parliamentary and NHS stakeholder engagement, coalition building, disease awareness campaigning, media relations, consumer communications, social and digital strategy, storytelling, strategic planning, crisis and reputation management, and event design and creative execution. There is no proprietary technology platform; service delivery is human-expertise-led, with the team including former UK MP Steve Brine as Senior Political Adviser alongside policy experts, scientists, designers, and account leads. Engagement models are project-based or retainer, with no publicly disclosed pricing.
Revenue mechanics are professional services fees from enterprise healthcare clients. Go-to-market is consultative, sales-led, and relationship-driven, leveraging LinkedIn, an agency website, case-study content, parliamentary event presence (Labour and Conservative party conferences), and earned media. The firm holds B-Corp certification, EcoVadis Silver Medal (2025), and Living Wage Employer accreditation, and operates only in the United Kingdom. The CEO is James Hollaway (also described as Founder, Owner & Managing Director), with Anna Hollaway as COO and Deepti Patel as Financial Director.
M+F Health firmographics
Firmographics- Name
- M+F Health
- Legal name
- M&F Health Communications Ltd
- Website
- https://mandfhealth.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- M+F Health is an independent London-based integrated communications and public affairs agency serving UK pharmaceutical, consumer health, med tech, and patient organisation clients with policy engagement, media relations, crisis, and disease awareness services.
- Ownership category
- akta.pro rank
M+F Health industry classification
Industry- Product category
- Healthcare Communications and Public Affairs
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Healthcare & Life Sciences PR (BPAFADAJ)
- akta.pro secondary industry
- Healthcare & Life Sciences PR (MPAAADAD)
Keywords
Where M+F Health is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
M+F Health business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Communications and Public Affairs Services: M+F Health generates revenue through professional services engagements with healthcare and wellbeing clients. Services include policy change and market access support, parliamentary and NHS stakeholder engagement, coalition building, disease awareness campaigning, media relations, crisis management, and event execution. Revenue is derived from project-based work and ongoing client retainers for integrated communications services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
M+F Health product offering
Product offeringCore offering
M+F Health is an independent, integrated communications and public affairs agency providing media relations, public affairs, crisis management, disease awareness campaigning, policy and market access support, parliamentary and NHS stakeholder engagement, social and digital strategy, and creative event services to health and wellbeing clients in the UK. The firm delivers bespoke professional services through a team of policy experts, media specialists, scientists, writers, and crisis managers working in an integrated, silo-free manner.
Product overview
M+F Health is an independent, integrated communications and public affairs agency offering a unified suite of services for the health and wellbeing sector. The core offering encompasses Communications Services (including policy change, market access, stakeholder engagement, disease awareness, media relations, consumer communications, social/digital strategy, storytelling, and crisis management), Public Affairs Services, Public Relations, Crisis and Reputation Management, and Event Design and Creative Execution. The agency also showcases Campaign Case Studies demonstrating their work across disease awareness, rare diseases, addiction recovery, HIV advocacy, and cardiovascular health. There is no modular software platform—M+F Health delivers bespoke consultancy services tailored to each client's communication needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Communications Services Full range of communications services for health and wellbeing clients, including policy change and market access, parliamentary and NHS stakeholder engagement, coalition building, disease awareness campaigning, media relations, consumer communications, social and digital strategy, storytelling, strategic planning, and crisis management.
- Public Affairs Services Policy and government affairs consultancy integrated across every element of public affairs, supporting clients with parliamentary engagement, coalition building, and policy development.
- Public Relations Traditional and social media specialist services including media relations, press office management, consumer communications, and social and digital strategy and content creation.
- Crisis and Reputation Management Issues management, crisis communications, and reputation protection services for health and wellbeing clients.
- Event Design and Creative Execution Creative event design and production services for health and wellbeing campaigns and stakeholder engagement activities.
Quantifiable outcome
- 51.6M+ opportunities to see achieved for Théa UK eye health campaign
- +5 more outcomes
Companies that use M+F Health
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
M+F Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
M+F Health partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
M+F Health competitors and assessment
Company assessmentBroad incumbents
- GCI Health: Large global healthcare PR network within WPP; competes for pharma communications mandates at greater scale and with multi-region capabilities than M+F Health.
- Syneos Health Communications: Large healthcare communications and advisory business (part of Syneos Health) covering PR, medical affairs, and consulting; competes for major pharma accounts with broader service portfolio.
- Ogilvy Health: Global healthcare communications arm of Ogilvy/WPP offering PR, medical education, and advertising; competes on larger integrated pharma accounts where global reach is required.
Direct peers
- Incisive Health: UK-based healthcare policy, public affairs, and communications consultancy serving pharma, medtech, and patient groups; competes directly with M+F Health on integrated public affairs and disease awareness work.
- Hanover Communications: UK-headquartered independent healthcare and public affairs agency offering communications, public affairs, and policy services to pharma and health clients — the closest direct competitor to M+F Health in scale and offering.
- ZPB Associates: Independent UK healthcare communications and strategy agency serving pharma, NHS, and medtech clients; comparable in size, specialisation, and integrated PR/strategy mix.
- Health Unlimited: Global healthcare communications agency with strong UK presence serving pharma and consumer health; comparable in therapeutic-area communications and disease awareness campaigning.
- Lexington Communications: London-based healthcare and public affairs agency with strong policy and NHS stakeholder engagement practice; competes with M+F Health for pharma and patient organisation mandates.
- 90TEN: UK healthcare PR and communications agency with pharma, consumer health, and patient advocacy focus; similar size, specialisation, and client mix to M+F Health.
Emerging players
- Salutem Insights: Smaller UK healthcare communications and insights consultancy; emerging direct competitor in the specialist healthcare PR space serving similar pharma and patient organisation clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
M+F Health social profiles
Digital presenceM+F Health compliance and trust
Trust signalCompliance3 records
M+F Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
M+F Health leadership team
Management profileNumber of profiles
Profiles7 records
M+F Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M+F Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M+F Health
What does M+F Health do?
M+F Health is an independent, integrated communications and public affairs agency providing media relations, public affairs, crisis management, disease awareness campaigning, policy and market access support, parliamentary and NHS stakeholder engagement, social and digital strategy, and creative event services to health and wellbeing clients in the UK. The firm delivers bespoke professional services through a team of policy experts, media specialists, scientists, writers, and crisis managers working in an integrated, silo-free manner.
Is M+F Health a public or private company?
M+F Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M+F Health founded?
M+F Health was founded in 2017. It employs 11 to 50 people.
Where is M+F Health based?
M+F Health is headquartered in London, United Kingdom, in the Europe region.
How does M+F Health make money?
One revenue line is on record: communications and Public Affairs Services.
Who are M+F Health's main competitors?
Broad incumbents on record are GCI Health, Syneos Health Communications and Ogilvy Health. Direct peers are Incisive Health, Hanover Communications, ZPB Associates, Health Unlimited, Lexington Communications and 90TEN. Salutem Insights is listed as an emerging player.
Does M+F Health have an API?
No public API is recorded for M+F Health.
What industry is M+F Health in?
M+F Health's product category is Healthcare Communications and Public Affairs. Its primary akta.pro industry code is BPAFADAJ, Healthcare & Life Sciences PR, with a secondary code of MPAAADAD, Healthcare & Life Sciences PR. Its SIC code is 8000.