What ZPB Associates does

ZPB Associates is a UK-based, privately-held healthcare communications and strategy consultancy founded in 2009 and headquartered in London. The firm operates three integrated service streams: Data and Research (qualitative and quantitative research, systematic literature reviews, market insight programmes), Strategy (advisory boards, stakeholder mapping, patient pathway analysis), and Communications (creative campaigns, PR, media relations, thought leadership). It serves enterprise clients across four verticals: pharmaceutical and life sciences companies, health technology firms, NHS and healthcare service organisations, and healthcare charities and trade associations. Named clients include BioCryst, ABPI, Priory, MBI Health, Proximie, PushDoctor, Harley Street Health District, South East London ICS, NCHA, Hourglass, OurBrainBank, and CHS Healthcare. The firm delivers measurable campaign outcomes, including the Frontlog data-led campaign reaching 625 million people in 48 hours and the Break the Chain campaign for Priory achieving 307 million total reach, and has won industry recognition from Communicate Magazine's DataComms Awards, PRWeek UK Awards, and the Excellence in Healthcare Partnership Awards. The company holds ISO 14001 and Cyber Essentials certifications and operates from a single London office with 11-50 employees.

The business model is professional services, generating revenue through project-based consulting engagements with individually scoped client quotes (pricing is not publicly disclosed). Distribution is direct enterprise sales, with no channel partners, resellers, or self-serve product offering. The go-to-market is consultative and account-based, leveraging thought leadership content, earned media, LinkedIn presence, and industry events to generate leads. In 2019, ZPB acquired Journalista to extend in-house content production capabilities. The firm reports no external funding rounds, no parent company, and no institutional investors, suggesting founder/management ownership. Operating geographies are restricted to the UK, though individual engagements have included US-based interviews for international clients.

Name

ZPB Associates

Legal name

ZPB Associates

Website

https://zpb-associates.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

ZPB Associates is a UK-based, London-headquartered healthcare communications consultancy founded in 2009 that provides data-led strategy, research, and creative campaigns to pharma, health tech, NHS organisations, and healthcare charities across three integrated service streams.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Healthcare Communications Consulting: Professional services model providing strategic communications, data-led campaigns, research, and advisory services to pharmaceutical companies, health tech firms, healthcare providers, and NHS organisations. Revenue generated through project-based consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

No source content was provided in the input; the core offering cannot be determined from the supplied data.

Product overview

ZPB Associates is a data-led healthcare communications consultancy offering three integrated service streams: Data and Research (qualitative/quantitative research, market insights, systematic reviews), Strategy (advisory boards, stakeholder mapping, pathway analysis), and Communications (campaigns, PR, thought leadership). The firm operates across health tech, healthcare services, and pharma/life sciences sectors. Key named offerings include the Power of Partnerships rare disease campaign, Break the Chain addiction campaign for Priory, and Frontlog data-led media initiative. ZPB also produces research reports including the Best Kept Secret clinical homecare report for NCHA and Bringing Healthcare Home blueprint for ABPI. The company runs advisory board services connecting clients with NHS and policy stakeholders.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 70,000+ tests ordered for a national screening service
• +7 more outcomes

Named customers11 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• BioCrystcoreStrategic or Co-development PartnerPower of Partnerships national engagement campaign for hereditary angioedema (HAE) care. Co-created campaign bringing together BioCryst, HAE UK, NHS clinicians and ZPB Associates to strengthen shared decision-making in rare disease care. Campaign reached 77 million audience, won Partnership Project of the Year at 2026 Excellence in Healthcare Partnership Awards.
• HAE UKcoreStrategic or Co-development PartnerPatient advisory group partner in Power of Partnerships initiative, representing patients living with hereditary angioedema. HAE UK provided patient perspective and co-created resources with clinicians and ZPB.
• PriorycoreStrategic or Co-development PartnerBreak the Chain campaign repositioning Priory from celebrity rehab to clinically expert addiction treatment provider. ZPB developed creative strategy, vertical video series featuring real patient recovery stories, and multi-channel campaign achieving 307m reach.
• MBI HealthcoreStrategic or Co-development PartnerElective recovery data partnership revealing the 'Frontlog' - three million patients waiting for first clinical contact. ZPB worked with MBI's NHS RTT data expertise to develop story that reached 625 million people and reshaped policy discussions.
• Association of the British Pharmaceutical Industry (ABPI)coreStrategic or Co-development PartnerCommissioned by ABPI to create 'Bringing Healthcare Home: A Blueprint for Collaborative Clinical Homecare' report quantifying pharma's £173m annual investment supporting 512,000+ patients with clinical homecare.
• National Clinical Homecare Association (NCHA)coreStrategic or Co-development PartnerLed multi-dimensional programme creating 'Best Kept Secret: The Value of Clinical Homecare' report, repositioning homecare as vital enabler. Report cited by NHS England, MPs, and Department of Health with £264m annual value estimated.
• South East London Integrated Care SystemcoreStrategic or Co-development PartnerCovid Vaccine Facts campaign addressing vaccine hesitancy in ethnic minority communities. ZPB developed hyper-local digital advertising, community engagement, and creative content that increased vaccination rates from 64% to 83% among BAME groups.
• ProximieminorStrategic or Co-development PartnerInternational market research project conducting 14 structured interviews with senior healthcare executives in UK and USA to inform Proximie's global sales strategy for surgical software platform.
• Hourglass (formerly Action on Elder Abuse)coreStrategic or Co-development PartnerCharity rebranding campaign repositioning from agitator to collaborator. ZPB developed evidence-based approach with research, UK-wide events, and social media pivot achieving 500,000 reach despite pandemic.
• CHS HealthcarecoreStrategic or Co-development PartnerBattleground campaign using data analysis, frontline worker surveys, and expert focus groups to address delayed hospital discharge. Achieved front page of The Daily Telegraph and 21 pieces of coverage.
• OurBrainBankminorStrategic or Co-development PartnerWebsite relaunch and brand development for Glioblastoma charity, creating accessible resources for UK and US audiences with geolocated content and patient story videos.
• NHS ClinicianscoreStrategic or Co-development PartnerClinical partners in Power of Partnerships initiative providing specialist immunology expertise and co-creating shared decision-making resources for hereditary angioedema care.
• Harley Street Health DistrictcoreStrategic or Co-development PartnerBrand building campaign through People of Harley Street video series, events, content and PR positioning the District as global hub for HealthTech innovation.

Scale indicators15 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lexington Communications: Boutique UK health policy, public affairs and communications agency serving pharma, NHS and patient groups. Comparable in niche specialism, typical client mix and project-based model.
• Hanover Communications: Healthcare and public affairs communications consultancy with deep UK and European pharma and NHS practice. Overlaps directly with ZPB on pharma market access, PR and policy campaigns.
• MHP Communications: UK health and policy communications agency advising pharma, NHS and public-sector clients on strategic communications and engagement. Closest comparable in size, sector focus and UK NHS-centric service offering to ZPB.
• Freshwater Health: UK healthcare public relations and communications agency working with NHS, pharma and charity clients. Directly comparable in healthcare PR specialism and UK-centric service lines.

Broad incumbents

• FleishmanHillard: Global PR and integrated communications network with a dedicated healthcare practice. Overlaps with ZPB on pharma and health-tech briefs, particularly UK and EMEA campaigns, but operates at much larger scale.
• Ogilvy Health: Global healthcare communications network within WPP serving pharma, health tech and public health clients. Competes for the same UK pharma and health tech communications briefs ZPB pursues, but at significantly larger scale and broader geographic reach.
• Syneos Health Communications: Global clinical and commercial communications group serving biopharma, health tech and public health. Adjacent in offering but operates across the full life sciences commercialisation value chain.
• Real Chemistry: Healthcare marketing and communications firm combining data, PR and creative services for pharma and health-tech clients. Overlaps with ZPB's data-led positioning and pharma/NHS client base.

Regional players

• Red Health: European healthcare communications agency serving pharma and medtech clients across continental Europe. Comparable in offering but focused on continental markets versus ZPB's UK NHS-centric base.

Emerging players

• Pangaea Group: Boutique healthcare communications and policy consultancy supporting biotech, pharma and rare disease clients. Direct niche comparable in rare-disease and patient-engagement work that ZPB has built credentials in via BioCryst Power of Partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zpb-associates
• Instagraminstagram.com/zpbassociates

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZPB Associates