MC2: Grenoble

What MC2: Grenoble does

MC2: Grenoble — Maison de la Culture de Grenoble is a French Scène nationale (national stage) performing arts venue established in 1968, located at 4 rue Paul Claudel in Grenoble. The institution programs approximately 80 live performances annually across theatre, dance, music, circus, and cabaret, anchored by a 1,000-seat auditorium with approximately 2 seconds of reverberation suitable for orchestral performance and music recording. Its physical plant also includes the Salle René Rizzardo, Salle Georges Lavaudant, and Petit-Théâtre, alongside an in-house set construction workshop (Atelier Décors), a costume atelier, and a multimedia room. Productions are staged, created, and coproduced on site, with selected works touring to partner theatres across France and internationally via the 78-venue Association des Scènes nationales network.

The business model blends public subsidy with diversified self-generated revenue. Public funding flows from the French Ministry of Culture (DRAC), the Auvergne-Rhône-Alpes Region, the Isère Department, and Grenoble-Alpes Métropole. Self-generated income includes individual and subscription ticket sales through the venue's own Mapado-powered online platform (billetterie.mc2grenoble.fr) and on-site box office, with tiered pricing from €5 (solidarity) to €40 (premium orchestral) including subscriber (€24–€28), youth/student (€10), job-seeker (€10), and family Tribu (€13 adult / €7 child) rates; venue and space rentals for events, recordings, and corporate functions; fee-based technical services from the set workshop; and mécénat via the 'Cercle Idéo' patron circle and micro-donations under the 'billets suspendus' program (>€800 raised in 2024-25). Distribution is principally direct through owned ticketing and group bookings, supplemented by national and international touring of in-house productions.

MC2 serves five primary customer segments: individual spectators and families (the core audience), schools and youth groups (educational programming and workshops), groups and corporate clients (CSE bookings, venue rentals), artists and production companies (coproduction, residency, technical services), and social/healthcare-sector organizations (inclusive-access partnerships). It operates a 'Synergies 2.0' initiative focused on youth, inclusion, and innovation, an international development agenda, and substantial accessibility programming (RGAA-compliant website, audio description, LSF, tactile visits, AAH reduced rates). The institution is led by Director Arnaud Meunier (since 2021) and operates with 51–100 employees as a publicly governed non-profit under French cultural policy.

Name

MC2: Grenoble

Legal name

MC2: Grenoble - Maison de la Culture de Grenoble

Website

https://mc2grenoble.fr

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

MC2: Grenoble is a French Scène nationale performing arts venue in Grenoble, established 1968, programming ~80 live theatre, dance, music, circus, and cabaret performances annually. It serves individual spectators, schools, corporates, artists, and social-sector organizations through ticketed shows, venue rentals, technical services, and national touring productions.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Musical Groups and Artists (71113), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Performing arts venue
• Live performance programming
• Theatrical production services
• Venue rental services
• Artistic education programs

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual and subscription ticket sales for live performances across theatre, dance, music, circus, and cabaret. Ticketing is managed through the venue's own online platform (billetterie.mc2grenoble.fr) and physical box office, with tiered pricing including full-price, subscriber, youth, student, job seeker, and solidarity rates.
2. Venue and Space Rental: The MC2 rents its spaces (auditorium, halls, meeting rooms) to external producers and event organizers for performances, recordings, and corporate events, generating rental income.
3. Technical Services (Atelier Décors): The venue's in-house set construction workshop provides fee-based professional services to external project holders in live performance, events, and film/audiovisual sectors.
4. Mécénat / Individual Donations: The MC2 solicits individual donors ('mécènes') through the 'Cercle Idéo' patron's circle, offering tax-deductible donations (66% income tax reduction, up to 20% of taxable income). A 'billets suspendus' (suspended tickets) program allows patrons to add micro-donations to ticket purchases, with €5 thresholds funding tickets for partner associations.
5. Public Subsidies and Coproduction Fees: As a 'Scène nationale,' MC2 receives ongoing public funding from national, regional, and local government bodies (Ministry of Culture/DRAC, Auvergne-Rhône-Alpes Region, Isère Department, Grenoble-Alpes Métropole). It also earns fees as a coproduction partner on touring productions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

MC2: Grenoble is a Scène nationale (publicly funded national stage) that programs and presents live performances in theatre, dance, music, circus, and performance art across three auditoria. Beyond ticketed performances, it offers venue and dressing-room rental, in-house set construction workshop services, auditorium music recording, and MC2 Productions (in-house coproductions of touring shows), supported by ticketing, subscription packages, group sales, and cultural outreach to schools and priority audiences.

Product overview

MC2: Grenoble is a scène nationale (national stage) performing arts venue offering approximately 80 live performances annually across multiple venues. The venue operates a comprehensive ticketing service through the Mapado platform, provides venue rental opportunities including their Auditorium (up to 1,000 seats), offers set construction and music recording services, produces and co-produces theatrical and dance productions for touring, and delivers cultural outreach programs including workshops, artist encounters, and educational activities for diverse audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• MC2 Live Performance Season
• Venue and Dressing Room Rental
• Set Construction Workshop Services
• Auditorium Music Recording Services
• MC2 Productions (Coproduced Touring Shows)
• Cultural Outreach and Education Programs Workshops, school matinees, teacher training, university partnerships, and participatory projects (e.g. ASSITEJ, university research initiatives) targeting pupils, students, teachers, and priority audiences.

Quantifiable outcome

• 4.2 million spectators reached annually across 78 French national scenes (MC2 being one of the largest)
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Scènes d'enfance-ASSITEJ FrancecoreStrategic or Co-development Partner · 20 May 2026MC2 is the local coordinator for the 'Avignon, enfants à l'honneur' project initiated by Scènes d'enfance-ASSITEJ France, enabling 12 children aged 10-13 from Maison de l'enfance Tesseire-Malherbe to attend the Avignon Festival. The project includes a cake sale fundraiser held at MC2 on June 20, 2026.
• Métro de GrenobleminorGTM or Marketing Partner · 20 May 2026Métro de Grenoble is listed as a partner of the 'Avignon, enfants à l'honneur' project, providing transportation support for the initiative that sends 12 children to the Avignon Festival.
• Vitrines de Grenoble (VDG)minorGTM or Marketing Partner · 20 May 2026Vitrine de Grenoble (VDG) is a partner of the 'Avignon, enfants à l'honneur' project, supporting the initiative that enables children from Maison de l'enfance Tesseire-Malherbe to attend the Avignon Festival.
• Maison de l'enfance Tesseire-MalherbeminorStrategic or Co-development Partner · 20 May 2026The youth home Maison de l'enfance Tesseire-Malherbe is the beneficiary of the 'Avignon, enfants à l'honneur' project organized by MC2 and ASSITEJ France. Youth from the home will attend the Avignon Festival with support from the project.
• Burgundy School of Business (BSB) / School of Media, Culture & CommunicationminorGTM or Marketing Partner · 19 March 2026MC2 director Arnaud Meunier participated as a speaker in the first edition of 'BSB Le Talk' organized by BSB's Lyon campus in partnership with News Tank Culture, on the theme of AI's impact on cultural industries.
• Musée de GrenobleminorStrategic or Co-development Partner · 29 November 2025The Musée de Grenoble partnered with MC2 for a sensory visit designed specifically for blind and visually impaired visitors, held in connection with Tiago Rodrigues' production 'La Distance'. The visit was conducted in the presence of a company actress.
• La Tempête (Compagnie La Tempête)coreStrategic or Co-development PartnerLa Tempête is the resident associated company (cie associée) at MC2: Grenoble. Founded by Simon-Pierre Bestion, the vocal and instrumental ensemble stages productions at MC2 including 'Sibylle(s)', coproduced by MC2. La Tempête also receives major patron support from La Caisse des Dépôts and Fondation Société Générale.
• Association des Scènes nationales (ASN)coreStrategic or Co-development PartnerMC2: Grenoble is a member of the Association des Scènes nationales (ASN), which represents 78 national scenes across France collectively drawing 4.2 million spectators and supporting 2,000 permanent and 7,000 intermittent jobs. ASN published the 'Impacts' manifesto to affirm culture's role in society, with MC2 participating in projects like 'Sibylle(s) à la ferme'.
• Gaîté LyriqueminorStrategic or Co-development PartnerGaîté Lyrique in Paris is the associated venue for Legendary Vinii Revlon, the first legend of voguing in Europe. MC2 collaborated with Gaîté Lyrique to host 'The Kitty Kat Mini Ball' at MC2, a ballroom competition celebrating voguing and ballroom culture.
• Festival Détours de BabelminorStrategic or Co-development PartnerThe Festival Détours de Babel is a coprogramming partner for the production 'Sibylle(s)' by La Tempête at MC2. The festival specializes in contemporary and world music programming.
• Lycée agricole de la Côte-Saint-AndréminorStrategic or Co-development PartnerThe agricultural high school of Saint-André partnered with MC2 on the 'Sibylle(s) à la ferme' podcast project, where students created a radio piece inspired by the La Tempête production, in collaboration with MC2's audience relations team.
• Cosmocité (Planétarium de Rennes)minorStrategic or Co-development PartnerCosmocité (planetarium of Rennes) partnered with MC2 on an animation event ('Devenez les futur·es astronautes de l'ISS') held in connection with the family show 'Les Cosmics' by Annabelle Sergent Cie Loba, featuring ESA astronaut selection tests.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Opéra National de Lyon: Major French opera house located in Lyon with a large in-house production capacity and 1,000+ seat auditorium. Overlaps MC2 on the orchestral and live-performance venue axis but with a narrower operatic focus.
• Théâtre du Châtelet: Large Parisian theater presenting musicals, concerts, and large-scale productions. Shares with MC2 the large-venue, multi-genre live-performance profile and venue-rental model, though with a more commercial orientation.

Direct peers

• La Comédie de Clermont-Ferrand: Scène nationale in Clermont-Ferrand with multi-venue programming in theater, dance, and music. Comparable to MC2 in venue scale, regional public-mission role, and subscriber-driven audience model.
• Théâtre National de Chaillot: Major Parisian national theater hosting dance, theater, and multidisciplinary performances across multiple halls. Comparable to MC2 as a programmatically ambitious French national-stage venue operating its own spaces and productions.
• Maison de la Danse de Lyon: Lyon-based national-stage venue dedicated primarily to dance but presenting broader multidisciplinary programming. Direct geographic and functional peer to MC2 within the Auvergne-Rhône-Alpes cultural ecosystem.
• Théâtre National Populaire (TNP): French national theater in Villeurbanne (Greater Lyon) producing and touring theater and dance works. Closely comparable to MC2 in scale, public-mission orientation, coproduction partnerships, and touring output.
• Le Maillon - Théâtre de Strasbourg: Scène nationale in Strasbourg presenting theater, dance, circus, and multidisciplinary programming with strong European coproduction involvement. Closely comparable operating model and artistic scope to MC2.
• Théâtre National de Strasbourg: National theater producing contemporary theatrical works with a strong artistic-direction identity and international touring. Comparable to MC2 in scale, mission, and reliance on national public funding.
• Théâtre de la Ville - Paris: Parisian Scène nationale presenting dance, theater, and multidisciplinary contemporary works with international coproductions. Comparable to MC2 as a Scène nationale with a strong contemporary-programming identity.
• Le Quartz - Scène nationale de Brest: Scène nationale in Brest offering multidisciplinary performing arts programming, subscriptions, and educational outreach. Direct peer to MC2 as a Scène nationale with similar public-mission and operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCebJgIySGRX_cJz3Cr-t8Nw
• Facebookfacebook.com/MC2Grenoble
• LinkedInlinkedin.com/company/mc2-grenoble
• Instagraminstagram.com/mc2grenoble
• Xx.com/mc2grenoble

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MC2: Grenoble