What AquaMarine Diving does

AquaMarine Diving – Bali is a British-owned PADI 5 Star Dive Resort (certification #6344) operating from Bali, Indonesia since 1999. The company provides guided scuba diving experiences across Bali's premier sites, including Tulamben (USAT Liberty Wreck), Nusa Penida, Amed, Menjangan, and Secret Bay, with specialisation in Manta Ray and Mola Mola encounters as well as macro/muck diving for underwater photographers.

Its core offering combines day dive trips, multi-day customisable dive safaris (including the unique Write Your Own Safari programme), and a full PADI course curriculum from beginner (Open Water, Bubblemaker) through professional levels (Divemaster, Divemaster Internship), supported by equipment rental and accommodation booking partnerships with Bali hotels and resorts. Core technology is limited to PADI eLearning platform integration for course delivery.

AquaMarine operates a hybrid go-to-market: direct-to-consumer sales via website enquiry forms and a global travel agent network spanning 20+ countries, with a dedicated Agent Support Team established in 2010. Revenue is generated through course fees, per-diver day trip pricing, package and WYOS pricing (approximately USD 235/day), usage-based equipment rental, and affiliate commissions from accommodation and Indonesia-wide dive resort bookings (Komodo, Raja Ampat, Wakatobi, Lembeh/Bunaken). The company employs 11-50 staff and holds PADI 5 Star, 100% AWARE Partner, and Green Fins certifications.

Name

AquaMarine Diving

Legal name

AquaMarine Diving – Bali

Website

https://aquamarinediving.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

AquaMarine Diving – Bali is a British-owned PADI 5 Star Dive Resort operating since 1999, offering guided dive trips, customisable multi-day dive safaris, and PADI courses across Bali and Indonesia, serving individual divers, dive clubs, and a global travel agent network.

Ownership category

akta.pro rank

Product category

Scuba Diving Services

NAICS

Scenic and Sightseeing Transportation, Water (4872)

akta.pro primary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

akta.pro secondary industries

Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL)

Keywords

• Scuba diving services
• PADI dive courses
• Dive safari packages
• Underwater photography tours
• Dive resort operations

Headquarters

HQ city

Kuta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Dive Courses: PADI certified dive courses including Open Water, Advanced Open Water, Rescue Diver, Divemaster, and specialty courses. Revenue from course fees inclusive of materials and certification.
2. Day Dive Trips: Individual day dive trips to various Bali dive sites including Tulamben, Amed, Nusa Penida, Menjangan, Secret Bay, and others. Per-diver pricing.
3. Multi-Day Dive Safaris (Packages): Bali Dive Packages and Write Your Own Safari programmes including accommodation, diving, transport, meals. Set daily or package pricing.
4. Equipment Rental: Rental of BCD, wetsuit, regulator, dive computers, 15l tanks, and Nitrox. Per-item-per-day pricing.
5. Accommodation Booking: Works directly with Bali hotels and resorts from budget to luxury to build custom itineraries. Commission-based or package-inclusive revenue.
6. Travel Agent Services: Agent support for travel agents worldwide including itinerary tailoring, domestic flight reservations, land tours, and activities. Commissions earned on bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

AquaMarine Diving - Bali is a British-owned PADI 5 Star Dive Resort operating since 1999, offering guided scuba diving experiences in Bali and throughout Indonesia. Core offerings include day dive trips to Bali dive sites (Tulamben, Amed, Nusa Penida, Menjangan, Secret Bay), multi-day customizable dive safaris including the Write Your Own Safari (WYOS) programme, and a full range of PADI certification courses from beginner through professional levels.

Product overview

AquaMarine Diving - Bali is a British-owned PADI 5 Star Dive Resort operating since 1999. The company offers a unified service portfolio centred on guided scuba diving experiences in Bali and throughout Indonesia. Core offerings include Day Dive Trips to Bali's premier dive sites (Tulamben Bay with its famous USAT Liberty Wreck, Secret Bay for macro diving, Nusa Penida for pelagics), Multi-Day Dive Safaris with 'Write Your Own Safari' customization, and comprehensive PADI Dive Courses from beginner to professional levels. Additional services include group/clubs packages, travel agent B2B programmes, and Beyond Bali packages to dive destinations throughout Indonesia. The company operates as a service-based business rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Dive Trips One-day guided scuba diving excursions to various Bali dive sites including Tulamben Bay (USAT Liberty Wreck), Amed, Menjangan Island, Nusa Penida (Manta Rays, Mola Mola), Secret Bay, and other locations. Per-diver pricing. Targeted at certified divers seeking single-day experiences.
• Multi-Day Dive Safaris (Dive Packages) Multi-day customizable dive safari packages that include accommodation, diving at multiple dive sites, transportation, and meals. Includes the Write Your Own Safari (WYOS) programme allowing divers to select dive sites, duration, and accommodation preferences at a set daily price (IDR 423/day, approx USD 235). Targeted at holidaymakers seeking complete diving holiday experiences in Bali.
• PADI Dive Courses Full range of PADI scuba certification courses from beginner (Open Water Diver, Discover Scuba Diving, Bubblemaker) through advanced (Advanced Open Water, Rescue Diver) to professional levels (Divemaster, Divemaster Internship). Includes specialty courses such as Nitrox, Deep Diver, Wreck Diver, Night Diver, Underwater Photographer, and Manta Ray Diver. Integration with PADI eLearning platform for course pre-study.
• Equipment Rental Rental of diving equipment including BCD, wetsuit, regulator, dive computers, 15l tanks, and Nitrox. Per-item-per-day pricing (BCD/wetsuit/regulator: IDR 13/item/day approx USD 7; dive computer: IDR 18/day approx USD 10; 15l tank: IDR 9/tank approx USD 5). Targeted at divers who do not bring their own gear.
• Group and Club Diving Packages Customized diving programmes for dive clubs and groups of friends travelling together, including tailored itineraries for photography groups, school groups, and women-only groups. Dedicated Dive Travel Consultants handle 5+ guest enquiries. Targeted at organized dive clubs and group travelers.
• Travel Agent Services B2B services for travel agents including customized packages with accommodation, diving, transfers, domestic flights, land tours, and commission structures. Dedicated Agent Support Team operates 08:00-18:00 Bali time with 24-hour query response. Works with approved travel agents from 20+ countries worldwide. Targeted at bona fide travel agents and dive shops who book diving experiences for their clients.
• Beyond Bali Indonesia Packages Agent services for dive resorts and liveaboards throughout Indonesia including Komodo, Raja Ampat, Wakatobi, Lembeh Strait, Bunaken, and other destinations. Acts as booking coordinator and agent for reputable dive resorts. Targeted at divers seeking experiences beyond Bali.
• Children's Diving Programmes Age-appropriate scuba diving programmes for children including the PADI Bubblemaker experience for young beginners. Targeted at families introducing younger members to diving through PADI children's courses.
• VIP Meet & Greet Service Premium airport arrival assistance and transfer coordination service for divers. Targeted at premium clients seeking seamless arrival experience.

Quantifiable outcome

• Maximum 4 divers per guide
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Bluewater ExpressminorChannel Partner/ Reseller/ DistributorFast boat service recommended for travel from Bali to Gili Islands. Bluewater Express is highlighted for their excellent safety record, friendly crew, and reliable service for water transport.
• Dive Resorts and Liveaboards Throughout IndonesiacoreChannel Partner/ Reseller/ DistributorActs as agent for reputable dive resorts and liveaboards throughout Indonesia including Komodo, Raja Ampat, Wakatobi, and Lembeh Strait/Bunaken. Provides booking coordination and package deals for diving throughout Indonesia.
• Local Tour OperatorsminorChannel Partner/ Reseller/ DistributorWorks with reliable local tour operators for half-day or full-day land tours, Balinese cooking classes, mountain biking, whitewater rafting, surfing, and other activities.
• Hotels and Resorts in BalicoreChannel Partner/ Reseller/ DistributorPartnership with Bali hotels and resorts from budget to luxury including Mimpi Resort Menjangan, Mimpi Resort Tulamben, Mayo Resort, Hotel Rossa Garden Bali, and many others. Works directly with properties to obtain excellent rates for dive packages.
• Turtle Conservation and Education Center (TCEC)minorStrategic or Co-development PartnerConservation partner on Serangan Island. TCEC rehabilitates injured turtles, runs hatcheries, and educates visitors. AMD-B supports conservation efforts and can arrange visits for guests.
• Project AWAREcoreStrategic or Co-development Partner100% AWARE Partner for more than a decade. Partnership focuses on marine conservation, environmental awareness, and dive industry sustainability initiatives.
• PADIcoreStrategic or Co-development PartnerPADI 5 Star Dive Resort certification. Authorized PADI dive training facility offering full range of PADI courses from beginner to professional levels.
• DAN (Divers Alert Network)coreStrategic or Co-development PartnerPromotes dive safety and provides dive insurance information. AMD-B includes Diver Medical Insurance in dive packages.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mermaid Liveaboards: Indonesia-focused liveaboard operator running Komodo, Raja Ampat, and Banda Sea itineraries. AquaMarine resells Mermaid-style liveaboard experiences, and both compete for the same Indonesia dive-safari customer segment.
• Barracuda Dive Resort: Bali-based PADI dive center offering training and dive trips across Tulamben and the Liberty Wreck area, competing for many of the same day-trip and beginner-to-pro course customers.
• Two Fish Divers: Indonesia-based PADI 5 Star dive operator offering guided dive trips, courses, and multi-day dive packages across Bali, Gili Trawangan, and other Indonesian sites — directly comparable to AquaMarine in product mix, customer base, and PADI training focus.
• Oceans 5 Dive Resort: PADI 5 Star Dive Resort on Gili Trawangan providing dive courses, day trips, and dive packages to a similar mix of Bali/Indonesia-bound recreational divers, photography groups, and beginner divers.
• Dragon Dive Komodo: Bali-anchored dive operator with strong presence in Komodo, offering PADI courses, day trips, and dive safaris using similar small-group guided dive formats and serving the same international dive-tourist market.
• Bali Diving Academy: Long-established Bali-based PADI 5 Star Career Development Center offering the same core mix of PADI courses, day dive trips, and custom dive packages AquaMarine Diving targets.
• Lotus Dive Gili Islands: PADI dive center on Gili Trawangan providing recreational dive trips and courses for international travellers visiting Bali and the Gili Islands, overlapping with AquaMarine's beginner and recreational course customers.

Broad incumbents

• Emperor Divers: Multi-country PADI dive operator with strong liveaboard and resort packages across Asia and the Red Sea, targeting the same dive-safari clientele and travel-agent B2B channels as AquaMarine.
• Wakatobi Dive Resort: Higher-end Indonesia dive resort operator based in Wakatobi; AquaMarine acts as a booking agent for Wakatobi as part of its Beyond Bali Indonesia packages, and both serve the same premium Indonesian dive-travel customer.
• Aggressor Adventures: Global dive liveaboard and resort operator with a worldwide fleet; comparable in offering premium, crewed scuba experiences and working with dive-focused travel agents worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amdbali
• YouTubeyoutube.com/c/AquaMarineDivingBali
• Facebookfacebook.com/AquaMarineDivingBali
• Instagraminstagram.com/amdbali
• LinkedInlinkedin.com/company/aquamarine-diving---bali

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AquaMarine Diving