Emperor Divers
Emperor Divers is a privately-held scuba diving holiday operator, founded in 1992 and headquartered in Singapore, running 11 liveaboards and resort dive centres across Egypt, the Maldives, Indonesia, and the Solomon Islands for individual recreational divers.
- Company typePrivate
- Founded1992
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Emperor Divers does
Emperor Divers is a privately-held scuba diving holiday operator founded in 1992 and headquartered in Singapore, with operational offices in Hurghada (Egypt) and Bali (Indonesia). The company runs a fleet of 11 liveaboard vessels — Emperor Elite, Superior, and Asmaa in Egypt/Red Sea; Explorer II, Serenity, Leo, Voyager, and Virgo in the Maldives; Harmoni and Raja Laut in Indonesia; and Bilikiki in the Solomon Islands — alongside resort-based day-diving centres in Sharm El Sheikh, Port Ghalib, Wadi Sabarah (Egypt), Nusa Lembongan (Indonesia), and Honiara (Solomon Islands), plus a full PADI course catalogue from entry-level to specialty certifications at PADI 5 Star-rated Red Sea centres.
The business operates on three revenue streams: multi-day liveaboard safari packages (the primary stream, sold per cabin with accommodation and meals included), per-dive day excursions, and one-time PADI course fees. Pricing follows a published 'No Hidden Extras' policy with no credit card fees, lower deposits on liveaboard bookings, and a 5% 'Friends of Emperor' loyalty discount for returning guests; free Nitrox is offered to certified divers. Go-to-market is dual-pronged: a direct-to-consumer booking engine on emperordivers.com supported by phone, WhatsApp, Viber, Facebook Messenger, and email sales, combined with a global travel-agent reseller network spanning the UK, Scandinavia, Benelux, France, Switzerland, Germany, Austria, Spain, and North America.
The customer base is almost entirely individual recreational divers across B2C segments (liveaboard enthusiasts, day divers, and course students), with no disclosed enterprise or institutional anchors. The company has operated continuously for over 30 years without external funding rounds, is a founding member of the HEPCA marine conservation association, and holds a TripAdvisor 4.9-star rating across more than 1,808 reviews.
Emperor Divers firmographics
Firmographics- Name
- Emperor Divers
- Legal name
- Emperor Divers
- Website
- https://emperordivers.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Emperor Divers is a privately-held scuba diving holiday operator, founded in 1992 and headquartered in Singapore, running 11 liveaboards and resort dive centres across Egypt, the Maldives, Indonesia, and the Solomon Islands for individual recreational divers.
- Ownership category
- akta.pro rank
Emperor Divers industry classification
Industry- Product category
- Scuba Diving Tourism
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (487210)
- akta.pro primary industry
- Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)
- akta.pro secondary industries
- Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA), Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC)
Keywords
Where Emperor Divers is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Emperor Divers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Liveaboard Diving Holidays: Emperor Divers operates 11 top-rated liveaboard boats across Egypt/Red Sea, Maldives, Indonesia, and Solomon Islands. These multi-day safari trips include accommodation, meals, and diving services. Bookings are made online or through travel partners with deposits and final payments. The company offers a 'No Hidden Extras' pricing policy where the price shown is the price paid.
- Day Diving: Day diving services at resort locations in Egypt (Sharm El Sheikh, Port Ghalib, Wadi Sabarah), Indonesia (Nusa Lembongan), and Solomon Islands (Honiara). Customers pay per diving day or package with prices listed in PDF documents for each location.
- PADI Dive Courses: Full range of PADI diving courses from entry level (Discover Scuba, Scuba Diver, Open Water) to advanced and specialty courses. The company has a partnership with PADI spanning over three decades and Red Sea centres hold premier PADI 5 Star ratings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Liveaboard multi-day safari trips across Egypt, Maldives, Indonesia, and Solomon Islands |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Emperor Divers product offering
Product offeringCore offering
Emperor Divers operates scuba diving holidays through a fleet of 11 liveaboard vessels and five resort-based dive centres across Egypt (Red Sea), Maldives, Indonesia, and Solomon Islands. Core offerings include multi-day liveaboard safaris, day diving excursions at resort locations, and a full range of PADI dive courses from entry-level (Discover Scuba, Open Water) through advanced and specialty certifications. The company has been in operation since 1992 with premier PADI 5 Star ratings at its Red Sea centres and serves thousands of divers annually including returning guests via a 'Friends of Emperor' loyalty programme.
Product overview
Emperor Divers operates as a diving holiday provider offering liveaboards, day diving, and PADI dive courses across Egypt (Red Sea), Maldives, Indonesia, and Solomon Islands. The portfolio consists of 11 liveaboard vessels (Emperor Elite, Superior, Asmaa, Explorer II, Serenity, Leo, Voyager, Virgo, Harmoni, Raja Laut, and Bilikiki) serving various itineraries including Northern Highlights (Maldives), Southern Solitude, and Reefs & Wrecks (Red Sea). Day diving services operate through resort-based centers at Sharm El Sheikh, Port Ghalib, Wadi Sabarah (Egypt), Nusa Lembongan (Indonesia), and Honiara (Solomon Islands). PADI courses range from entry-level to advanced and specialty certifications. Additional offerings include loyalty programmes (Friends of Emperor with 5% returning guest discount), photography competitions, and the Dive The 5 challenge. The company partners with PADI for course certifications and maintains premier 5 Star ratings at Red Sea centers.
Differentiator
Problem solved
Functional benefit
Brands
- Emperor Adventure: Affiliated website for adventure activities
Products and services
- Liveaboard Diving Holidays Multi-day safari-style diving holidays aboard 11 owned liveaboard vessels (Emperor Elite, Superior, Asmaa in Egypt; Explorer II, Serenity, Leo, Voyager, Virgo in the Maldives; Harmoni, Raja Laut in Indonesia; Bilikiki in Solomon Islands) with accommodation, meals, and guided diving included. Trips target experienced and intermediate certified divers seeking access to world-class dive sites (wrecks, reefs, pelagic encounters) across four international destinations.
- Day Diving Single-day and short-package diving excursions operated from five resort-based dive centres: Sharm El Sheikh, Port Ghalib, and Wadi Sabarah in Egypt; Nusa Lembongan in Indonesia; and Honiara in the Solomon Islands. Targeted at divers on shorter holidays or those preferring resort-based diving over liveaboard trips.
- PADI Dive Courses Full range of PADI-certified scuba diving courses delivered under a 30+ year partnership with PADI. Includes entry-level courses (Dive Experiences/Discover Scuba, PADI Scuba Diver, PADI Open Water Diver) and advanced/specialty courses (PADI Advanced Open Water Diver, PADI Enriched Air/Nitrox, PADI Speciality Courses). Red Sea centres hold premier PADI 5 Star ratings. A 'Learn to Dive Guarantee' offers money-back after the first day of tuition.
Quantifiable outcome
- 4.9 star average rating from 1808+ reviews on TripAdvisor
- +2 more outcomes
Companies that use Emperor Divers
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Emperor Divers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emperor Divers partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- Diving World DuikvakantiesminorEstablished in 1997, offering flights, Liveaboards and Diving Holidays for the Benelux market for Red Sea, Maldives, Indonesia and more.
- Reef and RainforestminorFully accredited US travel agency specializing in personalized itineraries for exotic destinations since 1995 including remote islands of Indonesia and Truk Lagoon. Provides accommodation, diving, air tickets, land excursions, and transfers.
- PADIcoreEmperor Divers has a partnership with PADI (Professional Association of Diving Instructors) that spans over three decades since 1992. They offer a full range of PADI courses from entry level to advanced and specialty courses under the guidance of highly-qualified and experienced instructors. Red Sea centres hold premier PADI 5 Star ratings.
- UltramarinaminorFrench and Swiss tour operator with 35 years of experience organizing diving trips worldwide. Ultramarina and Emperor Divers have a long relationship of trust and friendship dating back to Emperor Divers' birth in Egypt.
- HEPCA (Hurghada Environmental Protection and Conservation Association)coreEmperor Divers was a founding member of HEPCA in the early 1990s and has been an active supporter ever since. The company works with HEPCA to protect the marine environment and supports conservation initiatives including awareness campaigns against dolphin disturbance in the Red Sea.
- Diverse TravelminorATOL protected travel agency offering flights and holiday bookings from the UK to the Red Sea and beyond.
- RegaldiveminorATOL protected Tour Operator with over 26 years' experience offering diving holiday packages and liveaboards to the Red Sea, Indonesia & Maldives.
- Scuba Travel United KingdomminorAward winning travel agency arranging diving holidays for over 20 years with experienced team.
- OonasdiversminorDive travel agency featuring Red Sea, South Africa, and Thailand holidays including resort and liveaboard options and PADI courses.
- Fly & Sea Dive AdventuresminorFull service tour operator specializing in custom dive vacations worldwide, primarily servicing clients from Canada and US.
- Scuba Travel ScandinaviaminorThe largest dive travel agent in Scandinavia offering complete packages including flights from and to any destination in the world.
- Diving Travel NetworkminorSwedish-based scuba diving tour operator that has worked with Emperor Divers for many years to help customers choose liveaboard and flights.
- Red Sea HolidaysminorUK-based travel agency offering holidays at lowest cost to Hurghada, Marsa Alam and Sharm El Sheikh.
- Ultima FronteraminorSpanish IATA-accredited Tour Operator with over 30 years of experience organizing diving trips to the Red Sea, Maldives and Indonesia.
- Sun+FunminorExperienced German specialist for sports and diving travel with decades of expertise in tested accommodations, personal consulting, and smooth organization.
- WirodiveminorLeading German provider for diving travel and diving safaris worldwide with focus on individually tailored trips from classic liveaboards to special experience programs.
- Tauchreisen.atminorAustrian diving travel specialist with many decades of diving experience, thousands of dives in all world oceans, countless trips, and long-standing experience in consulting, planning and organizing diving travel.
- KayakminorLeading travel search engine allowing customers to compare flight prices across hundreds of airlines and travel sites.
- SkyscannerminorComprehensive flight price search website allowing users to find best prices from European airports.
- Emperor AdventureminorAffiliated website offering adventure services related to Emperor Divers brand.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Emperor Divers competitors and assessment
Company assessmentDirect peers
- Mermaid Liveaboards: Liveaboard operator with vessels in Indonesia, Komodo, Raja Ampat, and the Philippines. Direct competitor to Emperor's Harmoni and Raja Laut itineraries on overlapping Indonesian dive sites.
- MY Diva Maldives: Maldives liveaboard operator running central atolls itineraries. Closely comparable to Emperor's Maldives vessels for Central Atolls and similar itinerary formats.
- Carpe Diem Maldives: Maldives liveaboard operator targeting experienced divers on safari-style trips. Overlaps with Emperor's Maldives itinerary set, particularly on Northern Atolls and manta/whaleshark routes.
- Aggressor Adventures: Globally operating liveaboard fleet across multiple oceans. Closely comparable to Emperor in business model (multi-vessel liveaboard plus itineraries) and target customer (experienced divers seeking premium safaris).
- Blue O Two: Red Sea and worldwide liveaboard operator headquartered in the UK. Directly competes with Emperor's Red Sea itineraries on similar vessels and routes, with overlapping dive-travel agent channels.
- Scuba Safari: Egypt-based liveaboard and day diving operator serving the Red Sea. Direct competitor to Emperor's Egyptian portfolio across Hurghada, Sharm El Sheikh, and Marsa Alam dive sites.
- Tauch Terminal: Red Sea liveaboard operator based in Germany serving the DACH market. Directly competes with Emperor's German and Austrian channel partners on Red Sea liveaboard bookings.
- Manta Cruise: Indonesia-based liveaboard operator covering Komodo, Raja Ampat, Banda, and Cenderawasih. Competes directly with Emperor Harmoni and Raja Laut for Indonesian diving customers.
- Blue Force Fleet: Maldives-focused liveaboard and day-dive operator. Competes head-to-head with Emperor's Maldives vessels (Explorer II, Serenity, Leo, Voyager, Virgo) for the same Maldives diving customer.
Others
- Liveaboard.com: Online aggregator that compares and books liveaboard diving holidays globally. Adjacent to Emperor's business by aggregating and reselling inventory, including Emperor's own vessels, across multiple operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Emperor Divers social profiles
Digital presenceEmperor Divers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emperor Divers leadership team
Management profileNumber of profiles
Profiles10 records
Emperor Divers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emperor Divers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emperor Divers
What does Emperor Divers do?
Emperor Divers operates scuba diving holidays through a fleet of 11 liveaboard vessels and five resort-based dive centres across Egypt (Red Sea), Maldives, Indonesia, and Solomon Islands. Core offerings include multi-day liveaboard safaris, day diving excursions at resort locations, and a full range of PADI dive courses from entry-level (Discover Scuba, Open Water) through advanced and specialty certifications. The company has been in operation since 1992 with premier PADI 5 Star ratings at its Red Sea centres and serves thousands of divers annually including returning guests via a 'Friends of Emperor' loyalty programme.
Is Emperor Divers a public or private company?
Emperor Divers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emperor Divers founded?
Emperor Divers was founded in 1992. It employs 51 to 100 people.
Where is Emperor Divers based?
Emperor Divers is headquartered in Singapore, Singapore, in the Asia region.
How does Emperor Divers make money?
Three revenue lines are on record. Liveaboard Diving Holidays are the primary driver. The others are day Diving and PADI Dive Courses.
Who are Emperor Divers's main competitors?
Direct peers on record are Mermaid Liveaboards, MY Diva Maldives, Carpe Diem Maldives, Aggressor Adventures, Blue O Two, Scuba Safari, Tauch Terminal, Manta Cruise and Blue Force Fleet. Liveaboard.com is listed as an others.
Does Emperor Divers have an API?
No public API is recorded for Emperor Divers.
What industry is Emperor Divers in?
Emperor Divers's product category is Scuba Diving Tourism. Its primary akta.pro industry code is THAJAJAD, Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses), with a secondary code of THAAAIAA, Dive Centers & Scuba Training (PADI/SSI, certifications). Its NAICS code is 561520.