MACO Vision
MACO Vision GmbH is a German full-service marketing agency, headquartered in Wernigerode with a second office in Lübeck, delivering strategy, design, content, web development, and recruiting services primarily to SMB and mid-market clients across multiple industries.
- Company typePrivate
- Founded2014
- HeadquartersWernigerode, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MACO Vision does
MACO Vision GmbH is a privately held, full-service marketing agency headquartered in Wernigerode, Sachsen-Anhalt, with a second office opened in Lübeck in 2025. Founded in 2014, the firm employs between 11 and 50 people across roles including graphic designers, web developers, photographers, videographers, and social media managers, with managing director Romy Schneevoigt at the helm. The agency serves primarily German SMBs and mid-market companies, supplemented by selective enterprise work, and is recognized by IHK Magdeburg as an approved training company.
The agency's product portfolio is service-based rather than software-based, organized around five pillars: Strategy (consulting, workshops, employer branding), Design (corporate, graphic, print), Content (photography, videography, social media management), Websites (development on WordPress and Contao CMS with SEO and post-launch support), and Recruiting (campaigns, career pages, onboarding). A formal Social Media Posting offering with cross-platform coverage (Instagram, Facebook, LinkedIn, TikTok) has been added to create more recurring revenue alongside project work. Underlying technology is intentionally non-proprietary, relying on mainstream CMS platforms, Google Ads, Google My Business, and a PIXLIP product partnership for trade-show displays.
Revenue is generated via project-based professional services billed individually per engagement, with website projects priced in three bands (under €3,000, €3,000–€6,000, and over €6,000) and additional photography/videography hours billed at €100 net per hour outside social-media contracts. Go-to-market is sales-led and event-driven, combining direct consultation, owned media (website blog, monthly newsletter, SEO), an active social presence, trade-show participation (e.g., HAPTICA), and client referrals. Geographic focus is Germany-wide with operational concentration in Sachsen-Anhalt and Schleswig-Holstein.
MACO Vision firmographics
Firmographics- Name
- MACO Vision
- Legal name
- MACO Vision GmbH
- Website
- https://maco-vision.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MACO Vision GmbH is a German full-service marketing agency, headquartered in Wernigerode with a second office in Lübeck, delivering strategy, design, content, web development, and recruiting services primarily to SMB and mid-market clients across multiple industries.
- Ownership category
- akta.pro rank
MACO Vision industry classification
Industry- Product category
- Marketing Services
- NAICS
- Graphic Design Services (541430), Commercial Photography (541922)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
- akta.pro secondary industries
- Visual Identity & Brand Design Systems (BPAFAEAC), Photography & Photo Production (BPAFAIAF), Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)
Keywords
Where MACO Vision is headquartered
LocationHeadquarters
- HQ city
- Wernigerode
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
MACO Vision business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Project-Based Professional Services: Full-service marketing agency offering project-based services including corporate design, web development, social media management, photography, videography, and marketing consulting. Services are priced individually and quoted based on project scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Website project pricing based on complexity and scope |
| Other | Pay-as-you-go | Social Media Posting Services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
MACO Vision product offering
Product offeringCore offering
MACO Vision GmbH is a full-service marketing agency that delivers integrated marketing strategy, corporate and graphic design, content production (photography, videography, social media), website development, and recruiting/employer branding services to businesses primarily in Germany. Services are offered individually or bundled into comprehensive marketing packages, with structured consultation-to-completion project engagement. The agency also resells PIXLIP illuminated trade show display products to its client base.
Product overview
MACO Vision GmbH is a full-service marketing agency offering an integrated portfolio of strategy, design, content, web development, and recruiting services. The agency provides consulting and workshops for strategic planning, corporate and graphic design for visual branding, photography and videography for content creation, social media management for platform engagement, and website development with post-launch support. Additionally, they offer specialized recruiting services including campaign development, career pages, and employee onboarding. The portfolio is structured as a service-based offering rather than a software product, with individual services often bundled into comprehensive marketing packages or offered separately based on client needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Beratung (Marketing Consulting)
- Workshops Collaborative workshop sessions where MACO Vision develops solutions together with clients, focusing on creative problem-solving and strategic planning for marketing initiatives.
- Employer Branding Service that makes companies visible as employers of choice, strengthening employer brands to help clients attract and retain talent in competitive labor markets.
- Corporate Design Creation of visual brand identity for businesses including logo design, branding systems, and layouts designed to make brands stand out and be easily recognizable.
- Grafikdesign (Graphic Design) Graphic design services ranging from flyers to full marketing campaigns, delivered with clarity, creativity, and goal focus for business clients.
- Printdesign (Print Design) Print material design services creating print collateral with distinctive style and flair to make a lasting impression for business clients.
- Fotografie (Photography) Professional photography services providing authentic imagery that gives brands a distinctive visual identity, for use across marketing channels.
- Videografie (Videography) Video production services using moving images to communicate brand messages effectively and engagingly for business marketing purposes.
- Social Media Betreuung (Social Media Management) Ongoing social media management service including content creation, platform strategy, posting, and channel support across Instagram, Facebook, LinkedIn, and TikTok for business clients.
- Webentwicklung (Website Development) Modern, performant website development using Contao CMS or WordPress CMS, including search engine optimization and clear information architecture for business clients.
- Website Support Post-launch website support service providing maintenance, troubleshooting, and ongoing technical assistance after website go-live.
- Mitarbeitergewinnung (Recruiting Campaigns) Creative recruitment campaign services designed to attract talent through targeted messaging and employer brand positioning for businesses facing hiring challenges.
- Karriereseiten (Career Pages) Career page development service providing optimized recruitment landing pages as a direct gateway for businesses to attract potential employees.
- Onboarding Programs Customized employee onboarding program development that welcomes new hires with tailored materials, avoiding generic templates and ensuring a strong start for new employees.
Companies that use MACO Vision
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
MACO Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
MACO Vision partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PIXLIPminorPIXLIP is a product partner for illuminated trade show walls and displays. MACO Vision offers PIXLIP products with 10% discount to customers for trade show and event marketing needs.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
MACO Vision competitors and assessment
Company assessmentBroad incumbents
- Serviceplan Group: Europe's largest owner-managed agency group, founded in Munich, offering integrated strategy, creative, digital, and media services. Comparable in delivering a full-service marketing portfolio comparable to MACO Vision, but at a multi-national, multi-brand scale that dwarfs a regional agency.
- Scholz & Friends Group: Long-standing German creative agency network with offices across Germany and Europe, part of the WPP/Superunion group ecosystem. Comparable as a Germany-rooted creative agency offering brand strategy, design, and integrated campaigns, but at significantly larger scale and broader geographic reach than MACO Vision.
- SinnerSchrader (Accenture Song): Frankfurt-based digital agency now part of Accenture Song, delivering digital strategy, design, and platform engineering for European brands. Comparable as a German digital/creative agency offering strategy through execution services, but operating within a global consulting/integrator ecosystem at significantly larger scale.
- Jung von Matt: One of Germany's largest and most awarded independent creative agencies, headquartered in Hamburg with offices across Europe. Comparable as a full-service German marketing/creative agency serving major brands, but operates at materially larger scale and across a global footprint versus MACO Vision's regional German focus.
- Kolle Rebbe GmbH: German independent creative agency based in Hamburg delivering brand strategy, corporate design, and integrated campaigns for mid-market and enterprise clients. Comparable as a German creative agency with similar integrated service mix (brand strategy, design, content, digital), though operating at larger scale and serving higher-tier brands.
- Ströer SE & Co. KGaA: Major German digital and out-of-home marketing company headquartered in Cologne. Comparable as a German full-service marketing services provider with diversified offerings, but primarily operates at platform/enterprise scale rather than agency-of-record regional engagements.
Direct peers
- denkwerk GmbH: Cologne-based digital agency offering strategy, design, development, and content for German and international brands. Directly comparable to MACO Vision on integrated digital/creative service mix and German mid-market client base, though with significantly more headcount and national footprint.
- Fork Unstable Media GmbH: German full-service digital agency delivering strategy, design, web development, and content production for B2B and B2C clients. Directly comparable to MACO Vision on integrated creative/digital service offering and German market focus, operating at a similar mid-market scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MACO Vision social profiles
Digital presenceMACO Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
MACO Vision leadership team
Management profileNumber of profiles
Profiles5 records
MACO Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MACO Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MACO Vision
What does MACO Vision do?
MACO Vision GmbH is a full-service marketing agency that delivers integrated marketing strategy, corporate and graphic design, content production (photography, videography, social media), website development, and recruiting/employer branding services to businesses primarily in Germany. Services are offered individually or bundled into comprehensive marketing packages, with structured consultation-to-completion project engagement. The agency also resells PIXLIP illuminated trade show display products to its client base.
Is MACO Vision a public or private company?
MACO Vision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MACO Vision founded?
MACO Vision was founded in 2014. It employs 11 to 50 people.
Where is MACO Vision based?
MACO Vision is headquartered in Wernigerode, Germany, in the Europe region.
How does MACO Vision make money?
One revenue line is on record: project-Based Professional Services.
Who are MACO Vision's main competitors?
Broad incumbents on record are Serviceplan Group, Scholz & Friends Group, SinnerSchrader (Accenture Song), Jung von Matt, Kolle Rebbe GmbH and Ströer SE & Co. KGaA. Direct peers are denkwerk GmbH and Fork Unstable Media GmbH.
Does MACO Vision have an API?
No public API is recorded for MACO Vision.
What industry is MACO Vision in?
MACO Vision's product category is Marketing Services. Its primary akta.pro industry code is BPAFAIAC, Graphic Design & Visual Content Production, with a secondary code of BPAFAEAC, Visual Identity & Brand Design Systems. Its NAICS code is 541430 and its SIC code is 7330.