What ITchannelPro does

ITchannelPRO is a Dutch-language B2B knowledge and media platform serving approximately 8,000-15,000 IT and Telecom business partners in the Netherlands, with brand recognition as the primary information source for roughly 80% of the domestic IT channel. Operated by privately-held LuteijnMedia BV from Hilversum, Netherlands, the platform distributes cross-media content through a quarterly print magazine (~4,000-5,500 copies), a bi-weekly newsletter to 10,000+ subscribers, a website receiving 18,000-35,000 monthly visitors, a 25,000-30,000 LinkedIn following, video content, themed digital e-magazines, and an active calendar of in-person events (Cybersec Netherlands, KPN Partner Network Vision, Telecompaper Jaarcongres, MORE-IP, ISACA programming) and industry awards. Editorial coverage spans Telecom, Cloud, Datacenter, Security, Networking, IoT, Mobile, Distributors, and Office IT, with recent emphasis on AI, digital sovereignty, and circular IT.

The company makes money primarily through B2B advertising and content marketing — most advertisers are on annual retainer agreements with guaranteed cross-channel visibility — supplemented by print subscriptions, event sponsorship and participation fees, themed digital e-magazines, and a Marketing-as-a-Service offering that provides channel marketing, content creation, curation, and distribution to ICT vendors. Audience is heavily skewed to decision-makers: over 62% of readers are management-level directors, making the platform a high-value channel for advertisers targeting Dutch resellers, MSPs, MSSPs, ISPs, system integrators, distributors, and IT/Telecom operators.

ITchannelPRO functions as the central editorial hub inside the broader LuteijnMedia BV portfolio, alongside sister titles DatacenterWorks, CloudWorks, Infosecurity Magazine, Circulaire IT, Business & IT, and DSR Magazine/DSR News. The bundle enables advertisers to buy multi-vertical Dutch ICT reach through a single publisher relationship. The company is privately owned (legal entity LuteijnMedia BV), self-funded, with no disclosed venture or private-equity backing; reported headcount is 1-10, and leadership includes publisher Eric Luteijn and commercial director Marc Jongbloed.

Name

ITchannelPro

Legal name

LuteijnMedia BV

Website

https://itchannelpro.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ITchannelPRO is a Dutch B2B media and knowledge platform serving ~15,000 IT and Telecom business partners in the Netherlands through print, newsletter, website, video, and live events. Published by LuteijnMedia BV, it operates as the primary information source for the Dutch ICT channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: ITchannelPRO publishes 4 print editions per year sent to approximately 4,000 subscribers in the ICT channel. All print content is also published online, creating cross-media value.
2. Advertising & Content Marketing: The platform generates revenue through advertising in both print magazine and on website. It also offers comprehensive media packages and Marketing-as-a-Service including channel marketing support, content creation, curation and distribution. Most clients opt for annual retainer arrangements.
3. Events & Sponsorship: The platform organizes and promotes industry events including Cybersec Netherlands, KPN Partner Network Vision, Telecom Insights, and others. Revenue is generated through event sponsorship and participation fees.
4. Media Packages & Retainers: Most advertising clients choose annual retainer agreements guaranteeing visibility in the channel. Custom media packages are available, with focus on online marketing. The platform offers comprehensive channel and field marketing support services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

ITchannelPRO is a B2B knowledge and media platform for the Dutch IT and Telecom channel. It publishes a quarterly print magazine, a continuously updated news website, bi-weekly email newsletters, themed digital e-magazines, and video content, and it organizes expert sessions, round-table meetings, and industry events. The platform also provides Marketing-as-a-Service and advertising media kits to channel suppliers, manufacturers, and distributors seeking visibility with IT/Telecom decision-makers in the Netherlands.

Product overview

ITchannelPRO is a unified B2B media platform combining print magazine, website, newsletter, video, and events to serve as the primary information source for Telecom and IT business partners in the Netherlands. The core offering consists of the quarterly ITchannelPRO Magazine delivered to 4,000 subscribers, complemented by the online news portal with 35,000+ monthly visitors, and a twice-weekly newsletter reaching 10,000+ professionals. Additional products include E-Magazines (themed digital specials), Marketing-as-a-Service for channel partners, media kits for advertising, and live events. The platform covers the ICT channel ecosystem including distributors, resellers, ISPs, system integrators, and IT/Telecom operators across segments like Networking, Security, Telecom, IoT, and Cloud/Datacenters.

Differentiator

Problem solved

Functional benefit

Products and services

• ITchannelPRO Magazine Quarterly print magazine covering Telecom, Cloud, Datacenter, Security, and IT channel news, distributed to approximately 4,000 qualified subscribers in the Dutch ICT channel; all print content is also published online.
• ITchannelPRO Website Online news platform at itchannelpro.nl publishing daily updates on IT and Telecom developments including M&A, management changes, vacancies, and events, with around 18,000–35,000 monthly visitors and click tracking for lead generation.
• ITchannelPRO Nieuwsbrief (Newsletter) Email newsletter sent twice weekly to over 10,000 Telecom and IT professionals with curated industry news and updates; subscribers can select topic preferences and choose between ITchannelPRO, Events, Vacatures, or all newsletters.
• ITchannelPRO Events Live events program including awards ceremonies, expert sessions, C-level round table meetings, and industry conferences that enable networking and knowledge sharing among Dutch IT and Telecom channel partners.
• E-Magazines (Digitale specials) Themed digital special publications distributed via email and LinkedIn campaigns, featuring management summaries, introductory articles, vendor/distributor propositions, and case studies for the Dutch IT and Telecom channel.
• Marketing-as-a-Service Service offering providing partners with channel-marketing support, content creation, curation, and distribution within the Dutch ICT and Telecom channel, typically delivered under annual retainer arrangements.
• Media Kits (Mediapakketten) Advertising media packages combining print, online, and social media placements with guaranteed visibility in the Dutch IT/Telecom channel, sold primarily as annual retainers focused on online marketing.
• ITchannelPRO Videos Video content featuring interviews, expert sessions, and event recordings, available on the ITchannelPRO platform and across its social media channels, including LinkedIn.

Quantifiable outcome

• 80% of market recognizes as primary information source
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• KPN Partner NetworkcoreStrategic or Co-development Partner · 15 September 2026KPN Partner Network Vision 2026 event taking place September 15-16 in Nieuwegein. Annual ICT & Telecom event that brings together business partners for inspiration, networking, and exploration of new technologies.
• Cybersec NetherlandscoreStrategic or Co-development Partner · 9 September 2026Cybersec Netherlands event September 9-10, 2026 at Jaarbeurs Utrecht. Major cybersecurity conference bringing together CISOs, IT decision-makers, policymakers, and security professionals. Features digital sovereignty and AI impact on cybersecurity themes.
• MapitminorGTM or Marketing Partner · 2 July 2026Mapit webinar July 2, 2026 for MSPs, resellers and ICT administrators covering SaaS application visibility and Microsoft 365/Google Workspace integration.
• FireMonminorGTM or Marketing Partner · 25 June 2026FireMon webinar June 25, 2026 covering firewall security risk, AI-powered policy analysis, and insights from 9.2 million device-level policy checks.
• ISACA NetherlandscoreStrategic or Co-development Partner · 24 June 2026Annual General Meeting of ISACA Netherlands Chapter on June 24, 2026 in Utrecht. Features governance updates, financial review, and NIS2 directive discussion with Sandeep Gangaram Panday.
• Telecom SocietycoreStrategic or Co-development Partner · 24 June 2026Telecom Society SemiCon event June 24, 2026 at 3EALITY High Tech Campus Eindhoven. Focus on semiconductor developments impact on telecom and ICT sector.
• European Resilience Summit (ERS)minorStrategic or Co-development Partner · 18 June 2026European Resilience Summit in The Hague June 18, 2026 bringing together government, business, and civil society leaders to shape digital sovereignty of Europe.
• ArcserveminorGTM or Marketing Partner · 11 June 2026Arcserve UDP 11 webinar June 11, 2026 covering data resilience for the AI era, backup market transformation, and active cyber resilience technologies.
• Telecom InsightscoreStrategic or Co-development Partner · 10 June 2026Telecompaper Jaarcongres taking place June 10, 2026 at Spant! in Bussum. Annual congress bringing together telecom and media sector experts and decision makers. Features keynote by Stephen van Rooyen (VodafoneZiggo CEO).
• Escrow4AllminorGTM or Marketing Partner · 4 June 2026Escrow4All webinar on June 4, 2026 covering Cyberbeveiligingswet (NIS2 implementation) and how escrow arrangements function as NIS2 compliance instruments.
• MORE-IPminorStrategic or Co-development Partner · 27 May 2026MORE-IP 2026 event May 27-28 bringing together about 300 peering and interconnection professionals. Dedicated to AMS-IX members, customers and business partners for establishing connections and sharing insights.
• OpenText CybersecurityminorGTM or Marketing Partner · 19 May 2026OpenText Cybersecurity Partner Day on May 19, 2026 for MSPs and MSSPs in the Netherlands. Event covering SMB cybersecurity trends, AI impact on attack techniques, and security-as-a-service shift.
• Circulaire ITminorOthersSister publication under LuteijnMedia BV focusing on circular IT and sustainable technology practices in the ICT sector.
• DatacenterWorksminorOthersSister publication under LuteijnMedia BV covering datacenter industry news, trends, and developments.
• Infosecurity MagazineminorOthersSister publication under LuteijnMedia BV focusing on cybersecurity news, trends, and best practices.
• CloudWorksminorOthersSister publication under LuteijnMedia BV covering cloud computing industry news and developments.
• Business & ITminorOthersSister publication under LuteijnMedia BV covering business and technology convergence topics.
• DSR MagazineminorOthersSister publication (DSR News) under LuteijnMedia BV covering Dutch IT channel news.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Telecompaper: Dutch-headquartered telecom research, news, and events business covering operators, ISPs, and the wider telecom industry. Direct peer in geography and telecom focus; also an existing event partner via the Telecom Insights Jaarcongres.
• Computable: Long-established Dutch IT trade publication with news, opinion, and event properties serving IT managers and channel partners. Direct competitor for Dutch IT advertiser spend and IT professional attention.
• Channelnomics: B2B media and research firm focused on the global IT channel, covering channel strategy, distribution, and partner programs. Comparable business model centered on monetizing channel-focused editorial content and research.
• CRN: Flagship IT channel trade publication covering the reseller, MSP, and distributor ecosystem with news, rankings, and events. Closest functional analog to ITchannelPRO at global scale, serving the same buyer personas (channel marketers, distributors, VARs, MSPs).
• AG Connect: Dutch-language B2B IT media outlet covering CIO, cloud, security, and digital transformation for IT decision makers. Comparable Dutch-market trade media targeting overlapping ICT professional audiences.
• Channel Futures: Informa-owned B2B media brand dedicated to the IT channel, combining news, research, and flagship community events. Directly comparable product mix (news, events, awards, community) to ITchannelPRO's cross-media channel coverage.
• The Channel Company: B2B media and events company serving the IT channel, including flagship channel events and awards programs. Comparable portfolio of news, events, and channel-community monetization.

Broad incumbents

• TechTarget: Large-scale B2B technology media and intent-data platform serving enterprise IT buyers across multiple verticals. Wider scope and far larger scale than ITchannelPRO, but competes for the same IT decision-maker attention and advertiser budgets.
• CIO: IDG-owned global B2B media brand targeting CIOs and senior IT leadership with news, research, and events. Comparable audience (senior IT decision makers) but broader, non-channel-focused editorial mandate.
• Computerworld: Established B2B IT trade publication covering enterprise technology for IT professionals and managers. Overlapping audience and advertiser base with ITchannelPRO, but operates as a generalist IT brand rather than a channel-specific specialist.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/itchannelpro
• Xx.com/ITchannelPRO
• Facebookfacebook.com/ITchannelPRO

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITchannelPro