Cloudworks
Cloudworks Services Limited is a Nottingham-based managed service provider delivering outsourced IT support, Microsoft cloud services, cybersecurity, and AI consulting to small and medium-sized businesses across the UK East Midlands.
- Company typePrivate
- Founded1984
- HeadquartersNottingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cloudworks does
Cloudworks Services Limited is a Nottingham-based managed service provider (MSP) founded in 1984 and operating as a UK private limited company (registration 09640710), delivering outsourced IT infrastructure, cybersecurity, and cloud services to small and medium-sized businesses across the East Midlands and broader UK market. Its core offering is a full-stack IT support and managed services portfolio — including IT helpdesk support, Microsoft 365 and Azure migration/management, Teams Phone deployments, Intune configuration, and 24/7 service desk — sold primarily on user-count-based monthly recurring subscriptions with project-based professional services on top.
The company's technology stack is anchored on the Microsoft ecosystem (Azure, Microsoft 365, Teams Phone, Intune, Entra ID, Security Center) under its Gold Partner designation, supplemented by AWS for hybrid cloud work, and infrastructure tooling (Terraform, Zabbix, Ansible, scripting). Differentiating the offering is a suite of five proprietary, free compliance tools — the CE Readiness Coach, Scope Diagnostic, Trust Profile, Policy Generator, and Incident Helper — that address UK supply-chain security obligations (Cyber Essentials, NIS2, CAF, UK GDPR) and serve as a lead-generation funnel into the core MSP service.
Cloudworks monetizes through three revenue streams: managed IT services (the primary driver, recurring monthly subscriptions priced per user), professional services for migrations and AI/automation projects (day rates or fixed-price milestones), and ancillary Nominet-accredited .uk domain registrations at £10/year. The go-to-market is sales-led and regionally focused, supported by content marketing, partner channel credibility (Microsoft, AWS, Gamma, Dell, Lenovo, Yealink), and the free tools funnel. Customer concentration is low, with the four named public references (Rex Gooding Estate Agents, RSViP Network, Harrison Dental, RWB Chartered Accountants) all being small local SMEs. The firm is privately held with no disclosed institutional funding and is estimated at 11–50 employees.
Cloudworks firmographics
Firmographics- Name
- Cloudworks
- Legal name
- Cloudworks Services Limited
- Website
- https://cloudworks.co.uk
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cloudworks Services Limited is a Nottingham-based managed service provider delivering outsourced IT support, Microsoft cloud services, cybersecurity, and AI consulting to small and medium-sized businesses across the UK East Midlands.
- Ownership category
- akta.pro rank
Cloudworks industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)
- akta.pro secondary industries
- Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE), Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)
Keywords
Where Cloudworks is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cloudworks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Managed IT Services (Recurring Subscription): Cloudworks provides fully outsourced or partially outsourced IT management for a fixed monthly fee. Pricing is based on the number of users and range of services supported. The model delivers proactive monitoring, maintenance, security, and a dedicated service desk under a predictable monthly cost structure. This is the primary revenue driver.
- Professional Services: Project-based consulting and implementation services including Azure migrations, Microsoft 365 migrations, Teams Phone deployments, web development, IT security implementations, and AI consulting engagements. Offered at day rates or fixed project pricing with milestones.
- Domain Name Registration & Renewal: Cloudworks acts as an accredited Nominet registrar for .uk domains. Domain registration and renewal is priced at £10 per year plus VAT, inclusive of DNS record changes and management. Transfers in and out are free of charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed IT Services — user-based monthly subscription |
| Subscription | Annual | Domain Registration & Renewal |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Cloudworks product offering
Product offeringCore offering
Cloudworks is a Nottingham-based full-stack managed service provider that delivers outsourced IT support, proactive managed services, Microsoft Azure cloud services, Microsoft Teams Phone implementations, cybersecurity services, and AI and automation consulting to UK small and medium-sized businesses. The company supplements its paid managed services with five proprietary free compliance tools that help UK suppliers demonstrate Cyber Essentials, NIS2, CAF, and UK GDPR readiness to their customers. Revenue is generated primarily through per-user monthly managed service subscriptions and project-based professional services engagements.
Product overview
Cloudworks is a Nottingham-based managed service provider offering a unified portfolio of IT services combining core managed services (IT Support, Managed Services, Azure Services, Teams Phone, Cyber Security) with specialized AI Consultancy. The offering integrates free compliance tools (CE Readiness Coach, Scope Diagnostic, Trust Profile, Policy Generator, Incident Helper) that address common SME security and compliance needs. The core services are delivered through partnerships with Microsoft (Gold Partner), AWS, and other technology vendors, while the free tools are designed to help UK suppliers demonstrate security compliance to customers in their supply chain.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 99.99% uptime in 2024 Q2
- +3 more outcomes
Companies that use Cloudworks
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Cloudworks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature5 records
Cloudworks partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MicrosoftcoreCloudworks is a certified Microsoft Gold Partner, providing deep expertise in Microsoft Azure, Microsoft 365, Teams Phone, Intune, Azure Active Directory (Entra ID), Security Center, and related Microsoft security and productivity platforms. As a Gold Partner, they offer certified Azure Solutions Architects and Engineers, Microsoft Security Architects, and Microsoft 365 migration expertise.
- Amazon Web Services (AWS)coreCloudworks holds AWS Partner status, providing certified expertise in AWS cloud services, migrations, and infrastructure management. AWS services complement their primary Microsoft Azure offerings in hybrid cloud deployments.
- NominetcoreCloudworks is an accredited Nominet registrar for .uk domain names. As a Nominet-accredited registrar, they register, renew, and manage .uk domain names in accordance with Nominet's Terms and Conditions of Domain Name Registration.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cloudworks competitors and assessment
Company assessmentDirect peers
- Littlefish: UK managed services and cyber security provider with strong Microsoft and Azure capabilities serving mid-market and enterprise customers. Direct comparable on the Microsoft-first MSP value proposition and managed security/cyber services portfolio.
- Air IT: UK-based managed IT services provider serving SMEs and mid-market with Microsoft-centric IT support, managed services, cybersecurity, and cloud migrations. Closely comparable to Cloudworks on customer segment, Microsoft focus, and full-stack MSP model.
- Fitzrovia IT: London-based managed IT services provider focused on SMEs with IT support, Microsoft 365, cloud, and cyber security offerings. Direct peer in segment (UK SMBs) and Microsoft-stack delivery.
- Razorblue: Regional UK managed IT services and cloud provider headquartered in the North of England, serving SMEs with IT support, Microsoft 365/Azure, cyber security, and connectivity. Comparable regional full-stack MSP model targeting similar UK SMB customers.
- Content+Cloud: UK managed services and Microsoft cloud specialist delivering Microsoft 365, Azure, security, and modern workplace services to mid-market. Comparable on Microsoft-first MSP positioning and managed security/customer base.
- Acora: UK-based IT services and cyber security provider offering managed services, Microsoft cloud, and security operations to mid-market customers. Direct comparable given the Microsoft-centric IT services portfolio with a stronger security operations center exposure.
- Quiss Technology: UK managed services provider focused on IT support, managed cloud, and cyber security for SMB and mid-market customers. Comparable in size, regional UK footprint, and Microsoft-centric delivery model.
Broad incumbents
- Bytes Software Services: Major UK IT solutions provider (a Bytes Technology Group company) delivering software licensing, managed services, and cloud solutions across SMB and enterprise. Overlaps with Cloudworks on Microsoft cloud and IT services but at significantly larger scale and broader portfolio.
- Softcat: Large UK IT infrastructure provider and Microsoft LSP offering licensing, managed services, and cyber security across all customer sizes. Broader incumbent operating at much larger scale than Cloudworks but overlapping on Microsoft cloud and managed services offerings.
- Daisy Group: Large UK IT and telecom services provider delivering managed IT, connectivity, cloud, and security to UK businesses. Broader incumbent with overlapping managed services and Microsoft cloud capabilities for the same SMB/mid-market segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cloudworks social profiles
Digital presenceCloudworks compliance and trust
Trust signalCompliance3 records
Cloudworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloudworks leadership team
Management profileNumber of profiles
Cloudworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloudworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloudworks
What does Cloudworks do?
Cloudworks is a Nottingham-based full-stack managed service provider that delivers outsourced IT support, proactive managed services, Microsoft Azure cloud services, Microsoft Teams Phone implementations, cybersecurity services, and AI and automation consulting to UK small and medium-sized businesses. The company supplements its paid managed services with five proprietary free compliance tools that help UK suppliers demonstrate Cyber Essentials, NIS2, CAF, and UK GDPR readiness to their customers. Revenue is generated primarily through per-user monthly managed service subscriptions and project-based professional services engagements.
Is Cloudworks a public or private company?
Cloudworks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cloudworks founded?
Cloudworks was founded in 1984. It employs 11 to 50 people.
Where is Cloudworks based?
Cloudworks is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Cloudworks make money?
Three revenue lines are on record. Managed IT Services (Recurring Subscription) is the primary driver. The others are professional Services and domain Name Registration & Renewal.
Who are Cloudworks's main competitors?
Direct peers on record are Littlefish, Air IT, Fitzrovia IT, Razorblue, Content+Cloud, Acora and Quiss Technology. Broad incumbents are Bytes Software Services, Softcat and Daisy Group.
Does Cloudworks have an API?
No public API is recorded for Cloudworks.
What industry is Cloudworks in?
Cloudworks's product category is Managed IT Services. Its primary akta.pro industry code is BPAEACAF, Cloud Managed Services (Operations, Monitoring, Patching), with a secondary code of BPAEABAE, Cloud Managed Services (M365/Azure/AWS/GCP). Its NAICS code is 54151 and its SIC code is 7370.