Hesse Rural Health

Name

Hesse Rural Health

Legal name

Hesse Rural Health

Website

https://hesseruralhealth.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Rural Healthcare Services

NAICS

Assisted Living Facilities for the Elderly (623312), Home Health Care Services (6216), Continuing Care Retirement Communities (623311), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

akta.pro secondary industries

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB), Companion Care & Social Support (non-clinical) (HLADAGAB), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Residential aged care
• Community health services
• Rural healthcare
• Allied health services
• Home care packages

Headquarters

HQ city

Winchelsea

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government-Funded Healthcare Services: Hesse Rural Health is funded by State and Commonwealth Governments to deliver community health services including Home and Community Care (HACC PYP), Community Health, and Commonwealth Home Support Program (CHSP) for older people.
2. Residential Aged Care: 56-bed residential aged care service with fees including Basic Daily Care Fee ($66.80/day), Non-Clinical Care Contribution, Hoteling Contribution, and Accommodation Payments (up to $495,000 lump sum or daily equivalent).
3. Community Health Fee-for-Service: Fee-for-service community health services with pricing based on client income ranges and service types, including hourly rates for various allied health and support services.
4. Urgent Care Services: 24/7 urgent care centre providing walk-in services for minor illnesses and injuries. Patients requiring emergency department care are transferred to Geelong hospitals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hesse Rural Health is an integrated rural health service that delivers Residential Aged Care (56 beds), 24/7 Hospital and Urgent Care, Community Nursing, Allied Health, Home Care Packages/Support at Home, and In-Home Support across Winchelsea, Beeac, Rokewood, Bannockburn, Inverleigh, and Teesdale in Victoria. The organization is funded by Australian State and Commonwealth Governments to provide Home and Community Care, Community Health, Commonwealth Home Support Programme, and residential aged care services to regional Victorians. Care is delivered in-centre, in-home, and via a Telehealth video consultation platform, supported by health promotion, mental health, food relief, and exercise programs.

Product overview

Hesse Rural Health is an integrated rural health service providing a comprehensive portfolio of healthcare services across the Surf Coast and surrounding areas of Victoria. The organisation operates as a single unified health service rather than a platform-plus-modules architecture. Core offerings span Residential Aged Care (56 beds across Hesse Lodge, Chelsea Lodge, and Werruna memory support unit), Hospital and Urgent Care (24/7 walk-in centre), Community Health Services, Allied Health, Community Nursing, and Home Care Packages/Support at Home programs. Supporting services include Telehealth video consultations, Healthy Communities health promotion initiatives, Social Support Groups, and various targeted health programs including Men's Health, Women's Health, Kids/Youth Health, and Mental Health & Wellbeing services. The service covers approximately 4,000 square kilometres through community health centres in Winchelsea, Beeac, Rokewood, and Bannockburn.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Aged Care Boutique 56-bed residential aged care service in Winchelsea comprising Hesse Lodge (24 beds), Chelsea Lodge (22 beds), and Werruna (10-bed memory support unit), providing personal care, meals cooked on site, and activity programs for older adults.
• Hospital & Urgent Care 24/7 walk-in urgent care centre for minor illnesses and injuries (non life-threatening) co-located with Winchelsea Hospital, with 4 acute beds and transfer arrangements to Geelong hospitals for emergencies.
• Community Health Services Community-based health services delivered from community health centres in Winchelsea, Beeac, Rokewood, and Bannockburn covering 4,000 square kilometres.
• Allied Health Range of allied health services including Diabetes Education, Dietetics, Exercise Physiology, Occupational Therapy, Physiotherapy, Counselling, and Podiatry delivered to community health patients.
• Community Nursing Community nursing services delivered across the Hesse Rural Health catchment including post-acute care and district nursing.
• Home Care Packages / Support at Home Government-funded aged care packages providing clinical supports, independence assistance, and everyday living support to help people remain in their homes, transitioning to the Support at Home scheme in November 2025.
• In-Home Support (Commonwealth Home Support Programme) Entry-level home support services including domestic assistance, personal care, gardening/maintenance, meals on wheels, and respite care delivered in clients' homes.
• Telehealth Video consultation services enabling patients to receive care closer to home via telecommunication technology, reducing travel for specialist advice across Access and Intake, Community Nursing, Counselling, Dietitian, Occupational Therapy, Diabetes Educator, Physiotherapy, and Home Care Packages.
• Mental Health & Wellbeing Mental health initiatives and workshops including safeTALK Suicide Awareness Workshop, in partnership with National Centre for Farmer Health and Let's Talk Foundation.
• Healthy Communities (Health Promotion) Health promotion initiatives with priority areas including strengthening food systems, increasing active living, strengthening mental health and wellbeing, and supporting climate and health.
• Exercise Groups / Balance and Bones Fitness and exercise groups including gentle exercise, falls prevention, and walking groups designed to improve muscle strength, balance, coordination and reduce osteoporosis risk.
• Food Relief - Winchelsea Community Foodbank Food relief program open every Friday 12-2pm at 30-32 Hesse Street Winchelsea with no eligibility requirements.
• Men's Health Programs Men's health forums, Rokewood Men's Shed, and Beeac Men's Group providing social support and health education.
• Women's Health Programs Well Women's Clinics, breast screening transportation, Empty Nesters social group, and women's health forums.
• Skin Check Clinic Dedicated skin check clinic at Beeac and Rokewood Community Health Centres run by local GPs for skin cancer prevention.
• Social Support Groups

Quantifiable outcome

• Enables patients to receive quality care closer to home via telecommunication technology
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Fed by JedminorOthersFamily-owned catering company providing Meals on Wheels for Hesse Home Care consumers. Chef Jordi and partner Ella cook homely comforting meals for delivery, freshly frozen weekly. Meals include a main, soup or dessert, and fruit or milk drink, subsidised by CHSP at $10 per meal.
• SWARH (South West Area Rural Health)coreTechnology or IntegrationIT infrastructure and recruitment system partnership. Hesse employees use SWARH network login and Microsoft multi-factor authentication for People Plus recruitment system access. IT support provided through SWARH IT Support Portal.
• National Centre for Farmer HealthminorStrategic or Co-development PartnerCollaboration on mental health initiatives and events throughout the year, supporting rural community wellbeing programs.
• Let's Talk FoundationminorStrategic or Co-development PartnerPartnership for mental health and wellbeing services and workshops in the local community.
• Bellarine Community HealthminorStrategic or Co-development PartnerDeveloped e-cigarette and vaping resource guide for schools and educational settings to support youth health education.
• Winchelsea HospitalcoreStrategic or Co-development PartnerCo-located hospital facility that facilitates ageing in place by providing access to appropriate care and environment. Hesse Lodge and Chelsea Lodge residential aged care are co-located with Winchelsea Hospital.
• Winchelsea Community HouseminorStrategic or Co-development PartnerPartnership in developing food relief program for the Winchelsea community, including the Winchelsea Community Foodbank.
• Give Where You Live FoundationminorGTM or Marketing PartnerFunding provided in 2023 to support development of a food relief model for the Winchelsea community.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Regis Healthcare: Large ASX-listed residential aged care operator with national footprint. Comparable in core residential aged care service line, though much larger scale and private-pay focus versus Hesse's regional integrated model.
• Estia Health: ASX-listed residential aged care provider with national network. Comparable residential aged care service line; Hesse's smaller boutique model contrasts with Estia's multi-facility scale.
• Bolton Clarke: Large Australian provider of retirement living, residential aged care, and home care services. Comparable in home care and aged care service mix at national scale, contrasting with Hesse's regional focus.

Direct peers

• Moyne Health Services: Small Victorian rural health service operating a public hospital, residential aged care, and community health programmes. Matches Hesse's integrated rural model and scale.
• Beechworth Health Service: Small rural Victorian health service combining urgent care, residential aged care, and community health. Comparable in operating model, funding mix, and regional catchment size.
• Terang & Mortlake Health Service: Victorian rural health service providing acute care, residential aged care, and community health across two campuses. Comparable to Hesse in multi-site rural integrated delivery.
• Western District Health Service: Victorian rural integrated health service operating hospital, residential aged care, and community health services across a similar regional footprint. Highly comparable operating model with government funding, multi-site community health delivery, and aged care as a core service line.
• Portland District Health: Rural Victorian health service operating acute beds, residential aged care, and community health. Comparable integrated rural provider with similar funding model.
• Cobram District Health: Rural Victorian health service delivering hospital, aged care, and community nursing. Comparable integrated rural operating model with similar bed-count scale.
• Great Ocean Road Health: Recently formed Victorian rural health service integrating acute, aged care, and community services in the Surf Coast/South West region. Directly comparable to Hesse in geography, service mix, and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HesseRuralHealth
• Instagraminstagram.com/hesseruralhealth
• LinkedInlinkedin.com/company/hesse-rural-health

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hesse Rural Health