Great Ocean Road Health

What Great Ocean Road Health does

Great Ocean Road Health (GORH) is a Victorian Government-owned, integrated rural public health service formed in 2019 through the amalgamation of Lorne Community Hospital and Otway Health. It operates from two campuses in Lorne and Apollo Bay, serving a 1,012 Km2 catchment along Victoria's Great Ocean Road with approximately 3,500 permanent residents plus seasonal tourist inflows. The organization is accredited under NSQHS, Aged Care Quality, NDIS, and Diagnostic Imaging standards, and is part of the Barwon Local Health Service Network alongside Barwon Health, Colac Area Health, and Hesse Rural Health.

GORH delivers a fully integrated care model spanning urgent/acute care (24/7 via in-person presentation and telehealth), residential aged care (45 beds across the two sites, applying a Montessori Program based on 12 Principles of Engagement), community and home-based services (CHSP, Home Care Packages, NDIS, Meals on Wheels, transport), allied health (physiotherapy, exercise physiology, occupational therapy, dietetics, diabetes education, podiatry, psychology, wound care), medical centres (GP services with bulk billing for eligible patients), and specialized programs (haemodialysis satellite, palliative care, mental health, women's health, advocacy). The technology backbone is operational rather than transformational: a telehealth video consultation platform (videocall.direct, browser-based), digital X-ray with remote reporting through Barwon Health, integration with My Health Record, and the People Plus / Success Factors HR suite. RIPERNs (Rural and Isolated Practice Endorsed Registered Nurses) extend clinical capacity when doctors are unavailable.

GORH is not a commercial enterprise — it is funded through a mix of state government appropriations, Medicare bulk billing, Commonwealth Home Support Programme, Home Care Packages, NDIS, fees for non-Medicare services (e.g., A$480 urgent care presentation, A$1,400 acute admission, A$30 X-ray), and community donations/fundraising. Customer segments include regional residents (primary), tourists/visitors, aged care clients (65+), and allied health patients. Distribution is via two physical campuses, a central intake phone line, telehealth, visiting specialists, Neighbourhood Houses, and the Lorne and Apollo Bay Medical Centres. Strategic positioning is anchored by the Multi-Purpose Service (MPS) regulatory model, Barwon Health network integration, and over 50 years of combined predecessor-entity service history.

Name

Great Ocean Road Health

Legal name

Great Ocean Road Health

Website

https://greatoceanroadhealth.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Great Ocean Road Health is a Victorian Government-owned rural public health service operating two campuses in Lorne and Apollo Bay, delivering integrated acute, aged, community, and allied health services to communities along Victoria's Great Ocean Road.

Ownership category

akta.pro rank

Product category

Rural Healthcare Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Home Health Care Services (8082), Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

Keywords

• Rural health services
• Residential aged care
• Community health programs
• Allied health services
• Telehealth consultations

Headquarters

HQ city

Lorne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government-Funded Healthcare Programs: Revenue from federal and state government healthcare funding programs including Medicare bulk billing, Commonwealth Home Support Programme (CHSP), Home Care Packages, and NDIS services. Consultations can be bulk-billed for Medicare card holders.
2. Residential Aged Care: Accommodation and care services at aged care facilities in Lorne and Apollo Bay, with accommodation pricing based on room type and occupancy agreements
3. Private Medical Services: Medical centres providing GP services with private billing. Standard consultation: $72.00, Long consultation: $110.00, Prolong consultation: $145.00. Bulk billing available for Veterans Affairs, Pension Card holders, Health Care Card, and children under 16
4. Allied Health Services: Physiotherapy, occupational therapy, dietetics, diabetes education, exercise physiology and other allied health services, with fees varying based on eligibility for Medicare rebates through care plans
5. Donations and Fundraising: Donations to Lorne or Apollo Bay campus supporting community healthcare, annual appeals, memorial trusts, and technology training. Community support through GOR Cycling events and bequests

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Great Ocean Road Health provides integrated rural healthcare services across two campuses in Lorne and Apollo Bay, Victoria, Australia. Services include 24/7 Urgent Care, Acute Care hospitalization, Residential Aged Care with Montessori programming, Community Care (CHSP and NDIS), Allied Health services, Medical Centres (GP services), Mental Health Services, Telehealth, and specialty services such as Haemodialysis and X-Ray. The organization serves communities along the Great Ocean Road, functioning as a Multi-Purpose Service under the Commonwealth-State MPS model.

Product overview

Great Ocean Road Health is an award-winning rural public health service formed in 2019 through the amalgamation of Lorne Community Hospital and Otway Health, operating as a unified platform of healthcare services across two campuses in Lorne and Apollo Bay. The organization delivers an integrated model comprising core clinical services (Urgent Care available 24/7, Acute Care hospitalization, Residential Aged Care with Montessori programming), primary and community health programs (Allied Health, Medical Centres, Mental Health Services), and support services (Meals on Wheels, Transport, Social Support Groups, Volunteer Program). The Telehealth platform enables remote specialist consultations, while specialized services include Haemodialysis, X-Ray imaging, Palliative Care, and Advanced Care Planning. Additional offerings include Health Promotion, Childbirth Classes, Women's Health, and the Community Services Refurbishment Project expanding infrastructure at Apollo Bay. Together, these services serve communities along Victoria's Great Ocean Road from Airey's Inlet through to Lavers Hill and into the Otways.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Care 24/7 first-line urgent care service with nurse triage, comprehensive assessment, and advanced life support staffed by medical and nursing professionals including RIPERNS (Rural Isolated Practice Endorsed Registered Nurses) able to initiate clinical management when a doctor is unavailable. Available at both Lorne and Apollo Bay campuses.
• Acute Care Hospitalization service for clients presenting with acute short-term conditions requiring admission to Apollo Bay or Lorne campus Acute Care Units, attended by approved visiting medical officers, nurse practitioners, and associated medical staff.
• Residential Aged Care Aged care facilities providing accommodation, respite, palliative care, and rehabilitation across Lorne and Apollo Bay campuses with capacity for up to 45 residents, featuring a Montessori Program applying 12 Principles of Engagement to support cognitive/physical functioning.
• Community Care Home and community-based services including Commonwealth Home Support Programme (CHSP), Support at Home Program, Community Nursing, and NDIS services designed to keep people in their homes and active in their community.
• Allied Health Multidisciplinary health services including Physiotherapy, Exercise Physiology, Occupational Therapy, Social Work, Dietetics, and Diabetes Education, plus visiting services for Podiatry, Optometry, Psychology, and Counselling.
• Medical Centres (Lorne and Apollo Bay) General practice medical centres providing health check-ups, vaccinations, care plans, family planning, counselling, minor procedures, and medication reviews. Operates Monday-Friday with after-hours coverage via on-call service; standard consultation $72, long $110, prolong $145, with bulk billing for eligible concession card holders and children under 16.
• Mental Health Services Mental health support including Mental Health Nurse consultations, Psychologist services (Dr Jennette Robinson attends Wednesdays), and Mental Health First Aid training courses for community members ($20 per person vs $250 standard).
• Telehealth Video-call consultation service enabling patients to receive specialist care closer to home via telecommunication technology, supporting Medicare bulk-billed consultations and reducing travel for specialist healthcare in regional communities.
• Social Support and Exercise Groups Community programs including Strength & Balance classes, Warm Water Exercise, Men's Gym Groups, Mixed Gym Groups, Health & Balance programs, and Strength for Life sessions across Apollo Bay, Lorne, and Aireys Inlet locations ($10 per session).
• Delivered Meals Program (Meals on Wheels) Subsidized meal delivery service providing hot or cold three-course meals up to six days per week, designed for those nutritionally at risk or unable to prepare food independently.
• Haemodialysis Unit Satellite dialysis unit at Lorne Community Hospital serving resident and holiday populations including visitors from interstate or overseas, operating as a satellite of the Barwon Health Renal Dialysis unit.
• X-Ray Services Limited triage X-ray service for emergencies dependent on staff availability; X-rays taken by qualified GPs and Nurses with direct link to Barwon Health Medical Imaging for remote reporting ($30 charge covering reporting fees).
• Advanced Care Planning Consultation service assisting individuals to prepare an Advance Care Plan expressing choices for future healthcare and ensuring wishes are respected if they become seriously ill.
• Palliative Care End-of-life care providing relief from pain and distressing symptoms while affirming life and supporting families, including bereavement support and team-based approach for patients and families.
• Personal Care Service Assistance with daily living activities including showering, medication prompting, grooming, dressing, meal preparation, and escort to medical appointments to maintain independence at home.
• Respite Care Quality care and companionship for individuals while their primary caregiver takes a break, offered in-home or out of home through day trips or community activities.
• Women's Health Women's health assessments and information provided by appointment with a women's health nurse, including cervical screening and other women's health services.
• Podiatry Podiatry services under Home and Community Care program for people of all ages with DVA services available and monthly sessions conducted by Surf Coast Podiatry.
• Psychology Services Psychologist services available to in-patients and community clients, with Dr Jennette Robinson attending the health service every Wednesday.
• Advocacy Services Support services helping clients make their own decisions by providing information about options, linking to services, and advocating on behalf of individuals when requested.
• Transport Service Transport assistance for accessing community groups and events, helping individuals maintain independence and participate in community life.
• Aids and Equipment Hire Medical equipment hire from Apollo Bay campus including crutches, wheelchairs, walking aids, and hoists, with discounts for hire beyond four weeks for wheelchairs.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Barwon HealthcoreStrategic or Co-development PartnerPart of the Barwon Local Health Service Network. Barwon Health directs, supports and supplies the Lorne Haemodialysis Unit as a satellite service. X-ray services relay directly to senior consultants at Barwon Health Medical Imaging for expert interpretation.
• Colac Area HealthcoreStrategic or Co-development PartnerPart of the Barwon Local Health Service Network working collaboratively to ensure continuity of care and access to specialist services close to home for regional communities.
• Hesse Rural HealthcoreStrategic or Co-development PartnerPart of the Barwon Local Health Service Network working collaboratively to ensure continuity of care and access to specialist services close to home for regional communities.
• Alpine HealthminorStrategic or Co-development PartnerPartnering with Alpine Institute (RTO) to provide TAFE training opportunities to rural communities through the Reach Out Rural Learning Hub. Enables residents to train locally at the health service in Certificate III in Individual Support for Aged Care.
• Windana Drug and Alcohol Recovery Inc.minorStrategic or Co-development PartnerPartnership to provide alcohol and drug recovery services through Telehealth technology at Lorne and Apollo Bay campuses, offering wrap-around recovery services for clients.
• Barwon South West Public Health UnitminorStrategic or Co-development PartnerWorking closely with the Department of Health, Primary Health Networks, and Barwon South West Public Health Unit for COVID-19 response and vaccination rollout planning.
• Surf Coast PodiatryminorChannel Partner/ Reseller/ DistributorConducting monthly podiatry sessions at the health service as a visiting private service provider.
• Colac Otway Region Advocacy Services (CORAS)minorOthersAdvocacy services referral partner providing support to clients to make their own decisions, linking them with appropriate services and informing them of their rights.
• Senior Rights VictoriaminorOthersReferral partner for elder rights advocacy services.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Barwon Health: Major regional referral health service based in Geelong, acting as GORH's network hub for specialist referrals, X-ray reporting, and dialysis satellite oversight. Broader incumbent in the same region with overlapping but much larger acute and specialty footprint.
• St John of God Health Care: Large Catholic private hospital operator with regional Victorian hospitals (e.g., Geelong, Ballarat). Comparable as a healthcare provider in the same south-west Victorian region, though operating under a private not-for-profit model rather than government ownership.

Direct peers

• Western District Health Service: Multi-campus rural health service based in Hamilton, western Victoria, delivering acute, aged, community and primary care across a large geographic catchment. Highly comparable to GORH in scope, scale, and rural Victorian operating context.
• Hesse Rural Health: Small rural health service in the Barwon network (Winchelsea area) operating under the Multi-Purpose Service model. Closest peer in scale and rural operating model, with overlapping service lines in community and aged care.
• Moyne Health Services: Small rural health service based in Port Fairy within the Moyne Shire of western Victoria, delivering acute, residential aged care, and community services. Closely comparable in scale, geographic isolation, and MPS-style operating profile.
• Colac Area Health: Partner member of the Barwon Local Health Service Network alongside GORH, providing acute, aged, community and allied health services in the Colac region of western Victoria. Comparable in service mix and government funding profile.
• Portland District Health: Coastal rural health service on Victoria's south-west coast providing acute, aged, community and primary care. Comparable to GORH in coastal/rural positioning, integrated service mix, and government-funded operating model.
• South West Healthcare: Larger regional health service headquartered in Warrnambool, delivering acute, sub-acute, aged, community and mental health services across the south-west Victorian coast. Comparable geographic footprint and integrated service model, though larger scale.
• East Grampians Health Service: Rural multi-campus health service in the Ararat region of western Victoria providing acute, aged, community and primary care. Comparable in operating model, geographic profile, and reliance on state and federal funding programs.
• Beaufort and Skipton Health Service: Small rural multi-campus health service in western Victoria operating under an integrated model similar to GORH, including acute care, residential aged care, and community health across two sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyq91vnJRPrUO32HZPL9_rQ
• Facebookfacebook.com/GreatOceanRoadHealth
• Instagraminstagram.com/greatoceanroadhealth
• LinkedInlinkedin.com/company/great-ocean-road-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Ocean Road Health