IECO Negocios

What IECO Negocios does

IECO Negocios, operating under the legal entity Consultora de Negocios e Inversión BW Cia Ltda, is an Ecuadorian private consulting firm founded in 2008 that builds websites and online stores for small businesses, entrepreneurs, and professionals across Ecuador. The company is headquartered in Quito with a regional office in Cuenca, Ecuador (despite a Málaga, Spain listing in some directories) and is led by Founder & CEO Dr. Paulo Morocho, supported by SEO Design Lead Ing Ruben Tello Peña and Development Management Director Ing Shirley Orejuela. Its core offering is a tiered catalog of nine products — four website packages (Sitio web Básico at $100, Profesional at $300, Pymes at $420, Portal at $650) and three online store packages (Tienda Online Básica at $350, Emprendedor at $380, Profesional at $600) — plus two consulting add-ons (online sales strategy at $250, business assessment). All products are sold as one-time purchases with annual renewals of $100-$400 covering domain, hosting, SSL, and support. The technology stack is based on WooCommerce-style e-commerce with PayPal payment integration, WhatsApp and Facebook chat/chatbot integration, automatic product synchronization to Facebook pages, and mobile-first responsive design optimized for Google SEO. The company serves a long tail of Ecuadorian SMBs in segments including home decor, handcrafts, baby products, and retail, with city-specific landing pages for 24 Ecuadorian cities and distribution via a self-serve WooCommerce storefront plus direct consultation for larger engagements. Notable customer outcome claims include 32% sales increase from having a website, 50% from accepting credit cards, and 60% from WhatsApp/Facebook chat integration, though these are company-stated metrics rather than third-party validated.

Name

IECO Negocios

Legal name

Consultora de Negocios e Inversión BW Cia Ltda

Website

https://ieconegocios.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

IECO Negocios is an Ecuadorian private consulting firm (Consultora de Negocios e Inversión BW Cia Ltda) that designs and sells tiered website and online store packages with PayPal and WhatsApp/Facebook integration to small businesses, entrepreneurs, and professionals across 24 Ecuadorian cities, with annual domain/hosting renewals.

Ownership category

akta.pro rank

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Website Development Packages: One-time purchase of website packages (Basic, Professional, Pymes, Portal) with annual renewal fees covering domain registration, hosting, and support. Each tier includes a set number of annual changes, support hours, and email configurations.
2. Annual Website Renewal: Annual subscription model for domain renewal, hosting, and support services. Pricing ranges from $100/year (Basic) to $225/year (Portal).
3. Online Store Packages: One-time purchase of e-commerce packages (Basic, Entrepreneur, Professional) with annual renewal fees. Higher tiers include more products uploaded, extended support hours, and advanced features like invoicing systems.
4. Business Strategy Consulting: Online sales strategy and business advisory services including evaluation, diagnosis, analysis, recommendations, and feedback sessions. Offered at $250 per service with 20% discount for subsequent advisories.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

IECO Negocios is an Ecuadorian business consulting and digital services firm that designs, develops, and deploys websites, online stores, and e-commerce platforms for small and medium-sized businesses and entrepreneurs. The company packages its offerings into tiered website and online store products, complemented by business advisory, online sales strategy, and digital marketing services. The company has delivered more than 200 web projects and serves clients across multiple Ecuadorian cities including Quito, Cuenca, Guayaquil, and Machala.

Product overview

IECO Negocios (Consultora de Negocios e Inversión BW Cia Ltda) offers a suite of business tools centered around websites and online stores for Ecuadorian businesses. The core product portfolio consists of four website tiers (Sitio web Básico, Sitio Web Profesional, Sitio web Pymes, Sitio Web Portal) and three online store tiers (Tienda Online básica, Tienda Online Emprendedor, Tienda Online Profesional). All products include hosting, SSL certificates, responsive design, and chat integrations (WhatsApp/Facebook). The online stores additionally feature PayPal payment integration and shopping cart functionality. Consulting add-ons include online business assessment and sales strategy services. The company positions these as business tools rather than mere websites, emphasizing sales optimization, Google positioning, and 24/7 operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sitio Web Básico (Basic Website) A foundational web design package providing businesses with a 5-page website, 1 GB SSD storage, 1 corporate email account, free domain and hosting, and basic technical support. Targeted at small businesses seeking a starter online presence.
• Sitio Web Profesional (Professional Website) An expanded web design package with up to 10 pages, 4 GB SSD storage, 5 corporate email accounts, free domain and hosting, professional design, basic SEO, SSL certificate, mobile-friendly responsive layout, and 30 days of free support. Targeted at small and medium businesses seeking a more robust online presence.
• Sitio Web Pymes (SME Website) A website package tailored to small and medium enterprises (PyMEs), including 15 pages, 6 GB SSD storage, 10 corporate email accounts, free domain and hosting, professional design, basic SEO, SSL certificate, and 30 days of free support. Targeted at SMEs in Ecuador that need a more extensive corporate web presence.
• Sitio Web Portal (Premium Portal Website) A high-tier website package offering 25 pages, 10 GB SSD storage, 15 corporate email accounts, free domain and hosting, professional design, advanced SEO, SSL certificate, and 60 days of free support. Targeted at larger organizations and businesses requiring premium-scale web platforms.
• Tienda Online Básica (Basic Online Store) An entry-level e-commerce package allowing merchants to sell up to 50 products, with 3 GB SSD storage, 2 corporate email accounts, free domain and hosting, professional design, SSL certificate, payment gateway integration, Facebook and WhatsApp integration, and 30 days of free support. Targeted at small retailers starting their first online store.
• Tienda Online Emprendedor (Entrepreneur Online Store)
• Tienda Online Profesional (Professional Online Store) A high-tier e-commerce package allowing merchants to sell up to 1,000 products, with 8 GB SSD storage, 8 corporate email accounts, free domain and hosting, professional design, advanced SEO, SSL certificate, payment gateway integration, Facebook and WhatsApp integration, and 60 days of free support. Targeted at established businesses running larger online retail operations.
• Estrategia de Ventas Online (Online Sales Strategy) A consulting service that helps businesses develop and execute an online sales strategy, including market study, design of an e-commerce platform, and deployment of digital marketing campaigns with tracking tools to measure results. Targeted at Ecuadorian businesses seeking to build or grow their online sales channels.
• Asesoría a su Negocio Online (Online Business Advisory) A business advisory and assessment service that evaluates an existing online business, recommends improvements, and helps apply them to a website or online store. Targeted at business owners whose online operations need a diagnostic and improvement plan.

Quantifiable outcome

• Accepting credit cards increases sales by 50%
• +3 more outcomes

Named customers4 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Jumpseller: Jumpseller is a Latin American e-commerce platform founded in Chile, serving SMBs across the region. It is comparable to IECO's online store offerings with built-in payment integrations for LATAM providers, Spanish-language interface, and lower-cost subscription pricing targeting small merchants.
• Tiendanube (Nuvemshop): Tiendanube/Nuvemshop is a leading Latin American e-commerce platform with strong presence in Brazil, Argentina, Mexico, and other LATAM markets. It is a direct regional competitor to IECO's online store packages, offering localized payment integrations, shipping, and Spanish-language support.

Broad incumbents

• SiteGround: SiteGround is a global web hosting provider with managed WordPress and e-commerce hosting solutions. It is comparable to IECO's hosting/renewal layer of the business, often bundled with website tools at competitive annual pricing for SMBs.
• Webflow: Webflow is a professional website builder and CMS targeting designers, agencies, and SMBs. It competes with IECO's higher-end website tiers by enabling direct visual development with built-in CMS, SEO, and e-commerce capabilities, reducing demand for custom development services.
• GoDaddy: GoDaddy provides domain registration, hosting, website builders, and SMB marketing tools globally. It is highly comparable to IECO's bundled offering of domain + hosting + website + SSL, often at lower bundled pricing, and is a primary threat to IECO's annual renewal model.
• Squarespace: Squarespace is a global website builder targeting creatives, professionals, and small businesses. It overlaps with IECO's website packages for professional and freelancer customers, offering polished templates, e-commerce, and SEO tools without the need for a local agency.
• Shopify: Shopify is the dominant global e-commerce platform for SMBs and SMEs. It directly competes with IECO's 'Tienda Online' online store packages, offering turnkey e-commerce with payment integrations and mobile responsiveness, often at lower total cost of ownership for the merchant.
• Wix: Wix is a global DIY website builder platform serving SMBs worldwide, including Latin America. It directly competes with IECO's website packages by offering no-code, mobile-optimized, payment-integrated sites at low monthly cost, threatening the company's value proposition at the entry tier.
• HostGator: HostGator is a global web hosting provider offering domains, hosting, website builders, and SMB marketing tools. It competes with IECO on the hosting and basic website layer, particularly for cost-sensitive SMBs in Latin America, and is a threat to the company's renewal revenue.

Emerging players

• Toptal: Toptal is a global freelance marketplace connecting SMBs with vetted web developers and designers. It is an indirect threat to IECO by giving Ecuadorian SMBs an alternative channel to source custom website and e-commerce development at competitive rates outside of local agencies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/IECONegocios
• YouTubeyoutube.com/channel/UCzGhtzCU_tkNhsnOHd9Riuw
• Facebookfacebook.com/negociosecuador
• LinkedInlinkedin.com/company/consultora-de-negocios-e-inversi%C3%B3n-bw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IECO Negocios