What Flavors Gourmet does

Flavors Gourmet is a direct-to-consumer and wholesale e-commerce retailer of culinary flavors, extracts, pastes, and related ingredients, operating under the Chameleon Companies entity from its headquarters at 1636 S 580 E, American Fork, Utah. The company was founded circa 2015 and serves both individual home consumers and commercial food producers across the United States through a Shopify-hosted storefront. Its catalog spans vanilla bean paste (a recently introduced SKU), flavored pastes in 12-ounce ($9.00) and 16-ounce ($12.00) sizes, Vanilla Artificial OF57 ($18.99), Chai 32 oz. ($16.04), and two sub-brand collections, Sub Zero and Twisted Sugar, with a dedicated wholesale collection for bulk buyers.

The underlying technology stack is a standard Shopify e-commerce platform with no proprietary technology, integrations, APIs, or AI capabilities disclosed. Marketing and customer acquisition rely primarily on the storefront itself and a newsletter subscription opt-in; there is no evidence of paid advertising scale, social presence, or app-based engagement. The company does not claim patents, certifications, regulatory clearances, or proprietary formulations, positioning instead on "freshest and finest" ingredient quality and competitive pricing.

Flavors Gourmet makes money almost exclusively through per-transaction product sales via its online checkout, charging shipping at time of order and applying sales tax based on destination ZIP code. The pricing model is straightforward unit pricing paid as you go, with no subscription, licensing, or recurring revenue stream identified. The company operates no institutional investors or external funding disclosed, appears independently held under Chameleon Companies, and the parent structure concentrates governance and liability within that entity.

Name

Flavors Gourmet

Legal name

Chameleon Companies

Website

https://flavorsgourmet.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Flavors Gourmet, operated by Chameleon Companies, sells culinary flavors, extracts, and pastes through a Shopify-hosted direct-to-consumer and wholesale e-commerce storefront, serving home consumers and commercial food producers across the United States.

Ownership category

akta.pro rank

Product category

Culinary Flavorings

NAICS

Flavoring Syrup and Concentrate Manufacturing (311930), Specialty Food Retailers (4452)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

akta.pro secondary industries

Gourmet & Fine Food Stores (CRAHAGAG), Flavor Houses & Compound Flavor Manufacturing (AFAJADAA)

Keywords

• Culinary flavors
• Food extracts
• Baking ingredients
• Commercial flavoring
• Gourmet syrups

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue generated through direct sales of flavors, extracts, and culinary ingredients to consumers and commercial customers. Sales occur through e-commerce checkout with per-transaction pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Flavors Gourmet is a DBA of Chameleon Companies that sells gourmet flavors, extracts, syrups, and food colors through a Shopify-based direct-to-consumer e-commerce storefront. The company also operates a dedicated wholesale channel serving commercial kitchens including small commercial bakeries, food trucks, and small food producers, with pricing tiers sized for both consumer and commercial buyers.

Product overview

Flavors Gourmet is a food flavor and extract company offering high-quality flavors for home and commercial kitchens. The product portfolio includes Vanilla Bean Paste, various paste products (12 ounce and 16 ounce sizes), Vanilla Artificial OF57, Chai 32 oz., as well as sub-brands Sub Zero and Twisted Sugar. The company also offers wholesale products for commercial customers producing retail-market products. All products emphasize being natural, safe, and high quality.

Differentiator

Problem solved

Functional benefit

Brands

• Sub Zero: Product collection brand
• Twisted Sugar

Products and services

• Vanilla Bean Paste High-quality vanilla bean paste marketed to home bakers and commercial kitchens for baking and cooking applications; offered in multiple package sizes including 12oz (priced at $9) and 16oz (priced at $12).
• Chai 32oz A 32oz chai syrup/flavoring product priced at $16.04, positioned for both home and commercial use.
• Vanilla Artificial OF57 Artificial vanilla flavoring product priced at $18.99, suitable for baking and commercial food production applications.
• Wholesale Products Collection A dedicated wholesale product collection within the storefront offering bulk flavoring products at wholesale pricing for small commercial bakeries, food trucks, and small food producers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Chameleon CompaniesminorOthersParent company operating the Flavors Gourmet website. The Terms of Service state 'This website is operated by Chameleon Companies' and liability is attributed to 'Chameleon Companies, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors.'
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting the Flavors Gourmet online store. Enables product sales, checkout processing, and order management. The Terms state 'Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.'

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Frontier Co-op: Frontier Co-op is a wholesale supplier of organic herbs, spices, and flavoring ingredients to retail and foodservice customers. Comparable to Flavors Gourmet on the wholesale ingredients distribution model and commercial kitchen customer segment, with broader organic/natural positioning.
• McCormick & Company: McCormick is the dominant global flavor company with a broad portfolio spanning spices, extracts, food color, and seasonings sold across retail and foodservice. It is the broad incumbent competing with Flavors Gourmet across categories including vanilla extracts and culinary flavors, but its scale and channel reach dwarf the small operator's.
• King Arthur Baking Company: King Arthur sells baking ingredients, vanilla, and baking-flavoring products direct to consumers and through retail. Comparable to Flavors Gourmet on specialty baking ingredient retailing, quality/branded DTC positioning, and home baker customer overlap.

Direct peers

• OliveNation: OliveNation is an online specialty ingredient retailer selling flavors, extracts, baking ingredients, and confectionery supplies to home cooks and small food businesses. Comparable to Flavors Gourmet on the small-business/home-customer split, online specialty DTC model, and broad flavor/candy product mix.
• Nielsen-Massey Vanillas: Nielsen-Massey is a specialty producer of vanilla and other pure flavor extracts sold to both home bakers and commercial chefs through DTC and wholesale. It is the most direct flavor/extract peer to Flavors Gourmet, with overlapping product mix, customer base (home and commercial kitchen), and dual-channel DTC plus B2B model.
• Adams Extract & Spices: Adams Extract manufactures and sells baking extracts, food colors, and spice blends to home bakers and commercial bakeries. Comparable to Flavors Gourmet on vanilla/extract product overlap, the inclusion of food colors in the catalog, and dedicated commercial bakery wholesale channel.
• Beanilla: Beanilla is an online specialty retailer focused on vanilla beans, vanilla products, and baking flavor ingredients. Comparable to Flavors Gourmet on online specialty vanilla/flavor retailing, DTC focus, and customer overlap with home baking enthusiasts.
• Penzeys Spices: Penzeys is a specialty spice and flavor extract retailer operating direct-to-consumer via catalog and website to home cooking enthusiasts. Comparable to Flavors Gourmet in DTC specialty food focus and craft/quality positioning, though its catalog skews more heavily toward spices and dry seasonings.
• Star Kay White: Star Kay White manufactures flavoring extracts, syrups, and food colors sold direct and through wholesale to bakeries, ice cream parlors, and concession operations. Comparable to Flavors Gourmet on flavor extract and food color product categories and commercial foodservice customer base.
• Rodelle Vanilla and Baking: Rodelle sells vanilla extracts, baking flavors, and cocoa products direct to consumers and wholesale to bakeries. Comparable to Flavors Gourmet on product category (vanilla/flavor extracts for home and commercial baking) and on DTC plus foodservice distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flavorsgourmet1
• Facebookfacebook.com/FlavorsGourmet1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flavors Gourmet