What Allure Plastic Surgery does

Allure Plastic Surgery is a boutique day surgery centre located on the penthouse floor of Wisma Atria along Singapore's Orchard Road, led by Consultant Plastic Surgeon and Medical Director Dr. Samuel Ho. The clinic specialises in aesthetic and reconstructive surgery, with signature offerings spanning mummy makeovers (composite post-pregnancy procedures), breast augmentation and lift, tummy tucks, liposuction using the proprietary S.A.F.E. technique, rhinoplasty, and Asian eyelid surgery (double eyelid, ptosis correction, epicanthoplasty). Surgical methodology is anchored to Dr. Ho's training in South Korea at Hanyang University Hospital, 101 Plastic Surgery Clinic, and BIO Plastic Surgery Clinic, and he is the first Singapore plastic surgeon awarded the Ministry of Health's Health Manpower Development Programme aesthetic surgery fellowship.

The business operates on a fee-for-service, one-time-payment model, with procedure prices ranging from approximately SGD 2,688 (buccal fat removal) to SGD 15,000-18,000 all-inclusive (breast augmentation with implants), supplemented by professional fees for consultations and concierge services. Patient acquisition is sales-led and direct-to-consumer, combining an extensive educational blog, Instagram and Facebook presence, SEO-optimised procedure pages, trilingual site content (English, Chinese, Bahasa Indonesia), and word-of-mouth referrals. Distribution is exclusively through a single clinic location in Singapore, with a dedicated international patient concierge handling travel, accommodation, and post-operative coordination for medical tourists.

The clinic serves multiple patient segments: post-pregnancy women (primary), men seeking gynaecomastia correction and eyelid surgery, facial aesthetics patients, international medical tourists, and medical/skin cancer patients (the latter eligible for Medisave and insurance claims). Allure operates as a subsidiary of Beyond Medical Group, a Singapore-based healthcare company providing administrative and operational support. The practice reports 10,000+ lifetime surgeries performed by Dr. Ho and 17+ peer-reviewed publications, but discloses no revenue, headcount, or financial performance metrics.

Name

Allure Plastic Surgery

Legal name

Allure Plastic Surgery

Website

https://allureplasticsurgery.sg

Company type

Private

Operating status

Operating

Short description

Allure Plastic Surgery is a Singapore-based boutique day surgery centre led by Dr. Samuel Ho, offering aesthetic and reconstructive procedures (breast surgery, liposuction, eyelid surgery, rhinoplasty, mummy makeovers) to domestic and international medical tourist patients via a single Orchard Road clinic.

Ownership category

akta.pro rank

Product category

Aesthetic and Plastic Surgery Services

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Plastic surgery services
• Aesthetic surgery procedures
• Cosmetic surgery clinic
• Body contouring surgery
• Facial aesthetic procedures

Headquarters

HQ city

Bukit Merah

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: One-time fees for surgical procedures including breast augmentation, tummy tucks, liposuction, rhinoplasty, eyelid surgery, and body contouring procedures. Pricing varies by procedure complexity and technique used.
2. Medical Consultations: Fees charged for initial consultations with Dr. Samuel Ho to assess patient suitability, discuss procedures, and develop personalised treatment plans.
3. Concierge Services: Health concierge services for international patients including appointment scheduling, specialist referrals, flight and hotel arrangements, chauffeur services, and personal medical butler services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Allure Plastic Surgery is a boutique day surgery centre in Singapore offering a comprehensive portfolio of plastic, aesthetic, and reconstructive surgical procedures spanning facial, eye, breast, body, and skin categories. The practice is led by Consultant Plastic Surgeon Dr. Samuel Ho and delivers procedures such as double eyelid surgery, rhinoplasty, breast augmentation, tummy tucks, liposuction, mummy makeovers, and skin cancer surgery, supported by dedicated concierge services for international patients.

Product overview

Allure Plastic Surgery is a boutique day surgery centre led by Dr Samuel Ho, offering a comprehensive portfolio of plastic and reconstructive surgical procedures. The practice specializes in signature procedures including double eyelid surgery, breast augmentation, rhinoplasty, and mummy makeovers. The clinic provides services across multiple categories: facial procedures (face lift, neck lift, brow lift, chin augmentation, dimple creation, buccal fat removal, thread lift), eye procedures (ptosis correction, epicanthoplasty, eye bag removal), breast procedures (augmentation, lift, reduction, reconstruction), body procedures (tummy tuck, liposuction, fat transfer, abdominal laxity correction, labiaplasty), and skin procedures (scar revision, skin cancer surgery). The practice also offers health concierge services for international and Singapore-based patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Double Eyelid Surgery Surgical procedure to create a natural-looking double eyelid crease using non-incisional Minami Technique or incisional blepharoplasty, for patients seeking defined or larger-looking eyes.
• Ptosis and Droopy Eyelid Correction Surgical correction of droopy eyelids that may impair vision, involving lifting the eyelid and removing excess skin. Uses the Korea-developed Under-Through Levator Aponeurosis Plication technique.
• Epicanthoplasty Surgical procedure to enhance the inner corner of the eyes for a more defined eyelid crease.
• Scarless Eye Bag Removal Minimally invasive procedure to remove under-eye bags without visible scarring.
• Rhinoplasty Nose surgery that changes the shape of the nose for aesthetic or functional purposes, available as open or closed technique.
• Nose Fillers Minimally invasive procedure using hyaluronic acid fillers to reshape the nose, lasting 6-12 months.
• Crooked Nose Treatment Surgical correction of deviated septum and asymmetrical nose appearance.
• Face Lift Surgery Surgical procedure to lift and tighten facial skin for a more youthful appearance.
• Neck Lift Surgery Surgical procedure to address loose skin and fat deposits in the neck area.
• Brow Lift Surgery
• Chin Augmentation (Genioplasty) Surgical procedure to enhance chin projection and facial harmony.
• Dimple Creation Surgical procedure to create natural-looking dimples on the cheeks.
• Buccal Fat Removal (Cheek Reduction) Surgical removal of buccal fat pads to create a slimmer, more V-shaped facial contour. Day surgery under local anaesthesia and sedation, lasting 30-60 minutes.
• Face Thread Lift Minimally invasive thread lift procedure for facial rejuvenation and lifting.
• Breast Augmentation Breast enhancement procedure using silicone cohesive-gel implants, saline implants, or fat grafting to increase size and improve shape. Signature procedure of the practice.
• Breast Lift (Mastopexy) Surgical procedure to lift and reshape drooping breasts by repositioning the nipple-areolar complex; from $12,000.
• Breast Reconstruction Reconstructive procedure following mastectomy using autologous tissue or implant prosthesis.
• Breast Reduction Surgical reduction of overly large breasts to achieve more proportional size and relieve discomfort.
• Tummy Tuck (Abdominoplasty)
• Liposuction Surgical fat removal procedure using the proprietary S.A.F.E. technique to contour abdomen, flanks, back, arms, thighs, and buttocks.
• Abdominal Laxity Correction Surgical correction of splayed abdominal muscles and fascia bulge, often post-pregnancy; from $8,000.
• Fat Transfer Natural fat grafting procedure to transfer fat from one body area to another (face, breast, buttocks) for volume enhancement, with results lasting 5+ years.
• Cellulite Removal Subcision and fat elevation procedure to improve the appearance of dimpled skin.
• Labiaplasty and Vaginoplasty Female genital rejuvenation procedures including labiaplasty and vaginoplasty.
• Male Breast Reduction (Gynaecomastia Correction)
• Prominent Ear Correction (Otoplasty)
• Scar Revision Surgery
• Skin Cancer Surgery
• Mummy Makeover

Quantifiable outcome

• Dr. Samuel Ho has performed over 10,000 surgeries and has more than 17 publications in international journals.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Beyond Medical GroupcoreOthersAllure Plastic Surgery is a subsidiary of Beyond Medical Group, a healthcare company. The clinic operates as part of this larger medical group which provides administrative and operational support, likely including shared resources, branding, and corporate governance.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Asia HealthPartners: Singapore multi-specialty medical group with an aesthetics and plastic surgery offering alongside other specialties. Comparable on the plastic surgery service line but operates a broader medical portfolio.
• APEX Medical Group: Singapore medical group offering aesthetic services alongside primary care. Provides overlapping cosmetic offerings but as part of a wider multi-discipline practice.

Direct peers

• Edwin Lim Medical Aesthetic Clinic: Singapore medical aesthetics practice offering facial and body aesthetic procedures. Comparable boutique private clinic targeting similar elective cosmetic patient base.
• Halley Medical Aesthetics: Singapore medical aesthetics clinic offering cosmetic procedures and skin treatments under a branded clinic format. Comparable in scale, location tier, and service mix to Allure's day-surgery centre.
• Colin Tham Plastic Surgery: Singapore plastic surgery practice led by a single named surgeon offering comparable facial, breast, and body procedures. Comparable surgeon-led boutique model targeting similar patient demographics.
• SW1 Clinic: Singapore plastic surgery and aesthetics clinic providing surgical and non-surgical aesthetic procedures including body contouring, breast surgery, and facial rejuvenation. Comparable boutique day-surgery model serving similar affluent clientele.
• Beverly Wilshire Medical Centre: Malaysia/Singapore aesthetic medical group offering plastic surgery, breast augmentation, liposuction, and facial procedures with active medical tourism services. Closest regional peer combining surgical breadth with cross-border patient concierge.
• The Aesthetic Studio: Singapore aesthetic clinic providing surgical and non-surgical cosmetic procedures including facial rejuvenation and body contouring. Comparable single-location aesthetic practice competing in the same local market.
• Shens Clinic: Singapore-based plastic surgery practice offering comparable procedures including eyelid surgery, rhinoplasty, breast surgery, and body contouring. Direct competitor targeting similar premium aesthetic patients in the Orchard-area market.

Regional players

• ID Hospital: South Korea plastic surgery hospital specializing in facial, breast, and body procedures for international medical tourists. Comparable Korea-trained methodology, premium cosmetic surgery offering, and active medical tourism positioning, though based outside Singapore's catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allureplasticsurgery.sg
• Instagraminstagram.com/allureplasticsurgery.sg
• Xx.com/alluresingapore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allure Plastic Surgery