Scooters Australia

What Scooters Australia does

Scooters Australia Pty Ltd is a family-owned Australian mobility scooter retailer founded in 1992 and headquartered at Dandenong in Melbourne's south-east. The company operates company-owned showrooms in Melbourne, Brisbane (three locations — Capalaba, Kedron, Darra), and Sydney (Mount Pritchard), with Perth coverage supplied through the Motomobility dealership operating two stores. It also runs a nationwide authorised dealer and reseller network and mobile service vans across all capital cities and many regional centres. Its customer base splits between individual consumers seeking independent mobility, NDIS-funded participants, Occupational Therapy referrals, and corporate and institutional buyers such as Westfield centres, government health departments, and not-for-profit organisations.

Name

Scooters Australia

Legal name

Scooters Australia Pty Ltd

Website

https://scootersaus.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Scooters Australia is a family-owned Australian mobility scooter retailer founded in 1992 and exclusive importer of Luggie, Monarch, and Freerider brands. It operates showrooms in four states, serving individual consumers, NDIS participants, and corporate fleet customers via sales, service, and parts distribution.

Ownership category

akta.pro rank

Product category

Mobility Scooter Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Scooter & Moped Rentals (Motorized 2-Wheel) (THADAHAE)

akta.pro secondary industry

E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

Keywords

• Mobility scooter retail
• Mobility equipment sales
• Powerchair distribution
• NDIS mobility provider
• Mobility scooter servicing

Headquarters

HQ city

Dandenong

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Mobility Scooter Sales: Revenue generated from the retail sale of new mobility scooters across portable/travel, medium, and large-size categories. Prices range from approximately $1,400 to $8,000, with most customers spending $3,000-$6,000.
2. Used/Secondhand Scooter Sales: Sale of workshop-tested, warranted, and battery-replaced pre-owned mobility scooters. All used scooters are serviced and verified before resale, with warranties of 1, 3, or 6 months depending on the unit.
3. Parts, Accessories and Consumables: Revenue from batteries, tyres, tubes, chargers, carry bags, and other accessories. Parts and consumables are stocked for all company brands and most other scooter makes.
4. Service, Repairs and Maintenance: Annual servicing (approximately $100 per service), call-out fees for mobile repairs, and major overhauls for heavily used scooters. Repairs are performed in workshops and via mobile service vans in all capital cities and many regional centres.
5. Corporate Fleet Sales and Service Contracts: Supply and ongoing maintenance of scooter fleets to corporate customers (shopping malls, government) under fully maintained service contracts, typically 2-year initial terms with 2-year options.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Scooters Australia is a family-owned Australian retailer (founded 1992) that sells, distributes, and services mobility scooters, powerchairs, and accessories. It holds exclusive Australian distribution rights for Luggie portable folding scooters and is the exclusive importer of Monarch and Freerider brands. The company operates company-owned showrooms in four capital cities, a national dealer network, and mobile service vans, with revenue generated from new and used scooter sales, parts and accessories, and ongoing service contracts.

Product overview

Scooters Australia is a mobility scooter retailer offering a portfolio of products across three main size categories (Portable/Travel, Medium, and Large Mobility Scooters), along with Powerchairs, Used/Pre-owned scooters, and accessories (Batteries, Chargers, Carry Bags, Tyres & Tubes). The company serves as the exclusive Australian provider of Luggie folding scooters and exclusive importer of Monarch and Freerider brands. Services include free home demonstrations, repair/maintenance, insurance assistance through Blue Badge Insurance, and finance options. The company also supports NDIS participants and provides corporate fleet solutions for shopping malls and government organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Portable / Travel Mobility Scooters Lightweight folding and detachable mobility scooters designed for easy transport in car boots, on planes, and on cruise ships. Targeted at users who need mobility assistance while traveling, priced approximately $2,000-$6,000 depending on model and specifications.
• Medium Mobility Scooters General-purpose everyday scooters for activities such as shopping, visiting, and outdoor use in local areas. Typically priced between $3,000-$6,000, balancing portability and sturdiness for regular daily use.
• Large Mobility Scooters Heavy-duty scooters with powerful motors capable of climbing steep hills and carrying heavier loads up to 220kg+, priced approximately $4,500-$8,000. Designed for users requiring maximum performance and higher weight capacities.
• Used Mobility Scooters Pre-owned mobility scooters workshop-tested, warranted, and with batteries replaced when necessary. Available at lower price points with warranties of 1, 3, or 6 months depending on the unit.
• Luggie Scooters Portable folding scooters manufactured by Freerider Co. Ltd (Taiwan) and distributed exclusively in Australia by Scooters Australia. Feature a two-stage half-fold mechanism for single-person loading into vehicle boots, with lithium-ion battery and BMS approved to TUV standards EN62133 CE and UN38.3, allowing safe airline transport and cruise ship use.
• Powerchairs Electrically powered wheelchairs for individuals with mobility limitations, available in various sizes and configurations to suit different needs.
• Monarch and Freerider Mobility Scooters Mobility scooters from Monarch and Freerider brands, for which Scooters Australia is the exclusive Australian importer. Distributed through the company's own retail stores and authorised dealer network, with full parts inventories and direct warranty service.
• Mobility Scooter Batteries Replacement batteries for mobility scooters, including lithium-ion and SLA options for different scooter models. Typically priced $200-$500 depending on size and type, with lithium-ion batteries lasting longer than standard SLA batteries.
• Mobility Scooter Tyres and Tubes Replacement tyres and inner tubes for mobility scooters, available for purchase online or in-store across all company brands and most other scooter makes.
• Mobility Scooter Chargers Battery chargers compatible with various scooter models. Lithium-ion batteries require dedicated chargers with specific charging profiles.
• Carry Bags and Travel Cases Travel cases and bags designed for transporting scooters and their components, particularly useful for air travel with portable scooter models.
• Service and Repairs Maintenance and repair services for mobility scooters including annual servicing (approximately $100 per service), mobile call-out repairs, and major overhauls for heavily used scooters. Services available at in-store workshops and via mobile service vans in all capital cities and many regional centres.
• Corporate Fleet Sales and Managed Service Contracts Supply and ongoing maintenance of scooter fleets to corporate customers including shopping malls (e.g., Westfield centres), government health departments, insurance companies, and not-for-profit organisations under fully maintained service contracts, typically 2-year initial terms with 2-year options.

Named customers9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Mounties Care Mobility & IndependencecoreChannel Partner/ Reseller/ DistributorScooters Australia is partnered with Mounties Care Mobility & Independence to sell and service their range of electric mobility aids through Mounties Care stores located in Victoria, NSW, and QLD. Mounties Care's mission is to improve the lives of communities across the country through mobility independence. This extends Scooters Australia's physical retail footprint significantly.
• Blue Badge Insurance AustraliaminorOthersScooters Australia is partnered with Blue Badge Insurance Australia, a specialist insurer of mobility scooters. Blue Badge provides comprehensive insurance plans covering accidents and theft for mobility scooter users. Scooters Australia refers customers to Blue Badge for insurance, and most Scooters Australia stores can help arrange coverage for customers.
• Energy LocalsminorOthersScooters Australia director Peter Fraser has partnered with Energy Locals as a community initiative. Energy Locals is recommended to customers and community members in NSW and QLD as an energy provider. Half of profits from new customers go towards investment in a community solar farm project in Goulburn, NSW that Peter Fraser is involved with.
• Sydney University - Occupational Therapy FacultyminorStrategic or Co-development PartnerScooters Australia has a partnership with Sydney University's Occupational Therapy program, where the company has been regularly invited (one of only two companies) to demonstrate products to OT students for the past five years. This provides insight into how OTs incorporate mobility scooter knowledge into their professional practice and builds early relationships with future referral sources.
• Luggie (Freerider Co. Ltd, Taiwan)coreOEM/ Whitelabel/ Licensing PartnerScooters Australia is the country's exclusive authorised provider of the Luggie range of portable folding mobility scooters, manufactured by Freerider Co. Ltd in Taiwan. Luggie scooters are portable, easy to use, and approved for international air travel and cruise ships. This exclusive distribution agreement is a cornerstone of the company's product portfolio.
• Monarch MobilitycoreOEM/ Whitelabel/ Licensing PartnerScooters Australia is the exclusive importer of Monarch-branded mobility scooters in Australia. As the exclusive importer, the company distributes Monarch products through its own retail stores and dealer network, maintains parts inventories, and provides warranty support.
• Freerider MobilitycoreOEM/ Whitelabel/ Licensing PartnerScooters Australia is the exclusive importer of Freerider-branded mobility scooters in Australia. As exclusive importer, the company maintains parts inventories and provides direct warranty service for Freerider products.
• Motomobility (Perth Dealership)coreChannel Partner/ Reseller/ DistributorMotomobility operates as an authorised dealer for Scooters Australia and the Luggie range in Perth, with two locations: Osborne Park and Mandurah. Established in 2001, Motomobility specialises in mobility equipment including adjustable beds, lift chairs, power chairs, stair lifts, wheelchairs, and walkers in addition to Scooters Australia products. Both stores offer free in-home demos, trade-ins, second-hand products, and parts and repairs.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Pride Mobility Products: One of the largest US-based manufacturers of mobility scooters and powerchairs, including popular consumer lines sold through dealers worldwide. Directly comparable as a brand and product portfolio competitor to Scooters Australia's Monarch, Freerider, and Luggie offerings, but operates as a global manufacturer rather than a retailer.
• Ottobock: German-headquartered global mobility and orthotics specialist with growing presence in Australia through power wheelchairs and rehabilitation products. Comparable as a broad incumbent whose power mobility portfolio competes with Scooters Australia's higher-end offerings.
• Invacare Corporation: Global medical equipment manufacturer with deep presence in mobility scooters, powerchairs, and rehabilitation products. Comparable as a long-established broad incumbent whose mobility scooter lines compete with the Monarch/Freerider/Luggie portfolio at the wholesale and dealer level.
• Sunrise Medical: Global manufacturer of mobility products including powerchairs and manual wheelchairs with Quickie and Sterling brands. Comparable as a broad mobility incumbent whose product range overlaps with Scooters Australia's powerchair and scooter categories through Australian distribution.
• Drive DeVilbiss Healthcare: Global manufacturer and distributor of durable medical equipment including mobility scooters, powerchairs, and patient aids. Comparable as a broad-line mobility/medical equipment incumbent whose products overlap with the Scooters Australia range through international dealer channels.
• Permobil: Global manufacturer of advanced powered wheelchairs and mobility solutions, with a strong Australian presence serving NDIS and rehabilitation customers. Comparable as a broader mobility incumbent competing at the premium end of the same powerchair and complex rehab market.

Regional players

• Aidacare: Major Australian healthcare equipment retailer and distributor offering mobility scooters, wheelchairs, aged-care, and rehabilitation products across multiple states. Directly comparable as an Australian regional competitor serving the same NDIS, aged-care, and consumer customers.
• KCare Healthcare Solutions: Australian manufacturer and supplier of mobility, shower, and aged-care equipment with strong aged-care and NDIS channels. Comparable as an Australian regional mobility player whose product range and customer base intersect with Scooters Australia across the institutional and consumer segments.

Direct peers

• MobilityHQ: Australian online and retail mobility equipment retailer offering mobility scooters, powerchairs, and daily living aids with direct-to-consumer delivery. Comparable as a direct Australian peer competing for the same consumer mobility scooter customers, particularly via digital channels.
• Shoprider Australia: Australian distributor and retailer of mobility scooters and powerchairs with overlapping product lines and similar customer base (elderly and disabled users). Competes head-to-head with Scooters Australia in the Australian market across portable, mid-size, and heavy-duty scooter categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCUP1OxdjHsd0gxfA7_srUhQ
• Facebookfacebook.com/scootersaustralia
• LinkedInlinkedin.com/company/scooters-australia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scooters Australia