TSG

What TSG does

TSG (Technical Services Group Pty Ltd) is a privately held Australian company founded in 2010 that specializes in designing, deploying, and managing temporary and permanent public WiFi and event-technology infrastructure. The company's portfolio spans scalable WiFi deployments supporting between 60 and 60,000 users, with a custom event point-of-sale application called eventPOS that powers cashless bar and merchandise transactions via WiFi-enabled EFTPOS terminals. Complementary products include the Hotspot and Footfall Analytics platform (collecting unique visitor counts, visit frequency, and dwell time), the Livecount real-time occupancy and people-counting system, and high-definition temporary PTZ CCTV with remote monitoring and footage archival. Integration partnerships with Culture Counts for venue evaluation and Commonwealth Bank for cashless payments extend the platform into adjacent analytics and payments rails.

The business operates a managed-services and project-based revenue model combining short-term event WiFi and EFTPOS rental, permanent WiFi installations for venues and public spaces, hardware rental, and recurring analytics/reporting fees. Pricing is quote-based and not publicly disclosed. TSG sells directly to event organizers and promoters, venue operators, and local and state government councils, with named engagements including the AC/DC Rock or Bust Tour, Night Noodle Markets under a multi-year Fairfax Events agreement, Caloundra Music Festival for Sunshine Coast Council, Origin NYE, and the Elizabeth Quay waterfront precinct for the Metropolitan Redevelopment Authority. The company is headquartered in Perth and advertises nationwide Australian coverage, with no disclosed institutional investors, parent company, or external funding rounds in the available material.

Name

TSG

Legal name

Technical Services Group Pty Ltd

Website

https://tsg.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

TSG is an Australian event-technology provider founded in 2010 that designs, deploys, and manages temporary and permanent public WiFi, cashless payments (eventPOS), footfall analytics, and CCTV for event organizers, venue operators, and government councils across Australia.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)

SIC

Computer Communications Equipment (3576), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro industry

PRIMARYHDAIAGAI

Temporary & Rapid-Deploy Private Networks (Events, Construction Sites)

Hardware, Technology & Telecom/Telecommunications & Network Services/Private Networks & Managed Connectivity (Enterprise LTE/5G, Wi-Fi)

SECONDARYHDAFACAI

Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH)

Hardware, Technology & Telecom/Networking Equipment & Components/Wireless LAN (Wi‑Fi) Infrastructure

Keywords

• Event WiFi solutions
• Temporary IT infrastructure
• Cashless event payments
• Footfall analytics software
• Event technology services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Event WiFi and Technology Rental: Short-term rental and managed services for WiFi, EFTPOS, and technology deployments at events ranging from 60 to 60,000 users. Includes fully managed service with on-site staff.
2. Permanent Installation Services: Long-term WiFi installations and ongoing management for venues and public spaces, including pedestrian tracking and venue quality surveys.
3. EFTPOS Terminal Hire: Short-term EFTPOS terminal hire and support services throughout Australia, particularly for events.
4. Analytics and Reporting Services: Footfall analytics and venue management reporting, including integration with Culture Counts evaluation platform.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

TSG designs, deploys, and manages temporary and permanent IT infrastructure for events and public venues across Australia. Core offerings include scalable public WiFi networks (60 to 60,000 users), eventPOS cashless payment systems, EFTPOS terminal hire, temporary CCTV surveillance, and WiFi-based footfall and occupancy analytics. Services are delivered as fully managed deployments with on-site staff support.

Product overview

TSG (Technical Services Group) is an Australian company specializing in public WiFi and event technology solutions. The core offering centers on eventPOS (cashless payment processing) and Public WiFi Solutions (designing and deploying scalable WiFi systems from 60 to 60,000 users). These are complemented by the Hotspot and Footfall Analytics platform for visitor insights, Livecount for real-time occupancy monitoring, Temporary CCTV for event security, and Event EFTPOS Hire for short-term payment terminal needs. The product portfolio forms an integrated ecosystem enabling venues and event organizers to manage connectivity, payments, security, and visitor analytics.

Differentiator

Problem solved

Functional benefit

Brands

• eventPOS: Custom event POS application for cashless bar and merchandise payments, deployed at events throughout Australia.

Products and services

• eventPOS A custom event point-of-sale payment solution enabling cashless bar and merchandise transactions via WiFi-enabled EFTPOS terminals. Deployed at major events throughout Australia with fully managed on-site deployment and support. For event organizers, festival operators, and venues migrating to cashless payment systems.
• Public WiFi Solutions Design, deployment, and maintenance of indoor/outdoor and temporary WiFi systems scaling from 60 to 60,000 users. Applicable for both permanent venue installations and temporary event deployments across Australia.
• Hotspot and Footfall Analytics WiFi-based analytics solution collecting visitor metrics including unique visitor counts, visit frequency, and dwell time. Enables venues and public spaces to understand footfall patterns and visitor behavior.
• Livecount Real-time occupancy monitoring system that automates people counting and tracking, enabling venues to monitor and comply with capacity restrictions by counting individuals entering and exiting spaces.
• Temporary CCTV High-definition PTZ IP-rated camera coverage with footage archiving, designed for temporary event deployment to monitor security and enable proactive incident response.
• Event EFTPOS Hire Short-term EFTPOS terminal hire and support services across Australia, providing reliable payment processing for events independent of congested mobile cellular networks.

Quantifiable outcome

• 60 to 60,000 user capacity range for WiFi deployments

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Commonwealth Bank (Comm Bank)coreStrategic or Co-development Partner · 1 January 2019Partnership to enable cashless events through Comm Bank's payment infrastructure integrated with TSG's eventPOS solution. Night Noodle Markets was the first major implementation that forged the TSG solution into a 'rock solid product'.
• Fairfax EventscoreStrategic or Co-development Partner · 1 January 2019Multi-year agreement formalized with Fairfax Events for Night Noodle Markets, one of Australia's largest food market events. TSG provides event POS WiFi and cashless payment solutions across multiple Australian capital cities annually.
• Culture CountscoreTechnology or Integration · 26 January 2016Partnership to integrate Culture Counts' class-leading evaluation platform into the Elizabeth Quay WiFi network. Enables venues to collect visitor feedback without deploying staff or clipboards, delivering quantitative and qualitative measures in an all-inclusive report.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CrowdConnected: UK-based provider of temporary event WiFi, wayfinding, and real-time location analytics for festivals and venues. Closest international analogue to TSG's temporary connectivity + analytics offering, though TSG is more vertically integrated with proprietary payment tech (eventPOS).
• Integrated Wireless: Australian-headquartered provider of temporary and permanent wireless solutions for events, mining, and construction. Most direct in-market competitor to TSG, operating in the same geographic footprint with a comparable temporary-WiFi focus.

Emerging players

• Zenus Biometrics: Provider of anonymous people-counting and occupancy analytics using facial detection at events. Overlaps with TSG's Livecount people-counting module, particularly for venues needing capacity-compliance monitoring.
• Purple WiFi: Cloud-based guest WiFi and visitor analytics platform used by venues and retailers to capture footfall and demographic data. Directly comparable to TSG's Hotspot and Footfall Analytics module, though Purple is software-only and does not deploy hardware.

Regional players

• Tyro Payments: Australian EFTPOS provider serving SMEs and event-based merchants. Comparable to TSG's Event EFTPOS Hire line, though Tyro focuses on permanent merchant acquiring while TSG focuses on short-term event terminal rentals.

Broad incumbents

• Bizzabo: Global event experience platform offering registration, networking, and event apps for large conferences and festivals. Adjacent rather than direct — competes for event-tech budget but focuses on attendee-facing software rather than on-site infrastructure.
• Cvent: Large US-based event management software company serving enterprise meetings and events. Competes for the same customer wallet (event organizers and corporate event teams) though primarily at the planning/registration layer rather than on-site connectivity.
• Aruba Networks (HPE): Enterprise WiFi vendor with venue-grade products commonly used for permanent venue deployments and large temporary events. Competes indirectly through channel partners that deliver the same connectivity layer TSG builds bespoke for each event.
• Cisco (Meraki): Global networking incumbent whose Meraki cloud-managed WiFi portfolio is widely deployed at venues and events. Provides the underlying hardware layer that TSG integrates but does not manufacture, and competes at the high end of large permanent installations.

Others

• Ubiquiti: Low-cost enterprise networking equipment vendor whose UniFi line of WiFi access points is commonly purchased by venues running their own in-house networks. An adjacent supplier/competitor to TSG's permanent WiFi install business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tsgaus
• Facebookfacebook.com/tsgaus
• LinkedInlinkedin.com/company/tsgaus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TSG