Backstage Winery
Backstage Winery is a family-owned Napa Valley winery founded in 2010 that produces handcrafted single-vineyard wines from 15 estate and grower sites, selling direct-to-consumer via two tasting locations, an e-commerce shop, and a tiered wine club subscription.
- Company typePrivate
- Founded2010
- HeadquartersNapa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Backstage Winery firmographics
Firmographics- Name
- Backstage Winery
- Legal name
- Backstage Winery
- Website
- https://backstagewines.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Backstage Winery is a family-owned Napa Valley winery founded in 2010 that produces handcrafted single-vineyard wines from 15 estate and grower sites, selling direct-to-consumer via two tasting locations, an e-commerce shop, and a tiered wine club subscription.
- Ownership category
- akta.pro rank
Backstage Winery industry classification
Industry- Product category
- Winery / Wine Production
- NAICS
- Wineries (31213), Drinking Places (Alcoholic Beverages) (72241), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (THAFAEAF), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Backstage Winery is headquartered
LocationHeadquarters
- HQ city
- Napa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Backstage Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Wines sold directly to consumers through the tasting room in Napa Valley, wine bar in Larkspur, and e-commerce shop. Includes bottle sales, tasting flights, and wine by the bottle service.
- Wine Club Membership: Subscription-based wine club with four seasonal shipments per year (February, May, August, November). Three tiers: 4-bottle club (20% discount), 6-bottle club (25% discount), and 12-bottle club (30% discount). Includes free tastings and member-only event access.
- Events and Experiences: Revenue from ticketed events including live music performances, silent discos, and special tasting experiences. Also includes vineyard tour experiences at $140 per person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ATV Vineyard Education Tour & Tasting Experience |
| Subscription | Annual | 4 Bottle Wine Club |
| Subscription | Annual | 6 Bottle Wine Club |
| Subscription | Annual | 12 Bottle Wine Club |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Backstage Winery product offering
Product offeringCore offering
Backstage Winery is a family-owned Napa Valley producer that handcrafts single-vineyard wines in small lots from 15 named vineyard sites across multiple Napa Valley appellations, with Cabernet Sauvignon as the cornerstone varietal. The winery distributes its wines directly to consumers through two tasting locations (Napa estate and Larkspur wine bar), an e-commerce shop, and a tiered Wine Club subscription, and offers on-site experiences including tasting flights, ATV vineyard education tours, and wine-by-the-bottle picnics.
Product overview
Backstage Winery is a family-owned Napa Valley winery founded by winemaker Angelo Pera in 2010, specializing in single-vineyard handcrafted wines produced in small lots. The core offering includes wines from 16 different vineyards across Napa Valley appellations including Oak Knoll District, Rutherford, Oakville, St. Helena, Los Carneros, Coombsville, and Howell Mountain, with Cabernet Sauvignon as the cornerstone varietal alongside Pinot Noir and Chardonnay. The company operates two physical locations: the main Backstage Winery estate in Napa Valley's Oak Knoll District and the Backstage Wine Bar in Larkspur, California. Supporting products include tiered Wine Club memberships (4, 6, and 12 bottle options), tasting experiences such as ATV Vineyard Education Tours ($140/person) and Estate Tasting Experiences, plus Wine by the Bottle picnicking. Recent Winter Release 2025 featured Los Carneros Pinot Noir 2022, Oak Knoll Chardonnay 2022, and Rutherford Cabernet Sauvignon 2021.
Differentiator
Problem solved
Functional benefit
Products and services
- Backstage Winery (estate winery) The main estate winery located in the Oak Knoll District of Napa Valley, producing handcrafted single-vineyard wines in small lots. Specializes primarily in Cabernet Sauvignon, with multiple vineyard sources across Napa Valley, and serves consumers through tastings and on-site experiences.
- Backstage Wine Bar Wine bar located in downtown Larkspur, California featuring seasonal selections of limited-production wines plus wines from around the world, served with small plates for pairing. Open to walk-ins with no reservations required, including outdoor fire table seating.
- Wine Club Membership Subscription wine club offering four seasonal shipments per year (February, May, August, November) with three membership tiers: 4-bottle club (20% discount), 6-bottle club (25% discount), and 12-bottle club (30% discount). Includes free tastings and member-only event access.
- ATV Vineyard Education Tour & Tasting Experience Immersive vineyard tour using a luxury ATV to explore vineyard blocks, covering soil composition, vine growth, and seasonal practices. Includes a guided tasting of five wines. Approximately 1.5 hours, accommodates 2–5 guests at $140 per person.
- Estate Tasting Experience Intimate indoor seated tasting showcasing five wines reflecting vineyard blocks, soils, and winemaking philosophy. Includes a guided exploration of terroir and cellar techniques for visitors to the Napa estate.
- Wine By the Bottle (Picnic Experience) Outdoor picnic experience at the Napa winery location where guests purchase wine by the bottle, with a minimum of 1 bottle per 2 people per hour. Open Monday–Sunday 11AM–6PM by reservation.
- Los Carneros Pinot Noir 2022 Winter release single-vineyard Pinot Noir from the Los Carneros appellation, a southernmost vineyard cooled by wind and fog from San Francisco Bay. Sold directly to consumers through the Backstage tasting rooms, Larkspur wine bar, and online shop.
- Oak Knoll Chardonnay 2022 Winter release Chardonnay from the Oak Knoll District vineyard, with a moderate-to-cool climate and fog until late morning. Sold directly to consumers through the Backstage tasting rooms, Larkspur wine bar, and online shop.
- Rutherford Cabernet Sauvignon 2021 Winter release Cabernet Sauvignon from the Rutherford appellation, sourced from deep gravelly soils that produce the grainy tannins known as 'Rutherford dust'. Sold directly to consumers through the Backstage tasting rooms, Larkspur wine bar, and online shop.
Companies that use Backstage Winery
Customer profileSegments1 record
Ideal customer profiles1 record
Backstage Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Backstage Winery partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Backstage Winery competitors and assessment
Company assessmentDirect peers
- Frog's Leap Winery: Rutherford-based, family-run Napa winery producing single-vineyard and estate wines with a strong tasting-room and DTC focus — similar handcrafted, terroir-driven positioning and small-lot approach to Backstage.
- Caymus Vineyards: Family-owned Napa Cabernet specialist with deep retail and DTC presence — comparable family narrative, Napa Cabernet-led portfolio, and reputation-driven bottle pricing for collectors.
- Heitz Cellar: Napa Valley family winery founded in 1961 with a focused portfolio of single-vineyard Cabernet and tasting-room hospitality — closely analogous small, family-run Napa identity.
- Cliff Lede Vineyards: Stags Leap District estate winery with tasting room, wine club, and curated experiences such as poetry readings — directly aligned DTC club and experience-led tasting model.
- Cakebread Cellar: Family-owned Napa Valley winery with estate vineyards, a Rutherford tasting room, and a long-running wine club — directly comparable DTC, club, and tasting-room model to Backstage at similar small-lot scale.
- Domaine Carneros: Carneros/Napa sparkling and still winery with a château-style tasting room and wine club — directly comparable DTC experience model, club membership tiers, and tasting-led revenue mix.
- Chateau Montelena Winery: Calistoga-based Napa estate with a long-running tasting-room and DTC program and a flagship single-vineyard Cabernet — comparable premium Napa Cab DTC and tasting experience.
- Schramsberg Vineyards: Napa sparkling-wine house with a Calistoga estate, cave tours, and DTC club — comparable tasting-experience-plus-club model and small-lot, premium DTC positioning.
- Stag's Leap Wine Cellars: Iconic Oakville/Napa Valley producer built on single-vineyard Cabernet with a tasting-room program and DTC focus — comparable in varietal emphasis on Napa Cabernet and premium positioning.
Broad incumbents
- Sterling Vineyards: Large, established Napa Valley producer with broad distribution and tasting-room tourism — broader incumbent in the same region whose tasting-room experience model overlaps with Backstage's but at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Backstage Winery social profiles
Digital presenceBackstage Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Backstage Winery leadership team
Management profileNumber of profiles
Profiles4 records
Backstage Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Backstage Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Backstage Winery
What does Backstage Winery do?
Backstage Winery is a family-owned Napa Valley producer that handcrafts single-vineyard wines in small lots from 15 named vineyard sites across multiple Napa Valley appellations, with Cabernet Sauvignon as the cornerstone varietal. The winery distributes its wines directly to consumers through two tasting locations (Napa estate and Larkspur wine bar), an e-commerce shop, and a tiered Wine Club subscription, and offers on-site experiences including tasting flights, ATV vineyard education tours, and wine-by-the-bottle picnics.
Is Backstage Winery a public or private company?
Backstage Winery is a private company. It is classified as family owned and is currently operating.
When was Backstage Winery founded?
Backstage Winery was founded in 2010. It employs 11 to 50 people.
Where is Backstage Winery based?
Backstage Winery is headquartered in Napa, United States, in the North America region.
How does Backstage Winery make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership and events and Experiences.
Who are Backstage Winery's main competitors?
Direct peers on record are Frog's Leap Winery, Caymus Vineyards, Heitz Cellar, Cliff Lede Vineyards, Cakebread Cellar, Domaine Carneros, Chateau Montelena Winery, Schramsberg Vineyards and Stag's Leap Wine Cellars. Sterling Vineyards is listed as a broad incumbent.
Does Backstage Winery have an API?
No public API is recorded for Backstage Winery.
What industry is Backstage Winery in?
Backstage Winery's product category is Winery / Wine Production. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of THAJAGAD, Wine Tastings & Vineyard/Winery Tours. Its NAICS code is 31213 and its SIC code is 2080.