What Push Entertainment does

Push Entertainment is a UK-based B2B technology services firm that builds, runs, and supports digital platforms for the entertainment, media, and publishing industries. Founded in 2004 and headquartered in Manchester, the company serves global enterprises — including Universal Music Group, Sony Music, Warner Music Group, BBC, HBO, Hachette, and Warhammer — alongside independent labels, emerging publishers, and growing creative businesses. Core capabilities are organised into three service lines: strategic technology consultancy (digital transformation, stack assessment, integration planning), custom platform development (D2C commerce on Shopify, headless CMS implementations on Sanity.io, API integrations, large-scale migrations), and managed technical and consumer support contracts (including a 24/7/365 tier with 30-minute response SLA).

The technology stack is full-stack and best-of-breed: Shopify, WordPress, Sanity.io, and BigCommerce for commerce and CMS; React.js/Next.js, Node.js, TypeScript, GraphQL, REST, PHP, and Python for application development; AWS infrastructure with Docker, Kubernetes, Terraform, and CI/CD via GitHub Actions and Jenkins; and operational tooling across DataDog, New Relic, Mailchimp, Klaviyo, Zendesk, and Intercom. Notable proprietary capabilities include a Migration Factory that has moved 400+ consumer sites with zero downtime, a Download Redemption Service that powers Sony Music's We Are Vinyl program by linking physical media purchases to digital content delivery, and predictive scaling that has absorbed 20x traffic spikes during major events. The company also operates Cirkay, a fan engagement platform with NFT marketplace functionality built on Eluv.io blockchain technology, and holds ISO 27001 certification (NQA) with GDPR and PCI DSS compliance.

Revenue is generated through project-based consultancy and platform development (fixed-scope or time-and-materials) plus recurring managed support contracts; pricing is bespoke and not publicly disclosed. The company was acquired by ATC Music Group PLC in March 2026 and now operates as a subsidiary retaining its brand identity.

Name

Push Entertainment

Legal name

PUSH ENTERTAINMENT LIMITED

Website

https://pushentertainment.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Push Entertainment is a UK-based B2B technology services firm that builds, runs, and supports D2C commerce and digital fan engagement platforms for global entertainment, music, publishing, and media brands including Universal Music Group, Sony, Warner, BBC, HBO, Hachette, and Warhammer.

Ownership category

akta.pro rank

Product category

Entertainment Technology Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

akta.pro secondary industry

Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)

Keywords

• E-commerce platform development
• Fan engagement technology
• Digital commerce consulting
• Music industry technology
• Managed support services

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Technology Consultancy: Technology strategy, digital transformation, and technology roadmap engagements. These are project-based or retainer engagements where Push advises clients on technology stack assessment, integration strategy, platform architecture, and digital commerce strategy.
2. Platform Development & Integration: Custom application development, D2C platform builds, CMS implementations, and API integrations. Billed as project engagements, typically fixed-scope or time-and-materials, with long-term client relationships maintained for ongoing needs.
3. Technical & Consumer Support Contracts: Ongoing support contracts ranging from standard 8-hour response time to high-priority 24/7/365 support with 30-minute response. Contracts provide recurring revenue from existing clients and cover platform monitoring, maintenance, security management, and consumer support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Push Entertainment is a B2B technology services firm that builds, runs, and supports digital commerce, content, and fan-engagement platforms for entertainment, music, publishing, and media clients. Its three core service lines are Strategic Technology Consultancy (digital transformation, technology roadmap, stack assessment), Platform Development & Integration (custom D2C commerce platforms, CMS implementations, API integrations, subscription platforms built on Shopify, Sanity.io, AWS, React/Node.js), and Technical & Consumer Support (24/7/365 high-priority monitoring with 30-minute response SLAs, platform maintenance, security management, and consumer support).

Product overview

Push Entertainment is a technology services company (not a software product company) that offers three core service lines: Strategic Consultancy (digital transformation, technology roadmap, integration planning), Platform Development (custom application development, D2C platform development, CMS, API integrations, subscription platforms), and Technical & Consumer Support (platform monitoring, high-traffic event support, consumer support with 30-minute response times). The company also operates Cirkay, a fan engagement platform with NFT marketplace. Services are delivered using technologies including Shopify, WordPress, Sanity.io, AWS, React/Node.js, and Zendesk. The company operates as a solutions provider for entertainment, media, and publishing brands, not as a packaged software vendor.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Technology Consultancy Project-based or retainer engagements where Push advises entertainment, music, publishing, and media clients on technology stack assessment, integration strategy, platform architecture, and digital commerce strategy. Targeted at enterprises navigating digital transformation or major platform decisions.
• Platform Development & Integration Custom application development, D2C platform builds, CMS implementations, and API integrations delivered as fixed-scope or time-and-materials projects, with long-term client relationships maintained for ongoing needs. Built on Shopify, WordPress, Sanity.io, BigCommerce, AWS, and React/Next.js/Node.js stacks.
• Technical & Consumer Support Contracts Ongoing support contracts ranging from standard 8-hour response time to high-priority 24/7/365 support with 30-minute response. Covers platform monitoring, maintenance, security management, and consumer support, providing recurring revenue from existing clients.
• Cirkay A fan engagement platform that enables direct relationships between fans and artists, featuring NFT marketplace capabilities powered by Eluv.io blockchain technology.

Quantifiable outcome

• 3x higher margins compared to traditional retail channel
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• ATC Music Group PLCcoreOthers · 18 March 2026ATC Music Group PLC acquired Push Entertainment in March 2026 as part of its strategy to expand technology-driven music services. Push Entertainment operates as a subsidiary under ATC Music Group PLC, retaining its brand identity and operational autonomy while benefiting from the parent company's resources and strategic direction. Push Entertainment Ltd is now part of ATC Music Group PLC, headquartered at International House, 61 Mosley Street, Manchester, M2 3HZ.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AKQA: Digital agency and innovation consultancy known for high-profile entertainment and media engagements (e.g., sports leagues, music platforms). Comparable to Push in serving marquee brands with technology-led creative and platform solutions.
• Dept Agency: Global digital agency with strong entertainment and media vertical serving enterprise clients with commerce, CMS, and platform engineering. Direct comparable in capability set and target verticals to Push Entertainment.
• Mirum Agency: J. Walter Thompson-owned global digital agency building commerce platforms and digital experiences for enterprise entertainment and consumer brands. Comparable in scale, capability mix, and target clients.
• Valtech: Digital transformation agency with commerce, content platform, and managed services practices serving enterprise entertainment and media clients. Closely comparable service offering and delivery model to Push Entertainment.
• Huge: Digital agency that builds commerce platforms, brand experiences, and CMS-driven sites for media, entertainment, and publishing clients. Direct competitor in the same commerce+content platform space.

Broad incumbents

• EPAM Systems: Large global IT services and digital engineering firm with media/entertainment practice delivering platform development, D2C commerce, and managed services to enterprise clients. Broader scale and scope than Push, with overlap in core delivery capabilities.
• Publicis Sapient: Global digital transformation consultancy within Publicis Groupe, serving major media and entertainment clients with commerce platform engineering and managed services. Significantly larger but competes for the same enterprise entertainment RFPs.
• Globant: Global digital and cognitive transformation services firm with entertainment vertical practice. Provides platform engineering and managed services comparable to Push's platform development and support offerings at larger scale.
• Cognizant Interactive: Global IT services firm with dedicated media and entertainment practice delivering platform engineering, D2C commerce, and digital operations. Comparable capability set but at much larger scale than Push Entertainment.
• Deloitte Digital: Big Four-affiliated digital agency delivering end-to-end commerce, content platform, and managed services to enterprise media clients. Larger, broader, and competing in the same high-end entertainment RFPs as Push.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Push Entertainment