What Funnyhow does

FunnyHow (legal entity: Fnyhow Lda) is a private Portuguese creative advertising agency founded in 2010 and headquartered at Rua Victor Cordon, nº 5, Lisbon, with additional points of presence in San Francisco and Riyadh. The agency positions itself as an unconventional, guerrilla-style creative shop that blends digital and street-level marketing, delivering four core service lines: unconventional brand communication, creative social media, guerrilla & brand activation, and social PR & seeding. It is small (11-50 employees) and founder-led, with Francisco da Luz Ferreira serving as Founder & Chief Creative Officer and Hugo Antonelo as CEO & Account Director; Paulo Gaspar is Chairman. The agency's go-to-market is sales-led and relationship-driven, with new business in Portugal handled directly by the two founding partners, and the legal name and brand identity lean on a distinctive mafia-themed "family" aesthetic codified by its registered "Creativity with a Bang®" trademark.

FunnyHow generates revenue through project-based professional services, with no publicly disclosed pricing or contract structures. Its client base is concentrated in beverage (Heineken, Guinness, Desperados, Sagres, Lipton, Tanqueray, Strongbow, Bandida do Pomar, Bial), and extends into transportation (Uber), energy (EDP), apparel (Vans), agriculture (Lusiaves), gaming (Betclic), consumer goods (Durex), and food (Maggi). The agency uses YouTube and Facebook as primary marketing channels to showcase campaign work, and contact is driven through direct email and phone outreach to founding partners. No proprietary technology platform, software product, or AI/ML capability is disclosed — the offering is services-only and depends entirely on creative talent and client relationships rather than recurring product or platform revenue. The company is privately held, has no disclosed external funding, no subsidiaries, and no public listing.

Name

Funnyhow

Legal name

Fnyhow Lda

Website

https://funnyhow.pt

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

FunnyHow is a privately held Lisbon-based creative advertising agency (founded 2010, 11-50 employees) that delivers unconventional brand communication, guerrilla marketing, and social PR services to enterprise clients — primarily beverage and consumer goods brands such as Heineken, Uber, Guinness, and Durex.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising and Creative Services: FunnyHow generates revenue through professional advertising and creative services, including unconventional brand communication, creative social media campaigns, guerrilla marketing, brand activation, and social PR. Revenue is project-based and relationship-driven, serving brands across beverage, sports, and consumer goods sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FunnyHow is a creative advertising agency that delivers unconventional brand communication, creative social media campaigns, guerrilla and brand activation, and social PR and seeding for enterprise brands. The agency's offering combines digital and street-level marketing under the positioning "Creativity with a Bang®", serving clients across beverage, consumer goods, transportation, apparel, energy, food, gaming, and agriculture sectors.

Product overview

Funnyhow operates as a single integrated advertising agency offering creative marketing services. The agency provides unconventional brand communication, creative social media, guerrilla & brand activation, and social PR & seeding. The offering is structured as a unified creative service portfolio combining digital and street marketing capabilities, rather than as discrete product modules or platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Anomaly: Independent creative agency operating across NYC, LA, London, Toronto, and Shanghai with unconventional brand-building model. Comparable to FunnyHow in rejecting traditional agency structures and offering integrated brand communication for global enterprise clients.
• Mother London: Independent creative agency with offices in London, New York, LA, and Shanghai, known for unconventional, culturally-charged brand campaigns. Closely comparable to FunnyHow in size, independent ownership model, and creative-first positioning targeting enterprise brands seeking differentiation.
• The Community (advertising agency): Independent creative agency with offices in Miami, Buenos Aires, São Paulo, Madrid, and Lisbon. Highly comparable peer given overlapping Lisbon presence, similar size, enterprise brand roster, and unconventional creative positioning.
• Joan Creative: Independent creative agency based in New York, founded by former 72andSunny leadership. Comparable to FunnyHow as a founder-led independent creative shop serving enterprise CPG and beverage brands with unconventional positioning.
• GUT (Agencia Gut): Independent creative agency founded in Miami with offices across the Americas and Europe, recognized as Independent Agency of the Year at Cannes. Comparable to FunnyHow in independent positioning and bold creative philosophy, but with stronger awards profile and larger scale.

Broad incumbents

• Droga5: Award-winning creative agency now part of Accenture Song, with offices globally. Comparable in creative-first, unconventional approach to brand communication for major CPG, beverage, and tech clients that overlap with FunnyHow's roster (Heineken, Uber).
• 72andSunny: Independent creative agency with offices in LA, Amsterdam, and Seoul, known for culturally-led brand campaigns. Comparable in unconventional positioning and enterprise brand roster (Google, Samsung, Activision), though larger and more internationally distributed than FunnyHow.
• BBH (Bartle Bogle Hegarty): Long-established independent creative network with global offices, known for Levi\'s and Audi campaigns. Comparable in offering brand-defining creative work but at network scale rather than FunnyHow's boutique footprint.
• Wieden+Kennedy: Independent global creative agency known for bold, unconventional campaigns (long-time Nike partner). Directly comparable to FunnyHow in philosophy of breaking conventional advertising norms, but operates at vastly larger scale with offices globally.

Regional players

• DDB Portugal: Portuguese office of global advertising network DDB, headquartered in Lisbon. Comparable as a Lisbon-based creative agency targeting similar enterprise brand clients in Portugal and Iberia, though operating as part of a global network versus FunnyHow's independent model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/FNYHoW?feature=CA4QwRs%3D
• Facebookfacebook.com/Funnyhowagency
• Xx.com/funnyhowagency
• LinkedInlinkedin.com/company/fnyhow

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funnyhow