Felizmed

What Felizmed does

Felizmed is a private, multi-specialty medical and dental clinic network headquartered in Santa Catarina, Brazil, founded in 2012. The company operates four physical clinic units across Balneário Camboriú (two locations), São José, and Itajaí, with a Florianópolis location referenced in its technical leadership, and employs 120+ healthcare professionals delivering care across 50+ medical, dental, and diagnostic specialties. Service delivery is supported by an in-house clinical laboratory subsidiary, Madrelab Laborat\u00f3rio de An\u00e1lises Cl\u00ednicas, which provides diagnostic testing across all units, and a proprietary health plan called Cuidar Feliz that gives members access to the network's services under a managed-care model.

The business model is a hybrid of fee-for-service clinic consultations and procedures, health insurance reimbursement (conv\u00eanio) contracts with major Brazilian payers including Bradesco Sa\u00fade, Unimed, SulAm\u00e9rica, and Amil, alongside dozens of association and municipal plans, and the Cuidar Feliz subscription-style plan. GTM is direct-to-consumer: patients self-serve via online scheduling, WhatsApp booking, and walk-in visits to the clinic storefronts. The company reports 15,000+ patient attendances per month and a cumulative base of 650,000+ clients served. Marketing is concentrated on the company website, Instagram, Facebook, LinkedIn, and X, with WhatsApp as the primary conversion channel.

Technology is conventional for a clinic operator: standard medical equipment, diagnostic imaging, and laboratory instrumentation, plus a third-party online results portal (Worklab) that lets patients access centralized exam history. No proprietary software platform, AI/ML systems, or app are disclosed. The firm is privately held with no disclosed funding rounds or external investors, and the listed direct headcount (1-10) is materially lower than the 120+ 'professionals across all units,' indicating that the clinical workforce is largely contracted or partner physicians rather than salaried corporate employees.

Name

Felizmed

Legal name

Felizmed

Website

https://felizmed.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Felizmed is a private multi-specialty medical and dental clinic network in Santa Catarina, Brazil, operating four units with 120+ professionals across 50+ specialties. It serves individual patients and families through direct consultations, in-house diagnostics via its Madrelab subsidiary, and a proprietary health plan, Cuidar Feliz.

Ownership category

akta.pro rank

Product category

Multi-specialty Outpatient Healthcare Clinics

NAICS

Offices of Physicians (6211), Offices of Dentists (62121), Medical and Diagnostic Laboratories (6215)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Medical Laboratories (8071)

akta.pro primary industry

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA)

akta.pro secondary industry

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers (HLAFAKAN)

Keywords

• Multi-specialty medical clinics
• Dental healthcare services
• Clinical diagnostic laboratory
• Healthcare consultation services
• Primary care clinics

Headquarters

HQ city

Centro

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Consultation and Service Fees: Revenue generated from patient consultations, medical procedures, and diagnostic examinations. Services are billed directly to patients and/or through health insurance (convênio) reimbursement agreements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Felizmed operates a network of 4 medical and dental clinic units across Santa Catarina, Brazil, delivering consultations, procedures, and diagnostic examinations across more than 50 specialties with 120+ healthcare professionals. The offering is anchored by an in-house clinical laboratory (Madrelab), a proprietary health plan (Cuidar Feliz), and an online results portal — providing patients with integrated multi-specialty care under a single network brand.

Product overview

Felizmed operates as a unified healthcare clinic network combining medical and dental services under one brand. The core offering consists of a multi-specialty clinic network (Felizmed Clínica da Família) with 4 physical locations, supported by an in-house laboratory brand (Madrelab) for clinical analyses, a proprietary health plan (CUIDAR FELIZ) for managed care access, and an online results portal for patient convenience. The integrated portfolio enables patients to receive consultations across 50+ specialties, diagnostic procedures, and dental care in a single clinic ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Madrelab: Laboratory of clinical analyses operating within Felizmed units, providing precision diagnostics and agile test results.

Products and services

• Felizmed Clínica da Família (Multi-Specialty Clinic Network) A network of medical and dental clinics offering consultations, procedures, and examinations across 50+ specialties (cardiology, dermatology, pediatrics, gynecology, orthopedics, psychiatry, etc.) plus diagnostic services (ultrasound, ECG, X-ray, mammography, Holter, MAPA, EEG, spirometry, polysomnography). Operates 4 clinic units in Santa Catarina with 120+ healthcare professionals, serving individual patients and families.
• Madrelab Laboratório de Análises Clínicas

Quantifiable outcome

• 15,000+ patient attendances per month
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Cuidar FelizcoreChannel Partner/ Reseller/ DistributorProprietary health insurance plan offered by Felizmed, allowing the company to serve patients under their own health plan brand alongside accepted insurance providers.
• Madrelab - Laboratório de Análises ClínicascoreOthersIn-house clinical laboratory providing diagnostic analysis services. Present in all Felizmed units, offering precision, confidence, and agility in examinations.
• Bradesco SaúdeminorChannel Partner/ Reseller/ DistributorMajor Brazilian health insurance provider accepted at Felizmed clinics.
• UnimedminorChannel Partner/ Reseller/ DistributorLargest Brazilian health insurance cooperative, accepted at Felizmed clinics.
• SulAméricaminorChannel Partner/ Reseller/ DistributorMajor Brazilian health insurance provider accepted at Felizmed clinics.
• AmilminorChannel Partner/ Reseller/ DistributorMajor Brazilian health insurance provider accepted at Felizmed clinics.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Others

• Amil: Major Brazilian health insurance plan accepted by Felizmed as a convênio partner. Comparable as a payer ecosystem participant and existing referral channel rather than as a clinic operator.
• Bradesco Saúde: One of Brazil's largest health insurance plans and a listed convênio at Felizmed. Functions as a payer partner and patient referral channel rather than a direct clinic competitor.

Direct peers

• Dasa: Largest medical diagnostics company in Latin America with an expanding outpatient clinic network. Comparable on the diagnostics side (Madrelab) and increasingly on the multi-specialty outpatient side, but at national scale.
• Unimed: Brazil's largest medical cooperative, operating an extensive network of multi-specialty clinics and hospitals nationwide, with local Unimed units in Santa Catarina. Comparable multi-specialty clinic + convênio model, structured as a physician cooperative.
• Hermes Pardini: Brazilian diagnostics company providing clinical lab and imaging services with growing outpatient integration. Directly comparable to Madrelab's diagnostic scope, though focused on the Minas Gerais market.
• Hapvida NotreDame Intermedica: Brazil's largest vertically integrated healthcare operator combining health plans, multi-specialty clinics, hospitals, and diagnostics. Highly comparable as a multi-specialty outpatient clinic + health plan model, but operating at national scale versus Felizmed's regional footprint.
• Fleury: Major Brazilian medical diagnostics chain offering lab, imaging, and outpatient services. Directly comparable to Felizmed's Madrelab diagnostic operations, though operating primarily in São Paulo and at much larger scale.

Broad incumbents

• Hospital Israelita Albert Einstein: Premium Brazilian hospital system with a substantial outpatient and diagnostic footprint in multiple cities. Comparable as a high-quality multi-specialty outpatient provider, but with a broader portfolio anchored in tertiary inpatient care.
• Rede D'Or São Luiz: Largest hospital network in Brazil with growing outpatient and diagnostic services. Overlaps with Felizmed on multi-specialty outpatient care and diagnostics, but operates primarily as an inpatient incumbent rather than a focused clinic chain.

Regional players

• Clinipam: Operates an integrated health plan + multi-specialty clinic network in southern Brazil (Paraná). Highly comparable business model combining own health plan, multi-specialty clinics, and diagnostics in a regional market adjacent to Santa Catarina.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/clinicafelizmed
• Facebookfacebook.com/felizmed
• LinkedInlinkedin.com/in/cl%C3%ADnica-felizmed-83b64b152
• Instagraminstagram.com/felizmed

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felizmed