Etica Digital
Etica Digital is a Melbourne-based Australian professional services firm offering customer experience consulting across CX Strategy, CX Technology, and CX Quality, serving enterprise and mid-market clients across Australia and Southeast Asia.
- Company typePrivate
- Founded2020
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Etica Digital does
Etica Digital is described in available firmographics as a private, for-profit professional services firm headquartered in Melbourne, Australia, with 51-100 employees and a founding year of 2020. The substantive source-attributed evidence base, however, describes a customer experience (CX) consulting operation offering three integrated service pillars: CX Strategy (digital transformation advisory), CX Technology (CRM and digital marketing implementation, including HubSpot Platinum partner capability), and CX Quality (test engineering and quality assurance). The firm blends design thinking methodology with CRM, digital marketing, and test engineering solutions to deliver digital transformation engagements from strategy through implementation.
The business model is professional services revenue, generated through custom-quoted, multi-year consulting engagements with no publicly disclosed pricing. Go-to-market is sales-led, enterprise field sales with direct outreach via phone (+61 1300 664 826), email, and a website/LinkedIn content presence. The firm operates from offices in Sydney (headquarters in source-attributed data, Level 21, Suite 4, 8 Chifley Square), Melbourne (Level 17, 31 Queen Street), Adelaide (Level 24, 91 King William St), and Metro Manila, Philippines, providing regional delivery coverage across Australia and Southeast Asia.
The firm serves enterprise and mid-market clients across at least nine industries including education (RMIT, University of Melbourne), automotive (Inchcape, Supercars), logistics (Linfox), health/nutrition (Vitaco), financial services (Police Bank, ESS Super), construction (Brickworks), government (WGEA), technology (Linux), and retail/trading (Digital GPC Asia Pacific). Strategic partnerships include HubSpot (Platinum tier) and Six Six. Note: source-attributed data is labeled "Idea Science" rather than Etica Digital; the description above reflects that evidence base, with the Melbourne firmographics entry framed as the company of record.
Etica Digital firmographics
Firmographics- Name
- Etica Digital
- Legal name
- Idea Science
- Website
- https://eticadigital.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Etica Digital is a Melbourne-based Australian professional services firm offering customer experience consulting across CX Strategy, CX Technology, and CX Quality, serving enterprise and mid-market clients across Australia and Southeast Asia.
- Ownership category
- akta.pro rank
Etica Digital industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Computer Systems Design Services (541512)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Digital & Technology Transformation Consulting (BPAHACAH), Customer Experience (CX) & Journey Strategy (MPAAAFAI)
Keywords
Where Etica Digital is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Etica Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consulting Services: Idea Science generates revenue through professional consulting services for CX Strategy, CX Technology, and CX Quality. Engagements include strategy development, technology implementation, and quality assurance services for digital transformation projects.
- Implementation Services: Revenue from CRM implementation and digital transformation implementation projects, providing tailored solutions to achieve business objectives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements - pricing based on scope and requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Etica Digital product offering
Product offeringCore offering
Etica Digital delivers customer experience consulting through three integrated service pillars: CX Strategy (identifying the path for digital transformation), CX Technology (CRM, digital marketing, and related technology implementation), and CX Quality (quality assurance and test engineering for confident product launches). Engagements span from strategy inception through implementation and post-launch support, blending design thinking with CRM, digital marketing, and test engineering solutions for enterprise clients.
Product overview
Idea Science is a customer experience consulting firm offering an integrated three-pillar service portfolio consisting of CX Strategy, CX Technology, and CX Quality. These services blend together to optimize customer experience through design thinking combined with innovative CRM, Digital Marketing, and Test Engineering solutions. The three core offerings work in concert to support Australian and international companies through digital transformation from inception to implementation and beyond.
Differentiator
Problem solved
Functional benefit
Products and services
- CX Strategy Strategic consulting service that identifies the path for digital transformation and helps businesses achieve their customer experience vision. Designed for enterprise organizations pursuing CX-led transformation.
- CX Technology Technology implementation consulting focused on knowing customers and improving business performance through CRM, digital marketing, and related technologies. Designed for enterprises needing CRM and digital marketing delivery.
- CX Quality Quality assurance and test engineering solutions that enable confident product launches with higher quality and increased speed. Designed for enterprises seeking to reduce release risk and improve time-to-market.
Quantifiable outcome
- Real value delivered to businesses through expert services in Lean, Agile environments
- +2 more outcomes
Companies that use Etica Digital
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles1 record
Etica Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Etica Digital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- HubSpotcoreIdea Science achieved HubSpot Platinum Partnership Status, demonstrating their expertise and certification in HubSpot's CRM and marketing automation platform. This partnership enables them to deliver CRM implementation and digital marketing solutions to clients using HubSpot technology.
- Six SixminorAnnounced partnership with Six Six, a strategic collaboration announced through company blog. Details of the partnership scope and collaboration areas were mentioned in the company insights section.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Etica Digital competitors and assessment
Company assessmentBroad incumbents
- Thoughtworks: Global technology consultancy with ANZ offices delivering digital transformation, CRM, and quality engineering services that overlap with Idea Science's three CX pillars.
- Slalom: Global consulting firm with a strong ANZ presence covering CX strategy, technology implementation, and design, competing for the same enterprise transformation mandates as Idea Science at greater scale.
- Accenture: Global professional services leader whose Accenture Song and Digital practices deliver CX strategy, CRM implementations, and quality engineering at a scale that competes directly with Idea Science in ANZ.
- Cognizant: Large global IT services firm with significant ANZ presence offering CX consulting, CRM implementation (Salesforce/Adobe), and digital engineering services competing for similar enterprise budgets.
- Deloitte Digital: Deloitte's digital and customer transformation practice serves large ANZ enterprises with end-to-end CX strategy and technology implementation, frequently competing against Idea Science for transformation mandates.
- Capgemini Invent: Global consulting arm of Capgemini delivering CX, digital customer experience, and CRM transformation services to enterprise clients in ANZ, with comparable scope to Idea Science's integrated model.
Regional players
- Servian: ANZ-based data, cloud, and customer experience consultancy (now part of Nasdaq-listed company) that competes with Idea Science on CRM, CX, and digital transformation engagements in Australia.
Direct peers
- DigIO: Sydney-based digital consultancy building customer-facing platforms and CRM implementations for enterprise clients across ANZ, overlapping with Idea Science's CX Technology pillar.
- The Lumery: Melbourne-headquartered marketing technology consultancy with deep HubSpot and customer experience expertise, closely mirroring Idea Science's HubSpot Platinum positioning and CX focus.
- Versent: Australian digital transformation and cloud consultancy serving enterprise clients, directly comparable to Idea Science's CX Technology and digital implementation work in ANZ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Etica Digital social profiles
Digital presenceEtica Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etica Digital leadership team
Management profileNumber of profiles
Profiles2 records
Etica Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etica Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etica Digital
What does Etica Digital do?
Etica Digital delivers customer experience consulting through three integrated service pillars: CX Strategy (identifying the path for digital transformation), CX Technology (CRM, digital marketing, and related technology implementation), and CX Quality (quality assurance and test engineering for confident product launches). Engagements span from strategy inception through implementation and post-launch support, blending design thinking with CRM, digital marketing, and test engineering solutions for enterprise clients.
When was Etica Digital founded?
Etica Digital was founded in 2020. It employs 51 to 100 people.
Where is Etica Digital based?
Etica Digital is headquartered in Melbourne, Australia, in the Oceania region.
How does Etica Digital make money?
Two revenue lines are on record. Consulting Services are the primary driver. The others are implementation Services.
Who are Etica Digital's main competitors?
Broad incumbents on record are Thoughtworks, Slalom, Accenture, Cognizant, Deloitte Digital and Capgemini Invent. Servian is listed as a regional player. Direct peers are DigIO, The Lumery and Versent.
Does Etica Digital have an API?
No public API is recorded for Etica Digital.
What industry is Etica Digital in?
Etica Digital's product category is Management Consulting. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAHACAH, Digital & Technology Transformation Consulting. Its NAICS code is 54161 and its SIC code is 8742.