McGovern & Associates

What McGovern & Associates does

McGovern & Associates is a privately held, micro-scale IT consulting and value-added reseller firm founded in 1985 and operating as MCG Corp. out of a single office in Dubuque, Iowa. The firm provides network services, IT consulting, accounting software selection and integration, hardware procurement, web hosting, and end-to-end system consulting, training, and support to small and mid-market businesses primarily across the Midwest region. Its core software offerings are Open Systems Accounting Software (OSAS) — a customizable accounting and business management system available on Windows, UNIX/Solaris/AIX, and Linux, including a client/server variant (OSAS C/S) — and TRAVERSE, an accounting and business management platform built entirely on Microsoft technology with native Microsoft Office and BackOffice integration, advanced reporting, eBusiness modules, and vertical specializations for manufacturing and distribution.

The firm makes money through three primary streams: professional services fees from custom-quoted IT consulting and integration projects billed under multi-year engagements; one-time software and hardware resale margins on OSAS, TRAVERSE, and partner-vendor products (Hewlett Packard, Microsoft, Symantec, Computer Associates, Open Systems, Novell, Datto); and recurring subscription revenue from web hosting services. Go-to-market is sales-led and direct, relying on phone outreach (888-765-4929), office-based consultations, and a basic informational website, with no active social media or digital marketing presence. Customer segmentation is vertical-oriented, explicitly targeting Manufacturing, Distribution, Retail, Service, and Not-for-Profit organizations with use cases spanning network deployment, IT infrastructure upgrades, accounting software selection and implementation, and ongoing remote support delivered via Splashtop. The firm holds no patents, has no disclosed funding, no M&A history, and no external investors, operating as a bootstrapped, owner-operated regional business with 1-10 employees.

Name

McGovern & Associates

Legal name

MCG Corp.

Website

https://ma-mcg.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

McGovern & Associates is a privately held, regional Midwest IT consulting and value-added reseller (founded 1985, Dubuque, Iowa) that sells, integrates, and supports OSAS and TRAVERSE accounting software, networking, hardware, and web hosting for small and mid-market businesses in manufacturing, distribution, retail, service, and not-for-profit verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubuque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. IT Consulting Services: Consulting fees for network services, IT consulting, and accounting software selection-integration. Provides end-to-end system consulting, hardware, software, training and support.
2. Software Licensing and Resale: Resale of accounting software products including OSAS and TRAVERSE, along with hardware products from vendor partners (Hewlett Packard, Microsoft, Symantec, Computer Associates, Novell, Datto).
3. Web Hosting Services: Web hosting services provided as part of the technology solutions portfolio.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

McGovern & Associates is an IT consulting firm that provides network services, IT consulting, and accounting software selection and integration to small and mid-market businesses. The company resells and implements Open Systems Accounting Software (OSAS) and TRAVERSE accounting software alongside networking solutions, hardware procurement, web hosting, and end-to-end training and support.

Product overview

McGovern & Associates provides a portfolio of accounting and business management software products along with professional IT services. The core products are OSAS (Open Systems Accounting Software) and TRAVERSE, both comprehensive accounting systems that serve small, growing, and mid-market companies. OSAS is a flexible, customizable solution available across Windows, UNIX/Solaris/AIX, and Linux platforms with a client/server variant (OSAS C/S). TRAVERSE is built entirely on Microsoft technology with seamless Microsoft Office integration, offering advanced reporting, eBusiness solutions, and specialized modules for manufacturing and distribution. Beyond software products, the company offers networking solutions (network consulting, deployment, security, migrations) and IT consulting services for end-to-end system needs.

Differentiator

Problem solved

Functional benefit

Brands

• Open Systems Accounting Software (OSAS): Powerful, award-winning accounting and business management system that is flexible and easy to customize. Available on Windows, UNIX/Solaris/AIX, or Linux platforms. OSAS C/S provides high performance client/server solution.
• TRAVERSE

Products and services

• Open Systems Accounting Software (OSAS) Award-winning accounting and business management system that is flexible and easy to customize. Available on Windows, UNIX/Solaris/AIX, and Linux platforms, with a high-performance client/server variant (OSAS C/S). Sold and integrated for small, growing, and mid-market companies.
• TRAVERSE Accounting Software

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft technology forms the foundation of TRAVERSE accounting software (built 100% on Microsoft technology with seamless Microsoft Office and BackOffice integration). McGovern also implements Windows networking solutions (Windows 2000/2003/XP). Core technology partnership.
• Open SystemscoreTechnology or IntegrationPrimary vendor partner for OSAS (Open Systems Accounting Software) - an award-winning accounting and business management system. McGovern offers OSAS selection and integration services as a key product offering. OSAS runs on Windows, UNIX/Solaris/AIX, and Linux.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• CliftonLarsonAllen (CLA): CLA is a major U.S. professional services firm offering accounting, advisory, and technology services to mid-market clients, with a strong presence in the Midwest. Comparable to McGovern in serving SMB/mid-market with integrated technology and consulting offerings.
• RSM US LLP: RSM US is a large national audit, tax, and consulting firm with significant IT consulting and managed services practices targeting the middle market. Comparable in customer segment and bundled technology-advisory offerings, though operating at far greater scale and broader geographic footprint than McGovern.
• CDW Corporation: CDW is a large multi-brand IT solutions reseller serving business, government, education, and healthcare customers. Comparable to McGovern in value-added reseller and integrated solutions model, though at vastly greater scale and national/international reach.
• SHI International: SHI is a large IT solutions provider combining hardware/software procurement, professional services, and managed services for business and public-sector customers. Comparable reseller-plus-services model to McGovern, but at national scale.
• Logicalis US: Logicalis is a global IT solutions and managed services provider focused on digital infrastructure, cloud, and workplace transformation. Comparable to McGovern in IT consulting and integration services for mid-market clients, though with a broader portfolio and international footprint.
• Insight Enterprises: Insight is a global IT solutions and services provider offering hardware, software, and services integration. Comparable to McGovern in reseller-plus-services model, but operates at enterprise scale across multiple geographies.

Direct peers

• Wipfli LLP: Wipfli is a top-20 U.S. accounting and advisory firm headquartered in the Midwest that provides IT consulting, accounting software selection/implementation, and managed services to mid-market and SMB clients. Highly comparable to McGovern in vertical focus (manufacturing, distribution, nonprofits) and integrated technology-plus-accounting service model, though at materially larger scale.
• Plante Moran: Plante Moran is a large Midwest-based accounting, tax, and business consulting firm offering IT advisory and technology implementation services to middle-market clients. Comparable to McGovern in regional Midwest focus, vertical SMB orientation, and bundled consulting-plus-technology positioning.
• Sikich LLP: Sikich is a Midwest-rooted professional services firm providing accounting, technology, and advisory services to mid-market companies. Directly comparable to McGovern in combining accounting software expertise with broader IT consulting and serving manufacturing/distribution verticals.

Emerging players

• Heartland Business Solutions: Heartland Business Solutions is a smaller regional IT services and accounting software reseller/integrator focused on SMB clients. Comparable to McGovern in business model (value-added reseller plus consulting) and customer segment, though operating in a different Midwest sub-region.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mcgovern-and-associates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGovern & Associates