What Communetic does

Communétic is a French consulting and integration firm specializing in Customer Relationship Management (CRM) and Business Intelligence (BI), founded in 2009 and headquartered in Montreuil (Seine-Saint-Denis). The company serves as a value-added reseller and certified implementation partner for Qlik (QlikView and Qlik Sense) and Efficy CRM, addressing French mid-market companies (PME-PMI) and subsidiaries of large groups that require CRM and analytics capability independent of parent-company ERP rollouts. Its proposition combines three pillars — software tools, methodological consulting, and human capital development — packaged into long-term change-management engagements rather than transactional license sales.

The company's product portfolio centers on reselling and implementing QlikView, Qlik Sense, and Efficy CRM, supplemented by proprietary pre-configured 'passeport' analytics suites (Sense for Marketing, Sense for Sales, Sense for Finance, Sense for Projects) and QlikView connectors for SAP, JD Edwards, Movex, BPCS, and Jeeves ERP environments. Adjacent offerings include the SoQual online qualitative-analysis platform, online chat software, and the Flexmail email-marketing integration. Technical architecture is built around Qlik's associative query engine for ad-hoc BI without pre-aggregation, and Efficy's multi-channel web-based CRM that supports SaaS or on-premise deployment with bidirectional Outlook/Exchange, Gmail, and Lotus Notes synchronization.

Communétic monetizes through three streams: (1) software licensing and subscription resale (QlikView CALs in Named/Document/Session variants, Qlik Sense token-based Site licensing, Efficy CRM SaaS/perpetual, plus 20–23% annual support on license fees), (2) professional services including consulting, implementation, training, and change management — with training certified under Qualiopi since February 2022 and referenced by Datadock for OPCO funding eligibility — and (3) channel economics through a regional entrepreneur and independent-consultant partner network that operates under the Communétic charter. Go-to-market is sales-led via an internal Ingénieur Commercial team supported by pre-sales technical experts, with SEO, content marketing, and a website pricing simulator as top-of-funnel demand mechanisms. Named enterprise references include La Banque Postale, Council of Europe, Groupama, Groupe Quintésens, Quantalys, Twenga, and FAYAT/Semeru, with no disclosed revenue or external funding.

Name

Communetic

Legal name

Communétic

Website

https://communetic.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Communétic is a French consulting and integration firm that resells and implements QlikView, Qlik Sense, and Efficy CRM for mid-market companies (PME-PMI) and large-account subsidiaries, combining software delivery with proprietary pre-configured analytics, training, and human capital development services.

Ownership category

akta.pro rank

Product category

CRM and Business Intelligence Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• CRM consulting services
• Business intelligence integration
• Qlik implementation services
• Efficy CRM deployment
• Data visualization consulting

Headquarters

HQ city

Montreuil

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing (QlikView, Qlik Sense, Efficy CRM): Communétic acts as a distributor and reseller of QlikView, Qlik Sense, and Efficy CRM software. Revenue is generated through software license sales, subscriptions, and maintenance/support contracts. Qlik Sense is offered in Site (server-based with token licensing) and Desktop (free) versions; QlikView licensing includes Named User CALs, Document CALs, and Session CALs. Support is priced at 20% (standard) or 23% (premium) of license cost, plus 5% for extended update support.
2. Professional Services (Consulting, Implementation, Training): Communétic generates revenue through consulting and integration services for CRM and BI projects, including audit, diagnostic, roadmap, requirements definition, data integration, solution implementation, change management, and coaching. They also provide instructor-led training (QlikView, Qlik Sense, Efficy CRM) as a Datadock-referenced training organization, with training costs eligible for French continuing education funding.
3. Partner Network Development: Communétic recruits regional entrepreneur partners and independent consultants who operate under the Communétic brand. Partners benefit from negotiated software pricing, marketing support, and technical assistance, with Communétic likely earning margin on software distributed through the partner network.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Communétic is a French consulting and integration firm that resells, implements, and supports QlikView, Qlik Sense, and Efficy CRM solutions, supplemented by proprietary pre-configured 'passeport' solutions for rapid deployment in business domains such as prospection, sales, accounting and finance, projects, and after-sales service. The company delivers end-to-end professional services including consulting, integration, training, change management, and human capital development primarily to French mid-market companies (PME-PMI) and subsidiaries of large enterprises.

Product overview

Communetic is a consulting and integration firm specializing in Customer Relationship Management (CRM) and Business Intelligence (BI). The company resells and implements third-party software platforms rather than developing its own products. Its core product portfolio includes: QlikView and Qlik Sense (Business Discovery/BI platforms from Qlik for data visualization and analytics), Efficy CRM (web-based customer relationship management solution in SaaS or traditional mode), SoQual (online qualitative analysis platform), and online chat software. These products are complemented by professional services including CRM consulting and integration, BI implementation, human capital development, and digital transformation consulting. Communetic serves as a value-added reseller and certified integration partner for Qlik and Efficy, providing implementation, training, and ongoing support across France.

Differentiator

Problem solved

Functional benefit

Products and services

• QlikView Business Discovery and data visualization platform from Qlik enabling rapid deployment of interactive dashboards and reports. Uses associative query technology to analyze data from any source without pre-aggregation, supporting unlimited dimensions for ad-hoc analysis. Resold and implemented by Communétic in France.
• Qlik Sense Self-service data discovery and visualization application from Qlik enabling users to create dynamic dashboards and reports via drag-and-drop. Includes associative data exploration, smart search, intelligent visualizations, and storytelling features for sharing insights. Resold and implemented by Communétic in France.
• Efficy CRM 100% web-based, collaborative customer relationship management solution from Efficy available in SaaS or traditional deployment modes. Covers B2B and B2C relationship management from marketing through invoicing and after-sales service, with integrated reporting and business intelligence. Integrates with ERP systems (SAP, Sage X3, Jeeves, Navision), email platforms, e-commerce sites, and social networks. Resold and implemented by Communétic in France.
• SoQual Online qualitative analysis platform for conducting and analyzing qualitative research, surveys, and customer feedback. Distributed and implemented by Communétic as an add-on to its service portfolio.
• Online Chat Software Online chat software solution for customer support and real-time communication on websites. Distributed by Communétic as an add-on module for clients.
• Consulting and CRM Integration Services Strategic CRM consulting services including audit, solution benchmarking, requirements definition, data integration, master data management, implementation assistance, change management, and performance measurement for Efficy CRM and related CRM platforms. For mid-market and enterprise clients.
• Business Intelligence Consulting and Integration End-to-end Business Intelligence consulting and integration services covering audit, diagnostic, roadmap definition, KPI indicator design, data repository setup, tool selection assistance, proof of concept, technical architecture, ETL implementation, skills transfer, training, and optimization for QlikView and Qlik Sense platforms.
• Human Capital Development Human capital development services including commercial diagnostics, operational marketing and sales consulting, competency assessment, coaching, training, creativity stimulation, stress management, internal collaboration development, recruitment, and team building. For mid-market and enterprise clients adopting CRM and BI solutions.
• Digital Transformation Consulting

Quantifiable outcome

• Customer satisfaction score of 4.5/5 overall and 5/5 for customer service and recommendation willingness, based on 2021 survey.
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Qlik (QlikTech)coreTechnology or IntegrationCommunétic is a historical partner and authorized reseller of Qlik, distributing QlikView and Qlik Sense software in France. The partnership spans over 10 years, with Communétic's consultants having pioneered the introduction of QlikView to the French market. Communétic provides the full Qlik lifecycle: sales, implementation, training, support (hotline), and optimization. The partnership includes pre-configured connector solutions for various ERP systems.
• Efficy CRMcoreTechnology or IntegrationCommunétic is a distributor and integrator of Efficy CRM, a 100% web-based European CRM solution supporting B2B and B2C customer relationship management. Efficy offers both SaaS and traditional deployment modes and can integrate with ERP systems (SAP, Sage X3, Jeeves, Navision), email platforms, e-commerce sites, and social networks. Communétic provides implementation, customization, training, and support services.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• CGI France: Large IT and business consulting services firm with a substantial French footprint in CRM, BI and ERP integration. Serves many of the same large-enterprise and public-sector clients as Communétic, including financial services.
• Devoteam: French-headquartered digital transformation consultancy with strong Qlik and cloud/CRM capabilities. Targets similar mid-market and enterprise clients in France with comparable consulting + technology integration offerings.
• Capgemini: Global consulting and technology services leader with deep Qlik partnerships and a strong French CRM/BI practice. Overlaps with Communétic on mid-market and large-enterprise CRM/BI implementations, particularly in financial services and the public sector.
• Sopra Steria: Major French IT services group with extensive CRM and BI practices across Qlik, Salesforce and Microsoft ecosystems. Competes for the same enterprise CRM/BI transformation mandates, including French public-sector clients like the Council of Europe.

Direct peers

• Micropole: French BI and digital performance consulting firm (part of Talan group) with a similar Qlik and enterprise BI/CRM integration practice. Comparable in target customer base (mid-market and large accounts in France) and in offering (BI consulting, ERP connectors, change management).
• Corex: French Qlik Elite partner and BI consultancy specialized in QlikView/Qlik Sense deployments and data integration. Closest direct peer on Qlik-specific delivery capabilities and target client profile in France.
• VO2 Group: French digital and data consulting firm with a Qlik partnership and a focus on data, BI and customer experience transformations. Directly comparable on CRM/BI integration services for French mid-market and enterprise accounts.
• Blueway: French BI and data analytics specialist historically focused on QlikView/Qlik Sense consulting and integration. Direct competitor to Communétic in the French mid-market for BI implementations and Qlik partner services.

Others

• Efficy (vendor): European CRM vendor whose product Communétic resells and implements. While not a competitor on services, Efficy's own direct sales motion and partner network economics directly shape Communétic's margins and addressable market.
• Qlik (vendor): US-headquartered BI software vendor whose QlikView/Qlik Sense platforms Communétic resells, implements and trains on. Indirect ecosystem participant whose channel strategy and product roadmap determine Communétic's upside and risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/commun-tic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Communetic