efficy
Efficy is a Belgian, privately held European CRM vendor offering unified sales, service, and marketing software with an agentic AI hub for 13,000+ mid-market and enterprise customers across 14 European offices.
- Company typePrivate
- Founded2000
- HeadquartersKraainem, Belgium
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What efficy does
Efficy is a Belgian-headquartered, privately held European customer relationship management (CRM) software vendor serving mid-market and enterprise organizations across Western and Northern Europe. The platform unifies Sales CRM, Customer Service, and Marketing Automation under a single architecture, augmented by an Agentic AI Hub hosted in France that uses the Mistral open-source language model by default and exposes agents through MCP connectors to ERP, telephony, and marketing tools. Efficy monetizes via per-seat subscriptions across four tiers (Sales and Customer Service at €69/user/month, All-in-one at €89/user/month, Custom & Intelligent at €119/user/month), supplemented by Qualiopi-certified training and coaching services, and distributes through direct enterprise sales plus a three-tier partner ecosystem across 14 European offices. Founded circa 2000, Efficy has executed a roll-up of seven European CRM and marketing-software acquisitions between 2017 and 2021, holds GDPR/RGAA/AI Act/SecNumCloud/HDS certifications, and reports 13,000+ customers and 330,000+ users. Ownership is shared between founders and private equity sponsors Apax Partners and Fortino Capital following a September 2021 transaction.
efficy firmographics
Firmographics- Name
- efficy
- Legal name
- Efficy
- Website
- https://efficy.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Efficy is a Belgian, privately held European CRM vendor offering unified sales, service, and marketing software with an agentic AI hub for 13,000+ mid-market and enterprise customers across 14 European offices.
- Ownership category
- akta.pro rank
Where efficy is headquartered
LocationHeadquarters
- HQ city
- Kraainem
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
efficy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- CRM Software Subscriptions: Per-user monthly subscriptions with four tiers: Sales (€69/user/month), Customer Service (€69/user/month), All-in-one (€89/user/month), and Custom & Intelligent (€119/user/month). Recurring revenue model with annual or monthly billing options.
- Training Services: Qualiopi-certified training courses delivered in-person or remote, with 199 sessions and 1225 participants. Revenue from training fees.
- Coaching Services: Customized consulting approach with expert consultants to optimize CRM usage and drive adoption. 4-step structured coaching process with actionable reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Sales CRM - Core sales functionality for prospecting to closing |
| Per seat | Monthly | Customer Service CRM - Service-focused functionality |
| Per seat | Monthly | All-in-one CRM - Complete sales, service, and marketing |
| Per seat | Monthly | Custom & Intelligent CRM - Enterprise-grade with AI and support |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
efficy product offering
Product offeringCore offering
Efficy is a European web-based CRM platform that unifies sales, marketing, and customer service capabilities into a single suite, augmented by an agentic AI hub (hosted in France using the Mistral open-source LLM) that delivers autonomous AI agents, a conversational "Ask Efficy" interface, and sovereign AI infrastructure with SecNumCloud and HDS options. The platform is sold on per-user monthly subscriptions across four tiers (Sales, Customer Service, All-in-one, Custom & Intelligent), supplemented by Qualiopi-certified training and coaching services.
Product overview
efficy is a European CRM platform built as a unified system with AI agentic capabilities at its core. The platform integrates Sales CRM, Customer Service CRM, and Marketing Automation modules under a single architecture, with AI delivered through the Agentic Hub (hosted in France on European open-source LLM Mistral by default). Key product layers include Ask efficy (conversational interface), Agentic AI (autonomous agents for 24/7 task execution), Sovereign AI (European-sovereign AI infrastructure), AI Automation (workflow automation), Marketing Automation (email/SMS/events/segmentation), Customer Service Management (ticketing/SLA/sentiment), and AI recommendation capabilities. The platform is offered across four pricing tiers: Sales (69 EUR/user/month), Customer Service (69 EUR/user/month), All-in-one (89 EUR/user/month), and Custom & Intelligent (119 EUR/user/month). Supplementary services include Training (Qualiopi-certified), Coaching (CRM optimization consulting), and Integrations (native connectors, open API, MCP for AI orchestration). The company operates a partner ecosystem across 14 European offices covering Technology, Solution, and Referral partner tracks.
Differentiator
Problem solved
Functional benefit
Products and services
- efficy CRM (Commercial CRM) Efficy's core integrated CRM platform covering the full commercial cycle from prospecting to signature — leads, opportunities, quotes, contracts, and forecasts — with AI agents handling administrative tasks.
- AI Facilitator / Agentic Hub Multi-tenant agentic hub orchestrated above the CRM, hosted in France with the Mistral European open-source LLM by default. Coordinates autonomous AI agents that work inside CRM data with MCP connectors to ERP, telephony, and marketing tools.
- Marketing Automation Integrated marketing automation covering emailings, SMS, landing pages, events, automation workflows, dynamic segmentation, and behaviour-triggered campaigns connected to CRM data and commercial pipeline.
- Customer Service Management Multichannel ticketing, SLA management, AI sentiment analysis, satisfaction measurement, and self-service customer portal unified within the CRM workspace.
- Training Qualiopi-certified training courses delivered in-person or remote for E-deal and Enterprise solutions, led by expert trainers — 199 sessions delivered, 1,225 participants, 4.1/5 average rating.
- Coaching Personalized CRM optimization consulting: expert consultants diagnose CRM usage, identify underutilized features and process roadblocks, meet with business teams across departments, and deliver an actionable report and roadmap.
Quantifiable outcome
- 80% weekly internal adoption of AI agents within efficy team
- +3 more outcomes
Companies that use efficy
Customer profileNamed customers16 records
Segments11 records
Ideal customer profiles3 records
efficy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability10 records
Feature7 records
efficy partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and strategic.
- UniversigncoreUniversign, Trusted Service Provider for electronic signature, seal and time stamping, integrated into efficy CRM offer for seamless document signing.
- APSISmajorefficy acquired APSIS, a Nordic data-driven marketing SaaS company from Norvestor, confirming high-speed European growth strategy.
- AccenturestrategicGlobal professional services company as implementation and consulting partner for efficy CRM deployments.
- AtoscoreTechnology integration partner for efficy CRM ecosystem.
- Almavia CXcoreLong-standing partner with over a decade of experience, matching CRM and marketing solutions to customer value chain.
- CGIcoreGlobal IT and business consulting services partner for CRM implementations.
- AteacoreIT infrastructure and integration partner for Nordic and Baltic regions.
- Brain ConceptcoreReseller partner guiding companies in CRM selection while ensuring seamless integration with existing systems and telephony/contact center solutions.
- ActitocoreMarketing automation platform integration partner with strategic co-marketing relationship.
- DocuSigncoreE-signature integration providing electronic signature capabilities within CRM workflows.
- Google WorkspacecoreIntegration with Google Workspace for calendar, email, and productivity tools connectivity.
- Microsoft ExchangecoreEmail integration with Microsoft Exchange for seamless communication within CRM.
- AzurecoreCloud infrastructure partnership for hosting and deployment options.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
efficy competitors and assessment
Company assessmentDirect peers
- Pipedrive: Pipedrive is a direct competitor offering a sales-focused CRM to SMBs and mid-market companies, primarily in Europe. Like Efficy, it sells per-seat subscriptions, targets similar customer profiles and is privately held (Vista Equity Partners).
- HubSpot: HubSpot is a leading CRM platform with marketing, sales and service hubs sold per-seat to SMB and mid-market customers globally. It directly overlaps Efficy's integrated sales/marketing/service positioning and target segments, with much greater scale.
- SugarCRM: SugarCRM is a privately-held CRM vendor (Accel-KKR) selling sales, service and marketing CRM to mid-market and enterprise customers with a focus on customisation — directly comparable to Efficy's positioning and customer base.
- Zoho CRM: Zoho CRM is part of Zoho's broad business software suite, offering integrated sales, marketing and service CRM at competitive per-seat pricing to SMBs and mid-market companies globally, overlapping Efficy's all-in-one value proposition.
- Creatio: Creatio is a privately-held no-code CRM and workflow automation platform with sales, marketing and service modules, comparable in positioning to Efficy's integrated CRM and increasingly competing on agentic AI workflow capabilities.
- SuperOffice: SuperOffice is a European CRM vendor (Norway) selling sales, marketing and service CRM to mid-market organisations across Scandinavia, Benelux and DACH — closely matching Efficy's geographic footprint and mid-market focus.
- Bitrix24: Bitrix24 is a CRM and collaboration suite with integrated sales, marketing and project management targeting SMBs across Europe, with comparable per-seat pricing tiers to Efficy and overlap in mid-market European customers.
- Freshworks (Freshsales): Freshworks' Freshsales is a SaaS CRM with integrated sales, marketing and service modules sold per-seat to SMB and mid-market customers globally, including in Europe, overlapping Efficy's product positioning and Freddy AI agentic capabilities.
Broad incumbents
- Salesforce: Salesforce is the global CRM incumbent with Sales Cloud, Service Cloud, Marketing Cloud and Einstein/Agentforce AI. It competes with Efficy for enterprise CRM deals across Europe and globally, with vastly greater scale, brand and AI investment.
- Microsoft Dynamics 365: Microsoft Dynamics 365 is a broad enterprise CRM/ERP suite bundled into the Microsoft Cloud and increasingly powered by Copilot AI. It competes with Efficy for enterprise customers and benefits from deep Microsoft 365/Teams integration that Efficy must integrate around.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
efficy social profiles
Digital presenceefficy compliance and trust
Trust signalCompliance6 records
efficy financial estimates
Financial estimateRevenue estimate
Valuation estimate
efficy leadership team
Management profileNumber of profiles
Profiles2 records
efficy subsidiaries and ownership
Company hierarchySubsidiaries2 records
efficy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
efficy M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about efficy
What does efficy do?
Efficy is a European web-based CRM platform that unifies sales, marketing, and customer service capabilities into a single suite, augmented by an agentic AI hub (hosted in France using the Mistral open-source LLM) that delivers autonomous AI agents, a conversational "Ask Efficy" interface, and sovereign AI infrastructure with SecNumCloud and HDS options. The platform is sold on per-user monthly subscriptions across four tiers (Sales, Customer Service, All-in-one, Custom & Intelligent), supplemented by Qualiopi-certified training and coaching services.
Is efficy a public or private company?
efficy is a private company. It is classified as private equity controlled and is currently operating.
When was efficy founded?
efficy was founded in 2000. It employs 251 to 500 people.
Where is efficy based?
efficy is headquartered in Kraainem, Belgium, in the Europe region.
How does efficy make money?
Three revenue lines are on record. CRM Software Subscriptions are the primary driver. The others are training Services and coaching Services.
Who are efficy's main competitors?
Direct peers on record are Pipedrive, HubSpot, SugarCRM, Zoho CRM, Creatio, SuperOffice, Bitrix24 and Freshworks (Freshsales). Broad incumbents are Salesforce and Microsoft Dynamics 365.
Does efficy have an API?
Yes. efficy provides an open and documented API for custom integrations with any third-party system. The API supports webhook architecture, complete documentation, and usage examples for technical teams to connect the CRM to any existing system. The CRM also supports native connectors and web services for common tools. MCP (Model Context Protocol) connectors are used to connect the AI agentic hub to the IS ecosystem (ERP, telephony, marketing tools, helpdesk). Developer documentation is at Not specified.