Vikas Publishing

What Vikas Publishing does

Vikas Publishing House Pvt. Ltd. is a privately held Indian higher education publisher founded in 1969, headquartered in Noida with a registered office in New Delhi. The company publishes academic and reference books across engineering, management, computer science, education, humanities, sciences, and test preparation, with titles adopted by top Indian business schools, technical universities, and engineering colleges. Its product portfolio spans print books (paperback and hardcover, priced Rs.125 to Rs.1,100+), e-books distributed through the Schand Group platform, and supplementary teacher manuals for registered educators. The company operates a sub-brand, Madhubun Books, for school-level educational publishing.

The business model is built on one-time book sales distributed through three channels: a physical bookshop retail network across India with a locator tool, direct e-commerce via vikaspublishing.com, and institutional adoption in higher education curricula. Co-publishing partnerships, notably with Career Launcher for test preparation and career guidance titles, extend the catalog without full authoring risk. The underlying technology stack is conventional print publishing augmented by a partner-hosted e-book platform; there is no proprietary digital infrastructure, no mobile applications, and no disclosed AI capabilities. Revenue is not publicly disclosed, and the company is independently owned with no disclosed parent, institutional investors, or funding rounds, supported by 51–100 employees and a sales operation focused entirely on the Indian market.

Name

Vikas Publishing

Legal name

Vikas Publishing House Pvt. Ltd.

Website

https://vikaspublishing.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Vikas Publishing House Pvt. Ltd. is a privately held Indian higher education publisher founded in 1969, producing academic and reference books across engineering, management, computer science, education, and humanities for universities, colleges, and general readers across India.

Ownership category

akta.pro rank

Product category

Higher Education Publishing

NAICS

Book Publishers (51313), Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Higher Education Textbook Publishing (MPAJABAB)

akta.pro secondary industries

Humanities (History, Philosophy, Literature, Languages) (EDAGABAE), Social Sciences (Psychology, Sociology, Political Science) (EDAGABAD), Interdisciplinary/General Education & Study Skills (EDAGABAN)

Keywords

• Higher education publishing
• Academic textbooks
• Reference books
• Engineering textbooks
• Test preparation books

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Book Sales: Vikas Publishing generates revenue through the sale of academic and trade books directly to consumers via their website and through physical bookshop distribution. Books are sold at various price points ranging from Rs.125 to Rs.1100+.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Vikas Publishing House publishes academic and reference books for Indian higher education, covering engineering, management, computer science, education, humanities, sciences, and test preparation. Titles are distributed as printed books through a pan-India bookshop network with an online store locator and as e-books through the Schand Group platform. Supporting educational resources such as downloadable teacher manuals are available to registered educators.

Product overview

Vikas Publishing House operates as a higher education publishing company offering a portfolio of academic and reference books across engineering, management, computer science, education, humanities, sciences, and trade categories. The core offering consists of printed academic textbooks and reference materials distributed through bookshop locators across India. Digital products include e-books available through the Schand Group platform. Supporting educational resources such as teacher manuals are provided for institutional customers. The company focuses on undergraduate and postgraduate course materials recommended in business schools, technical universities, and engineering colleges throughout India.

Differentiator

Problem solved

Functional benefit

Brands

• Madhubun Books: School books division operated by the company, accessible at madhubunbooks.com

Products and services

• Academic and Reference Books Higher education textbooks and reference books covering engineering, management, computer science, education, humanities, sciences, and test preparation, recommended in top business schools and technical universities across India.
• E-books Digital editions of Vikas Publishing titles distributed through the Schand Group e-book platform (ebooks.schandgroup.com), providing Indian higher education students and readers with digital access to the catalog.
• Teacher Manuals Supplementary teaching materials and instructor guides available for download by registered educators through the Vikas Publishing website to support course delivery for adopted textbooks.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Madhubun BooksminorOthersRelated company under the same publishing group. Madhubun Books handles school-level educational books, separate from Vikas Publishing's higher education focus.
• Career LauncherminorStrategic or Co-development PartnerCareer Launcher is Asia's leading education service provider with presence in over 130 locations across India, Middle East and the United States. They have co-published test preparation and career guidance books with Vikas Publishing (e.g., 'I Want to Be A Teacher', 'I Want to Be in Medicine').

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Oxford University Press India: Indian arm of OUP publishing higher-education and school texts in humanities, social sciences, and business/economics. Comparable on humanities and business titles; differentiated by global brand and digital platforms.
• Wiley India: Indian arm of Wiley publishing higher-education textbooks and references, particularly in management, engineering, and computer science. Comparable institutional customer base; broader digital and journal portfolio.
• Cengage India: Higher-education and test-prep publisher (including the erstwhile Tata McGraw-Hill engineering list) active in Indian universities. Competes with Vikas in engineering, management, and competitive-exam categories, with broader digital offering.
• McGraw-Hill Education India: Major international publisher serving Indian higher education with engineering, management, and test-prep titles. Directly comparable target market; differentiated by global brand, scale, and adaptive-learning digital tools.
• Pearson Education India: Global higher-education publisher with deep presence in Indian business schools and engineering programs. Comparable on subject matter and target customer, but with stronger international author network, digital platforms, and English-language depth.
• Cambridge University Press India: International publisher with a strong Indian higher-education list across management, humanities, and engineering. Comparable customers (Indian universities and MBA programs); broader global catalog and digital tools.

Direct peers

• Arihant Publications: Indian publisher with a substantial test-preparation and school-books catalog. Comparable on Career Launcher-style co-publishing into competitive exams; differentiated by much larger test-prep franchise.
• S. Chand and Company: India's largest higher-education and K-12 publisher and the apparent parent group of Vikas (Vikas's e-books are hosted on ebooks.schandgroup.com). Directly comparable on subject breadth, institutional channel, and Indian university adoption, but at much greater scale.
• Laxmi Publications: Indian higher-education textbook publisher covering engineering, management, computer applications, and sciences. Competes head-on with Vikas for engineering-college and university course adoptions across India.
• PHI Learning: Private Indian publisher focused on higher-education textbooks in engineering, computer science, management, and the sciences. Closely overlaps with Vikas's core UG/PG catalog and competes for the same university adoptions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vikas-publishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vikas Publishing