DEHAG Hospitality Group

What DEHAG Hospitality Group does

DEHAG Hospitality Group AG is a German Aktiengesellschaft (public limited company) headquartered in Germany, founded by hoteliers in the early 1980s. It operates as a vertically integrated hospitality platform covering the full lifecycle of hotel development and operations through five wholly-owned subsidiaries: BWH Hotels Central Europe (a brand franchisor licensing approximately 20 international hotel brands including Best Western and WorldHotels, positioned as one of Europe's largest hotel brand providers), unitels consulting (management and consulting covering concept development, feasibility studies, hotel setup, and operational management), progros (360° supply chain management and procurement services for hotel FF&E and OS&E equipment), allinvos (a web-based automation platform for digitizing back-office and front-of-house commercial hotel processes), and B.W. Hotel GmbH (direct hotel operator, serving as general partner of B.W. Hotel Betriebsgesellschaft mbH & Co. KG, which operates nearly 20 hotels in Germany and Austria).

The group targets hotel owners and operators primarily in the DACH region (Germany and Austria) with a B2B enterprise GTM motion that combines direct sales of professional services and technology (unitels, progros, allinvos) with a franchise/channel-partner motion through BWH Hotels brand licensing. Revenue is generated across four streams: brand licensing and franchise fees, hotel management and operations, professional consulting services, and supply chain managed services. The core technology backbone is the allinvos web-based automation platform, which integrates back-of-house and front-of-house commercial hotel processes and serves as the digitization layer across the ecosystem. Pricing is not publicly disclosed and operates on quotation/contract terms.

The company is privately held with no disclosed venture capital, private equity, or institutional investors, and the founder/management ownership narrative is consistent with an independent, founder-controlled hospitality group. The primary customer segment is enterprise hotel owners and operators seeking integrated hospitality services from concept through ongoing operations, with secondary segments for hotel supply chain buyers and hotels seeking digitization. Geographic reach is concentrated in Central Europe (Germany and Austria), with brand licensing positioned for broader Central European distribution. No revenue, headcount, or dated recent strategic events are disclosed in the source material.

Name

DEHAG Hospitality Group

Legal name

DEHAG Hospitality Group AG

Website

https://dehag-hotelservice.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

DEHAG Hospitality Group AG is a German hospitality platform operating across the full hotel lifecycle through subsidiaries spanning brand franchising (~20 brands), consulting (unitels), supply chain procurement (progros), hotel digitization (allinvos), and direct operations of ~20 hotels in Germany and Austria.

Ownership category

akta.pro rank

Product category

Hospitality Services & Hotel Brand Franchising

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

• Hotel brand franchising
• Hospitality consulting services
• Hotel supply chain management
• Hotel digitization platforms
• Hotel management operations

Headquarters

HQ city

Eschborn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Brand Licensing & Franchise Fees: Revenue generated from providing hotel brand franchises under BWH Hotels Central Europe (with approximately 20 hotel brands including Best Western and WorldHotels) and acting as brand provider for 18 international hotel brands
2. Hotel Management & Operations: Revenue from operating hotels through B.W. Hotel GmbH, which operates nearly 20 hotels in Germany and Austria as operator of B.W. Hotel Betriebsgesellschaft mbH & Co. KG
3. Consulting Services: Management and consulting services through unitels consulting for hoteliers covering concept development, feasibility studies, hotel setup, and operational management
4. Supply Chain Management: Procurement and supply chain solutions through progros, specializing in strategic and operational purchasing management for hotels including FF&E and OS&E equipment

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

DEHAG Hospitality Group operates an integrated hospitality services platform serving hotel owners and operators across the complete hotel lifecycle. Its offerings include hotel brand licensing and franchising (approximately 20 brands under BWH Hotels Central Europe including Best Western and WorldHotels), management and consulting services (unitels), strategic and operational procurement supply chain management (progros), web-tech digitization and automation of commercial hotel processes (allinvos), and direct hotel operations of nearly 20 hotels in Germany and Austria through B.W. Hotel GmbH.

Product overview

DEHAG Hospitality Group operates as a unified hospitality platform comprising multiple specialized products. The group includes BWH Hotels Central Europe (a hotel brand franchisor with approximately 20 international hotel brands), unitels consulting (management and advisory services), progros (supply chain and procurement management), allinvos (web-tech automation for hotel digitization), and B.W. Hotel GmbH (hotel operations managing nearly 20 properties). The portfolio covers the full hotel lifecycle: concept and feasibility studies, furnishing and equipment (FF&E, OS&E), hotel management and operations, accounting and controlling, strategic and operational purchasing, and digitalization of back-office and front-office processes.

Differentiator

Problem solved

Functional benefit

Brands

• unitels: Management and consulting company (unitels consulting)
• allinvos
• progros
• BWH Hotels
• B.W. Hotels

Products and services

• BWH Hotels Central Europe Hotel brand franchisor and licensor providing approximately 20 international hotel brands (including Best Western and WorldHotels) for independent hotel operators across Central Europe.
• unitels consulting Management and consulting company for hoteliers covering concept development, feasibility studies, hotel setup, and operational management.
• progros Supply chain management company providing strategic and operational procurement and purchasing solutions for the hospitality industry, specializing in FF&E and OS&E equipment.
• allinvos Web-tech automation platform specializing in the digitization of all commercial hotel processes, covering both back-office and front-office operations.
• B.W. Hotel GmbH Hotel operating company that directly operates nearly 20 hotels in Germany and Austria as the operator of B.W. Hotel Betriebsgesellschaft mbH & Co. KG.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• BWH Hotels Central Europe (Best Western)coreChannel Partner/ Reseller/ DistributorDEHAG Hospitality Group is a founding member and operator of BWH Hotels Central Europe, one of Europe's largest hotel brand providers with approximately 20 hotel brands including Best Western and WorldHotels portfolios. DEHAG provides brand licensing and franchise services to hotel operators across Central Europe.
• WorldHotelscoreChannel Partner/ Reseller/ DistributorWorldHotels is part of the BWH Hotels brand portfolio managed by DEHAG Hospitality Group, providing access to an additional portfolio of international hotel brands for franchisees in Central Europe.
• unitels consultingcoreOthersWholly-owned subsidiary of DEHAG providing management consulting services to hotels and hospitality businesses including concept development, feasibility studies, hotel setup, and operational management.
• progroscoreOthersWholly-owned subsidiary specializing in supply chain management and purchasing services for hotels, providing strategic and operational procurement solutions for FF&E and OS&E equipment.
• allinvoscoreOthersWholly-owned subsidiary providing web-tech automation solutions for hotel digitization, specializing in the digitalization of all commercial processes (Back of the House & Front of the House).
• B.W. Hotel GmbHcoreOthersWholly-owned subsidiary serving as the general partner (Komplementärin) of B.W. Hotel Betriebsgesellschaft mbH & Co. KG, which operates approximately 20 hotels in Germany and Austria.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Motel One Group: German-headquartered design-led budget hotel chain with a strong DACH presence and aggressive European expansion. Comparable to DEHAG as a DACH-rooted multi-property operator competing for similar mid-scale independent and corporate demand.
• WorldHotels: Upper-upscale soft-brand collection now part of the BWH Hotels portfolio; DEHAG operates and licenses WorldHotels within Central Europe. Directly comparable as part of the same brand ecosystem DEHAG distributes.
• Lindner Hotels: German family-owned hotel group operating full-service and conference hotels across Germany and neighboring markets. Comparable to DEHAG's B.W. Hotel GmbH as a domestic operator of branded hotel properties in the DACH region.
• HR Group: Hamburg-based hospitality platform operating and managing hotels across multiple European cities. Comparable to DEHAG as a German-rooted multi-brand hotel management and operating group.
• GCH Hotel Group: Berlin-based hotel management company operating and franchising multiple brands across Germany and Europe. Closely comparable to DEHAG as a Central European multi-brand hotel operator providing management services to hotel owners.
• B&B Hotels: European budget hotel franchise/chain operating across multiple countries including Germany. Comparable to DEHAG's BWH network as an asset-light, brand-driven lodging operator targeting price-sensitive travelers in secondary European cities.

Broad incumbents

• Marriott International: Global hotel giant with extensive European brand portfolio and franchise/management operations. Comparable to DEHAG as a broad incumbent whose brand licensing model competes with BWH Hotels Central Europe for franchised properties.
• Best Western Hotels & Resorts: Global parent brand of Best Western, whose Central Europe portfolio is licensed and operated via DEHAG's BWH Hotels Central Europe. Directly comparable as the master franchisor whose brand DNA DEHAG distributes across the DACH region.
• Wyndham Hotels & Resorts: Global franchisor of economy and midscale hotel brands with significant European footprint. Comparable to BWH Hotels Central Europe as a broad incumbent competing for the same independent-hotel franchise conversions in Europe.

Others

• HVS Global Hospitality Services: International hospitality consulting and valuation firm advising hotel owners on feasibility, asset management, and operations. Comparable to DEHAG's unitels consulting subsidiary as an adjacent hospitality consultancy serving European hoteliers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dehag.ag
• LinkedInlinkedin.com/company/dehag-hotel-service-ag

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEHAG Hospitality Group