Editora Rideel

What Editora Rideel does

Editora Rideel (legal name EDITORA RIDEEL LTDA, CNPJ 63.076.988/0001-92) is a privately held, family-owned Brazilian publishing house founded by Ítalo Amadio in 1970 and headquartered in a 3,000 m² owned facility in Casa Verde, São Paulo, with a branch in Blumenau, SC. The company publishes a broad portfolio of legal and educational books in print and digital formats, anchored by the Vade Mecum line — comprehensive Brazilian legal reference compendiums offered in Academic, University, Compact, and the "Vermelhinho" Lei Seca study-guide formats — together with collections such as Direto e Reto, Códigos de Bolso, Maxiletra, Mapas Mentais, Legislação 3 em 1, the Bitolei Aprovaço Ágil series, OAB exam preparation materials, Minimanuais for ENEM and vestibulares, and the Saúde Rideel line covering occupational health and safety.

The company's core technology is the Rideel Play / Rideel Digital platform, which delivers PDF e-books and the LER (Legislação de Estudos Rideel) study materials with watermark protection embedding the buyer's name and CPF, granting 6 months of platform access with content updates during that window. Distribution combines a direct-to-consumer e-commerce storefront at editorarideel.com.br — processed via Mercado Pago (including PIX with an 8% discount), with teacher verification for a 20% discount and free shipping above R$200 — alongside a wholesale channel for resellers, nationwide fulfillment via Correios (Sedex, PAC, Impresso registrado) and third-party carriers (CorelliLog, IS Entrega), and a separate children's division under the acquired Bicho Esperto brand. The customer base is long-tail: Brazilian law students, OAB bar-exam candidates, public-competition (concurso) candidates, ENEM/vestibular students, and parents purchasing children's titles, served across Brazil without disclosed international footprint.

Name

Editora Rideel

Legal name

EDITORA RIDEEL LTDA

Website

https://editorarideel.com.br

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Editora Rideel is a privately held, 50+ year Brazilian publishing house that prints and digitally distributes legal reference compendiums (Vade Mecum), OAB and concurso exam-prep materials, and the acquired Bicho Esperto children's line, selling direct-to-consumer and wholesale to Brazilian law students, exam candidates, and families.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Retailers and News Dealers (45921)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

E-book Subscription & Bundling Services (MPAJAMAB)

Keywords

• Legal publishing
• Book publishing
• Exam preparation materials
• Digital e-books
• Children's publishing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Book Sales: One-time sales of printed books including vade mecum collections, legal codes, study guides, and exam preparation materials. Wide price range from R$ 19.90 to R$ 335.00.
2. Digital E-books and LER Materials: Sale of PDF digital materials with 6-month access period. Materials include watermark protection with buyer name and CPF. Content updates provided during access period.
3. Digital Platform Subscription: Access to Rideel Play/Rideel Digital platform for digital content downloads and updates for 6 months after purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Editora Rideel is a Brazilian publishing house that produces and sells legal reference compendiums (the Vade Mecum family in Academic, University, Compact, and Lei Seca/Vermelhinho editions), specialized study materials for OAB Bar exam preparation and Brazilian public service competitions (concursos), and the LER (Legislação de Estudos Rideel) digital PDF line with 6-month platform access on Rideel Play. The company also publishes minimanuals for ENEM/vestibulares, reference works such as the Dicionário Jurídico, and children's literature through its Bicho Esperto imprint, selling primarily direct-to-consumer via its e-commerce platform and distributing nationwide via Correios and partner carriers.

Product overview

Editora Rideel is a Brazilian publishing house with 50+ years of experience offering a comprehensive portfolio of legal and educational products. The core offering centers on Vade Mecum (legal reference compendiums) in multiple formats including Academic, University, Compact, and the Lei Seca study guide (Vermelhinho). The company operates across several product lines: the flagship print Vade Mecum collections (Direto e Reto series, Códigos de Bolso pocket codes, Maxiletra large-print editions, Mapas Mentais visual guides), the digital LER (Legislação de Estudos Rideel) PDF study materials with watermarked protection and 6-month platform access via Rideel Digital, e-book versions of titles, OAB and competitive exam preparation materials (including the OAB aí vou eu series and Mega Revisão OAB), Minimanuais for ENEM/vestibulares preparation, the Saúde Rideel health line, and the acquired Bicho Esperto children's imprint based in Blumenau. The company sells directly through its e-commerce platform with Mercado Pago payment processing and Correios/logistics delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Bicho Esperto: Selo infantojuvenil e licenciado da Editora Rideel, com filial em Blumenau-SC
• Legislação de Estudos Rideel (LER)
• Vade Rideel
• Rideel Digital / Rideel Play
• Coleção Direto e Reto
• Coleção Maxiletra
• Coleção Amo Direito
• Dedicação Delta
• Bitolei - Aprovação Ágil
• Saúde Rideel

Quantifiable outcome

• Over 70% of exam questions can be answered with deep legislation study

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Direção Concursos: Online study platform specializing in concurso and OAB prep with PDF materials and video lessons; overlaps with Rideel's LER and Vade Mecum buyers in law-student and public-exam segments.
• Estratégia Concursos: Digital-first Brazilian concurso/OAB prep platform with courses, PDFs, and study material subscriptions; competes with Rideel's LER/Rideel Play and printed OAB/concurso books for the same exam-taker wallet.

Direct peers

• JusPODIVM: Brazilian publisher focused on academic law texts, codes, and law student/concurso study materials with a comparable product structure to Rideel's Vade Mecum and Códigos de Bolso lines.
• Editora Atlas: One of the most established Brazilian legal publishers, offering the Atlas Vade Mecum and law school/study collections that directly compete with Rideel's Vade Mecum Acadêmico/Universitário in the same OAB and concurso customer segments.
• Editora Método (Grupo GEN): Specialized legal and exam prep imprint under Grupo GEN (which also owns Forense and Atlas), publishing law school texts, Vade Mecum-style compilations, and concurso collections that compete head-to-head with Rideel's academic and OAB lines.

Broad incumbents

• Editora Saraiva: Major Brazilian publishing and retail powerhouse with deep legal, concurso, and educational catalogs and an integrated bookstore chain; competes with Rideel across Vade Mecum, OAB prep, and broader academic categories.
• Editora FTD: Large Brazilian K-12 and higher education publisher, relevant as a peer for Rideel's broader textbook and ENEM/vestibular lines (Minimanuais) and the Bicho Esperto children's division.
• Cengage Brasil: Global educational publisher with Brazilian higher-ed and exam-prep titles; overlaps with Rideel in academic/ENEM/vestibular study guides and offers a comparable reference-and-textbook distribution model.
• Companhia das Letras: One of Brazil's largest general-interest publishers; useful as a broad incumbent peer for editorial scale, distribution, and brand-building, though its trade catalog differs from Rideel's specialized legal/concurso niche.
• Pearson Brasil: International education publisher with established Brazilian operations across higher-ed, languages, and standardized test prep; adjacent peer for Rideel's academic and ENEM/Minimanuais study lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoCu2OSgKIZZPnCPFEcoAtQ
• Facebookfacebook.com/rideel
• Instagraminstagram.com/editorarideel
• Xx.com/editorarideel
• LinkedInlinkedin.com/company/editora-rideel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Editora Rideel