Planet Wine

What Planet Wine does

Planet Wine is a family-owned wine and spirits importer and distributor headquartered in California and founded in 2007 by Nathalie and Olivier. The company sources a curated portfolio of more than 150 producers spanning 13 French regions (including Bordeaux, Burgundy, Champagne, Loire Valley, Rhône Valley, Alsace, Provence, Languedoc, Beaujolais, Jura, Corsica, Savoie, and Southwest France), as well as Italy, Portugal, New Zealand, and domestic US wineries. Beyond still and sparkling wines, the portfolio extends into spirits (gin, vodka, cognac, armagnac, rum, saké, mezcal, pastis), Normandy ciders, and non-alcoholic and low-alcohol SKUs.

The company sells exclusively through a B2B wholesale motion, distributing wines and spirits to restaurants (on-premise) and retail wine shops (off-premise) primarily across California. Distribution is executed through a direct field-sales model staffed by regional sales representatives covering Northern California (Sonoma, Marin, San Francisco, East Bay, Peninsula, Santa Cruz, Monterey) and Southern California (Los Angeles, Beverly Hills, Hollywood, Long Beach, Santa Barbara, South Bay, Orange County, San Diego, DTLA, Pasadena). The company emphasizes producer relationships of more than 20 years' standing and a sustainability positioning built around organic and biodynamic growers.

Planet Wine generates revenue through wholesale transaction-based pricing to trade accounts; specific price points and tiers are not publicly disclosed and orders are processed through customer service and regional sales representatives. There is no proprietary technology platform, no AI or automation layer, no disclosed external funding, and no parent company; the firm operates as a closely held family enterprise. Top-of-funnel consumer marketing is limited to a newsletter subscription and a content website showcasing producer profiles, while bottom-of-funnel customer acquisition and retention are driven entirely by field-sales relationships.

Name

Planet Wine

Legal name

Planet Wine

Website

https://planetwineus.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Planet Wine is a family-owned, California-based wine and spirits importer and distributor founded in 2007, selling a curated portfolio of 150+ French and international producers to restaurants and retail wine shops via a direct field-sales wholesale model.

Ownership category

akta.pro rank

Product category

Wine Import & Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Wine import distribution
• French wine importers
• Wholesale wine distribution
• Spirits and ciders
• Beverage import services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine and Spirits Distribution: Planet Wine generates revenue by importing and distributing curated wines and spirits from French and international producers to restaurants and retail customers nationwide in the United States. Revenue is derived from wholesale pricing to trade customers (restaurants, wine shops, retailers).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Planet Wine imports and distributes a curated selection of wines, spirits, ciders, and non-alcoholic beverages from over 150 producers primarily across France (including Bordeaux, Burgundy, Champagne, Loire Valley, Rhône Valley, Alsace, Provence, and others), along with Italy, Portugal, New Zealand, and the United States. The company sells wholesale to restaurants and retail wine shops through regional sales managers covering Northern and Southern California, with delivery nationwide across the United States.

Product overview

Planet Wine is a family-owned wine importer and distributor based in California, founded in 2007. The company offers a carefully curated portfolio of wines, ciders, and spirits from producers across France (with extensive coverage of regions including Bordeaux, Burgundy, Champagne, Loire Valley, Rhône Valley, and more), the United States, Italy, Portugal, and New Zealand. Their product portfolio includes over 150 wine producers offering red, white, rosé, sparkling, orange, and sweet wines, along with a diverse spirits selection (gin, vodka, cognac, armagnac, rum, saké, mezcal, pastis) and ciders. Planet Wine focuses on strong relationships with vintners and emphasizes environmental sustainability, working with producers using organic and biodynamic methods.

Differentiator

Problem solved

Functional benefit

Products and services

• French Wines (France Portfolio)

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• French Wine Producers (100+ wineries)coreStrategic or Co-development PartnerPlanet Wine maintains strong relationships with over 100 French wine producers across regions including Bordeaux, Burgundy, Champagne, Loire Valley, Rhône Valley, Alsace, Provence, Languedoc, Beaujolais, Jura, Corsica, Savoie, and Southwest France. These producer partnerships form the core of their import business, sourcing wines with a focus on environmental sustainability and organic/biodynamic methods.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vias Imports: Family-oriented Italian and French wine importer/distributor selling to restaurants and retailers in the US. Comparable in size, family ownership style, and curated European producer portfolio.
• T. Elenteny Imports: Specialty wine and spirits importer/distributor with a portfolio of family-owned, estate-driven producers across France, Italy, Spain, and South America. Comparable supplier-curation philosophy and B2B trade model.
• Skurnik Wines: Family-oriented fine wine importer/distributor focused on French, Italian, and German producers, with a curated portfolio of estate-driven producers and direct on-premise/off-premise trade relationships across the US. Highly comparable to Planet Wine in supplier relationships, niche positioning, and family-style operations.
• European Cellars: Specialty importer focused on French regional wines (Loire, Alsace, Rhône, Burgundy, Champagne) distributing to restaurants and retailers in the US. Closely comparable niche importer targeting the same trade customers with curated French portfolios.
• Polaner Selections: Specialty wine importer/distributor with strong French portfolio (Burgundy, Champagne, Loire, Rhône) and select European producers, distributing to independent retailers and restaurants. Directly comparable in product mix, French fine-wine focus, and B2B trade model.

Broad incumbents

• Terlato Wines: US wine producer and importer/distributor with a portfolio of premium global brands distributed nationally to on-premise and off-premise accounts. Competes in the fine-wine trade channel at greater scale.
• Kobrand Corporation: Long-established US wine and spirits importer/distributor with a deep French fine-wine portfolio alongside other global categories. A scaled incumbent competing for the same on-premise and retail accounts in fine French wine.
• Banfi Vintners: Long-standing US wine and spirits importer with significant Italian and broader European portfolios, distributing nationally to trade accounts. A larger incumbent with overlapping product and customer overlap.
• Winebow Group: Large multi-boutique wine and spirits importer/distributor with national US distribution and portfolios spanning Italian, French, and other regions. Competes for the same trade accounts at greater scale and broader geographic reach.
• Frederick Wildman & Sons: Established US wine and spirits importer/distributor with a heritage French fine-wine portfolio and broader European spirits. A larger incumbent with overlapping French producer relationships and trade coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Wine