Integral Coaching Canada

What Integral Coaching Canada does

Integral Coaching Canada (ICC) is a privately held Ottawa-based coaching training company founded in 2003 by Laura Divine and Joanne Hunt. ICC operates the only ICF Level 2 Accredited Integral Coaching® training program worldwide, delivering a proprietary methodology grounded in Ken Wilber's Integral Theory (AQAL) and the firm's five proprietary lenses — Four Quadrants, Embodied Levels of Consciousness, Lines of Development, Type Structure (Enneagram), and States of Consciousness. The curriculum is delivered through the sequential Integral Coaching® Certification Program (ICCP) comprising ICCP-1 (Associate, 5 months), ICCP-2 (Professional, 6 months), and ICCP-3 (Master, 7 months), combined with a three-day Fundamentals course and ongoing Graduate Courses for alumni. Programs combine 5-day in-person group intensives with distance learning components (Zoom video calls, recorded coaching submissions, peer learning teams, and mentor coaching) in cohorts of 15–20 students.

The business monetizes primarily through tuition payments for the three certification modules, with a $750 non-refundable deposit and extended installment plans available, plus a recurring layer of graduate development courses. Distribution is direct-to-consumer via the company website, supplemented by a public Find a Coach directory that channels paying clients to ICC-certified graduates. The customer base spans aspiring coaches pursuing ICF ACC, PCC, and MCC credentials, individuals seeking personal development, and corporate leaders seeking executive coaching, with named graduate outcomes touching enterprises such as Apple, UCLA, Microsoft, Hewlett Packard, Canadian Blood Services, and the Canadian Olympic Committee.

ICC operates with 11–50 employees and a senior faculty of certified Integral Master Coaches™, holding registered Canadian trademarks for "Integral Coach™" and "Integral Coaching®" and a formal endorsement from the Integral Institute confirming full AQAL compliance. Following Co-Founder Laura Divine's death in August 2022, the company continues under Co-Founder Joanne Hunt and Managing Director Val Rosettani. Revenue is not publicly disclosed and the company carries no external institutional investment.

Name

Integral Coaching Canada

Legal name

Integral Coaching Canada, Inc.

Website

https://integralcoachingcanada.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Integral Coaching Canada is a private Ottawa-based coaching school operating the only ICF Level 2 Accredited Integral Coaching® certification program globally, delivering modular cohort-based training (ICCP-1/2/3) to aspiring coaches, executives, and personal development seekers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Coach Certification Programs: Modular certification program with three sequential modules (ICCP-1, ICCP-2, ICCP-3) that provide coach training hours aligned with ICF ACC, PCC, and MCC requirements. Revenue is generated through tuition fees for each module, with additional revenue from extended payment plan charges.
2. Integral Coaching Fundamentals: Standalone three-day introductory course for individuals wanting to learn the fundamentals of Integral Coaching without pursuing full certification. Provides continuing education hours.
3. Graduate Courses: Ongoing educational offerings for graduates of the certification program, supporting continued development and community connection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Integral Coaching Canada delivers a coach training and certification program based on Ken Wilber's Integral Theory (AQAL). Its flagship Integral Coaching Certification Program (ICCP) consists of three sequential modules (ICCP-1 Associate, ICCP-2 Professional, ICCP-3 Master) combining live group intensives with distance learning components, complemented by a standalone Fundamentals introductory course and ongoing Graduate Courses for alumni. Graduates earn ICF-accredited training hours qualifying them for ACC, PCC, and MCC credential applications.

Product overview

Integral Coaching Canada offers a platform-plus-modules architecture centered on its Integral Coaching® Certification Program (ICCP), the world's only accredited Integral Coaching® training. The flagship ICCP consists of three progressive certification modules (ICCP-1 Associate, ICCP-2 Professional, ICCP-3 Master) combined with a three-day Fundamentals introductory course and Graduate Courses for ongoing development. The platform delivers embodied coaching training through live group session intensives, distance learning components, and apprenticeship client work, enabling participants to become certified Integral Coaches™ at three credential levels aligned with ICF ACC, PCC, and MCC requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Integral Coaching® Certification Program (ICCP) The flagship world-renowned coaching training program consisting of three comprehensive modules (ICCP-1, ICCP-2, ICCP-3) combining live intensives and distance learning that leads to certification as an Integral Coach™ at Associate, Professional, and Master levels. ICF Level 2 Accredited with 202 training hours exceeding Masters Level requirements.
• Integral Coaching® Fundamentals A three-day stand-alone introduction to Integral Coaching® fundamentals, teaching what it is, how it works, and how it can be applied at work and in other life domains. For individuals wanting to learn the fundamentals without pursuing full certification. Provides continuing education hours.
• Graduate Courses Ongoing development offerings for ICC graduates including advanced programs, MCM Project work, and community connection through the ICC Learning Community.

Quantifiable outcome

• ICF Level 2 Accredited Coaching Training Program with 200+ hours exceeding Masters Level requirements
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• International Coach Federation (ICF)coreOthersICF provides accreditation for ICC's Integral Coaching Certification Program (ICCP). ICC's program is a Level 2 ICF Accredited Coaching Training Program exceeding Masters Level requirements with 202 hours. ICC's training hours qualify students for ICF ACC, PCC, and MCC credential applications.
• Integral InstitutecoreStrategic or Co-development PartnerThe Integral Institute assessed ICC's Integral Coaching Certification Program and found it to be fully Integral (AQAL) in design, content, and coaching method. ICC is the only Integral Coaching training school to receive this endorsement from the Integral Institute.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BetterUp: Tech-enabled enterprise coaching platform combining AI, behavior change, and on-demand coaching. Represents the digital-first direction of the coaching market and a competitive alternative for ICC's enterprise buyers.
• Minds at Work (Integral-aligned coach training): Coach training and consulting firm grounded in Integral and developmental theory; smaller than ICC but explicitly overlaps in the AQAL-aligned niche and competes for the same philosophically-oriented buyer.

Direct peers

• Co-Active Training Institute (CTI): One of the largest and oldest ICF-accredited coach training organizations, offering multi-module certification programs globally. Directly comparable to ICC in program structure, ICF accreditation pathway, and target buyer of aspiring coaches and corporate coaching buyers.
• iPEC Coaching: ICF-accredited coach training school offering multi-level certification with energy and awareness-based methodology. Competes for the same aspiring-coach buyer and offers comparable ACSTH/Level 2 program hours.
• New Ventures West: ICF-accredited coach training program built around a developmental/Integral-adjacent framework with cohort-based delivery. Closely comparable to ICC in philosophy, ICF alignment, and small-cohort intensives.
• Accomplishment Coaching: ICF-accredited coach training organization with modular certification and community-driven graduate support. Targets the same aspiring-coach segment with similar ACSTH-level training hours.
• Leadership that Works: ICF-accredited coach training school with a focus on leadership and organizational coaching. Comparable to ICC in serving both individual coaches and corporate leadership development buyers.

Broad incumbents

• Institute of Coaching (Harvard Medical School Affiliate): Research-driven coaching organization affiliated with Harvard Medical School that offers credentials and thought leadership. Competes for the high-end enterprise and senior executive coaching buyer segment.
• Marshall Goldsmith Stakeholder Centered Coaching: Premier executive coaching methodology and certification program widely adopted by Fortune 500 leaders. Comparable to ICC in certifying coaches but operates at much greater scale and brand recognition in the executive segment.
• Center for Creative Leadership (CCL): Established global leadership development provider offering executive coaching, coach training, and organizational programs. Broader portfolio than ICC but overlaps in serving enterprise leadership development buyers and credentialing coaches.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Integral_Coach_
• YouTubeyoutube.com/user/IntegralCoachingICC
• Facebookfacebook.com/IntegralCoachingCanada
• LinkedInlinkedin.com/company/integral-coaching-canada
• Instagraminstagram.com/integralcoachingcanada

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integral Coaching Canada