Accounting & Financial Women's Alliance

What Accounting & Financial Women's Alliance does

Accounting & Financial Women's Alliance (AFWA) is a nonprofit professional membership organization founded in 1938 by Ida Broo, headquartered in Lexington, Kentucky. AFWA serves women across the accounting and finance professions — from students and early-career professionals through mid-career CPAs and retired members — operating 50+ local chapters nationwide plus a virtual chapter (Coast to Coast Connection) for geographically dispersed members. The organization delivers its core value through tiered individual memberships (Regular $300, Associate $200, Student $90, Retired/Emeritus free), a Corporate Membership program with 20-35% group discounts for organizations enrolling five or more members, and a four-tiered corporate Partnership program (Bronze $1,000, Silver $2,500, Gold $5,000, Platinum $10,000+) offering brand visibility, conference access, and membership benefits for partner firms. Corporate members and partners named in the data include KPMG, Grant Thornton, Koch Industries, Robert Half, ADP, and Dixon Hughes Good.

The product portfolio centers on professional development, networking, and career advancement programming. AFWA produces two annual national conferences — the Women Who Count Conference (offering 17 NASBA-sponsored CPE credits, with the next edition scheduled for October 20-23, 2026) and the Connect. Advance. Lead. leadership conference — alongside an Expert Edge Education Series, a Mentor Mentee Program, a Career Center job board, the Find a Pro Directory, and an AFWA Mobile App. The Foundation of AFWA, a 501(c)(3) established in 2004, administers scholarships, the Paula Zanni Memorial Fund, the Mary Feeney Bonawitz Doctoral Fund, disaster relief, and the Ida Broo Legacy Society planned giving program; the Counting Our Stars Gala is its signature fundraiser. AFWA holds NASBA CPE sponsor registration and is a sponsor of the Accounting MOVE Project, the only annual benchmarking research on advancing women in accounting firms.

Revenue mechanics are diversified across four streams: recurring individual membership dues, recurring corporate partnership subscriptions, transactional event revenue (conference registrations and the gala auction, which raised over $13,000 in scholarships at the 2025 gala), and donations to the Foundation. There is no proprietary technology product; the organization is a community- and event-led membership association, with technology limited to standard member-facing digital infrastructure and a mobile app for content and event access.

Name

Accounting & Financial Women's Alliance

Legal name

Accounting & Financial Women's Alliance

Website

https://afwa.org

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AFWA is a 1938-founded nonprofit professional membership organization serving women in accounting and finance across 50+ U.S. chapters, offering tiered memberships, CPE-accredited conferences, mentorship, scholarships, and a four-tiered corporate partnership program.

Ownership category

akta.pro rank

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues collected from individual members across multiple tiers (Regular $300, Associate $200, Student $90, Retired/Emeritus free). Includes applicable chapter dues. Corporate membership programs offer group discounts (20-35% off) for organizations enrolling 5+ members.
2. Corporate Partnership Programs: Four-tiered corporate partnership packages (Bronze $1,000, Silver $2,500, Gold $5,000, Platinum $10,000+) offering brand visibility, advertising, conference benefits, and membership discounts for employees.
3. Event Revenue: Revenue from annual conferences including the Women Who Count Conference, Connect. Advance. Lead. Conference, and the Counting Our Stars Gala auction. The 2025 gala auction raised over $13,000.
4. Foundation Donations and Scholarships: The Foundation of AFWA, a 501(c)(3) organization established in 2004, accepts donations through various funds including General Fund, named scholarship funds (Paula Zanni Memorial Fund, Mary Feeney Bonawitz Doctoral Fund), disaster relief, and planned giving through the Ida Broo Legacy Society.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

AFWA is a nonprofit professional membership organization founded in 1938 to increase opportunities for women in accounting and finance. It sells tiered individual and corporate memberships (Regular $300, Associate $200, Student $90, Retired/Emeritus free, plus corporate group rates), and delivers networking through 50+ local chapters plus a virtual chapter, national conferences (Women Who Count, Connect. Advance. Lead.), NASBA-sponsored CPE education, mentorship, scholarships via its 501(c)(3) Foundation, and corporate partnership packages ranging from $1,000 to $10,000+.

Product overview

AFWA offers a comprehensive membership-based professional development ecosystem for women in accounting and finance. The core offering consists of multiple membership tiers (Regular, Associate, Student, Retired, Emeritus, and Corporate) providing access to networking, education, and career resources. The product portfolio includes the flagship Women Who Count Conference (17 CPE credits), Connect. Advance. Lead. Conference, CPE Education Services via CPA Crossings partnership, Expert Edge Education Series, AFWA Mobile App, Career Center job board, Mentor Mentee Program, Find a Pro Directory, and the Accounting MOVE Project research initiative. The Foundation of AFWA provides scholarship programs for students and professionals. Recognition programs include the Counting Our Stars Gala, Women Who Count Awards, and Chapter Achievement Awards. Partnership packages provide tiered corporate engagement options.

Differentiator

Problem solved

Functional benefit

Brands

• Connect. Advance. Lead.™: AFWA's annual leadership conference providing professional development and networking for women in accounting and finance
• Women Who Count Awards™
• Coast to Coast Connection
• Foundation of AFWA
• MOVE Project
• LEAP (Leadership, Excellence, Advancement Program)

Products and services

• Regular Membership Annual membership for working professionals in accounting or finance with 2 or more years of experience, priced at $300 per year including applicable chapter dues. Provides access to CPE education, networking, mentorship, career resources, and 50+ local chapters.
• Associate Membership Annual membership for professionals actively engaged in accounting or finance with less than 2 years of experience, priced at $200 per year. Designed for early-career members.
• Student Membership Annual membership for students enrolled at least part-time in programs majoring in accounting, finance, or related fields, priced at $90 per year.
• Retired/Emeritus Membership Free membership tier for retired or recently retired accounting and finance professionals, with $0 annual dues per the organization's bylaws.
• Corporate Membership Group membership program for organizations employing 5 or more AFWA members, offering 20-35% group discounts on membership dues.
• Women Who Count Conference National annual conference offering 17 NASBA-sponsored CPE credits, featuring industry trends, leadership development, networking, and professional recognition. Attendance of 200+ accounting and finance professionals.
• Connect. Advance. Lead. Conference Annual leadership conference featuring CPE sessions, chapter development, and professional growth opportunities for AFWA members and chapter leaders.
• CPE Education Services Continuing professional education offerings through partnership with CPA Crossings, including on-demand courses and webinar programs covering tax, accounting, technology, and professional development topics.
• Career Center Job board and career resources platform enabling members to search jobs, post resumes, and access job postings at discounted member rates.
• Corporate Partnership Program Four-tiered corporate partnership program (Bronze $1,000 to Platinum $10,000+) offering brand visibility, advertising placements, conference benefits, premium memberships, and employee discounts.
• Expert Edge Education Series Four-part training program offering 4 CPE credits with certification upon completion, covering specialized categories within accounting and finance.
• Scholarship Program Foundation-funded scholarships for undergraduate and master's students pursuing accounting or finance degrees, including the Paula Zanni Memorial Award, Mary Feeney Bonawitz Doctoral Fund, and disaster relief support.
• Counting Our Stars Gala Annual signature awards gala recognizing women in accounting and finance, featuring a live auction that raised over $13,000 for scholarships in 2025.
• Women Who Count Awards Annual awards program honoring outstanding female leaders in accounting and finance professions.
• Mentor Mentee Program Formal mentor/mentee matching program connecting AFWA members for knowledge transfer, skills development, career advancement, and leadership growth across career stages.

Quantifiable outcome

• Membership provides $4,670 in annual benefits value per member
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CPA CrossingscoreTechnology or IntegrationAFWA has partnered with CPA Crossings to offer Continuing Professional Education services to members. CPA Crossings provides high-quality CPE webinars covering tax, accounting, technology, and professional development topics through live and on-demand formats.
• YOOZcoreTechnology or IntegrationYOOZ is a Gold Partner providing cloud-based E-invoicing and Purchase-to-Pay automation solutions. The partnership offers AFWA members access to YOOZ's services and technology.
• Universal CPA ReviewminorGTM or Marketing PartnerPartnership offering AFWA members $10,000 in free scholarships to 10 recipients with lifetime access to Universal CPA Review's full CPA review course for visual learners.
• LIG SolutionsminorGTM or Marketing PartnerHealth insurance partnership providing AFWA members with transparent and cost-effective health coverage options tailored to their needs.
• Member DealsminorGTM or Marketing PartnerExclusive entertainment and travel deals partnership offering AFWA members access to discounts on Walt Disney World Resort, Universal Orlando Resort, Cirque du Soleil, SeaWorld Parks and Entertainment, concert tickets, and gift cards.
• The Business ShowminorGTM or Marketing PartnerPartnership with the world's largest business show providing free passes for AFWA members to attend the LA event featuring exhibitors, seminars, and networking opportunities.
• IRScoreGTM or Marketing PartnerAFWA maintains an active partnership with the IRS, providing members with resources, tax information, and updates through the partner page.
• Accounting MOVE ProjectcoreStrategic or Co-development PartnerAFWA is a proud sponsor of the Accounting MOVE Project, the only annual benchmarking research and advocacy report that equips accounting and advisory firms to recruit, retain and advance women and other underrepresented groups into firm leadership.
• NASBAcoreStrategic or Co-development PartnerAFWA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.
• BeckerminorGTM or Marketing PartnerEducation partner providing professional development resources to AFWA members through the Resource Directory.
• University of Central FloridaminorGTM or Marketing PartnerEducation partner through the Resource Directory, supporting AFWA members' educational advancement.

Scale indicators6 records

Recent moves2 records

Expansion highlights6 records

Emerging players

• Catalyst: Catalyst is a global nonprofit working to advance women in the workplace through research, advisory, and events. While not profession-specific, it overlaps with AFWA's mission of advancing women professionally and competes for corporate partnership dollars tied to women's leadership and DEI initiatives.
• NAWBO (National Association of Women Business Owners): NAWBO is a US nonprofit membership organization for women business owners, providing networking, education, and advocacy. It is comparable to AFWA as a women-focused professional membership organization with chapter-based structure and corporate partnerships, though NAWBO serves entrepreneurs rather than accounting/finance professionals specifically.

Broad incumbents

• AICPA (American Institute of CPAs): AICPA is the dominant US professional association for CPAs, offering membership, certification, CPE, and advocacy at vastly greater scale. It is a broad incumbent that overlaps with AFWA's mission of advancing accounting professionals, but does not specifically focus on women or offer the same chapter-based community model.
• FEI (Financial Executives International): FEI is a US nonprofit professional association serving senior-level financial executives with networking, advocacy, and education programs. It is comparable as a finance-focused membership association with similar chapter infrastructure and corporate partner model, though targeting senior finance leaders rather than women specifically.
• IIA (Institute of Internal Auditors): IIA is a global nonprofit professional association for internal auditors with certification (CIA), chapters, and CPE. Comparable to AFWA as a profession-specific membership organization with chapter-based networking and certification-driven member value, though broader in geography and gender focus.

Direct peers

• Beta Alpha Psi: Beta Alpha Psi is the national honor society for accounting, finance, and information systems students and professionals, operating through university chapters. It is comparable to AFWA's student-facing scholarship and engagement model (Student membership at $90/yr, scholarship programs) though it serves both genders and focuses on the student segment.
• ALPFA (Association of Latino Professionals For America): ALPFA is a US nonprofit professional association advancing Latino professionals in accounting, finance, and business through student programs, professional chapters, and corporate partnerships. It is directly comparable to AFWA as a demographic-focused, chapter-based association with corporate partnership and scholarship offerings.
• IMA (Institute of Management Accountants): IMA is a US-headquartered nonprofit professional membership association serving management accountants and finance professionals with certification (CMA), CPE, and chapter-based networking. AFWA is comparable as a similar dues-funded, chapter-based association serving accounting and finance professionals, though IMA is gender-neutral and substantially larger.
• NABA (National Association of Black Accountants): NABA is a US nonprofit professional association advancing underrepresented groups (specifically Black professionals) in accounting, finance, and related business fields through chapters, scholarships, and corporate partnerships. AFWA and NABA are the closest demographic-focused peers in the profession, with overlapping chapter, scholarship, and partner programs.

Regional players

• TXCPA (Texas Society of CPAs): TXCPA is a US state-level CPA society providing membership, CPE, advocacy, and networking to Texas CPAs. AFWA board director Kristie Ondracek serves as CFO/COO of TXCPA Houston, illustrating the close institutional linkage; TXCPA is a regional peer with similar dues, CPE, and chapter structure but serving all CPAs in a single state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/afwanational
• YouTubeyoutube.com/@afwanational
• Facebookfacebook.com/afwanational
• LinkedInlinkedin.com/company/accounting-&-financial-women's-alliance
• Instagraminstagram.com/afwanational

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Accounting & Financial Women's Alliance