Big Country Farm Toys

What Big Country Farm Toys does

Big Country Toys (DBA Big Country Farm Toys) designs, manufactures, and distributes 1:20 scale farm, ranch, rodeo, and western-themed toys under a portfolio of licensed brands including PBR, Ford, GM/Chevrolet, Ram, Polaris, Sundowner, Mossy Oak, the 6666 Ranch, and Yellowstone. Founded in 2013 by Greg and Jamie Huett in South Bend, Indiana, the company sells over 100 SKUs spanning vehicles (trucks, tractors, trailers), playsets (farm, ranch, rodeo, hunting, fishing), riding toys (Bouncy Bull, Lil' Bucker), cowboy figurines, farm animal replicas, plush, children's books written by Greg Huett, RC vehicles, building block sets, die-cast collectibles, and replacement parts. Core technical differentiation is the proprietary 1:20 scale standardization that makes every product in the line interchangeable and expandable, reinforced by working mechanical features (lights, engine sounds, articulated bucking, interactive 8-second PBR timer with crowd noise), durable child-safe materials, and a 30-day stress-free warranty plus lifetime warranty on select products.

The business operates a hybrid go-to-market: direct-to-consumer e-commerce on bigcountrytoys.com with free shipping over $49.99, exclusive Amazon marketplace seller status, and a wholesale program serving 90+ US retail partners (including Boot Barn, Cavender's, Orscheln's), with international reach to Canada and Australia via retail vendors. Pricing is unit-based across a broad ladder from $4.95 accessories to $199.99 ultimate bundles, plus digital gift cards in $25-$200 denominations. The company is privately held and operates as a subsidiary under Round 2 LLC (which also owns Lionel), leveraging shared back-office and returns-processing infrastructure in Concord, North Carolina.

Primary customer segments are parents and grandparents of children ages 0-9, farm-and-ranch community families seeking authentic equipment replicas, and PBR/western-sports enthusiast households. Revenue is undisclosed; the catalog breadth, multi-channel distribution, and parent-company scale place the company in the niche consumer-toy segment with steady, catalog-driven expansion (seven new product launches in 2024) rather than high-velocity consumer-brand growth.

Name

Big Country Farm Toys

Legal name

Big Country Farm Toys

Website

https://bigcountrytoys.com/

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Country Toys designs and sells 1:20 scale farm, ranch, and rodeo-themed toys through a 100+ SKU catalog under licenses from PBR, Ford, GM, Ram, Polaris, and 6666 Ranch, serving parents of children ages 0-9 via DTC e-commerce, Amazon, and 90+ US retail partners.

Ownership category

akta.pro rank

Product category

Children's Farm and Western Toys

NAICS

Hobby, Toy, and Game Retailers (45912), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Scale Model Kits (Aircraft, Armor, Ships, Cars) (CRALAKAA)

akta.pro secondary industries

Traditional Toy Stores (CRALAFAA), Traditional Toys Distribution (CRAOAMAA)

Keywords

• Farm toys
• Ranch toys
• Rodeo toys
• Scale model vehicles
• Children's western toys

Headquarters

HQ city

Springdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through bigcountrytoys.com website, offering the full product catalog with free shipping on orders over $49.99
2. Wholesale/B2B Sales: Wholesale distribution to retail partners who resell Big Country Toys products in their stores
3. Amazon Marketplace: Exclusive seller on Amazon marketplace, reaching customers through Amazon's platform
4. Gift Cards: Digital gift cards sold in denominations of $25, $50, $100, and $200

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Big Country Farm Toys designs, manufactures, and sells 100+ scale-model toys at 1:20 scale centered on farm, ranch, rodeo, hunting, and western themes for children. The product catalog spans licensed vehicles, playsets, riding toys, cowboy figurines, plush, building blocks, remote-control toys, die-cast collectibles, and children's books. Products are sold directly to consumers via bigcountrytoys.com and Amazon and through wholesale to 90+ retail partners across the US, Canada, and Australia.

Product overview

Big Country Toys offers over 100 scale-model toys (1:20 and 1:24 scale) centered on farm, ranch, and rodeo themes. The core product lines include Vehicles (Ford, Chevrolet, Ram, Polaris trucks, tractors, trailers), Riding Toys (Bouncy Bull and Lil' Bucker inflatable rodeo toys with PBR branding), Playsets (Farm, Ranch, Rodeo, Hunting, Fishing themed sets), and Cowboy Figurines. The company also offers a new Big Country Adventures line with interactive playsets featuring story elements. Licensed partnerships with PBR, 6666 Ranch, Ford, GM/Chevrolet, Ram, Polaris, Mossy Oak, Sundowner, and Yellowstone extend the brand portfolio. Supporting products include Farm Animals, Plush Stuffed Animals, Children's Books written by founder Greg Huett, BC Building Blocks construction sets, Remote Control toys, Die-Cast collectibles, Bundles, Replacement Parts, and Accessories. The 1:20 scale standard ensures all vehicles and playsets are expandable, interchangeable, and feature working parts.

Differentiator

Problem solved

Functional benefit

Products and services

• Big Country Adventure Playsets Story-driven farm playsets including the 11-Piece Chicken Coop Playset with egg-gathering feature, rooster, chickens, chicks, eggs, ramp, fencing and basket; the 10-Piece Pig Hut Playset with momma pig, 3 piglets, pig hut, fencing, feed, and feeder with step-activated mechanism; and the 16-Piece Sheep Farmer & Tractor Playset with tractor featuring lights and engine sounds, articulated farmer, three sheep, fencing and hay bales. Targeted at children and parents seeking interactive farm play.
• Riding Toys (Bouncy Bull and Lil' Bucker Series) Inflatable rodeo-style riding toys including the patented Bouncy Bull and Lil' Bucker series featuring realistic bull and horse heads, bull ropes, and pop-up PBR bucking chutes designed to develop balance and coordination in young children. Targeted at toddlers and young children.
• Vehicles (Trucks, Tractors, Trailers) 1:20 scale vehicle toys including Ford, Chevrolet Silverado, and Ram trucks, Polaris Ranger ATVs, tractors with implements, flatbed and hay trailers, and construction vehicles, many with working lights and engine sounds. Targeted at children and collectors seeking realistic farm and western vehicles.
• Playsets (Farm, Ranch, Rodeo, Hunting, Fishing) Themed playsets at 1:20 scale featuring combinations of animals, figurines, fencing, vehicles, and working accessories for farm, ranch, rodeo, hunting, and fishing play scenarios. Targeted at children and parents building out an interchangeable play system.
• Ultimate Sets (Farm, Rodeo, Hunting, Ranch, Four Sixes Ranch) Comprehensive 28-56 piece ultimate sets at 1:20 scale combining multiple vehicles, animals, fencing, and accessories for expanded play value, including farm, rodeo, hunting, ranch, and Four Sixes Ranch themed bundles. Targeted at gift-givers and collectors seeking all-in-one packages.
• Cowboy Figurines Articulated cowboy and cowgirl figurines including PBR bull riders, Lane Frost commemorative figures, and ranch-themed characters with horses. Targeted at children and adult collectors of western memorabilia.
• Farm Animals and Figurines Detailed scale replicas of cattle breeds (Angus, Hereford, Charolais, Longhorn, Simmental), pigs, goats, deer, elk, and roosters for farm play scenarios. Targeted at children and farm-life enthusiasts.
• Plush Stuffed Animals Cuddly plush toys including cows, horses, bulls, dogs, chickens, and pig pillows based on book characters, made of child-safe polyester. Targeted at young children for snuggling and storytime play.
• Children's Books Biblically-based children's books written by founder Greg Huett including Bud Bud the Wonder Horse, Christmas on the Farm, Daddy's Girl, Everybody Loves Timmy, Mama's Boy, and No More Rules, featuring farm-themed stories. Targeted at parents seeking faith-based and farm-themed reading material for children.
• BC Building Blocks Building block construction sets (295-474 pieces) featuring pull-back action farm vehicles and tractors for building and imaginative play. Targeted at children ages 6+ who enjoy construction and vehicle play.
• Remote Control Toys Radio-controlled scale vehicles including tractor-trailer combos for ages 6+ featuring realistic operation and movement. Targeted at older children seeking interactive vehicle play.
• PBR Licensed Products

Quantifiable outcome

• 30-day stress-free warranty on all products with lifetime warranty on 7-Piece Corral Fence
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• 6666 Ranch (Four Sixes Ranch)coreOEM/ Whitelabel/ Licensing PartnerLicensing partnership to offer authentic ranch toys featuring 6666 Ranch branding, including Black Angus cattle, Quarter horses, and branded merchandise. The legendary ranch in Guthrie, Texas has been breeding world-class horses and cattle for over 100 years.
• PBR (Professional Bull Riders)coreOEM/ Whitelabel/ Licensing PartnerOfficial licensing partnership for PBR branded products including Bucking Bull & Rider playsets, rider vests, belt buckles, and plush bulls. Products feature authentic PBR branding and bull names.
• FordcoreOEM/ Whitelabel/ Licensing PartnerLicensed Ford vehicle toys including Ford Super Duty F-250, Ford Flatbed Hay Truck, and Ford F-150 Lariat die-cast models.
• GM/ChevroletcoreOEM/ Whitelabel/ Licensing PartnerLicensed Chevrolet Silverado vehicle toys including dually models and Z71 configurations.
• RamcoreOEM/ Whitelabel/ Licensing PartnerLicensed Ram truck toys including Ram 3500 Mega Cab Dually and Ram 1500 Rebel models.
• PolariscoreOEM/ Whitelabel/ Licensing PartnerLicensed Polaris Ranger and Sportsman ATV toys as part of hunting and outdoor recreation sets.
• SundownercoreOEM/ Whitelabel/ Licensing PartnerLicensed Sundowner livestock trailers as part of ranch and rodeo playsets.
• Mossy OakcoreOEM/ Whitelabel/ Licensing PartnerLicensed Mossy Oak camouflage patterns for hunting sets including Duck Hunting Set and Large Hunting Set with Polaris vehicles.
• Round 2 LLCcoreOthersParent company that acquired Big Country Toys. Round 2 LLC now owns and operates the Big Country Toys brand.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Schleich: Schleich produces detailed plastic figurines of farm animals, horses, and western characters, and is a leading brand in collectible play figurines. Its farm/horse figurines are the most comparable retail product to Big Country Toys' farm animal and cowboy figurines lines.
• Bruder Toys: Bruder is a German manufacturer of scale-model farm, construction, and commercial vehicles (predominantly 1:16 scale) made of durable plastics. It is the closest direct competitor to Big Country Toys in the scale-model farm/ranch category, with comparable products like tractors, trucks, trailers, and farm animals.
• Horsman: Horsman is a long-standing maker of ride-on and plush animals including rocking horses, ride-on ponies, and stuffed animals. It overlaps with Big Country Toys' Lil' Bucker and Bouncy Bull riding-toy line and plush offerings.
• TOMY (ERTL farm line): TOMY owns the Ertl brand, which has produced die-cast and plastic farm toys for decades in 1:16, 1:32, and 1:64 scales including tractors, trucks, and farm implements. ERTL is the legacy incumbent in scale farm toys and overlaps directly with Big Country Toys' vehicle and playset lines, especially through licensed John Deere, Case IH, and Ford product tie-ins.

Broad incumbents

• Melissa & Doug: Melissa & Doug is a large independent toy maker with a broad catalog of wooden and plush farm, ranch, and pretend-play toys. While not a scale-model specialist, it competes for the same parental dollars in farm-themed pretend play and plush categories.
• Hasbro (Tonka / PlaySkool): Hasbro owns Tonka and PlaySkool, which have produced toy trucks and farm/construction vehicles for decades. Hasbro is also a likely licensee of major automotive brands that Big Country Toys licenses, and competes for the same truck-and-tractor category.
• LEGO (Farm / City sets): LEGO's City Farm and similar licensed sets compete directly with Big Country Toys' newly launched BC Building Blocks line. LEGO is the dominant incumbent in the construction-toy category and represents the primary competitive threat to BC Building Blocks' growth.
• Mattel (Matchbox / Hot Wheels): Mattel's Matchbox and Hot Wheels brands produce die-cast licensed vehicles (including trucks), and Mattel holds automotive licenses for toy lines. Its die-cast offerings (1:64 scale) overlap with Big Country Toys' Die-Cast Collectibles category and compete for collector and child demand.
• John Deere (licensed toys): John Deere licenses its brand to multiple toy makers (TOMY/ERTL, Bruder, John Deere toy line by Horizon Group) for farm equipment replicas. As the dominant agricultural brand globally, its licensed toys compete for the same farm-themed shelf space and parental dollars as Big Country Toys.

Emerging players

• Papo: Papo is a French maker of detailed figurines including horses, farm animals, and cowboys, positioned in the mid-to-premium collectible-toy segment. Its western/ranch figurines overlap with Big Country Toys' cowboy figurines and farm animal lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bigcountrytoys
• Instagraminstagram.com/bigcountrytoys

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Country Farm Toys