Sundowner of California
Sundowner of California is a family-owned, authorized multi-brand trailer dealership in Auburn, CA, serving California customers since 1993 with new and pre-owned trailer sales, full-service repairs, parts, in-house financing, and custom trailer ordering across 13+ trailer brands.
- Company typePrivate
- Founded1993
- HeadquartersAuburn, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sundowner of California does
Sundowner of California (legal name: Sundowner Trailers of California) is a family-owned trailer dealership founded in 1993 and headquartered at 505 Hilltop Drive, Auburn, California. The company is an authorized dealer for over 13 trailer brands including Sundowner, Trails West, Great Northern, Wells Cargo, Futura, R&J, Logan Coach, Cimarron, Exiss, Alcom, Timpte, and Charmac, offering a broad product portfolio spanning horse trailers, utility trailers, enclosed cargo trailers, dump trailers, equipment trailers, truck beds, toy haulers, stock trailers, race trailers, and recreational travel trailers with prices ranging from approximately $2,288 to $96,788. The company operates a 5,000+ square foot full-service repair shop with tiered service packages (Standard $299, Premium $399, Ultimate $499 labor) and supplies parts for all trailer makes and models.
The business model is a multi-revenue-stream direct-to-consumer dealership operation: (1) one-time new and pre-owned trailer sales across multiple categories with 136 total units in active inventory, (2) professional services revenue from the repair shop and parts department, (3) in-house financing with simple interest loans (no fees, no pre-payment penalties) supplemented by a third-party Clicklease integration, and (4) trade-in and consignment transactions. GTM motion is direct-to-consumer with a physical showroom, online inventory browsing, custom trailer design tool, and bilingual English/Spanish website support. Customer segments are fragmented across individual horse/livestock owners (primary) and commercial/recreational haulers including contractors, landscapers, and outdoor enthusiasts. The company serves the entire California market from its single Auburn location and has been co-owned by Tyson and Bethany since 1993.
Sundowner of California firmographics
Firmographics- Name
- Sundowner of California
- Legal name
- Sundowner Trailers of California
- Website
- https://sundownerofca.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sundowner of California is a family-owned, authorized multi-brand trailer dealership in Auburn, CA, serving California customers since 1993 with new and pre-owned trailer sales, full-service repairs, parts, in-house financing, and custom trailer ordering across 13+ trailer brands.
- Ownership category
- akta.pro rank
Sundowner of California industry classification
Industry- Product category
- Trailer Dealership
- NAICS
- Recreational Vehicle Dealers (44121)
- SIC
- Truck Trailers (3715)
- akta.pro primary industry
- Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler) (IMACAGAA)
Keywords
Where Sundowner of California is headquartered
LocationHeadquarters
- HQ city
- Auburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sundowner of California business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Trailer Sales: New and pre-owned trailer sales across multiple categories including horse trailers, cargo, dump, utility, equipment, and toy haulers. Both bumper pull and gooseneck configurations available.
- Parts and Service: Full-service repair shop with over 5000 sq ft. Services include hitch installation, brake controls, wiring, matting, and routine maintenance packages (Standard $299, Premium $399, Ultimate $499 labor).
- Financing: In-house financing with simple interest loans, no fees, no pre-payment penalties. Third-party financing through Clicklease also offered.
- Trade-ins and Consignments: Accepts used trailers as trade-in toward new purchases or takes trailers on consignment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Service Package - $299 labor |
| Unit Pricing | Pay-as-you-go | Premium Service Package - $399 labor |
| Unit Pricing | Pay-as-you-go | Ultimate Service Package - $499 labor |
| Unit Pricing | Pay-as-you-go | Entry-level Utility Trailers - Starting around $2,288 |
| Unit Pricing | Pay-as-you-go | Premium Horse/Living Quarters Trailers - Up to $96,788 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Sundowner of California product offering
Product offeringCore offering
Sundowner of California is a family-owned trailer dealership that sells new and pre-owned trailers across multiple categories (horse, utility, cargo, dump, equipment, toy hauler, stock, race, snowmobile, and travel). It also operates a full-service repair shop with over 5,000 sq ft of service space, provides parts, offers in-house and third-party financing (via Clicklease), supports custom trailer ordering through an online design tool, and accepts trade-ins and consignments.
Product overview
Sundowner of California operates as a trailer dealership offering a diverse portfolio of physical trailer products across multiple categories including horse trailers, utility trailers, enclosed cargo trailers, dump trailers, equipment trailers, truck beds, toy haulers, and recreational travel trailers. The company serves as an authorized dealer for multiple trailer brands including Sundowner (their house brand), Trails West, Great Northern, Wells Cargo, Futura, R & J, Logan Coach, Cimarron, Exiss, Alcom, Timpte, and Charmac. The product portfolio spans from entry-level economy trailers to premium gooseneck living quarters trailers with prices ranging from approximately $2,000 to over $96,000. Beyond product sales, the company provides complementary services including trailer financing (through Clicklease partnership), full-service maintenance and repair (with Standard, Premium, and Ultimate service packages), custom trailer design/build capabilities, and trade-in/consignment services. The business has operated as a family-owned dealership since 1993, serving California customers from their Auburn, CA location.
Differentiator
Problem solved
Functional benefit
Products and services
- Horse Trailers
- Utility Trailers
- Enclosed Cargo Trailers
- Dump Trailers
- Equipment Trailers
- Toy Haulers
- Stock Trailers
- Truck Beds
- Race Trailers
- Travel Trailers
- Trailer Service & Repair
- Trailer Financing
- Custom Trailer Design
- Trade-Ins and Consignments
Quantifiable outcome
- Over 30 years of trusted service to California customers
- +1 more outcomes
Companies that use Sundowner of California
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Sundowner of California technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sundowner of California partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Sundowner TrailerscoreAuthorized Sundowner dealer. The company has been an authorized Sundowner dealer for over 30 years, offering the full range of Sundowner trailer products including horse trailers, living quarters, cargo, and equipment trailers.
- Trails WestcoreAuthorized dealer for Trails West trailers, offering their complete line including Royale, Adventure, Sierra, Classic, and other models.
- Wells CargocoreAuthorized dealer for Wells Cargo enclosed cargo trailers including Fast Trac, Road Force V, and other models.
- Great NortherncoreAuthorized dealer for Great Northern trailers including landscape, utility, dump, truck beds, and deckover models.
- Futura TrailerscoreAuthorized dealer for Futura trailers including Club Sport and other models.
- R&J TrailersminorAuthorized dealer for R&J trailers including utility, dump, car hauler, and equipment models.
- ExissminorAuthorized dealer for Exiss trailers including stock and escape models.
- Cimarron TrailersminorAuthorized dealer for Cimarron trailers including LQ and Norstar models.
- Logan CoachminorAuthorized dealer for Logan Coach trailers including qualifier and motorcycle trailer models.
- AlcomminorAuthorized dealer for Alcom trailers including XLT and XLT Pro enclosed cargo models.
- AlumaminorAvailable to order - aluminum trailer manufacturer for various applications.
Scale indicators6 records
Expansion highlights4 records
Sundowner of California competitors and assessment
Company assessmentBroad incumbents
- Blue Compass RV: One of the largest multi-brand RV dealer networks in the U.S., with locations concentrated in the Sun Belt and West. Competes with Sundowner on travel trailers and toy haulers but also sells motorized RVs at scale.
- La Mesa RV: Multi-state RV dealer with strong presence across California, the Southwest, and Florida. Direct regional overlap with Sundowner's Auburn, CA backyard on travel trailers and toy haulers but with broader motorized-RV exposure.
- Camping World: Largest U.S. RV retailer (publicly traded, NYSE: CWH) operating hundreds of dealerships across the country. Overlaps with Sundowner of California specifically on travel trailers and toy haulers, but competes from a much broader portfolio and digital storefront at national scale.
- General RV: Established multi-location U.S. RV retailer with a Supercenter model and broad brand portfolio. Overlaps with Sundowner on trailer segments and operates a similar sales/service/parts/financing stack at much larger scale.
- Lazydays RV: Specialty RV retailer (formerly NASDAQ: GORV) with multi-location footprint. Competes with Sundowner on the higher-end travel trailer and toy hauler segment customers, with a comparable full-service sales-plus-F&I model.
Others
- Featherlite Trailers: Major manufacturer of aluminum trailers including horse, livestock, and utility models. Not a retail competitor but an upstream supplier/category adjacent to Sundowner's core inventory categories.
- Big Tex Trailers: One of the largest U.S. trailer manufacturers producing utility, dump, equipment, and car hauler trailers through a national dealer network. Indirectly comparable through category overlap and via Sundowner's competing Great Northern/R&J product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Sundowner of California social profiles
Digital presenceSundowner of California financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sundowner of California leadership team
Management profileNumber of profiles
Profiles2 records
Sundowner of California funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sundowner of California M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sundowner of California
What does Sundowner of California do?
Sundowner of California is a family-owned trailer dealership that sells new and pre-owned trailers across multiple categories (horse, utility, cargo, dump, equipment, toy hauler, stock, race, snowmobile, and travel). It also operates a full-service repair shop with over 5,000 sq ft of service space, provides parts, offers in-house and third-party financing (via Clicklease), supports custom trailer ordering through an online design tool, and accepts trade-ins and consignments.
Is Sundowner of California a public or private company?
Sundowner of California is a private company. It is classified as family owned and is currently operating.
When was Sundowner of California founded?
Sundowner of California was founded in 1993. It employs 51 to 100 people.
Where is Sundowner of California based?
Sundowner of California is headquartered in Auburn, United States, in the North America region.
How does Sundowner of California make money?
Four revenue lines are on record. Trailer Sales are the primary driver. The others are parts and Service, financing and trade-ins and Consignments.
Who are Sundowner of California's main competitors?
Broad incumbents on record are Blue Compass RV, La Mesa RV, Camping World, General RV and Lazydays RV. Others are Featherlite Trailers and Big Tex Trailers.
Does Sundowner of California have an API?
No public API is recorded for Sundowner of California.
What industry is Sundowner of California in?
Sundowner of California's product category is Trailer Dealership. Its primary akta.pro industry code is IMACAGAA, Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler). Its NAICS code is 44121 and its SIC code is 3715.