Michigan Health Information Management Association

What Michigan Health Information Management Association does

The Michigan Health Information Management Association (MHIMA) is a nonprofit professional membership association founded in 1929, operating as the designated Michigan Component Association of the American Health Information Management Association (AHIMA). It serves approximately 2,500 health information management (HIM) professionals across Michigan, with secondary engagement from HIM students in accredited programs and corporate partners/vendors in the healthcare ecosystem. All MHIMA members must concurrently hold AHIMA membership with Michigan designated as their state; there are no separate MHIMA dues, meaning individual membership revenue accrues to AHIMA rather than MHIMA directly.

MHIMA's core products are professional development and continuing education (CEU) programs, delivered through annual in-person events — the Annual Meeting at Soaring Eagle Casino Resort (offering 22 CEUs) and Fall Fest at Blue Water Convention Center in Port Huron (offering 4.0 CEUs) — together with virtual education hosted on the third-party elearningconnex platform. Supporting products include the FOCUS state journal, an online job board, a corporate membership program priced at $825 annually, awards and scholarship programs (Distinguished Member, Mentor, Student Achievement, Exam Reimbursement), and a Midwest Health Information Salary Survey. The technology stack is non-proprietary: digital operations run on elearningconnex for CEU delivery, KnowledgeConnex/LearningStream for registration and corporate membership applications, and standard website/email/social channels (Facebook, X, Instagram, LinkedIn) for member communications.

MHIMA's revenue model is event- and sponsorship-driven rather than dues-driven. Income sources include corporate membership fees ($825/yr), event registration fees tiered by member status (e.g., Fall Fest members $100 / non-members $175; Annual Meeting early-bird members $250 / non-members $350), virtual education webinar fees ($5–$40 per session), and FOCUS journal advertising. Go-to-market is community-led: members are acquired through AHIMA's national platform, and engagement is driven by annual meetings, virtual CEUs, networking events, awards, scholarships, and volunteer/committee opportunities. The association operates with 11–50 staff equivalents coordinated through a single Central Office Coordinator, with governance provided by an elected Board of Directors including President, President-Elect, Finance Officer, Director, Delegate, and Nominating Committee roles.

Name

Michigan Health Information Management Association

Legal name

Michigan Health Information Management Association

Website

https://mhima.org

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

MHIMA is a Michigan-based nonprofit professional membership association founded in 1929 and affiliated with AHIMA, serving approximately 2,500 health information management professionals through CEU-accredited annual meetings, virtual education, Fall Fest, the FOCUS journal, and corporate membership programs.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (813920), Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAAANAC

Quality, Process Improvement & Lean/Six Sigma Certifications

Education/Adult & Continuing Education/Professional Certification Programs

SECONDARYEDAAALAM

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• Professional association services
• Health information management
• Continuing education programs
• Membership association
• Healthcare professional development

Headquarters

HQ city

Clinton Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: MHIMA membership is bundled with AHIMA membership - members pay AHIMA dues and designate Michigan as their Component Association. There are no separate MHIMA dues. Revenue flows through AHIMA's membership structure.
2. Corporate Membership: Corporate membership fees at $825 annually provide vendors and organizations access to MHIMA community, including vendor booth at Annual Convention, free registrations, advertising in FOCUS journal, attendee lists, and recognition.
3. Event Registrations: Revenue from registration fees for annual meetings, Fall Fest, and other educational events. Pricing varies by event type and membership status.
4. Virtual Education: Revenue from CEU webinars and virtual education sessions. Members receive discounted or free access to some programs, while non-members pay higher rates.
5. Advertising and Publications: Revenue from advertising in the FOCUS newsletter/journal and other publications. Corporate members receive free ads as part of membership benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

MHIMA is a nonprofit professional membership association serving approximately 2,500 health information management (HIM) professionals in Michigan as a component association of AHIMA. It sells membership, in-person and virtual continuing education (CEU) programs, an annual conference, the Fall Fest event, corporate membership for vendors, the FOCUS newsletter, and a job board, supporting HIM professionals' certification maintenance, regulatory compliance, and career development.

Product overview

The Michigan Health Information Management Association (MHIMA) is a professional membership association and component of the American Health Information Management Association (AHIMA), serving approximately 2,500 health information professionals in Michigan. MHIMA's product portfolio consists of membership services, in-person and virtual educational programs (delivered through the elearningconnex platform), an annual meeting conference, the Fall Fest educational event, a job board/career center, the FOCUS state journal newsletter, corporate membership for vendors, awards and scholarship programs, and periodic salary surveys conducted across Midwest HIM associations. Membership is contingent upon AHIMA membership; there are no separate MHIMA dues. Education programs offer CEU credits and cover topics including medical coding (CPT, ICD-10), CDI, privacy and HIPAA, AI in healthcare, revenue cycle, and compliance. Events include annual meetings with CEUs and vendor exhibitions, virtual webinars, and the Fall Fest at the Blue Water Convention Center. The association also conducts advocacy and publishes a newsletter (FOCUS) and E-Alerts to keep members informed.

Differentiator

Problem solved

Functional benefit

Products and services

• MHIMA Membership Component association membership providing HIM professionals access to CEU opportunities, networking events, awards, scholarships, job board, FOCUS newsletter, and advocacy resources. Membership is acquired through AHIMA with Michigan designated as the Component Association.
• Annual Meeting Annual in-person conference for HIM professionals delivering CEU credits, education sessions, networking, and vendor exhibitions. The 2025 virtual meeting offered 22 CEUs with tiered registration pricing for members, non-members, and early-bird registrants.
• Virtual Education / CEU Programs Live and on-demand webinars, lunch-and-learn sessions, and online courses delivering CEU credits. Programs cover topics such as CPT coding, ICD-10 updates, CDI, health information privacy, AI impact on healthcare, and revenue cycle management.
• MHIMA Fall Fest Annual in-person educational event held at Blue Water Convention Center in Port Huron, MI, offering 4.0 CEU credits, sessions on HIM topics, networking, and vendor exhibitions. Pricing tiers for members ($100), non-members ($175), students ($50), and exhibitors ($200).
• Corporate Membership Program Corporate membership for vendors and exhibitors at $825 annually. Benefits include a free vendor booth at the Annual Convention, one free educational program registration, two free ads in the FOCUS journal, one free attendee list, recognition on the website and in publications, and access to MHIMA committee participation.
• HIM Careers / Job Board Online job board for posting and viewing HIM career opportunities in Michigan, plus a career resource center including college program listings for HIM education. Employers post jobs through KnowledgeConnex.
• FOCUS Newsletter MHIMA's state journal published periodically in print and digital editions, featuring articles on health information management topics, association updates, and member news. Publication archive spans 2003-present and serves as the association's advertising vehicle for corporate members.
• Midwest Health Information Salary Survey Salary benchmarking survey conducted across Midwest state HIM associations to gather compensation, benefits, and workforce trends data for HIM professionals and employers.
• Awards and Scholarships Member awards and scholarships program including the Distinguished Member Award, Mentor Award, Student Achievement Award, Exam Reimbursement Award, and various scholarship programs to recognize and support health information professionals and students.

Quantifiable outcome

• 2,500 members served
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Ohio Health Information Management Association (OHIMA)coreGTM or Marketing Partner · 4 August 2026MHIMA partnered with OHIMA to bring OHIMA's 2026 virtual summer event to Michigan members at discounted pricing. The event 'When Systems Go Silent: HI Leadership in Downtime & Recovery' took place August 4, 2026, from 11 AM - 3 PM EST.
• American Health Information Management Association (AHIMA)flagshipStrategic or Co-development PartnerAHIMA is the national parent organization. MHIMA is a Component Association of AHIMA. All MHIMA members must be AHIMA members. This partnership provides national resources, advocacy, certification support, Foundation programs, and access to AHIMA publications and events.
• KnowledgeConnexcoreTechnology or IntegrationKnowledgeConnex is the online registration provider for MHIMA events, annual meetings, and corporate membership applications. They handle payment processing, event registration, and the speaker bureau submission system.
• Davenport UniversityminorChannel Partner/ Reseller/ DistributorCorporate member of MHIMA. Offers Health Information Administration (Associate, Baccalaureate) and Master Health Information Management programs. Program Directors: LaShunda Smith (Associate/Baccalaureate) and Joseph Brown (Master).
• TLM ConsultingminorChannel Partner/ Reseller/ DistributorCorporate member providing coding, auditing and Oncology Data Management Services to Healthcare Providers. Contact: Terri McIntosh. All staff are experienced AHIMA credentialed professionals.
• Blue Cross Blue Shield of Michigan (BCBSM)minorGTM or Marketing PartnerBCBSM partners with MHIMA for lunch and learn educational events. Leah Moore, MBA provides helpful tips and updates on insurance-related HIM topics. BCBSM Special Investigative Unit presents on fraud, waste and abuse topics.
• Lake Huron Region (Former)minorGTM or Marketing PartnerFormer Lake Huron Region provided generous donations that enabled free CEUs for Michigan members on select webinars such as 'Show me the data!' and 'BCBSM Helpful Tips & Updates'.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• American Health Information Management Association: AHIMA is MHIMA's national parent organization, representing over 103,000 HIM professionals. It is directly comparable because MHIMA operates as a state component under AHIMA's membership, certification, and advocacy infrastructure, and shares the same HIM professional audience.
• Healthcare Information and Management Systems Society: HIMSS is a much larger professional association serving the broader healthcare information and technology community. It overlaps with MHIMA's audience on the IT and informatics side of HIM and competes for some of the same corporate sponsors, conferences, and certification dollars.

Direct peers

• Florida Health Information Management Association: FHIMA is an AHIMA Component Association in Florida serving HIM professionals through annual meetings, CEU programs, and advocacy. It mirrors MHIMA's structure, programming, and revenue model at a different geographic scale.
• Ohio Health Information Management Association: OHIMA is MHIMA's closest peer: a fellow AHIMA Component Association in an adjacent Midwestern state, with the same membership model, CEU-driven event calendar, and professional audience. The two organizations already co-host virtual events, making OHIMA the most structurally comparable peer.
• Wisconsin Health Information Management Association: WHIMA is MHIMA's neighboring AHIMA Component Association in Wisconsin, with a similar size, CEU-driven programming, and member base of HIM professionals. As a fellow Midwest state HIMA, it is structurally identical to MHIMA and a natural peer for benchmarking.
• California Health Information Association: CHIA is a California-based AHIMA-affiliated state association serving health information professionals. It shares MHIMA's component-association structure, CEU-programming model, and professional audience, though at a larger scale given California's HIM workforce.
• AAPC (American Academy of Professional Coders): AAPC is the dominant professional association for medical coders, offering certifications, CEUs, local chapters, and conferences that directly overlap with MHIMA's coding-education mission. Many MHIMA members carry both AHIMA and AAPC credentials, making AAPC a direct competitor for their CEU and membership spend.

Others

• Healthcare Financial Management Association: HFMA is a national professional association for healthcare finance leaders. It is comparable to MHIMA as a peer professional-association business model — dues, chapters, annual conferences, CEUs, corporate sponsorships — but serves a different professional audience.
• Medical Group Management Association: MGMA is a national professional association for medical practice administrators. It shares MHIMA's professional-association business model — membership, certification, annual conference, CEU content, corporate sponsors — but addresses a different healthcare-administration audience.
• AHIMA Foundation: The AHIMA Foundation is the philanthropic and research arm of MHIMA's parent organization. It is comparable because MHIMA members access its scholarships, research grants, and workforce initiatives, making it an adjacent ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mhima_mi
• Facebookfacebook.com/MichiganHIMA
• LinkedInlinkedin.com/company/michigan-health-information-management-association
• Instagraminstagram.com/michiganhealthinfomgmtassoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Michigan Health Information Management Association