Wisconsin Health Information Management Association
WHIMA is a nonprofit professional association serving Wisconsin health information management professionals as a component of AHIMA, delivering continuing education, conferences, advocacy, and career resources.
- Company typePrivate
- Founded1935
- HeadquartersSalina, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Wisconsin Health Information Management Association does
WHIMA is a nonprofit professional membership association affiliated with the American Health Information Management Association (AHIMA), serving health information management (HIM) professionals, students, and partner organizations in Wisconsin. Founded in 1935 and now approximately 90 years old, the association operates with a small staff of 1-10 employees and an executive office located in Salina, Kansas, while its programming and constituency are Wisconsin-based. Its core constituency is the practicing HIM workforce in hospitals, clinics, coding firms, and academic HIM programs statewide.
Wisconsin Health Information Management Association firmographics
Firmographics- Name
- Wisconsin Health Information Management Association
- Legal name
- Wisconsin Health Information Management Association
- Website
- https://whima.org
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WHIMA is a nonprofit professional association serving Wisconsin health information management professionals as a component of AHIMA, delivering continuing education, conferences, advocacy, and career resources.
- Ownership category
- akta.pro rank
Where Wisconsin Health Information Management Association is headquartered
LocationHeadquarters
- HQ city
- Salina
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wisconsin Health Information Management Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: WHIMA serves as a component association of AHIMA, with members typically holding dual membership in both organizations. Membership fees fund association operations and member services.
- Conference and Event Registration: Revenue from Annual Conference, Fall Conference, workshops, and webinars. Priced at approximately $21 per CEU for the Annual Conference and less than $20 per CEU for Fall Conference.
- Corporate Partnerships: Three-tier corporate partnership program (Partner $875, Benefactor $475, Friend $275) offering exhibitor access, advertising discounts, conference registrations, and recognition benefits.
- Advertising: Advertising opportunities to reach Wisconsin health information management professionals, including website ads, conference program ads, and e-Alert sponsorships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Full Conference Bundle - 8 AHIMA-approved CEUs |
| Unit Pricing | Pay-as-you-go | Patient Identity Workshop Bundle - Up to 2.0 CEs |
| Subscription | Annual | Corporate Partnership - Partner Level |
| Subscription | Annual | Corporate Partnership - Benefactor Level |
| Subscription | Annual | Corporate Partnership - Friend Level |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Wisconsin Health Information Management Association product offering
Product offeringCore offering
WHIMA is a nonprofit membership association and component of AHIMA that delivers continuing education (AHIMA-approved CEUs), professional development, advocacy, and networking for Wisconsin health information management professionals. Its offerings include a virtual education platform (eLearningConnex), an Annual Conference and a Fall Conference, a job board, scholarships, awards, and a tiered corporate partnership program for vendors and employers.
Product overview
WHIMA is a nonprofit membership association and component of AHIMA that provides a comprehensive suite of products and services supporting Wisconsin's health information management professionals. The organization operates a virtual education platform (eLearningConnex) offering CEU-eligible webinars and courses, alongside two major annual conferences (Annual Conference and Fall Conference). Career support is delivered through a Job Board, Student Ambassador Program, Pathfinder mentorship, and HI Career Spotlights. The association recognizes excellence through a multi-award program and provides financial support via scholarships. Additional offerings include a Corporate Partnership Program, Speakers Bureau, AHIMA membership access, and advocacy resources. The Baker's Dozen CEU incentive rewards professional development participation.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Education (eLearningConnex)
Quantifiable outcome
- 223 attendees at 2025 Annual Conference, a post-COVID record
- +1 more outcomes
Companies that use Wisconsin Health Information Management Association
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Wisconsin Health Information Management Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wisconsin Health Information Management Association partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Wisconsin HOSAcoreWHIMA became a Bronze Partner with Wisconsin HOSA, a student organization for future health professionals. This partnership supports career exploration, leadership development, and awareness of HIM career pathways among Wisconsin students. WHIMA participated in the 2026 HOSA State Leadership Conference.
- American Health Information Management Association (AHIMA)coreWHIMA is a component association of AHIMA, serving as the Wisconsin state chapter. This relationship provides members with access to AHIMA credentials (RHIA, RHIT, CCS, etc.), national advocacy efforts, the Body of Knowledge (BoK), and AHIMA-approved continuing education credits. WHIMA participates in AHIMA events including the Advocacy Summit and House of Delegates.
- Chippewa Valley Technical CollegesupportingTechnical college partnership supporting WHIMA's 2025 Student Showcase experiential learning program. Students from the college participated in the 'Evolution of the Medical Record' presentation competition.
- Fox Valley Technical CollegesupportingTechnical college partnership supporting WHIMA's 2025 Student Showcase experiential learning program. Multiple students from the college participated in the competition, including winner Stephanie Ovans.
- Wisconsin Hospital Association (WHA)supportingWHIMA members participate in WHA Advocacy Day, the largest healthcare advocacy event in Wisconsin. Collaboration supports legislative advocacy for healthcare and health information issues.
- AMN II, LLCcoreAMN II, LLC manages the WHIMA Executive Office, providing administrative and operational support services for the association including meeting planning, member services, and communications.
- KnowledgeConnexcoreKnowledgeConnex powers WHIMA's website, event registration, job board, and online education delivery. They provide the association management technology platform for member services.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Wisconsin Health Information Management Association competitors and assessment
Company assessmentBroad incumbents
- American Health Information Management Association (AHIMA): National parent organization and credentialing body for HIM professionals. WHIMA operates as a state component of AHIMA, so they share mission, members (via dual membership), and educational/CEU standards; AHIMA is the broader incumbent that sets WHIMA's strategic and pricing context.
- HIMSS (Healthcare Information and Management Systems Society): Large global healthcare technology and informatics membership organization. Broader incumbent serving health IT professionals with overlapping interests in EHR, data governance, and informatics — a wider-portfolio alternative to HIM-specific bodies like WHIMA.
Direct peers
- Illinois Health Information Management Association (ILHIMA): Illinois state component association of AHIMA, structurally identical to WHIMA — offering CEU programming, an annual conference, advocacy, and member services to Illinois HIM professionals. Directly comparable in scale, governance, and product mix to WHIMA.
- Minnesota Health Information Management Association (MHIMA): Minnesota state component association of AHIMA, providing CEU programming, conferences, and member services. Closest geographic peer to WHIMA with a near-identical operating model, useful for benchmarking engagement and conference economics.
- Michigan Health Information Management Association (MiHIMA): Michigan state component of AHIMA serving Michigan HIM professionals with education, networking, and advocacy. A regional/state peer that mirrors WHIMA's structure, mission, and revenue model within an adjacent geography.
- AAPC (American Academy of Professional Coders): National membership association for medical coders and HIM-adjacent professionals, offering credentials (CPC, CCS), CEU training, conferences, and local chapters. Directly overlaps WHIMA's audience (coders, compliance specialists) and competes for the same continuing-education spend.
Emerging players
- American Medical Informatics Association (AMIA): Professional association for informatics professionals, with growing overlap into HIM domains (data analytics, AI in healthcare). Not a state chapter model, but competes for the same professional-development and credentialing budget among informatics-leaning HIM members.
Regional players
- National Cancer Registrars Association (NCRA): National association for cancer registrars — a specialized HIM sub-discipline. Comparable in being a small, profession-specific membership association offering CEUs, conferences, and advocacy, although serving a narrower registry-focused audience than WHIMA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Wisconsin Health Information Management Association social profiles
Digital presenceWisconsin Health Information Management Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wisconsin Health Information Management Association leadership team
Management profileNumber of profiles
Profiles1 record
Wisconsin Health Information Management Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wisconsin Health Information Management Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wisconsin Health Information Management Association
What does Wisconsin Health Information Management Association do?
WHIMA is a nonprofit membership association and component of AHIMA that delivers continuing education (AHIMA-approved CEUs), professional development, advocacy, and networking for Wisconsin health information management professionals. Its offerings include a virtual education platform (eLearningConnex), an Annual Conference and a Fall Conference, a job board, scholarships, awards, and a tiered corporate partnership program for vendors and employers.
Is Wisconsin Health Information Management Association a public or private company?
Wisconsin Health Information Management Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wisconsin Health Information Management Association founded?
Wisconsin Health Information Management Association was founded in 1935. It employs 51 to 100 people.
Where is Wisconsin Health Information Management Association based?
Wisconsin Health Information Management Association is headquartered in Salina, United States, in the North America region.
How does Wisconsin Health Information Management Association make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are conference and Event Registration, corporate Partnerships and advertising.
Who are Wisconsin Health Information Management Association's main competitors?
Broad incumbents on record are American Health Information Management Association (AHIMA) and HIMSS (Healthcare Information and Management Systems Society). Direct peers are Illinois Health Information Management Association (ILHIMA), Minnesota Health Information Management Association (MHIMA), Michigan Health Information Management Association (MiHIMA) and AAPC (American Academy of Professional Coders). American Medical Informatics Association (AMIA) is listed as an emerging player. National Cancer Registrars Association (NCRA) is listed as a regional player.
Does Wisconsin Health Information Management Association have an API?
No public API is recorded for Wisconsin Health Information Management Association.