PSN Trading

What PSN Trading does

Prijssnijder B.V. (operating as PSN Trading) is a privately held Dutch bicycle retailer and workshop headquartered at Loosduinseweg 223 in Den Haag. The legal entity was established in 2005 under KvK number 56176627 and BTW number NL852006342B01, and the company self-describes as a 20-year bicycle specialist serving the Den Haag market. Operations are run with 1–10 employees from a single physical showroom and an e-commerce webshop at prijssnijder.nl.

The core offering is a horizontal bicycle retail portfolio spanning new bicycles (city, transport, hybrid, mountain, folding, and speeder models from 15+ A-brands), a broad e-bike assortment covering 13+ brands with mid-drive, front-wheel, and integrated battery configurations, children's bicycles sized 12–26 inches, and refurbished second-hand bicycles verified through RDW theft checks and backed by 12-month warranty. The revenue model is unit-priced hardware sales across all categories, complemented by professional repair and maintenance services, a trade-in program offering up to €400 on selected new bikes, and a deep accessories and parts line (locks, child seats, bags, helmets, pumps, replacement components).

The go-to-market is direct-to-consumer through both the Den Haag physical store — including test rides on a car-free cycling path around the shop — and the online webshop, which supports iDeal, credit card, and PayPal. Customer segments are diversified across general commuters, families, e-bike buyers, and budget-conscious second-hand shoppers. There is no evidence of institutional investors, M&A activity, geographic expansion beyond Den Haag, AI/ML capabilities, mobile applications, or proprietary technology in the input data; the company operates as a traditional, single-location specialist retailer.

Name

PSN Trading

Legal name

Prijssnijder B.V.

Website

https://prijssnijder.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Prijssnijder B.V. (PSN Trading) is a privately held Dutch bicycle retailer and workshop in Den Haag selling new, e-bike, children's, and refurbished second-hand bikes, plus accessories, parts, and trade-in and repair services to local consumers.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Used Merchandise Retailers (459510)

akta.pro industry

PRIMARYCRAMABAH

Cycling & Bike Retail (Sales, Service & Accessories)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAHAK

Used & Refurbished Bike Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAHAE

E-Bike Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAHAL

Bike Online Retail & Omnichannel Specialists

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAHAH

Bike Service, Repair & Maintenance Shops

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

Keywords

• Bicycle retail
• Electric bicycles
• Refurbished bicycles
• Bicycle repair services
• Cycling accessories

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Bicycle Sales: Retail sales of new bicycles including city bikes, mountain bikes, hybrid bikes, folding bikes, e-bikes, and children's bikes from various A-brands.
2. E-Bike Sales: Sales of electric bicycles from brands including Oxford, Vyber, Norta, Bikkel, QWIC, Altec, Avalon, Superior, QiO, Victoria, Bohlt, U-GO, and Brekr.
3. Second-hand Bicycle Sales: Sales of refurbished second-hand bicycles. All second-hand bikes are fully inspected, refurbished, checked for theft by RDW, and come with 12 months warranty.
4. Accessories and Parts: Sales of bicycle accessories including locks, baskets, child seats, bags, rain gear, helmets, e-bike accessories, pumps, and replacement parts.
5. Repair and Maintenance Services: Workshop services providing repair and maintenance for bicycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

PSN Trading (operating as Prijssnijder Fietsenwinkel Den Haag) retails new bicycles, electric bicycles (e-bikes), children's bicycles, and refurbished second-hand bicycles from over 15 brands, alongside a full accessories and parts catalog. The company operates a single physical showroom with an on-site repair and maintenance workshop in Den Haag, complemented by an online webshop, and runs a trade-in program offering up to €400 on selected new bicycle purchases.

Product overview

Prijssnijder is a bicycle retail shop operating as a single-location store in Den Haag (The Hague), Netherlands. The company has been serving customers for 20 years and offers a comprehensive range of bicycles and related services. The core product portfolio consists of regular bicycles (including city bikes, transport bikes, mountainbikes, hybrid bikes, folding bikes, and speeder models), electric bicycles (e-bikes) in various configurations, children's bicycles ranging from balance bikes to 26-inch models, and refurbished second-hand bicycles. The business complements its bicycle sales with an extensive accessories line (locks, baskets, child seats, bags, clothing, helmets, e-bike accessories) and a full range of replacement parts (stands, brakes, tires, lights, drivetrain components, handlebars). Additional revenue streams include repair and maintenance services and a trade-in program offering up to €400 for old bicycles when purchasing new ones.

Differentiator

Problem solved

Functional benefit

Products and services

• New Bicycles (Fietsen) Standard bicycles in multiple configurations (city bikes, transport bikes, omafietsen, mother bikes, hybrid bikes, mountainbikes, folding bikes, and speeders) from over 15 A-brands for individual commuters, families, and recreational cyclists in the Den Haag region.
• E-bikes (Electric Bicycles) Electric bicycles in city, transport, hybrid, folding, longtail, compact, fatbike, and cargo configurations from brands including Oxford, Vyber, Norta, Bikkel, QWIC, Altec, Avalon, Superior, QiO, Victoria, Bohlt, U-GO, and Brekr, for consumers seeking assisted cycling and longer commutes. Available in women's and men's frame types with mid-drive or front-wheel motor options and bagged, frame-mounted, or integrated battery options.
• Children's Bicycles (Kinderfietsen) Children's bicycles including balance bikes (loopfietsen), scooters (steps), tricycles (driewielers), and 12- to 26-inch models for ages 3–12, from brands such as Altec, Noxon, and Volare, available in boys' and girls' frame types for families needing age-appropriate bikes.
• Second-hand Bicycles (Tweedehands Fietsen) Refurbished second-hand bicycles including makes such as Gazelle, Giant, and Trek, fully inspected and refurbished, verified through the RDW for theft, and sold with a 12-month warranty. Priced from €299–€529 for standard second-hand bicycles and €1,599–€1,799 for second-hand e-bikes, targeting budget-conscious and sustainability-minded buyers.
• Bicycle Accessories (Accessoires) Bicycle accessories catalog including locks (ring, cable, chain, plug-in, bracket, folding, padlock), baskets and crates (including dog baskets), child seats (front and rear), bike bags (double, single, frame, saddle, handlebar, backpack, carrier), rainwear, helmets (children and adult), e-bike accessories, mirrors, pumps, and miscellaneous items.
• Bicycle Parts (Onderdelen) Replacement bicycle parts including stands, mudguards, brakes, saddles, tires, headlights, e-bike components, pedals, drivetrain components, and handlebars for consumers performing self-maintenance or sourcing parts for workshop repairs.
• Repair and Maintenance (Reparatie & Onderhoud) In-store workshop service providing bicycle repair and maintenance by experienced mechanics, including full maintenance services and parts replacement for bicycles purchased at Prijssnijder and elsewhere.
• Trade-in Program (Inruilactie) Trade-in program offering up to €400 discount on the purchase of selected new bicycles when customers exchange their old bicycle, applicable to selected e-bikes, mountainbikes, hybrid bikes, and children's bikes; requires the trade-in bike to be rideable with an unbroken frame.

Quantifiable outcome

• 12-month warranty on second-hand bicycles
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Koga: Koga is a premium Dutch bicycle and e-bike brand (Accell Group) with a strong touring/trekking range. Directly comparable as a Dutch A-brand competing in the same premium city/trekking/e-bike categories that Prijssnijder stocks.
• Tweewieler.nl: Tweewieler.nl is a Dutch online-first bike and e-bike retailer offering home delivery across the Netherlands. Closely comparable to Prijssnijder's e-commerce channel and an active competitor for the same Dutch consumer pool.
• Cortina: Cortina is a Dutch urban bicycle brand (Accell Group) focused on city and transport bikes. Comparable to Prijssnijder as an alternative A-brand competing for the same Dutch consumer in the city/transport category.
• Bike Totaal: Bike Totaal is the largest Dutch franchise network of independent bicycle shops, offering new bikes, e-bikes, repairs, and accessories. Closely comparable business model to Prijssnijder — single independent store competing inside a national franchise system with similar product/services mix.

Broad incumbents

• Bever: Bever is a Dutch outdoor/sports retailer (webshop + stores) carrying bicycles, e-bikes, helmets, and cycling apparel. Comparable as a broader Dutch sports retailer overlapping with Prijssnijder on bikes, accessories, helmets, and rain gear.
• Sparta: Sparta is a major Dutch e-bike and city bike brand sold through national dealer networks. It competes directly with Prijssnijder's e-bike assortment and overlapping city/transport bike categories.
• Batavus: Batavus (part of Accell Group) is a heritage Dutch bicycle brand selling city, e-bike, and family bikes through a national dealer network. Comparable to Prijssnijder as a Dutch A-brand carried in the shop and as an alternative retail channel for consumers.
• Koninklijke Gazelle: Royal Dutch Gazelle is the Netherlands' largest bicycle manufacturer and operates its own retail showroom network plus dealer program. Directly comparable as a Dutch bicycle brand with both new bikes and e-bikes sold through a hybrid wholesale/retail model that overlaps with Prijssnijder's assortment.
• Decathlon Netherlands: Decathlon is a global sporting goods incumbent with stores in the Netherlands selling bicycles, e-bikes, accessories, and offering in-store repair. Comparable as a much larger omnichannel competitor that pressures pricing on entry- and mid-tier bicycles.

Regional players

• Mantel: Mantel is a Dutch cycling specialty retailer (webshop + physical stores) focused on road, MTB, and premium segments with workshop services. Comparable to Prijssnijder in offering an omnichannel experience plus workshop, though skewed toward premium/performance versus Prijssnijder's city/e-bike focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/prijssnijder

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSN Trading