Koninklijke Gazelle

What Koninklijke Gazelle does

Koninklijke Gazelle is a Dutch bicycle manufacturer founded in 1892 and headquartered in Dieren, Netherlands. The company produces approximately 300,000 bicycles annually at its Dieren factory with roughly 500 employees and operates as a wholly-owned subsidiary of Pon, a Dutch family conglomerate, within the Pon.Bike division since 2012. Gazelle holds the Royal designation ('Koninklijke') and is the most recognized Dutch bicycle brand, with retail and test-ride presence across the Netherlands, Belgium, Germany, Denmark, and France.

Gazelle's product portfolio spans premium electric bikes (Grenoble, Ultimate, Cayo, Cabby, Avignon, Makki, Esprit, Bloom, HeavyDutyNL, Easyflow, Chamonix, and Medeo), conventional city, trekking, and family bicycles, retro-styled models such as the Van Stael, and speed pedelecs capable of up to 45 km/h. Core technology centers on third-party system integrations — Bosch Smart System with Performance Line motors up to 85Nm torque and up to 800Wh integrated batteries, Shimano drivetrains including Nexus and STEPS, Gates Carbon CDX belt drives, Fazua Ride60, and Bafang — combined with proprietary frame geometries and integrated cable routing. The MIK HD accessory-mounting standard is built into rear carriers, and the Gazelle Connect app delivers GPS tracking and theft monitoring. Recent award-winning launches include the Curb urban e-bike (Red Dot Design Award 2026) and the Cabby longtail family bike (Red Dot Design Award and Cargo Bike of the Year 2025).

The business model combines direct hardware sales (€2,399 to €6,699+ retail for e-bikes) with recurring revenue from Gazelle Fiets Lease — a consumer subscription that bundles insurance, maintenance, and 24/7 ANWB roadside assistance — and from business leasing via Lease A Bike, which benefits from the favorable 7% Dutch fringe benefit tax treatment effective 2020. Financing is provided through Volkswagen Pon Financial Services, with insurance via Gazelle Protect and Unigarant. Distribution is anchored by 700+ independent Dutch dealers and five E-bike Test Centers, complemented by expanding international Test Centers in Berlin, Münsterland, and Rumst. Enterprise customers include Center Parcs, Fletcher Hotels, Roompot, Volkswagen, Erasmus MC, and TeamNL athletes, while R&D partnerships with TU Delft support long-term exploration of riding-assistance technology.

Name

Koninklijke Gazelle

Legal name

Koninklijke Gazelle

Website

https://gazelle.nl

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

251–500 employees

Short description

Koninklijke Gazelle is a Dutch bicycle manufacturer founded in 1892, producing approximately 300,000 bicycles annually at its Dieren factory. It sells premium e-bikes, conventional bicycles, and subscription services through 700+ dealers across the Netherlands, Belgium, and Germany.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), E-Bikes & Electric Bicycles (CRACASAA), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Electric bicycles
• City bicycles
• Cargo bicycles
• Bicycle manufacturing
• E-bike leasing

Headquarters

HQ city

Dieren

HQ country

Netherlands

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle and E-bike Sales: Gazelle generates primary revenue from the manufacture and sale of bicycles and electric bikes through an authorized dealer network. Products range from non-electric city bikes to premium e-bikes with prices from €2,399 to €6,699+.
2. Consumer Fiets Lease (Private Lease): Gazelle Fiets Lease offers consumers a monthly subscription model for e-bikes. Includes bike, insurance, maintenance, and 24/7 roadside assistance. Partnership with Volkswagen Pon Financial Services.
3. Business Lease: Zakelijk lease program via Lease A Bike partnership offering company bikes to employees with 7% fringe benefit tax treatment. Monthly payments starting from approximately €5/month.
4. Business Fleet Bikes: Custom company bikes sold directly to businesses for various uses including delivery, bike pools, loaner bikes, car replacement, and PR bikes. Includes customization options.
5. Rental Bikes: Robust rental bicycles designed for commercial use, sold to hotels, campsites, and bike rental companies with modifications for easy adjustment, maintenance, and durability.
6. Financing: Financing options through Volkswagen Pon Financial Services allowing customers to purchase bikes with payment plans, including bundled insurance and warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Koninklijke Gazelle designs, manufactures, and sells premium Dutch bicycles and electric bicycles from its factory in Dieren, Netherlands. The product range covers comfort, active, family/cargo, city, transport, and speed pedelec e-bikes plus traditional city, retro, and all-round bicycles. Recurring service offerings include Fiets Lease subscription, Protect bike insurance, Financieren payment plans, and the Connect GPS-based anti-theft service.

Product overview

Koninklijke Gazelle is a Dutch bicycle manufacturer since 1892, producing a comprehensive portfolio of electric and conventional bicycles. Their e-bike lineup includes comfort models (Grenoble, Avignon, Paris), active/sportive models (Cayo, Chamonix, Ultimate, Medeo, Esprit), family/cargo bikes (Makki, Cabby, HeavyDutyNL, Bloom), city bikes, and speed pedelecs. Non-electric bicycles include retro (Van Stael), urban, allround, and family models. Gazelle supplements its hardware with digital services (Connect GPS tracking), financing/lease options, insurance (Protect), and operates Experience Centers for test rides. Products feature components from Bosch, Shimano, Gates, and integrate the MIK HD accessory mounting system.

Differentiator

Problem solved

Functional benefit

Brands

• HeavyDutyNL: A sub-brand focused on robust transport bicycles designed for heavy-duty use
• Gazelle Connect

Products and services

• Gazelle Ultimate e-bike Premium comfort and sport e-bike for individual consumers, featuring Enviolo continuously variable transmission, Bosch Performance Line PX motor (85 Nm), battery choice up to 800Wh, and 175 km range.
• Gazelle Grenoble e-bike Comfort e-bike designed for relaxed everyday riding, with integrated battery, Bosch motor systems, low step-through frames, and elegantly integrated cables; available from €2,399 to €4,799 across C5+, C7, and C8 variants.
• Gazelle Cayo e-bike Minimalist urban e-bike for individual style-conscious commuters, with lightweight clean design and Enviolo stepless transmission; starts from €3,999.
• Gazelle Avignon e-bike Comfort-oriented e-bike for consumers prioritizing an extra-comfort riding posture; the C380 and C380+ variants were named 'Beste uit de Test' by Consumentenbond.
• Gazelle Curb e-bike New minimalist urban e-bike designed for city riding flow, featuring Bosch's latest rear-wheel motor, integrated cables, and integrated battery.
• Gazelle x Mads Nørgaard Copenhagen Special Edition e-bike Special edition e-bike collaboration with Danish fashion house Mads Nørgaard Copenhagen, fusing Dutch cycling craftsmanship with Scandinavian fashion design.
• Gazelle Makki electric cargo bike Electric cargo bike for families, with ABS safety system, Bosch Cargo Line motor, and up to 800 Wh battery (120 km range); starting from €6,699.
• Gazelle Cabby longtail e-bike Longtail family/cargo e-bike for transporting children or luggage, offering the handling of a regular bike with the cargo capability of a transport bike; won Red Dot Design Award and Cargo-bike of the Year 2025; from €5,699.
• Gazelle HeavyDutyNL transport bicycle Robust cargo/transport e-bike and sub-brand for heavy-duty transport needs; 'Best Getest' in AD Fietstest.
• Gazelle Paris e-bike Electric city bike with mid-motor and low step-through frame, designed for stylish urban commuting for adult consumers.
• Gazelle Eclipse e-bike E-bike for adventurous rides and touring, combining style with functionality for carefree long-distance cycling.
• Gazelle Medeo e-bike Sportive e-bike blending sport and comfort, designed for active riders seeking performance and ease of use.
• Gazelle Easyflow e-bike E-bike providing a familiar, confident feel for riders, focused on easy handling and comfortable cycling, including for less-experienced riders.
• Gazelle Chamonix e-bike Sportive e-bike series with extra powerful motor, designed for challenging rides in a sporty riding position.
• Gazelle Esprit e-bike Versatile e-bike suitable as a school or everyday bike for individuals and families, balancing style and functionality; named 'Beste Koop' in AD Schoolfietsen Test 2025; from €2,499.
• Gazelle Bloom family e-bike Family e-bike offering multiple configurations for different family cycling needs, including child and cargo transport.
• Gazelle Van Stael retro bicycle Retro-style traditional bicycle with classic design and modern components, aimed at style-conscious urban consumers.
• Gazelle Speed Pedelec high-speed e-bike High-speed e-bike capable of up to 45 km/h, designed for fast commuter cycling and requiring appropriate licensing/registration.
• Gazelle rental bicycles for hospitality Robust bicycles designed for commercial rental use, sold to hotels, campsites, and rental operators with modifications for easy adjustment, low maintenance, and durability.
• Gazelle Fiets Lease (consumer private lease) Monthly subscription program offering consumers an e-bike that includes the bike, damage/theft insurance, maintenance, and 24/7 ANWB roadside assistance, in partnership with Volkswagen Pon Financial Services.
• Gazelle Zakelijk Lease (business bike lease via Lease A Bike) Employer-provided bicycle lease program for employees, operated through the Lease A Bike partnership, with 7% fringe benefit tax treatment; includes service, maintenance, and insurance.
• Gazelle Business Fleet Bikes Custom Gazelle bicycles sold directly to businesses for delivery fleets, bike pools, loaner programs, car replacements, and PR/event use; supports customization for corporate identity.
• Gazelle Connect GPS tracking & connectivity Connected GPS service for Gazelle bikes that allows owners to track bike location, receive theft alerts, and access navigation via a dedicated smartphone app.
• Gazelle Protect insurance service Insurance and protection service for Gazelle bicycles covering theft and damage, offered bundled with Gazelle financing and lease products.
• Gazelle Financieren payment plans Consumer financing option for purchasing Gazelle bicycles, offered through Volkswagen Pon Financial Services, with installment payment plans and optional bundling with insurance and warranty.
• Gazelle Experience Centers / E-bike Test Centers Physical Gazelle Experience and Test Centers where prospective buyers receive 45-minute personal advisory sessions and can test ride the full range of Gazelle bicycles and e-bikes; five NL locations plus centers in Berlin, Münsterland, and Rumst.

Quantifiable outcome

• 300,000 bicycles produced annually at Dieren factory
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Mads Nørgaard CopenhagenminorStrategic or Co-development Partner · 1 January 2026Collaboration with Danish fashion house to create special edition e-bike, combining Dutch cycling craftsmanship with Danish fashion design.
• Lease A BikecoreChannel Partner/ Reseller/ Distributor · 1 January 2020Partnership for business bike leasing. Enables employers to offer lease bikes to employees with 7% fringe benefit taxation under Dutch law effective 2020.
• NOC*NSF / TeamNLcoreStrategic or Co-development Partner · 1 January 2014Official Bicycle Partner of the Dutch Olympic Committee (*NSF) since 2014. Gazelle supplies orange bikes for TeamNL athletes at Olympic Games (Sochi, Rio, Pyeongchang, Tokyo, Milan 2026).
• PoncoreOthers · 1 January 2012Parent company since 2012. Pon is one of the largest family businesses in the Netherlands, an international trading and service company. Gazelle operates under Pon.Bike division.
• Dutch Grand PrixminorGTM or Marketing PartnerPon (Gazelle's parent) is official event supporter of Formula 1 Heineken Dutch Grand Prix. Gazelle created limited edition Dutch Grand Prix bike for the event.
• Veilig Verkeer NederlandminorGTM or Marketing PartnerPartnership with Dutch traffic safety organization focused on mission 'Iedereen veilig over straat' (Everyone safe on the street). Gazelle supports VVN campaigns.
• Move AmsterdamminorGTM or Marketing PartnerInteractive Mobility Experience venue in Amsterdam where Gazelle bikes are displayed. Focus on mobility of today and future.
• ANWBcoreStrategic or Co-development Partner24/7 roadside assistance partnership for Gazelle Fiets Lease customers. ANWB provides pechhulp (roadside service) for lease bikes throughout Netherlands.
• UnigarantminorStrategic or Co-development PartnerInsurance partner for ANWB Fietsverzekering (bike insurance), offering theft and damage coverage bundled with Gazelle financing.
• Vael OuweminorGTM or Marketing PartnerAnnual cycling classic event over De Hoge Veluwe nature area. Gazelle is permanent partner with portion of proceeds donated to charity.
• RAI and NEN ISOminorOthersBranch associations for bicycle industry standards and regulations. Gazelle participates in industry governance.
• JCL LogisticsminorImplementation/ SI/ Consulting PartnerLogistics partner for bicycle distribution and supply chain management.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Koga: Premium Dutch bicycle manufacturer (owned by Accell) producing trekking, e-bikes, and touring bicycles. Direct competitor in the Dutch and German premium bike market.
• Urban Arrow: Netherlands-based specialist in front-loading cargo e-bikes (Family, Cargo, Shorty). Direct competitor to Gazelle's Makki Travel and HeavyDutyNL in the family/cargo bike segment.
• Riese & Müller: German premium e-bike manufacturer focused on urban, cargo, and trekking e-bikes with high-quality Bosch and Shimano drivetrains. Direct competitor to Gazelle's premium and cargo segments (Makki, Cabby, Ultimate) in the European market.
• Babboe: Dutch cargo bike manufacturer specializing in family and transport cargo bikes including the Big, City, and Curve models. Competes in the same Dutch family/cargo e-bike segment as Gazelle's Cabby and Bloom.
• Cube Bikes: German premium bicycle and e-bike brand with broad portfolio across mountain, road, trekking and e-mobility. Strong direct overlap in European premium e-bike segment where both compete with Bosch-powered systems.
• Batavus: Dutch bicycle brand owned by Pon (Gazelle's parent) under Pon.Bike, producing city bikes and e-bikes for the same Dutch dealer channels. Sister-brand competitor targeting overlapping customer segments.

Broad incumbents

• Specialized: US-based premium bike giant with a broad e-bike offering (Turbo Vado, Como, Tero, Globe). Global scale and broader category mix position it as a broad incumbent, while overlapping with Gazelle in urban/premium e-bikes.
• Trek Bicycles: Global premium bike manufacturer with extensive e-bike lineup (Domane, Allant+, Rail) including Dutch-market presence. Larger portfolio and global scale make it a broad incumbent rather than a niche specialist.
• Giant Bicycles: Taiwanese global bicycle manufacturer with extensive e-bike portfolio (DailyTour, Explore, Storm). Larger-scale incumbent with a global manufacturing footprint overlapping with Gazelle in the European mid-to-premium e-bike space.

Emerging players

• Cortina Cycles: Dutch bicycle brand focusing on stylish city and electric bikes for everyday riders, distributed through Dutch bike shops. Partial overlap with Gazelle's urban/e-bike segments at the more design-led, mid-premium tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gazellebikes
• Xx.com/gazelle_nl
• Facebookfacebook.com/koninklijkegazelle
• LinkedInlinkedin.com/company/49225

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koninklijke Gazelle