PT Berlian Cranserco

What PT Berlian Cranserco does

PT Berlian Cranserco Indonesia is a privately held authorized dealer and product support provider for crane and material handling equipment, headquartered in Balikpapan, East Kalimantan, and operating across Indonesia since 2011. The company sells and services equipment from global OEMs including Grove (Manitowoc), Terex Franna, Terex Fuchs, and complementary technology products from Trimble, LOADRITE, ROBWAY, Brigade Electronics, and Propeller. It serves enterprise customers in mining (coal, copper, gold), construction, fertilizer manufacturing, waste management and recycling, ports and terminals, and forestry, with named reference accounts including PT Freeport Indonesia, PT Amman Mineral Nusa Tenggara, PT Petrokimia Gresik, PT Arafura Surya Alam, and PT Vector Utama Indonesia.

The business operates a one-stop model that bundles equipment sales with full lifecycle support: on-site installation and commissioning, certified-technician maintenance, genuine parts supply, operator and maintenance crew training, crane inspection, and warranty service. The company maintains six physical offices (Balikpapan HQ, Surabaya, Jakarta, Pekanbaru, and embedded on-site teams at Sumbawa and Tembagapura) and dispatches mobile technicians nationwide. Its technology product layer — Trimble machine control and lifting sensors, LOADRITE payload weighing, ROBWAY crane safety/eLog, Brigade vehicle cameras, and Propeller drone mapping — is increasingly positioned as a digital jobsite add-on bundle around the core equipment base.

The revenue model combines one-time equipment sales (quote-based, multi-year contracts), recurring parts revenue across a growing installed base (notably 100+ Franna cranes delivered cumulatively), recurring service and full maintenance contracts, operator training, and technology product resale. The go-to-market is enterprise field sales with direct customer engagement across Indonesian mining, construction, and industrial sectors; the company also maintains memberships in CICA and the Djakarta Mining Club for industry visibility. No public pricing is disclosed and no public funding has been raised; ownership appears independent and private.

Name

PT Berlian Cranserco

Legal name

PT Berlian Cranserco Indonesia

Website

https://cranserco.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

PT Berlian Cranserco is an Indonesia-based authorized dealer (founded 2011) that sells and services crane and material handling equipment from global OEMs Grove, Terex Franna, and Terex Fuchs, plus complementary safety, weighing, and site-technology products, serving enterprise mining, construction, and industrial customers across the country.

Ownership category

akta.pro rank

Product category

Heavy Equipment Distribution & Product Support

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Material Handling Equipment Manufacturing (33392)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Crane & Hoist Installation, Inspection & Maintenance Services (IMAHAJAM)

akta.pro secondary industries

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE)

Keywords

• Crane equipment distribution
• Material handling solutions
• Heavy equipment dealership
• Construction technology products
• Equipment product support

Headquarters

HQ city

Balikpapan

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new cranes including Grove all-terrain cranes, rough terrain cranes, truck-mounted cranes; Terex Franna pick and carry cranes; Terex Fuchs material handlers; and accessory equipment like Stab Pad outrigger pads and Merlin LED solutions
2. Parts Support: Supply of genuine replacement parts for all equipment brands supported, with dedicated parts contacts and offices throughout Indonesia
3. Service & Maintenance: On-site repair, maintenance services, and full maintenance contracts delivered by certified technicians traveling throughout Indonesia
4. Training Services: Operator familiarization training and maintenance crew training conducted by Cranserco training instructors, including on-site training sessions
5. Technology Product Sales: Sale and installation of technology products including Trimble construction technology, LOADRITE weighing systems, ROBWAY safety systems, Brigade vehicle safety, and Propeller drone mapping solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PT Berlian Cranserco is an authorized dealer and product support provider for crane and material handling equipment in Indonesia. The company distributes new cranes (Grove all-terrain, rough terrain, truck-mounted; Terex Franna pick-and-carry) and Terex Fuchs material handlers (15–150 ton range), along with complementary technology products (Trimble machine control and lifting solutions, LOADRITE weighing systems, ROBWAY crane safety, Brigade vehicle safety, Propeller drone mapping). The offering is completed with full product support: parts supply, on-site service and full maintenance contracts, operator and maintenance training, technical support, and crane inspection services delivered by certified technicians across Indonesia.

Product overview

PT Berlian Cranserco Indonesia is an authorized dealer offering a comprehensive portfolio of crane and material handling equipment from global OEMs (Grove, Terex Franna, Terex Fuchs) along with technology products (Trimble, Robway, LOADRITE, Brigade, Propeller) for lifting safety, weighing, construction technology, and drone mapping. The company provides a one-stop solution combining equipment sales with full product support including parts, service, training, technical support, and crane inspection services. As a dealer rather than a product developer, Cranserco distributes and supports equipment manufactured by parent companies while delivering localized sales, commissioning, training, and after-sales support throughout Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Grove: Rough terrain cranes, all terrain cranes, and truck-mounted cranes
• Terex Franna
• Terex Fuchs
• LOADRITE
• ROBWAY
• TRIMBLE
• BRIGADE
• PROPELLER
• MERLIN
• STAB PAD
• Franna Minemaster

Products and services

• Grove Rough Terrain Cranes Rough terrain cranes distributed as authorized Grove (Manitowoc) dealer for off-road lifting operations requiring high mobility and maneuverability in challenging terrain conditions. Used by mining and construction customers in Indonesia.
• Grove All Terrain Cranes All terrain cranes distributed as authorized Grove (Manitowoc) dealer, capable of traveling on public roads and off-road for versatile lifting operations across various job sites. Used for advanced lifting operations in fertilizer manufacturing, mining, and infrastructure.
• Grove Truck-Mounted Cranes Truck-mounted cranes distributed as authorized Grove (Manitowoc) dealer, mounted on commercial truck chassis for mobile lifting operations with road travel capability.
• Terex Franna Pick & Carry Cranes Pick and carry cranes distributed as authorized Terex Franna dealer that can travel with loads, designed for civil infrastructure and mining projects. No outriggers required for setup. Includes the Franna Minemaster variant specifically designed for mining applications with lift capacities from 17 to 40 tons.
• Terex Fuchs Material Handlers Heavy-duty material handlers distributed as authorized Terex Fuchs dealer, engineered for demanding industrial applications including mining, waste management, recycling, and port operations. Complete product range from 15 to 150 tons. Engineered hydraulic system delivers 2-3x lower fuel consumption than traditional excavators and over 2 handling cycles per minute.
• Stab Pad Outrigger Pads Outrigger pads distributed as accessory equipment, providing stable support for crane operations on various ground surfaces.
• Merlin LED Solutions LED lighting solutions distributed for industrial and crane applications.
• Robway Crane Safety Systems Crane safety systems distributed as authorized ROBWAY dealer, including load safety monitoring and eLog electronic logging for compliance with crane safety standards.
• LOADRITE Weighing Solutions Industrial weighing and payload measurement systems distributed as authorized LOADRITE dealer for excavators, loaders, and other heavy equipment to optimize loading operations.
• Trimble Construction Technology Construction technology distributed as authorized Trimble dealer, including GNSS surveying equipment, machine control systems, compaction control for soil compactors, and software solutions for construction site management.
• Trimble Lifting Technology Lifting technology distributed as authorized Trimble dealer, including angle sensors, load cells, anti-two-block systems, wind speed systems, and display systems for crane load monitoring and safety.
• Brigade Vehicle Safety Solutions Vehicle and equipment safety systems distributed as authorized Brigade Electronics dealer, including wireless camera systems, sensors, and monitoring systems to enhance workplace safety around mobile equipment.
• Propeller Drone Mapping & 3D Platforms Drone-based aerial mapping and 3D modeling platforms distributed as authorized Propeller dealer for surveying and site analysis applications.
• Parts Support Genuine parts supply service for all equipment brands supported by Cranserco (Grove, Terex Franna, Terex Fuchs, and technology brands), with dedicated parts contacts and offices throughout Indonesia.
• Service Support On-site repair, maintenance services, and full maintenance contracts for crane and material handling equipment, delivered by certified Cranserco technicians traveling throughout Indonesia.
• Training Operator familiarisation training and maintenance crew training conducted by Cranserco training instructors at customer sites, including on-site training sessions.
• Technical Support Technical diagnosis and support services including phone consultations and on-site assistance for Cranserco-supported equipment.
• Crane Inspection Service Crane inspection services delivered by Cranserco to ensure equipment safety and regulatory compliance for crane operators in Indonesia.

Quantifiable outcome

• 100 Franna cranes delivered in Indonesia as of December 2025, demonstrating strong market penetration and customer trust
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Terex FuchscoreChannel Partner/ Reseller/ Distributor · 24 December 2025Official authorized dealer for Terex Fuchs material handling equipment in Indonesia. Terex Fuchs is 100% focused on material handlers offering a complete product range from 15 to 150 tons.
• Grove (Manitowoc)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Grove brand cranes in Indonesia, including rough terrain cranes, all-terrain cranes, and truck-mounted cranes. Cranserco sells, commissions, and provides parts/service support for Grove equipment throughout Indonesia.
• Terex FrannacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Terex Franna pick and carry cranes in Indonesia. The Franna product line is sold and supported internationally through Cranserco's extensive dealer network.
• TrimblecoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Trimble construction technology products including machine control systems, GNSS surveying equipment, lifting safety solutions, and construction software throughout Indonesia.
• LOADRITEcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for LOADRITE weighing solutions including excavator scales (X-Series) for mining, quarry, and aggregates applications throughout Indonesia.
• ROBWAYcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for ROBWAY crane safety systems including eLog compliance systems and load safety solutions for lifting and crane operations.
• Brigade ElectronicsminorChannel Partner/ Reseller/ DistributorAuthorized distributor for Brigade vehicle safety solutions including wireless camera systems and specialist application safety systems for heavy equipment.
• PropellerminorChannel Partner/ Reseller/ DistributorAuthorized distributor for Propeller drone mapping and 3D platform solutions for site surveying and construction planning.
• CICA (Crane Industry Council of Australia)minorOthersIndustry association membership providing industry networking, best practice sharing, and visibility within the crane and lifting industry.
• DMC (Djakarta Mining Club)minorOthersIndustry association membership providing networking within the Indonesian mining sector and market visibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PT Intraco Penta Tbk: Indonesian heavy equipment distributor representing Volvo CE and other brands across mining, construction, and infrastructure. Directly comparable authorized-dealer model with parts, service, and national coverage; overlaps with Cranserco in target verticals (especially mining) and in product category (heavy lifting and material handling).
• PT Trakindo Utama: Authorized Caterpillar dealer in Indonesia with a national branch network serving mining, construction, forestry, and oil & gas. Directly comparable business model — authorized distributor with integrated parts, service, and training — but with a far larger portfolio (CAT plus other brands) and substantially more financial firepower.
• PT United Tractors Tbk: Indonesia's largest heavy equipment distributor (Komatsu, Tadano, Scania) with a national service network, OEM-backed financing arm, and full mining-customer footprint. Directly comparable to Cranserco as an authorized distributor of heavy equipment with parts, service, and mining customer base, but at materially larger scale and broader brand portfolio.
• PT Hexindo Adiperkasa Tbk: Authorized Hitachi heavy equipment distributor in Indonesia serving mining, construction, and forestry customers with parts and service support. Same authorized-dealer business model as Cranserco, with overlapping customer segments (Indonesian mining and construction) and similar GTM (enterprise field sales with national branch coverage).

Broad incumbents

• Manitowoc Company: Global crane manufacturer and parent of the Grove brand that Cranserco distributes. Comparable as the OEM side of Cranserco's distribution channel; also a relevant peer for understanding product positioning, technology roadmap, and end-market trends that shape dealer-level opportunity.
• Konecranes Plc: Global manufacturer and servicer of lifting equipment (overhead cranes, port solutions, industrial cranes). Comparable in product category (lifting and material handling) and in service-heavy business model, though oriented more toward industrial/port applications than mobile cranes and mining.
• Liebherr: Global manufacturer of mobile cranes, crawler cranes, and material handling equipment, with deep presence in mining and construction. Comparable as a broad incumbent whose product line competes with several Cranserco-distributed brands and which also operates regional distribution and service networks relevant to Indonesian end-customers.
• Terex Corporation: Global manufacturer of aerial work platforms, cranes, and materials processing equipment — including Franna and Fuchs, two of Cranserco's principal brands. Comparable as the upstream OEM whose distribution strategy Cranserco executes in Indonesia, and as a benchmark for the product economics that ultimately flow through to Cranserco's margins.
• Tadano Ltd. Global crane manufacturer (rough-terrain, all-terrain, truck-mounted, crawler) competing with Grove and other brands Cranserco distributes. Comparable as a broad incumbent in the same product category, useful for understanding competitive intensity in the Indonesian crane market.

Regional players

• PT Asiatrucks Sinergi Indonesia: Indonesian heavy equipment distributor representing multiple global brands in the mining and construction sectors. Comparable as a niche authorized dealer competing in the same Indonesian end-markets, though its brand portfolio differs and it operates at smaller scale than the major incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MSullivanLTD
• Facebookfacebook.com/cranserco
• LinkedInid.linkedin.com/company/pt-berlian-cranserco-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Berlian Cranserco