Loadrite
Loadrite is a New Zealand-based provider of precision onboard weighing systems and the InsightHQ cloud analytics platform for heavy equipment in aggregates, mining, waste, construction, and public works, distributed globally through authorized dealers under parent Precisional LLC.
- Company typePrivate
- Founded1982
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Loadrite does
Loadrite is a precision onboard weighing technology provider headquartered in Auckland, New Zealand, serving heavy-equipment operators in aggregates, mining, construction, waste and recycling, agriculture, ports, and public works. Founded in 1982 and operating for more than 40 years, the company designs and manufactures weighing systems for wheel loaders, excavators, conveyor belts, haul trucks, refuse trucks, tractors, forklifts, and reach stackers, and is a wholly-owned subsidiary of US-based Precisional LLC. Core technology combines hydraulic pressure transducers, digital CAN-bus sensors, GPS tracking, and slope/terrain compensation to deliver payload accuracy to within approximately ±1% on conveyor systems and similar precision on loader-based products.
The company's product architecture pairs purpose-built hardware (L5000, L3180 SmartScale, L2150, L2180, Loadrite Force, Loadrite Sprint for loaders; X2350 and X2650 for excavators; C2880, C2850, C2820 for conveyors; H2250 and Smart Haul for haul fleets; E2750 front/rear/hook-lift variants for refuse trucks) with a software layer anchored by the InsightHQ cloud analytics platform. InsightHQ centralizes production telemetry (tons, tons-per-hour, cycle times, downtime events, GPS, shift data) into real-time dashboards with proactive alerts and shift playback, and integrates with enterprise systems including SAP, MaintainX, and Qlik Sense. Complementary offerings include Loadrite Insight (waste/recycling fleet management), Loadrite 360 (loadout dispatch integration), Loadrite OnSite (Bluetooth mobile data collection), and LP950/LP930 printer accessories.
Loadrite monetizes primarily through hardware sales distributed exclusively via a global authorized dealer network covering North America (SmartTech USA covering 12 western US states, R&R Scales in Texas, Whitmore in the Midwest, K&R Weigh Systems in the Southeast), the UK (Halomec), Germany (Kilomatic), the Baltic states (SIA Partneri DS), Australia, and New Zealand. Recurring revenue is generated through InsightHQ subscriptions and communication/data modules (cellular, Wi-Fi, Ethernet, radio). Pricing is quote-based and not publicly disclosed, with multi-year dealer contracts typical. End customers include enterprise operators (EMR Metal Recycling processing 10M+ tons annually, William D. Scepaniak Inc. at 7M+ tons annually), government entities (St. Louis County with 28 deployed L3180 units, Padstow Harbour), and mid-market contractors across multiple heavy industries.
Loadrite firmographics
Firmographics- Name
- Loadrite
- Legal name
- Loadrite (Auckland) Ltd.
- Website
- https://goloadrite.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Loadrite is a New Zealand-based provider of precision onboard weighing systems and the InsightHQ cloud analytics platform for heavy equipment in aggregates, mining, waste, construction, and public works, distributed globally through authorized dealers under parent Precisional LLC.
- Ownership category
- akta.pro rank
Loadrite industry classification
Industry- Product category
- Industrial Weighing Equipment
- NAICS
- Construction Machinery Manufacturing (333120), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF)
- akta.pro secondary industries
- Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
Keywords
Where Loadrite is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Loadrite business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Hardware Sales: Loadrite generates revenue primarily through the sale of physical weighing equipment including loader scales, excavator scales, conveyor belt scales, haul truck monitors, and refuse truck scales. The hardware includes sensors, indicators, printers, and communication modules.
- Software Subscriptions: InsightHQ cloud-based platform for analytics and reporting provides ongoing subscription revenue. Additional software features include eTickets, performance tracking, and transaction reporting modules.
- Communication Solutions: Data communication solutions including Loadrite Data Module, radio links, cellular modems, WiFi, and Ethernet network connectivity options for connecting weighing systems to InsightHQ.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Dealer pricing - not publicly disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Loadrite product offering
Product offeringCore offering
Loadrite designs and manufactures precision onboard weighing systems and payload measurement devices for heavy industrial equipment, including wheel loaders, excavators, conveyor belts, haul trucks, and refuse trucks. The company complements this hardware portfolio with the InsightHQ cloud-based analytics and reporting platform that centralizes operational productivity data from all connected equipment into real-time dashboards. Products are Legal-for-Trade certified in multiple regions and engineered for harsh industrial environments with ±1% weighing accuracy.
Product overview
Loadrite is a precision weighing solutions provider based in Auckland, New Zealand, with over 40 years of industry experience. Their product portfolio consists of hardware scale systems across multiple equipment categories combined with software platforms for data analytics and reporting. The core hardware products include loader scales (L5000, L3180 SmartScale, L2150, L2180, Force, Sprint), excavator scales (X2350, X2650), conveyor belt scales (C2880, C2850, C2820), haul truck monitoring (H2250, Smart Haul), and refuse truck scales (E2750 in Front Lift, Rear Lift, and Hook Lift variants). The software layer centers on InsightHQ, which serves as the primary analytics and reporting platform aggregating data from all scale products into centralized dashboards with real-time visibility, alert monitoring, and shift playback capabilities. Complementary products include Loadrite Insight for waste/recycling fleet management, Loadrite OnSite for Bluetooth-based mobile data collection, Loadrite 360 for loadout operations integration, and printer accessories (LP950, LP930). This portfolio enables customers across aggregates, mining, agriculture, construction, waste management, and other industries to optimize payload measurement, prevent overloading, improve operational efficiency, and make data-driven business decisions.
Differentiator
Problem solved
Functional benefit
Brands
- InsightHQ: Cloud-based analytics and reporting platform for Loadrite weighing systems, providing real-time productivity dashboards, production tracking, and operational insights.
- Insight
- OnSite
- Loadrite 360
Products and services
- L5000 Loader Scale
Quantifiable outcome
- 25% reduction in salt usage through better material management
- +8 more outcomes
Companies that use Loadrite
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles6 records
Loadrite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature8 records
Loadrite partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- SIA Partneri DScoreBased in Latvia, Partneri DS has been a respected name in industrial and construction machinery service since 2013. Specializing in servicing and repairing heavy machinery, they are recognized for delivering tailored solutions across Latvia, Estonia, and Lithuania. As an authorized Loadrite dealer, they now offer onboard weighing and productivity solutions for loaders, excavators, conveyor belts, and other equipment throughout the Baltic countries.
- R&R Scales and MeasurementscoreEstablished in 2012 in Texas, USA, R&R Scales is a scale sales and service facility with over 100 years of combined experience in the scale service/sales industry. Owned by Robert/Richard Thompson, they service all areas of Texas with a fully trained staff capable of handling sales or service situations. They provide Loadrite products including truck scales, belt scales, and loader scales with a focus on honest service and competitive pricing.
- Kilomatic Wiegetechnische GmbHcoreBased in Hanover, Germany, Kilomatic was founded in 1960 and joined the Schmitt Group in 1977. They specialize in weighing technology including industrial scales, electronic weighing systems, and commercial scales for construction, mining, recycling, and waste management. As Loadrite's official distributor for Germany, they provide local sales, service, and support for Loadrite weighing systems, many integrated with InsightHQ smart technology.
- SmartTech USA Inc.corePart of a multi-national conglomerate delivering premier measurement, control and safety technology systems to waste management, mining, engineering, and construction industries. SmartTech USA represents the largest dealer distributor group of Loadrite technology systems globally. Their affiliate companies have successfully deployed Loadrite technology across Australian waste management and mining sectors. Headquartered in Houston, Texas, they serve 12 western US states covering approximately one third of mainland USA.
- HalomeccoreUK's authorized Loadrite distributor. Halomec recommended and installed Loadrite C2880 Conveyor Belt Scale systems for EMR Metal Recycling and Loadrite L3180 SmartScale for Padstow Harbour in the UK. Provides local sales, installation, and support services for Loadrite products.
- K&R Weigh SystemscoreRegional expert in onboard weighing products serving clients across Georgia, Florida, and the Carolinas. Recommended Loadrite L3180 SmartScale for Atlantic Mulch and Loadrite C2850 Belt Scale integrated with InsightHQ and LP950 Printer for East Coast Drilling & Blasting. Provides sales and service for Loadrite weighing solutions.
- Whitmore Inc.coreMinneapolis-based authorized Loadrite dealer serving the Midwest region. Recommended Loadrite L3180 with InsightHQ for St. Louis County and William D. Scepaniak Inc. Provides sales, installation, and ongoing support for Loadrite scales.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Loadrite competitors and assessment
Company assessmentBroad incumbents
- Komatsu (Komtrax / Komatsu Payload Meter): Major heavy equipment OEM offering integrated payload meters on its wheel loaders and excavators plus Komtrax telematics. Competes with Loadrite at the equipment-level factory option and on consolidated productivity dashboards.
- Mettler-Toledo: Global leader in precision industrial weighing instruments, including vehicle scales, conveyor scales, and process weighing. Competes with Loadrite in fixed-plant conveyor weighing and bulk material handling applications.
- John Deere (Payload Weigh System / JDLink): Wheel loader and construction equipment OEM with factory payload weighing plus JDLink telematics. Overlaps with Loadrite in aggregates and construction site weighing on Deere machines.
- Avery Weigh-Tronix (Avery Berkel): Industrial scale manufacturer offering vehicle scales, onboard weighing, and weighing electronics across aggregates, waste, and agriculture. Directly comparable to Loadrite's refuse truck and loader scale portfolio.
- Volvo Construction Equipment (Load Assist / Co-Pilot): OEM with On-Board Weighing (Load Assist) integrated into Volvo wheel loaders and excavators. Provides an in-cab factory alternative to Loadrite's L-series and X-series scales on Volvo machines.
- Caterpillar (Cat Payload / Cat Connect): OEM of wheel loaders, excavators, and haul trucks with factory-integrated Cat Payload weighing and Cat Connect telematics. Directly competes with Loadrite's retrofit offering on first-fit new machines and increasingly on data platform functionality.
- Hitachi Construction Machinery (Payload Monitor): Excavator OEM offering integrated payload monitoring on its mining and construction machines. Competes head-to-head with Loadrite's X2350/X2650 excavator scales on Hitachi-sold iron.
Emerging players
- Walz Scale: Provider of onboard weighing systems, payload scales, and mining/aggregates weighing solutions with a focus on North American heavy equipment markets. Comparable product categories to Loadrite's loader and haul truck scales.
Direct peers
- Trimble Loadrite-Onboard (Trimble Transportation): Trimble operates a Loadrite-branded onboard weighing business in heavy equipment markets following its acquisition of Loadrite's prior operations. This is the closest direct peer — competing product lines (loader, excavator, conveyor scales) across overlapping dealer channels.
- Rice Lake Weighing Systems: US-based manufacturer of industrial scales, vehicle scales, and weighing instrumentation with a presence in aggregates and material handling. Overlaps with Loadrite in conveyor and vehicle weighing for similar end customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Loadrite social profiles
Digital presenceLoadrite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loadrite leadership team
Management profileNumber of profiles
Profiles6 records
Loadrite funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loadrite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loadrite
What does Loadrite do?
Loadrite designs and manufactures precision onboard weighing systems and payload measurement devices for heavy industrial equipment, including wheel loaders, excavators, conveyor belts, haul trucks, and refuse trucks. The company complements this hardware portfolio with the InsightHQ cloud-based analytics and reporting platform that centralizes operational productivity data from all connected equipment into real-time dashboards. Products are Legal-for-Trade certified in multiple regions and engineered for harsh industrial environments with ±1% weighing accuracy.
Is Loadrite a public or private company?
Loadrite is a private company. It is classified as corporate owned and is currently operating.
When was Loadrite founded?
Loadrite was founded in 1982. It employs 101 to 250 people.
Where is Loadrite based?
Loadrite is headquartered in Auckland, New Zealand, in the Oceania region.
How does Loadrite make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscriptions and communication Solutions.
Who are Loadrite's main competitors?
Broad incumbents on record are Komatsu (Komtrax / Komatsu Payload Meter), Mettler-Toledo, John Deere (Payload Weigh System / JDLink), Avery Weigh-Tronix (Avery Berkel), Volvo Construction Equipment (Load Assist / Co-Pilot), Caterpillar (Cat Payload / Cat Connect) and Hitachi Construction Machinery (Payload Monitor). Walz Scale is listed as an emerging player. Direct peers are Trimble Loadrite-Onboard (Trimble Transportation) and Rice Lake Weighing Systems.
Does Loadrite have an API?
No public API is recorded for Loadrite.
What industry is Loadrite in?
Loadrite's product category is Industrial Weighing Equipment. Its primary akta.pro industry code is IMAGAFAF, Weighing & Force Measurement (Load cells, scales, torque, strain measurement), with a secondary code of IMAHABAH, Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers). Its NAICS code is 333120 and its SIC code is 3530.