Matthew Syed Consulting

What Matthew Syed Consulting does

Matthew Syed Consulting is a London-based, privately held consulting firm founded in 2013 that sells mindset development programs, psychometric tools, recruiting services, and executive coaching. The firm operates at a small scale, with a disclosed headcount band of 11–50 employees, and is structured around the personal brand and public profile of its founder, Matthew Syed, who is listed as Founder and Keynote Speaker. The business is positioned as a personal-brand-driven professional services practice rather than a technology or product company, and the firm is formally incorporated as a for-profit private entity in the United Kingdom.

The firm's offering combines four service lines: mindset development programs (likely workshop and curriculum-based), psychometric tools (assessment instruments used in talent and leadership contexts), recruiting (talent acquisition advisory leveraging the firm's mindset methodology), and executive coaching (one-to-one or small-group leadership development). Delivery is anchored to the founder's reputation as a former elite table tennis player and author writing on high performance and mindset, which functions as the firm's primary differentiation and go-to-market asset. No underlying technology platform, software product, or proprietary model is described in the available data; the firm's outputs appear to be service-deliveries rather than licensed technology.

The business model is consistent with boutique professional services: revenue is generated through fees for workshops, keynote speaking, recruiting mandates, coaching engagements, and assessment tools, sold to corporate and individual clients. The firm does not disclose pricing, customer mix, or contract structures. No funding rounds, investors, parent company, subsidiaries, acquisitions, or partnerships are recorded in the input data, and ownership structure beyond the founder's name is not evidenced. Geographic scope is described as London-based with a UK domain (matthewsyed.co.uk), but no explicit list of markets served is provided.

Name

Matthew Syed Consulting

Website

https://matthewsyed.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Matthew Syed Consulting is a London-based private firm founded in 2013 that delivers mindset development programs, psychometric tools, recruiting, and executive coaching, built around founder Matthew Syed's personal brand as a former athlete and author.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Learning, Training & Corporate Education Consulting (BPAHAGAE)

akta.pro secondary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Mindset development programs
• Executive coaching services
• Psychometric assessment tools
• Performance consulting
• Talent development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Matthew Syed Consulting provides mindset development programs, psychometric assessment tools, executive coaching, and recruiting services aimed at improving performance and culture within organizations. The firm is positioned as a specialist consulting practice built around the expertise and personal brand of its founder.

Product overview

No product or service information available from the provided source content.

Differentiator

Problem solved

Functional benefit

Products and services

• Mindset Development Programs

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Emerging players

• BetterUp: BetterUp is a digital coaching and mental fitness platform serving enterprise L&D buyers. Comparable on the executive coaching and mindset development axis, though delivered via a tech platform rather than consulting engagements.

Direct peers

• Lane4: Lane4 is a UK performance consultancy founded by Olympic swimmer Mark Tew, offering mindset, leadership, and team development programmes. Highly comparable to Matthew Syed Consulting in athlete-led, mindset-focused corporate training.
• Talogy: Talogy is a global psychometric assessment and talent-management provider offering tools, science, and consulting. Comparable on the psychometric tools and recruiting dimension of Matthew Syed Consulting's offering.
• The Mind Gym: The Mind Gym is a London-based performance mindset consultancy that designs and delivers mental agility and high-performance programmes to corporates. It is the closest direct peer to Matthew Syed Consulting in geography, customer base, and product category.
• Cubiks (now part of Talogy): Cubiks is a psychometrics and talent assessment firm with a strong UK/European presence, now operating within Talogy. Directly comparable on psychometric tools and assessment-led development engagements.

Broad incumbents

• SHL: SHL is a large incumbent in psychometric assessment and talent measurement, serving global enterprises. Comparable on the assessment/psychometric and recruiting side, but operates at far greater scale and breadth than Matthew Syed Consulting.
• DDI (Development Dimensions International): DDI is a global leadership development consultancy and assessment provider serving large enterprises. Comparable on the executive coaching, leadership development, and assessment capabilities, but at significantly greater scale.
• Wilson Learning: Wilson Learning is a global sales, leadership, and people development consultancy with a research-based methodology. Comparable to the mindset/learning and corporate training dimension of Matthew Syed Consulting's services.
• FranklinCovey: FranklinCovey is a global leadership and performance consultancy offering training and content (e.g. 7 Habits). Overlaps with Matthew Syed Consulting in corporate mindset/leadership training, but at much larger scale and with broader portfolio.

Regional players

• Hemsley Fraser: Hemsley Fraser is a UK learning and development provider offering leadership, management, and personal development training. Comparable on UK-based corporate training and development programmes, though broader in scope than mindset-specific work.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/matthew-syed-consulting-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matthew Syed Consulting