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Holland and Sons

Full company profile

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Namestring
Holland and Sons
Company typeenum
Private
Founded yearint
1972
Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMendota, United States
HQ citystring
Mendota
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
agricultural equipment dealer, John Deere dealer, farm equipment sales, tractor parts service, Illinois farm equipment
Industry4 codes
PRIMARYAFAAAAAH
Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools)
SECONDARYAFAAAAAA
Tractors (Utility, Row-Crop, Articulated, Specialty)
SECONDARYIMAHACAI
Farm Material Handling & Attachments (Loaders/Implements)
SECONDARYIMAHACAD
Harvesting & Forage Equipment
NAICS code1 code
  • Farm and Garden Machinery and Equipment Merchant Wholesalers42382
SIC code2 codes
  • Farm Machinery & Equipment3523
  • Wholesale-Machinery, Equipment & Supplies5080
Product category
Agricultural Equipment Dealership
Social media profiles1 record
Cost components4 values
Operations, Personnel, Supply Chain, Marketing or Sales
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

Holland & Sons was a John Deere farm equipment dealer that sold agricultural equipment to farmers and homeowners, supported by parts inventory and equipment service. Following the 2021 merger with Kelly Sauder Rupiper Equipment, operations were consolidated into Prairie State Tractor, an 8-location Illinois dealer network.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Holland & Sons operated as a farm equipment dealer in Illinois before merging into Prairie State Tractor in 2021 (along with Kelly Sauder Rupiper Equipment). The company served farmers and homeowners with agricultural equipment. As a result of the merger, the Holland & Sons brand was consolidated and no longer operates independently. Prairie State Tractor itself later merged into Heritage Tractor in January 2025, creating a 40-location John Deere dealer network across Kansas, Missouri, Arkansas, and Illinois.

Product and service2 records
1John Deere farm equipment sales
CategoryAgricultural equipment dealership
Description

Sale of John Deere agricultural equipment to Illinois farmers and homeowners, operating as a multi-location John Deere dealer prior to the 2021 merger into Prairie State Tractor.

2Parts and service support
CategoryAfter-sales parts and service
Description

Dealer-supported parts inventory and equipment service/repair for John Deere equipment sold to Illinois farmers and homeowners.

Partnership2 partners
Strategic tierCoreTypeOthersAnnounced on2021-01-01
Description

Holland & Sons merged into Prairie State Tractor in 2021 alongside Kelly Sauder Rupiper Equipment, forming an 8-location agricultural equipment dealer deeply rooted in Illinois agriculture for decades. Prairie State Tractor was subsequently acquired by Heritage Tractor in January 2025 as part of a broader expansion into Illinois.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Holland & Sons and Kelly Sauder Rupiper Equipment merged in 2021 to form Prairie State Tractor, consolidating two established Illinois agricultural equipment dealers into a single entity with 8 locations. The merger combined strengths in parts, equipment, and technology to better serve Illinois farmers and homeowners.

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Holland and Sons

Agricultural Equipment Dealershiphollandandsons.com

Holland and Sons firmographics

Firmographics
Name
Holland and Sons
Website
https://hollandandsons.com
Company type
Private
Founded year
1972
Operating status
Acquired
Headcount range
11–50 employees
Ownership category
akta.pro rank

Holland and Sons industry classification

Industry
Product category
Agricultural Equipment Dealership
NAICS
Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
SIC
Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)
akta.pro industry
PRIMARYAFAAAAAH
Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools)
SECONDARYAFAAAAAA
Tractors (Utility, Row-Crop, Articulated, Specialty)
SECONDARYIMAHACAI
Farm Material Handling & Attachments (Loaders/Implements)
SECONDARYIMAHACAD
Harvesting & Forage Equipment

Keywords

  • Agricultural equipment dealer
  • John Deere dealer
  • Farm equipment sales
  • Tractor parts service
  • Illinois farm equipment

Where Holland and Sons is headquartered

Location

Headquarters

HQ city
Mendota
HQ country
United States
HQ region
North America

Markets served

Holland and Sons business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Operations, Personnel, Supply Chain, Marketing or Sales

Holland and Sons product offering

Product offering

Core offering

Holland & Sons was a John Deere farm equipment dealer that sold agricultural equipment to farmers and homeowners, supported by parts inventory and equipment service. Following the 2021 merger with Kelly Sauder Rupiper Equipment, operations were consolidated into Prairie State Tractor, an 8-location Illinois dealer network.

Product overview

Holland & Sons operated as a farm equipment dealer in Illinois before merging into Prairie State Tractor in 2021 (along with Kelly Sauder Rupiper Equipment). The company served farmers and homeowners with agricultural equipment. As a result of the merger, the Holland & Sons brand was consolidated and no longer operates independently. Prairie State Tractor itself later merged into Heritage Tractor in January 2025, creating a 40-location John Deere dealer network across Kansas, Missouri, Arkansas, and Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

  • John Deere farm equipment sales Sale of John Deere agricultural equipment to Illinois farmers and homeowners, operating as a multi-location John Deere dealer prior to the 2021 merger into Prairie State Tractor.
  • Parts and service support Dealer-supported parts inventory and equipment service/repair for John Deere equipment sold to Illinois farmers and homeowners.

Companies that use Holland and Sons

Customer profile

Ideal customer profiles1 record

Holland and Sons technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Holland and Sons partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • Prairie State TractorcoreOthers · 1 January 2021Holland & Sons merged into Prairie State Tractor in 2021 alongside Kelly Sauder Rupiper Equipment, forming an 8-location agricultural equipment dealer deeply rooted in Illinois agriculture for decades. Prairie State Tractor was subsequently acquired by Heritage Tractor in January 2025 as part of a broader expansion into Illinois.
  • Kelly Sauder Rupiper EquipmentcoreStrategic or Co-development PartnerHolland & Sons and Kelly Sauder Rupiper Equipment merged in 2021 to form Prairie State Tractor, consolidating two established Illinois agricultural equipment dealers into a single entity with 8 locations. The merger combined strengths in parts, equipment, and technology to better serve Illinois farmers and homeowners.

Recent moves2 records

Expansion highlights2 records

Holland and Sons competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Holland and Sons social profiles

Digital presence

Holland and Sons financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Holland and Sons leadership team

Management profile

Number of profiles

Holland and Sons funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Holland and Sons M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland and Sons

What does Holland and Sons do?

Holland & Sons was a John Deere farm equipment dealer that sold agricultural equipment to farmers and homeowners, supported by parts inventory and equipment service. Following the 2021 merger with Kelly Sauder Rupiper Equipment, operations were consolidated into Prairie State Tractor, an 8-location Illinois dealer network.

Is Holland and Sons a public or private company?

Holland and Sons is a private company. It is classified as unknown and is currently acquired.

When was Holland and Sons founded?

Holland and Sons was founded in 1972. It employs 11 to 50 people.

Where is Holland and Sons based?

Holland and Sons is headquartered in Mendota, United States, in the North America region.

Does Holland and Sons have an API?

No public API is recorded for Holland and Sons.

What industry is Holland and Sons in?

Holland and Sons's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of AFAAAAAA, Tractors (Utility, Row-Crop, Articulated, Specialty). Its NAICS code is 42382 and its SIC code is 3523.

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