Prairie State Tractor
Prairie State Tractor is an authorized John Deere agricultural equipment dealer operating eight locations across Illinois, selling new and used tractors, mowers, and utility vehicles alongside parts, service, and financing to farmers, homeowners, and commercial operators. In January 2025, it merged into Heritage Tractor, forming a 40+ location multi-state dealer network.
- Company typePrivate
- Founded2021
- HeadquartersDixon, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Prairie State Tractor does
Prairie State Tractor is an authorized John Deere agricultural equipment dealership that operated eight locations across Illinois, serving farmers, homeowners, and commercial operators with new and used equipment, parts, service, and financing. The company was formed in 2021 through the merger of Holland & Sons and Kelly Sauder Rupiper Equipment, consolidating decades of Illinois agricultural equipment retail experience under a single brand. Its product portfolio spans John Deere agricultural equipment (tractors, planting and seeding equipment, harvest, tillage, hay, and application equipment), compact tractors, residential and commercial mowers, Gator utility vehicles, compact construction equipment, and used equipment, supported by a parts counter, service department, equipment financing, and precision agriculture technology upgrades.
The company's go-to-market motion is enterprise field sales conducted through physical dealership showrooms, augmented by an online parts ordering portal, virtual parts counter, and parts dropboxes. Revenue is generated through four streams: one-time equipment sales (new and used), parts sales (transaction-based), service and maintenance (professional services), and equipment financing. Customer segments are horizontal and span Illinois farmers (primary), homeowners, and commercial landscaping/construction operators, with no disclosed enterprise anchor accounts.
In January 2025, Prairie State Tractor, together with Martin Tractor (14 Illinois locations), merged into Heritage Tractor (21 locations in Kansas, Missouri, and Arkansas), creating a combined 40+ location John Deere dealer network under the Heritage Tractor brand. The combined entity is led at the Prairie State legacy level by CEO Chris Rupiper, with the merger framed as expanding customer access to equipment, parts, and technology while creating employee growth opportunities.
Prairie State Tractor firmographics
Firmographics- Name
- Prairie State Tractor
- Legal name
- Prairie State Tractor
- Website
- https://prairiestatetractor.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Prairie State Tractor is an authorized John Deere agricultural equipment dealer operating eight locations across Illinois, selling new and used tractors, mowers, and utility vehicles alongside parts, service, and financing to farmers, homeowners, and commercial operators. In January 2025, it merged into Heritage Tractor, forming a 40+ location multi-state dealer network.
- Ownership category
- akta.pro rank
Prairie State Tractor industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Tractors & Power Units (IMAHACAA)
- akta.pro secondary industries
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Tractors (Utility, Row-Crop, Articulated, Specialty) (AFAAAAAA)
Keywords
Where Prairie State Tractor is headquartered
LocationHeadquarters
- HQ city
- Dixon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prairie State Tractor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Equipment Sales: Sales of new and used John Deere agricultural equipment including tractors, compact tractors, planting and seeding equipment, harvest equipment, hay equipment, tillage equipment, application equipment, and precision technology.
- Parts Sales: Parts counter sales and online parts ordering for John Deere equipment maintenance and repairs.
- Service and Maintenance: Service department providing scheduled maintenance, inspections, and repairs for agricultural and commercial equipment.
- Financing: Equipment financing services enabling customers to purchase equipment through payment plans.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Prairie State Tractor product offering
Product offeringCore offering
Prairie State Tractor is an authorized John Deere dealer selling new and used agricultural equipment, compact tractors, residential and commercial mowers, Gator utility vehicles, and compact construction equipment. The company operates retail showroom locations providing equipment sales, genuine parts, scheduled maintenance, repair services, and equipment financing for farmers, homeowners, and commercial operators across Illinois.
Product overview
Prairie State Tractor operates as a John Deere dealer (now part of Heritage Tractor family) offering a comprehensive portfolio of agricultural, residential, and commercial equipment. The product lineup centers on John Deere brand equipment across multiple categories including agricultural tractors and implements, compact tractors, residential and commercial mowers, utility vehicles (Gators), and compact construction equipment. Supporting services include parts, service/maintenance, precision technology upgrades, financing, and warranty programs. The company previously operated 8 locations across Illinois, formed from the merger of Holland & Sons and Kelly Sauder Rupiper Equipment in 2021, and has now merged into Heritage Tractor which operates 40 total locations.
Differentiator
Problem solved
Functional benefit
Products and services
- John Deere Agricultural Equipment Full line of new John Deere agricultural equipment including tractors, planting and seeding equipment, harvest equipment, application equipment, hay equipment, tillage equipment, and precision technology for Illinois growers and commercial farmers.
- Compact Tractors and Tractor Packages Compact tractors and tractor packages for residential property owners, small-scale agricultural operations, and hobby farmers in Illinois communities.
- Residential Mowers Residential mowing equipment for homeowner lawn care and garden maintenance, including riding mowers and lawn and garden equipment.
- Commercial Mowers Commercial-grade mowing equipment for landscaping professionals, commercial property maintenance crews, and high-volume mowing contractors.
- Gator Utility Vehicles John Deere Gator utility vehicles for transportation and work tasks across agricultural, residential, and commercial applications.
- Compact Construction Equipment Compact construction equipment for landscaping contractors, light construction projects, and small-scale site work.
- Used Equipment Pre-owned agricultural tractors, planting and seeding equipment, harvest equipment, application equipment, hay equipment, tillage equipment, mowers, Gator utility vehicles, and compact construction equipment for budget-conscious buyers.
- Parts and Service Genuine John Deere parts, online parts ordering, parts dropboxes, scheduled maintenance, inspections, and service scheduling for all equipment sold.
- Equipment Financing and Insurance Equipment financing options, trade-in valuation, warranty programs (PowerGard, Tractor Warranty), and insurance services to support equipment purchases.
Companies that use Prairie State Tractor
Customer profileSegments3 records
Ideal customer profiles3 records
Prairie State Tractor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prairie State Tractor partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Heritage TractorcorePrairie State Tractor (8 Illinois locations) and Martin Tractor (14 Illinois locations) are merging with Heritage Tractor (21 locations in Kansas, Missouri, Arkansas) to create a combined 40-location network. The merger brings expanded resources, more equipment options, and enhanced service capabilities for customers while creating growth opportunities for employees.
- Holland & SonscoreHolland & Sons merged with Kelly Sauder Rupiper Equipment in 2021 to form Prairie State Tractor, combining decades of Illinois agricultural expertise under one brand.
- Kelly Sauder Rupiper EquipmentcoreKelly Sauder Rupiper Equipment merged with Holland & Sons in 2021 to form Prairie State Tractor, combining decades of Illinois agricultural expertise under one brand.
- Martin TractorcoreMartin Tractor, serving Illinois growers for nearly 100 years with 14 locations, is merging with Prairie State Tractor under the Heritage Tractor brand. CEO Jim Haynes notes the goal is to provide even better service by combining teams and expanding customer opportunities.
- John DeerecoreHeritage Tractor and Prairie State Tractor are authorized John Deere dealers, reselling John Deere agricultural equipment, compact tractors, commercial mowers, Gator utility vehicles, and construction equipment along with parts and service support.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Prairie State Tractor competitors and assessment
Company assessmentDirect peers
- RDO Equipment Co. Large John Deere construction and agriculture dealer network with multiple U.S. locations. Comparable as a multi-line John Deere dealer of similar scale, offering new/used equipment, parts, service, and precision agriculture across a broad geographic footprint.
- Sloan Implement: Multi-location authorized John Deere agricultural equipment dealer in Illinois and surrounding states providing tractors, implements, Gators, parts, and service. Direct comparable as a regional Illinois-rooted John Deere dealer.
- Stotz Equipment: Multi-state John Deere agricultural and turf equipment dealer operating across the western U.S. Directly comparable as an authorized John Deere dealer with multi-location retail, parts, service, and precision-ag offerings of similar scope to Prairie State / Heritage.
- Hoober Inc. Authorized John Deere agricultural and turf equipment dealer with locations across the Mid-Atlantic and Pennsylvania, offering full-line farm equipment, precision ag, parts, and service. Comparable in dealership business model and brand alignment.
- 21st Century Equipment: Authorized John Deere dealer group serving row-crop and livestock producers across the High Plains with multiple locations, parts, service, and precision-ag offerings. Comparable Midwestern John Deere dealer with similar product breadth.
- Greenway Equipment: Authorized John Deere agricultural equipment dealer serving Arkansas, Missouri, and surrounding Mid-South states with full-line ag, residential, and commercial equipment plus parts and service. Directly comparable in product mix and dealer business model.
- TriGreen Equipment: Multi-state authorized John Deere agricultural and turf dealer across the Southeast U.S. offering equipment, parts, service, and precision agriculture. Comparable Mid-South/Southeastern John Deere dealer footprint.
- Hutson Inc: Authorized John Deere dealer group operating across Kentucky, Tennessee, and Indiana with new and used agricultural equipment, parts, and service departments. Comparable multi-state John Deere retail operation.
- Heritage Tractor (pre-merger entity): The surviving parent entity from the Jan 2025 merger; pre-merger Heritage operated 21 John Deere locations across Kansas, Missouri, and Arkansas with the same equipment, parts, and service mix. Effectively a direct peer that has now been combined with Prairie State under one banner.
- Baker Implement Co. Authorized John Deere agricultural and lawn equipment dealer in the Missouri and Arkansas region with multi-location retail, parts, and service operations. Comparable as a Mid-South John Deere dealer with overlapping geography to the Heritage Tractor expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Prairie State Tractor social profiles
Digital presencePrairie State Tractor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prairie State Tractor leadership team
Management profileNumber of profiles
Prairie State Tractor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prairie State Tractor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prairie State Tractor
What does Prairie State Tractor do?
Prairie State Tractor is an authorized John Deere dealer selling new and used agricultural equipment, compact tractors, residential and commercial mowers, Gator utility vehicles, and compact construction equipment. The company operates retail showroom locations providing equipment sales, genuine parts, scheduled maintenance, repair services, and equipment financing for farmers, homeowners, and commercial operators across Illinois.
Is Prairie State Tractor a public or private company?
Prairie State Tractor is a private company. It is classified as corporate owned and is currently acquired.
When was Prairie State Tractor founded?
Prairie State Tractor was founded in 2021. It employs 101 to 250 people.
Where is Prairie State Tractor based?
Prairie State Tractor is headquartered in Dixon, United States, in the North America region.
How does Prairie State Tractor make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales, service and Maintenance and financing.
Who are Prairie State Tractor's main competitors?
Direct peers on record are RDO Equipment Co., Sloan Implement, Stotz Equipment, Hoober Inc., 21st Century Equipment, Greenway Equipment, TriGreen Equipment, Hutson Inc, Heritage Tractor (pre-merger entity) and Baker Implement Co..
Does Prairie State Tractor have an API?
No public API is recorded for Prairie State Tractor.
What industry is Prairie State Tractor in?
Prairie State Tractor's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is IMAHACAA, Tractors & Power Units, with a secondary code of AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools). Its NAICS code is 42382 and its SIC code is 3523.