Metra Group
Metra Group is a US-based manufacturer of grain cleaning equipment selling 30+ models of aerodynamic, optical color sorting, vibration, and seed treatment machinery direct from manufacturer to over 3,000 agricultural customers worldwide.
- Company typePrivate
- Founded2014
- HeadquartersHollywood, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Metra Group does
Metra Group (legally Almaz LLC) is a US-based manufacturer of grain cleaning equipment, founded in 2014 and operating from a headquarters in Taylorsville, North Carolina with a secondary distribution warehouse in Berthold, North Dakota. The company designs, produces, and sells a catalog of more than 30 equipment models organized into eight functional categories: aerodynamic grain cleaners (with and without cyclone dust collectors), pre-cleaners, vibration grain cleaners with double-screen design, optical color sorters, air recycling aspirators, gravity-acting destoners, seed treatment equipment, and pre-configured grain cleaner kits. Its technology stack combines aerodynamic separation using controlled airflow with a no-moving-parts architecture, mechanical vibration screening, gravity-based density separation, and computer-vision-based optical color sorting that achieves 99% purity and removes contaminants such as vomitoxin, fusarium, ergot, aflatoxin, and mold. Equipment capacities span 40 to 8,000 bushels per hour (1-200 t/h) and target a broad range of grains including wheat, corn, soybeans, oats, barley, lentils, peas, sorghum, teff, and hemp.
Metra serves agricultural operations worldwide, with a customer base of more than 3,000 farmers and agribusinesses that is primarily SMB grain farmers and agricultural operators, supplemented by enterprise organic production facilities and emerging hemp and specialty crop processors. The company sells direct from manufacturer to customer — bypassing distributor markups — with global delivery from its two US warehouses, on-site setup and training, complimentary lifetime support, and factory warranties of 1-3 years. Pricing is not publicly disclosed; customers must contact the company by phone or web form, and discounts of up to 15% are offered in exchange for contact information. Revenue is generated almost entirely through one-time hardware sales of capital equipment with an average operational life of 20-30+ years, with auxiliary revenue potential from bundled grain cleaner kits that combine complementary machine types. Metra employs 251-500 people, operates as a privately held LLC, and has no disclosed institutional investors, M&A activity, or public funding rounds.
Metra Group firmographics
Firmographics- Name
- Metra Group
- Legal name
- Almaz LLC
- Website
- https://graincleaner.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Metra Group is a US-based manufacturer of grain cleaning equipment selling 30+ models of aerodynamic, optical color sorting, vibration, and seed treatment machinery direct from manufacturer to over 3,000 agricultural customers worldwide.
- Ownership category
- akta.pro rank
Metra Group industry classification
Industry- Product category
- Agricultural Equipment
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Grain & Seed Cleaning Equipment (Scalpers, Aspirators, Destoners) (AFAAAJAA)
- akta.pro secondary industry
- Grain Cleaning & Scalping at Terminals (AFAOAAAE)
Keywords
Where Metra Group is headquartered
LocationHeadquarters
- HQ city
- Hollywood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Metra Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Grain Cleaning Equipment Sales: Direct sales of grain cleaning equipment from manufacturer to customers. Customers purchase equipment outright without additional markup as they buy straight from the manufacturer. Product categories include aerodynamic grain cleaners, optical color sorters, pre-cleaners, vibration cleaners, seed treatment equipment, air recycling aspirators, gravity-acting destoners, and combination kits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Equipment Purchase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Metra Group product offering
Product offeringCore offering
Metra Group manufactures and sells grain cleaning equipment, including aerodynamic grain cleaners, optical color sorters, pre-cleaners, vibration cleaners, air recycling aspirators, gravity-acting destoners, and seed treatment machines. The company offers over 30 models with capacities ranging from 40 to 8,000 bu/h (1-200 t/h), processing cereals, legumes, and specialty crops such as wheat, corn, soybeans, barley, lentils, peas, sorghum, teff, and hemp. Equipment achieves up to 99% purity and removes contamination including aflatoxin, vomitoxin, ergot, mold, and weeds.
Product overview
Metra Group is a manufacturer and seller of grain cleaning equipment offering over 30 different models with capacities ranging from 40 to 8,000 bu/h (1-200 t/h). The product portfolio is organized as a modular system where different equipment types serve complementary functions: Aerodynamic Grain Cleaners (standard and with cyclone dust collector) use aerodynamic properties to separate grain by density and remove light/heavy impurities; Pre Cleaners provide initial-stage large impurity removal; Vibration Grain Cleaners use double-screen technology for enhanced separation; Optical Color Sorters leverage computer vision to detect and remove discolored, ergot-infected, or damaged grains; Air Recycling Aspirators handle air-based light impurity removal; Gravity-acting Destoners separate stones; and Seed Treatment equipment processes seeds for planting. Pre-configured Grain Cleaner Kits combine complementary equipment (e.g., VDSC+ADS, 6AS+ADS) for comprehensive processing workflows. The equipment processes various grain types including wheat, corn, soybeans, oats, barley, lentils, peas, sorghum, teff, and hemp, achieving up to 99% purity. The company sells direct from manufacturer with factory warranty up to 3 years and average equipment lifetime of 20-30+ years.
Differentiator
Problem solved
Functional benefit
Products and services
- Aerodynamic Grain Cleaners with Cyclone Dust Collector
Quantifiable outcome
- Achieves 99% purity in grain cleaning
- +4 more outcomes
Companies that use Metra Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Metra Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Metra Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Metra Group competitors and assessment
Company assessmentBroad incumbents
- Bühler Group: Swiss-headquartered global leader in grain processing, optical sorting, and seed/grain cleaning equipment. Direct overlap with Metra's product portfolio but at vastly larger scale, serving industrial flour mills, malting plants, and large grain processors. Bühler is the dominant incumbent in this category.
- Alvan Blanch: UK-based manufacturer of grain processing, cleaning, drying, and handling equipment with a 70+ year history. Broader portfolio than Metra (includes driers, mills, storage) but overlaps directly in grain cleaning and seed processing lines for agricultural customers.
- Satake Corporation: Japanese manufacturer of optical sorters, rice milling equipment, and grain processing machinery with global footprint. Direct overlap with Metra's optical color sorter line and broader coverage of rice/grain processing workflows.
Direct peers
- Westrup A/S: Danish manufacturer specializing in seed and grain cleaning, grading, and sorting machinery. Direct competitor in optical sorting, air-screen cleaners, and gravity separators serving seed processors and grain handlers globally.
- ArrowCorp: Canadian manufacturer of seed cleaning equipment, gravity tables, and air-screen cleaners serving seed plants and grain operations across North America. Comparable in scale and product positioning to Metra.
- Akyurek Technology: Turkish manufacturer of grain, seed, and legume cleaning/sorting machinery exporting globally. Offers comparable product breadth — pre-cleaners, fine cleaners, gravity separators, and color sorters — competing on price in emerging and agricultural markets.
- SYNMEC International: Chinese manufacturer of seed cleaning, grain processing, and color sorting equipment. Competes with Metra on price and capacity across the same use cases, with strong distribution in Asia, Africa, and Latin America.
- PETKUS Technologie: German manufacturer of seed and grain cleaning, sorting, and treatment equipment with a global installed base. Closest direct competitor to Metra — both offer aerodynamic separators, gravity tables, optical sorters, and seed treaters for agricultural operations worldwide.
- Lewis M. Carter Manufacturing (LMC): US manufacturer of grain and seed cleaning equipment, gravity separators, and milling systems with strong domestic dealer network. Comparable customer base to Metra among North American seed producers, grain elevators, and processors.
- Crippen Manufacturing: North American manufacturer of grain and seed cleaning equipment with strong presence in the US market, including gravity separators, indent cylinders, and air-screen cleaners. Competes head-to-head with Metra for North American farmer and processor customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Metra Group social profiles
Digital presenceMetra Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metra Group leadership team
Management profileNumber of profiles
Metra Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metra Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metra Group
What does Metra Group do?
Metra Group manufactures and sells grain cleaning equipment, including aerodynamic grain cleaners, optical color sorters, pre-cleaners, vibration cleaners, air recycling aspirators, gravity-acting destoners, and seed treatment machines. The company offers over 30 models with capacities ranging from 40 to 8,000 bu/h (1-200 t/h), processing cereals, legumes, and specialty crops such as wheat, corn, soybeans, barley, lentils, peas, sorghum, teff, and hemp. Equipment achieves up to 99% purity and removes contamination including aflatoxin, vomitoxin, ergot, mold, and weeds.
Is Metra Group a public or private company?
Metra Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metra Group founded?
Metra Group was founded in 2014. It employs 251 to 500 people.
Where is Metra Group based?
Metra Group is headquartered in Hollywood, United States, in the North America region.
How does Metra Group make money?
One revenue line is on record: grain Cleaning Equipment Sales.
Who are Metra Group's main competitors?
Broad incumbents on record are Bühler Group, Alvan Blanch and Satake Corporation. Direct peers are Westrup A/S, ArrowCorp, Akyurek Technology, SYNMEC International, PETKUS Technologie, Lewis M. Carter Manufacturing (LMC) and Crippen Manufacturing.
Does Metra Group have an API?
No public API is recorded for Metra Group.
What industry is Metra Group in?
Metra Group's product category is Agricultural Equipment. Its primary akta.pro industry code is AFAAAJAA, Grain & Seed Cleaning Equipment (Scalpers, Aspirators, Destoners), with a secondary code of AFAOAAAE, Grain Cleaning & Scalping at Terminals. Its NAICS code is 333111 and its SIC code is 3523.