All Star Access Hire

What All Star Access Hire does

All Star Access Hire is an Australian equipment hire company founded in 2015 by brothers Tim Bowers and Paul Herreen and headquartered in Altona, Melbourne. The company specializes in renting elevated work platforms (EWPs) and related access equipment — scissor lifts, boom lifts, forklifts, telehandlers, scaffolding, manlifts, light towers, tracked EWPs, electric EWPs, and cherry pickers — in electric, hybrid, and diesel configurations. Its core technology is a modern, in-house-maintained physical fleet rather than any software platform, with equipment serviced by the company's own mechanics to Australian Standard AS2250.10.

The business operates from three locations: Melbourne/Altona (HQ), Geelong/Grovedale (opened 2024), and Adelaide/Salisbury (opened 2025), serving vertical markets including construction (primary), warehousing and distribution, mining, government, agriculture and landscaping, and industrial sectors in Victoria and South Australia. Revenue is generated through short- and long-term rental on daily/weekly/monthly terms (recurring hire), complemented by professional services revenue from scheduled maintenance, mandatory 10-year EWP inspections, operator training and licensing, new and used equipment sales, and 24/7 on-site breakdown support with a 2-hour response guarantee, all delivered via a dedicated transport fleet.

The go-to-market is sales-led and quote-based: customers engage via phone, email, and website forms, with free on-site assessments and transport-and-delivery included to drive conversion. All Star is privately held, founder-owned, has no disclosed external funding, employs 11-50 staff, and reports no revenue in public sources.

Name

All Star Access Hire

Legal name

All Star Access Hire

Website

https://allstaraccesshire.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

All Star Access Hire is an Australian access equipment hire company founded in 2015 that rents scissor lifts, boom lifts, forklifts, telehandlers, and related EWPs from three branches in Melbourne, Geelong, and Adelaide, serving construction, mining, warehousing, government, and industrial clients.

Ownership category

akta.pro rank

Product category

Access Equipment Hire

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Aerial Work Platforms (MEWPs) Rental/Leasing (TLABAFAE)

akta.pro secondary industries

Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ), Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers) (TLAKAHAD)

Keywords

• Access equipment hire
• Elevated work platforms
• Boom lift rental
• Scissor lift hire
• Material handling equipment

Headquarters

HQ city

Altona

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Hire: Short-term and long-term rental of access equipment including scissor lifts, boom lifts, forklifts, telehandlers, scaffolding, manlifts, and light towers. Daily, weekly, and monthly rate options available.
2. Equipment Servicing & Maintenance: Scheduled maintenance, repairs, and 10-year inspections for EWPs. Service offered to both hire customers and equipment owners.
3. Equipment Sales: New and used access equipment available for purchase, expanding operational capabilities for customers.
4. Operator Training: Training services and licensing for EWP operators, ensuring compliance with safety regulations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

All Star Access Hire rents access equipment — including scissor lifts, boom lifts, forklifts, telehandlers, scaffolding, manlifts, tracked EWPs, and light towers — to businesses across Victoria and South Australia. The company also provides scheduled maintenance, 24/7 breakdown support, mandatory 10-year EWP inspections, free on-site assessments, equipment transport, operator training, and new/used equipment sales.

Product overview

All Star Access Hire operates as an access equipment hire company offering a diverse portfolio of equipment across Victoria and South Australia. The core offering centers on elevated work platforms (EWPs) including scissor lifts, boom lifts, cherry pickers, manlifts, and tracked EWPs, complemented by material handling equipment (forklifts, telehandlers), scaffolding systems, and light towers. Equipment is available in multiple power configurations (diesel, electric, hybrid) to serve different terrain and environmental requirements. The company also provides supporting services including 24/7 breakdown support, scheduled maintenance, mandatory 10-year EWP inspections, free onsite assessments, transport delivery, operator training, and equipment sales. The business operates from three locations: Melbourne (Altona), Geelong (Grovedale), and Adelaide (Salisbury), serving industries including construction, mining, warehousing, agriculture, and government projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Scissor Lifts Elevated work platforms with a vertical scissor mechanism for lifting workers and materials; available in rough terrain, track mounted, and electric variants for indoor and outdoor applications.
• Boom Lifts Aerial work platforms with a hydraulic arm reaching elevated work areas at various angles; includes electric, hybrid, rough terrain, spider boom, track mounted, and rough terrain electric variants.
• Forklifts Material handling equipment for lifting and transporting heavy loads; available in gas, rough terrain, and electric configurations with 2,000–3,000 kg load capacities.
• Scaffolding Temporary access structures for working at height, including mobile scaffolding, quick stage steel, and quick stage aluminium options with safety features such as wide walkways and kickboards.
• Manlifts Compact elevated work platforms for single-operator use in confined spaces; range from 8' to 30' models with battery-powered operation and non-marking wheels for indoor use.
• Light Towers Portable LED lighting towers for outdoor illumination; up to 9m extension height, 170+ hour runtime, 125L fuel tank, and spill protection.
• Telehandlers Versatile hybrid machines combining forklift lifting capacity with boom crane reach; extendable telescopic arms with interchangeable attachments (pallet forks, buckets, crane hooks), 2.5–4 tonne capacities with 6–17m reach.
• Tracked EWPs Elevated work platforms on crawler tracks instead of wheels for superior stability and traction on challenging terrain; working heights up to 80 metres.
• Electric EWP Equipment Zero-emission elevated work platforms including electric scissor lifts, boom lifts, and forklifts; designed for clean, quiet operation in indoor and environmentally conscious worksites.
• Cherry Pickers Compact aerial work platforms for overhead maintenance and installation tasks; many models are towable or truck-mounted with reach up to 100 metres.
• 24/7 Breakdown Support Round-the-clock emergency equipment repair service with on-site response within 2 hours across Melbourne, Geelong, and Adelaide; includes machine replacement if immediate repair is not possible.
• Equipment Maintenance Scheduled maintenance and routine inspections for access equipment including pre-hire inspections, quarterly servicing, and compliance checks; covers major brands (Genie, JLG, Haulotte, Skyjack).
• EWP 10-Year Inspection Mandatory major safety inspection for elevated work platforms every 10 years per AS2250.10 regulations, with inspections every 5 years thereafter; includes crack testing, reporting, and certification.
• Free Onsite Assessment Complimentary site evaluation where All Star representatives visit worksites to assess terrain, project requirements, and recommend the most suitable access equipment.
• Transport Equipment delivery and transportation using dedicated drivers and transport fleet to deliver access equipment on-time to worksites across Melbourne, Geelong, and Adelaide.
• Operator Training Operator training and licensing services for EWP operation, forklift licences (LO licence), and equipment certification through approved providers.
• Equipment Sales New and used access equipment sales to expand operational capabilities for businesses.

Quantifiable outcome

• 24/7 breakdown support with on-site response within 2 hours
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Access Solutions Australia: Australian access equipment hire specialist serving construction, industrial, and events sectors with scissor and boom lift rental. Comparable niche-specialist positioning competing with All Star in similar Australian metropolitan markets.
• Aerial Industries: Australian access equipment specialist offering scissor lifts, boom lifts, and telehandlers for hire and sale. Directly comparable product mix focused exclusively on EWPs in the Australian market.

Broad incumbents

• United Rentals: World's largest equipment rental company with broad portfolio including aerial work platforms and material handling. Not directly competing in Australia but is the global benchmark for scale, fleet utilization, and service-led rental economics that All Star's model ultimately benchmarks against.
• Ashtead Group (Sunbelt Rentals): FTSE-listed global equipment rental group operating the Sunbelt Rentals brand in North America and A-Plant in the UK. Provides strategic context on multi-region equipment rental scale economics and rental-industry M&A activity relevant to All Star's growth trajectory.
• Herc Rentals: NYSE-listed North American equipment rental company with broad aerial, material handling, and industrial fleet. Comparable full-service rental model including maintenance, training, and used equipment sales; useful comparable for service diversification strategy.

Direct peers

• Kennards Hire: Australian family-owned equipment hire chain with national branch network covering access equipment, material handling, and general tools. Competes head-on with All Star across construction and trade customers in the same geographies.
• Boom Logistics: ASX-listed Australian provider of crane and access equipment rental including boom lifts and elevated work platforms. Comparable business model focused on EWP and lifting equipment hire for industrial and construction customers.
• Coates Hire: Australia's largest equipment rental company offering EWPs, scissor lifts, boom lifts, forklifts, and telehandlers nationwide. Direct competitor to All Star in Melbourne/Geelong/Adelaide with overlapping product categories and customer segments in construction and infrastructure.

Others

• Genie (Terex): Terex-owned global EWP manufacturer producing scissor lifts, boom lifts, and telehandlers. All Star explicitly services Genie equipment, making it a strategic OEM partner within the Australian rental ecosystem.
• JLG Industries (Oshkosh): Leading global manufacturer of aerial work platforms, scissor lifts, and boom lifts. All Star maintains and services JLG-branded equipment as part of its fleet, making JLG a key supplier rather than direct competitor but a critical industry player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allstaraccesshire
• LinkedInlinkedin.com/company/all-star-access-hire

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Star Access Hire