Luebke

What Luebke does

Luebke GmbH (trading as Luebke Deko-Technik) is a German B2B specialist distributor and manufacturer of window treatments and interior decoration products, headquartered in Balve, North Rhine-Westphalia. Founded on April 1, 1956 by Kaufmann Paul Luebke as a sole proprietorship and later converted to a GmbH, the company serves specialist dealers (Fachhändler) and professional room decorators (Raumausstatter) across Germany under the leadership of managing director Serbay Tanrikulu.

The product portfolio is organized into six categories: custom-manufactured aluminum curtain rails (Aluminiumschienen/Vorhangschienen in Typ 253, Typ 294, and System 20X17/30X17 profiles), curtain rods (Stil Garnituren) carrying partner brands including Büesche, ARTdeco, INSIDE, TECDOR, and VION, decorative accessories (Deko-Zubehör), folding shade technology (Rafftechniken), sun and privacy protection (Plissee, Wabenplissee with honeycomb insulation technology, Rollo, Doppelrollo, Jalousie, Vertikal, and Sunola conservatory shading), and insect protection systems (Insektenschutz). Manufacturing capabilities include millimeter-precise bending of aluminum rails, any-RAL color options, custom shapes for triangular, trapezoidal, and arched windows, and products operable via smart home control systems. The company operates from a 1,500 sqm facility comprising 1,250 sqm of warehouse and production space plus 250 sqm of office and showroom, with a stated headcount of 15-26 employees.

The business operates a wholesale distribution model built around a domestic dealer network, supported by a direct sales team, an own-fleet delivery service (3 vehicles on regular weekly tour routes), and trade-focused catalogs (FLOW, Trax, Insect Protection). Pricing follows wholesale discount structures off non-binding recommended retail prices, with a minimum order value of €25 net goods value (€3 processing fee below threshold), 3% Skonto for payment within 10 days, 4% Skonto for direct debit, 30-day payment terms, and free own-fleet delivery above €150 net goods value. Distribution outside tour areas is handled via freight forwarders and parcel services. The company markets through its dealer portal, trade catalogs, Facebook, and Instagram, and recently signaled active product cadence with refreshed FLOW, Trax, and insect protection catalogs through 2024-2025, while also disclosing the end of its long-standing partnership with curtain rod brand Büesche.

Name

Luebke

Legal name

Lübke GmbH

Website

https://luebke-dekor.de

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Luebke GmbH is a German B2B specialist distributor and manufacturer of custom window treatments, sun protection, and insect protection products, serving specialist dealers and room decorators in Germany through a dealer portal, own-fleet delivery, and trade catalogs since 1956.

Ownership category

akta.pro rank

Product category

Window Treatments

NAICS

Window Treatment Retailers (449122), Blind and Shade Manufacturing (337920)

akta.pro primary industry

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Window Treatment Hardware & Accessories Retail (Rods, Tracks, Rings, Finials, Tiebacks) (CRAIAKAI), Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

Keywords

• Custom window treatments
• Aluminum curtain rails
• Interior decoration wholesale
• Sun protection systems
• Insect protection frames

Headquarters

HQ city

Balve

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Distribution of Window Treatments: Primary revenue stream from wholesale distribution of curtain rails, curtain hardware, decoration accessories, gathering techniques, privacy and sun protection products, and insect protection to specialist dealers and retailers in Germany.
2. Custom Manufacturing to Order: Revenue from custom-made products produced to specific customer measurements and specifications, including aluminum rails cut to size and custom configurations.
3. Trade Catalog Sales: Sale of product catalogs (FLOW, Trax, insect protection) to trade customers for ordering and reference purposes.
4. Own Fleet Delivery Services: Delivery services via company's own fleet of vehicles (3 vans) to customers within tour areas, offering reliable delivery to customers' known delivery conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lübke manufactures and wholesales custom-made window treatments and interior decoration products. Its portfolio includes aluminum curtain rails, decorative curtain rods, pleated and honeycomb blinds, roller shades, vertical louver curtains, conservatory shading, and insect protection systems. Products are produced to exact customer measurements and offered in any RAL color, sold through a dealer network to specialist retailers and room decorators (Raumausstatter) in Germany.

Product overview

Lübke GmbH is a B2B window treatment and interior decoration specialist offering a comprehensive portfolio of custom-made products. The core offering spans six product categories: (1) Aluminiumschienen/Vorhangschienen — custom aluminum curtain rails in Typ 253, Typ 294, and System 20X17/30X17 profiles; (2) Stil Garnituren — curtain rods including Büsche, ARTdeco, INSIDE, TECDOR, and VION brands; (3) Deko-Zubehör — accessories like wave tape and bistro rods; (4) Rafftechniken — folding shade technology; (5) Sicht- und Sonnenschutz — indoor sun and privacy protection including Plissee, Wabenplissee, Rollo, Doppelrollo, Jalousie, Vertikal, and Wintergartenbeschattung (Sunola); and (6) Insektenschutz — custom insect protection frames, doors, and screens. Products feature smart home control capability and are available in custom sizes and RAL colors.

Differentiator

Problem solved

Functional benefit

Products and services

• Aluminiumschienen / Vorhangschienen (Aluminum Curtain Rails) Custom-made aluminum curtain rails available in profiles Typ 253, Typ 294, System 20X17 and 30X17 for straight or curved installations. Can be bent to millimeter precision in any RAL color and used as classic curtain rails, room dividers, or picture rails. Sold to specialist dealers and room decorators.
• Stil Garnituren (Curtain Rods) Decorative curtain rods and rods with motorized options available in diameters from 10mm to 40mm. Includes Büsche, ARTdeco, INSIDE, TECDOR, and VION brand offerings. Supports cord systems and motorized operation. Sold to specialist dealers.
• Deko-Zubehör (Decorative Accessories) Comprehensive range of high-quality accessories for confection and decoration, including wave tape, bistro rods, and solutions for curtain work. Sold to specialist dealers and room decorators.
• Rafftechniken (Folding Shades) Custom-made folding rollers with fabrics selected and hand-crafted by specialist retailers. Operation available via chain drive, cord system, or electric radio transmitter. Sold to specialist dealers.
• Plissee (Pleated Shades) Pleated shades available in various form, function, and fabric variations. Features movable rails for sun and privacy protection, day-night combinations, and special shapes for triangular, trapezoidal, and arched windows. Supports smart home control. Sold to specialist dealers and room decorators.
• Wabenplissee (Honeycomb Shades) Honeycomb pleated shades with air chambers providing thermal insulation in summer and heat retention in winter. Also serves as sound dampening for external noise. Features concealed cord guides for uniform fold appearance. Sold to specialist dealers and room decorators.
• Rollo (Roller Shades) Classic roller shades with extensive fabric selection including printed and blackout options. Custom motifs can be printed on fabric. Supports smart home control. Sold to specialist dealers and room decorators.
• Doppelrollo (Double Roller Shades) Double roller shades combining benefits of blinds with decorative ambiance. Features alternating opaque and transparent stripes for adjustable daylight control. Supports smart home control. Sold to specialist dealers and room decorators.
• Jalousie (Venetian Blinds) Venetian blinds with metallic slats providing modern aesthetics and precise light regulation. Includes MegaView variant with double visibility area. Supports smart home control. Sold to specialist dealers and room decorators.
• Vertikal / Vertikallamellen (Vertical Louver Curtains) Vertical louver curtains suitable for large areas. Available with digital printing for customization. Can be bent for special window shapes with height variations accommodated through different length lamellas. Supports smart home control. Sold to specialist dealers.
• Wintergartenbeschattung / Sunola (Conservatory Shading) Conservatory shading system using hook-and-loop technology for flexible customization. Suitable for both indoor and outdoor use under closed glass surfaces. Features LED lighting visibility, partial shading options, and custom field filling. Sold to specialist dealers.
• Insektenschutz (Insect Protection Systems) Insect protection products including tension frames, rotating frames for windows and doors, sliding systems, pleated doors, and roller shades. Features stable aluminum profiles, custom sizing, and multiple mounting options including no-drill solutions. Includes Pet-Screen mesh for pet owners and pollen protection mesh for allergy sufferers. Sold to specialist dealers and room decorators.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BüschecoreTechnology or IntegrationKey brand partner for curtain rods and window treatment hardware. High-quality brand prominently featured in Lübke's product offerings. Note: Newsletter indicates Büsche has decided to end the partnership after many years of successful collaboration.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Erfal: German manufacturer and B2B distributor of custom-made pleated blinds, roller blinds, vertical blinds and insect protection — a near-mirror of Lübke's product set, serving the same Fachhändler/Raumausstatter channel in Germany.
• Warema: Germany-based specialist in sun-shading and insect-protection systems with extensive B2B/specifier distribution; directly competes in the Sicht- und Sonnenschutz category that anchors Lübke's portfolio.
• MHZ Hachtel: Family-owned German manufacturer of made-to-measure window decoration, including Venetian blinds, pleated blinds and curtain systems; comparable in custom-manufacturing depth, B2B orientation and German Mittelstand scale.
• Jalousies-Coulis-Plus (JCP): French-headquartered custom blinds/curtains manufacturer with strong German B2B dealer presence, offering venetian, vertical, pleated and roller systems — directly overlapping Lübke's core shading SKUs.
• Gardinia Home: German window-decoration specialist offering rails, rods, pleated and roller blinds with strong DIY/retail presence; overlapping assortment and overlapping specialist-dealer wholesale model makes it a direct comparable.

Others

• Somfy: Global motorization and smart-control specialist for interior blinds, curtains and exterior shading; comparable because smart-home control of Lübke's shades relies on Somfy-class motors and protocols.

Broad incumbents

• Hunter Douglas: Global leader in custom window coverings with deep dealer networks across Europe; competes broadly across all of Lübke's categories but at materially larger scale and with broader brand portfolio.

Emerging players

• Lichtblick: German online configurator for custom-made pleated, roller and venetian blinds — overlapping product range with Lübke but distributing directly to consumers, competing for the same end-demand pool.
• Boxxfive: German online retailer specializing in custom venetian and vertical blinds, serving end-customers with configurator-led ordering — adjacent competitive pressure on Lübke's downstream Fachhändler base.

Regional players

• Sonnenschutz Steinbach: Regional German manufacturer of custom roller blinds, pleated systems and insect protection selling to local specialist dealers — directly comparable product/GTM model, narrower geography than Lübke.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luebke