AIX

What AIX does

Aircraft Interiors Expo (AIX) is a B2B trade exhibition organized by Reed Exhibitions Limited (an RX Global entity within RELX Group plc) that convenes the global aircraft cabin interiors supply chain with its airline, leasing, and business jet buyer base at Hamburg Messe in Germany. Founded in 2000 and held annually since (with a relocation from Cannes to Hamburg in 2006), the three-day show concentrates 470+ exhibitors and 185+ airlines plus 12,000+ attendees, and in 2025/2026 it celebrated its 25th edition. The portfolio extends beyond the core expo into the co-located World Travel Catering & Onboard Services Expo (WTCE), the one-day Passenger Experience Conference (PEC), the CabinSpace Live theatre programme, dedicated IFEC and BizJet Interiors Zones, the VIP Programme for qualified airline/leasing/BizJet employees, and year-round digital touchpoints via the AIX Hub.

The underlying technology stack is event-operations software rather than a deep technology platform: AIX Connect is a digital networking and meeting-arrangement tool with VIP-tier access; Colleqt QR is a smart badge lead-capture system replacing physical business cards; the Official Event Mobile App delivers interactive floorplans, session scheduling, and offline functionality on iOS and Android; and the AIX Hub serves as a content and research portal featuring reports such as Edge to the Aisle and Cabin Concepts Lab. Distribution is direct via online registration and enterprise field sales through the VIP Programme, with partnerships extending reach (Boeing-sponsored Airline Club Lounge, Cirium as Official Data Analytics Partner, Hotelmap for accommodation, Inflight Magazine for content).

Revenue is generated through exhibitor booth and stand fees, sponsorship (with Boeing as a flagship sponsor), attendee registration and badge fees, and VIP badge upgrades that include discounted PEC and Airline Club Lounge access; pricing is not publicly disclosed. The show is run by a small team of 11-50 employees, with the legal entity registered in Richmond, Surrey, United Kingdom (Reed Exhibitions Limited, Company No. 678540), and the event itself has been confirmed for April 2026, April 2027, and April 2028, signaling continued operational momentum under the RX Global / RELX corporate umbrella.

Name

AIX

Legal name

Reed Exhibitions Limited

Website

https://aircraftinteriorsexpo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Aviation Trade Shows & Exhibitions

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industry

Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

Keywords

• Aircraft interiors expo
• Cabin interior trade show
• Aviation industry events
• Inflight entertainment expo
• Passenger experience conference

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Fees: Revenue generated from companies purchasing exhibition space and booths to showcase their aircraft interior products and services to attending airlines and buyers.
2. VIP Badge Upgrades: Revenue from discounted PEC (Passenger Experience Conference) access and premium VIP experiences including Airline Club Lounge access sponsored by Boeing.
3. Event Badges/Tickets: Registration fees for attendees to access the exhibition, conference sessions, and co-located WTCE show.
4. Sponsorship: Sponsorship revenue from partners such as Boeing sponsoring the Airline Club Lounge.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

AIX (Aircraft Interiors Expo) is an annual B2B trade exhibition held at Hamburg Messe that brings together 470+ cabin interior exhibitors and 185+ attending airlines over three days to showcase and source products across cabin interiors, inflight entertainment, and passenger experience. The offering is centered on the physical trade show and is augmented by co-located shows (WTCE), the Passenger Experience Conference, the VIP Programme, digital networking via AIX Connect, and supporting mobile/QR event technology.

Product overview

Aircraft Interiors Expo (AIX) is a platform-plus-events portfolio consisting of the core Aircraft Interiors Expo trade show (470+ exhibitors, 185+ airlines, 12,000+ attendees), co-located with World Travel Catering & Onboard Services Expo (WTCE), and accompanied by the Passenger Experience Conference (PEC), CabinSpace Live Theatre sessions, IFEC Zone, and BizJet Interiors Zone. The offering includes supporting modules such as AIX Connect (networking platform), the Official Event Mobile App, Colleqt QR (smart badge technology), VIP Programme with Airline Club Lounge access, and the Content Hub (AIX Hub) for industry insights and reports.

Differentiator

Problem solved

Functional benefit

Brands

• VIP Programme: Dedicated programme for airline buyers, leasing companies, and BizJet operators providing premium access including lounge access, networking opportunities, and discounted conference entry.
• CabinSpace Live
• AIX Connect
• Passenger Experience Conference (PEC)
• BizJet Interiors Zone

Products and services

• Aircraft Interiors Expo (AIX) The core three-day B2B trade exhibition held annually at Hamburg Messe, bringing together 470+ cabin interior exhibitors and 185+ attending airlines to showcase and source the latest cabin interiors, inflight entertainment and passenger experience innovations.
• World Travel Catering & Onboard Services Expo (WTCE) Co-located trade show covering onboard catering, comfort and services; accessible alongside AIX with a single badge, expanding attendee reach across the full spectrum of cabin interiors and onboard services.
• Passenger Experience Conference (PEC) One-day pre-AIX conference gathering experts from airlines, airframers, OEMs, suppliers and design organisations to discuss the future of passenger experience.
• CabinSpace Live Theatre Live on-floor programme of panel discussions and presentations featuring cabin interior industry leaders sharing practical insights, case studies and expert perspectives on challenges shaping the future of aircraft interiors.
• VIP Programme Premium access programme for employees of airlines, leasing companies and BizJet operators, providing dedicated VIP entrance, Boeing-sponsored Airline Club Lounge access, discounted PEC rates, digital bag, and upgraded AIX Connect access.
• AIX Connect Digital networking and meeting-arrangement platform allowing attendees and VIPs to network and schedule meetings with exhibitors and industry peers before and during the event, with upgraded functionality for VIP badge holders.
• Official Event Mobile App iOS and Android mobile application providing an interactive floorplan with route planning, exhibitor profiles, AIX Connect integration, session viewing/favouriting, and offline functionality for the AIX and WTCE shows.

Quantifiable outcome

• 470+ exhibitors meet with airline buyers in one venue
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• World Travel Catering & Onboard Services Expo (WTCE)coreStrategic or Co-development PartnerWTCE is co-located with AIX at Hamburg Messe, allowing attendees to access both leading events with a single badge. This partnership expands the event footprint to cover both cabin interiors and onboard services, catering, and passenger comfort.
• Passenger Experience Conference (PEC)coreStrategic or Co-development PartnerThe one-day Passenger Experience Conference brings together experts from airlines, airframers, OEMs, suppliers, and design organisations to discuss the future of passenger experience. Held preceding AIX, it provides thought leadership content for the industry.
• BoeingflagshipGTM or Marketing PartnerBoeing sponsors the Airline Club Lounge at AIX, providing VIP attendees a premium lounge experience with complimentary breakfast, lunch, refreshments, free cloakroom, and dedicated concierge service.
• CiriumcoreStrategic or Co-development PartnerCirium is the Official Data Analytics Partner of Aircraft Interiors Expo, providing market intelligence, fleet data, and aviation analytics insights through sessions and reports at the event.
• RX (formerly Reed Exhibitions)flagshipOthersRX (formerly Reed Exhibitions Limited) is the organiser of Aircraft Interiors Expo. The company operates exhibition venues and manages global trade events across multiple industries.
• Hamburg MessecoreOthersHamburg Messe is the venue provider for Aircraft Interiors Expo, located at Messeplatz 1, 20357 Hamburg, Germany. The venue hosts the annual three-day exhibition in Halls B1-B7.
• Inflight MagazineminorGTM or Marketing PartnerInflight Magazine partners with AIX for virtual roundtable discussions on industry topics including premium travel, first-class experiences, and cabin design trends.
• HotelmapminorChannel Partner/ Reseller/ DistributorHotelmap is the official hotel booking partner for AIX, providing attendees with accommodation search and booking services for their visit to Hamburg.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Singapore Airshow: Singapore Airshow is the leading Asia Pacific aerospace event and a counterpart for Asia-based airline interior procurement decisions; competes for APAC exhibitor and VIP attention that AIX also targets.
• Dubai Airshow: Dubai Airshow is the dominant MENA aerospace exhibition where Middle Eastern carriers (Emirates, Qatar, Etihad) concentrate major cabin upgrade announcements; indirectly competes for the same airline interior sponsorship and exhibitor spend.
• Aviation Festival of Asia / IATA World Passenger Symposium: IATA-led aviation passenger forums target the same airline commercial and CX leadership as PEC but with a more regulatory and association-driven format, offering a regional/adjacent alternative for airline experience buyers.

Direct peers

• EBACE (European Business Aviation Convention & Exhibition): EBACE is the leading European business aviation event with direct overlap to AIX's BizJet Interiors Zone for VIP cabin suppliers, completions centers, and business jet buyer audiences.
• APEX/IFSA EXPO: APEX/IFSA EXPO is the primary competitor for airline passenger experience content, focusing on inflight entertainment, connectivity, and onboard services — directly overlapping with AIX's IFEC Zone and PEC programming for the same airline buyer audience.
• World Travel Catering & Onboard Services Expo (WTCE): WTCE is co-located with AIX in Hamburg and serves the adjacent onboard catering and services buyer segment; operated by the same RX parent, it directly overlaps in airline attendee pool and supplier community.

Emerging players

• Future Travel Experience (FTE) Global: FTE is an emerging digital and physical event platform focused on passenger experience innovation, increasingly overlapping with AIX's Passenger Experience Conference content and airline digital transformation buyers.

Broad incumbents

• Farnborough International Airshow: Farnborough is a biennial, broad-scope aerospace exhibition that attracts the same aviation OEM/airline leadership as AIX but at platform/aircraft level rather than interiors; competes for the same premium sponsor and VIP engagement budgets.
• MRO Americas / MRO Europe: MRO events cover the broader maintenance, repair, and overhaul ecosystem including cabin refurbishment — overlapping with AIX's interiors MRO exhibitor category and the same airline engineering/buyer attendance.
• Paris Air Show (Le Bourget): Paris Air Show is the world's largest aerospace trade fair and a biennial counterpart to Farnborough; serves a broader aerospace buyer pool but overlaps with AIX for airline executives who allocate interior sourcing budgets at these platform shows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQLqmn4in2mRlCgmUB989rg
• Facebookfacebook.com/aircraftinteriors
• LinkedInlinkedin.com/company/aircraft-interiors-expo
• Instagraminstagram.com/aixexpo
• Xx.com/aix_expo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIX