HotelMap
HotelMap is a London-based event hotel booking platform connecting conferences, exhibitions, and trade shows to 350,000+ hotels across 3,400 venues worldwide, offering Pro managed services, Lite freemium, Omni commission tools, and Dynamo publisher monetization.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What HotelMap does
HotelMap is a London-headquartered event hotel booking platform that operates as a marketplace and SaaS intermediary between event organizers, venues, and hotels. Founded in 2014 and self-described as the world's largest event hotel booking platform, the company connects attendees of conferences, exhibitions, trade shows, and other events to hotel inventory at negotiated rates, with platform coverage spanning 3,400 major venues, 350,000+ hotels (97.2% of hotels worldwide), 147 currencies, and 34 languages across 30+ countries.
The product suite is built around five core offerings: HotelMap Pro (full-stack managed service for global event portfolios including hotel contracting, registration integration, and automated marketing), HotelMap Lite (freemium self-serve for events of any size), HotelMap Magellan (room block blending technology that unifies disparate direct booking links into a single experience), HotelMap Omni (pay-as-you-use commission tool for event management companies), and HotelMap Dynamo (content monetization for publishers of online event and venue guides). The platform integrates with event registration systems to verify bookings, drive automated attendee communications, and reclaim hotel commission that would otherwise flow to third-party travel agents or OTAs. A related subsidiary, Roomcard, extends the offering into hotel gift cards.
HotelMap generates revenue through a hybrid model combining commission and usage fees on bookings (Omni, Lite), subscription contracts for managed services (Pro, typically multi-year for major event portfolios), and affiliate referral economics (Dynamo). Go-to-market is also hybrid: enterprise field sales for major venues and global event organizers, self-serve product-led growth for small-to-medium events, and channel/reseller partnerships with venue operators — exemplified by the long-term flagship partnership with RAI Amsterdam announced in May 2026.
HotelMap firmographics
Firmographics- Name
- HotelMap
- Legal name
- HotelMap
- Website
- https://hotelmap.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- HotelMap is a London-based event hotel booking platform connecting conferences, exhibitions, and trade shows to 350,000+ hotels across 3,400 venues worldwide, offering Pro managed services, Lite freemium, Omni commission tools, and Dynamo publisher monetization.
- Ownership category
- akta.pro rank
HotelMap industry classification
Industry- Product category
- Event Hotel Booking Platform
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
- akta.pro secondary industries
- Hotel Program Management (Corporate Lodging) (THAKAMAI), Lodging & Vacation Rental Booking Platforms (BPAMAIAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where HotelMap is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
HotelMap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Commission on Hotel Bookings: HotelMap enables event organizers to reclaim commission from attendee hotel stays. Event management companies keep 100% of hotel commission by using the HotelMap platform, paying only a small usage fee. The platform connects attendees who already stay in hotels with event-organized booking options, capturing commission that would otherwise go to third parties.
- HotelMap Pro Managed Service: Fully managed service for major event organizers with global portfolios. Includes hotel contracting, registration integration, automated marketing, group booking tools, and a state-of-the-art visitor hotel booking experience. Revenue derived from usage fees for the managed technology platform.
- HotelMap Dynamo Publisher Revenue Share: Publishers of online event and venue guides add Dynamo code to their content templates. Every time a user views an event, nearby hotel information is inserted automatically, generating revenue when users book hotels for events they were reading about.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small to medium events |
| Usage-based | Pay-as-you-go | Pay-as-you-use platform for event management companies |
| Subscription | Multi-year contract | Full-stack managed service for global event portfolios |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
HotelMap product offering
Product offeringCore offering
HotelMap operates a multi-product event hotel booking platform that enables event organizers, venues, event management companies, and publishers to automate, manage, and monetize accommodation bookings for events. Its suite includes HotelMap Pro (managed service for global portfolios), HotelMap Lite (free tier for events of any size), HotelMap Magellan (room block blending across booking systems), HotelMap Omni (pay-as-you-use platform for event management companies), and HotelMap Dynamo (publisher monetization). The platform connects to over 350,000 hotels and 3,400 major venues worldwide, supporting 147 currencies and 34 languages.
Product overview
HotelMap is a multi-product platform for event hotel booking, comprising HotelMap Pro (full-stack managed service for major organizers), HotelMap Lite (free tier for any event size), HotelMap Magellan (room block blending tool), HotelMap Omni (pay-as-you-use platform), and HotelMap Dynamo (content monetization for publishers). The products share a common technology infrastructure supporting live discounts, 24/7 customer service, 147 currencies, 34 languages, registration integration, and live reporting across 3,400+ major venues worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- HotelMap Pro: Fully managed service for event organisers with global event portfolios. Includes hotel contracting, registration integration, automated marketing, group booking tools and a state-of-the-art visitor hotel booking experience.
- HotelMap Lite
- HotelMap Magellan
- HotelMap Omni
- HotelMap Dynamo
Products and services
- HotelMap Pro
Quantifiable outcome
- Event organizers can reclaim 100% of hotel commission minus small usage fees
- +1 more outcomes
Companies that use HotelMap
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
HotelMap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
HotelMap partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RAI AmsterdamflagshipRAI Amsterdam has entered a long-term partnership with HotelMap to power accommodation booking services at Europe's most established convention centre. The partnership coincides with the 50th anniversary of RAI Hotel Services, which has grown into the largest venue accommodation operation in the world since its inception in 1976. The collaboration will shape how delegates, exhibitors, and organizers book hotels near the Amsterdam venue for the next half century.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
HotelMap competitors and assessment
Company assessmentBroad incumbents
- Expedia Group: Expedia Group operates multiple OTA brands (Expedia, Hotels.com, Vrbo) with substantial hotel inventory and event traveler traffic. As a broad incumbent in online travel, it competes for the same attendee hotel spend that HotelMap helps event organizers capture.
- Booking.com: Booking.com is the world's largest OTA with deep hotel inventory and significant share of event attendee hotel searches. While it does not specialize in event organizer workflows, its scale, mobile app adoption, and direct hotel relationships make it the most significant competitive threat to HotelMap's commission-based model.
- Eventbrite: Eventbrite is a large consumer and SMB-focused event ticketing and management platform. While it does not focus on hotel booking, its scale in event organizer relationships and potential expansion into accommodation services makes it a relevant adjacent incumbent in the event ecosystem.
Direct peers
- Bizzabo: Bizzabo is an event experience platform serving enterprise event organizers with registration, agenda, and attendee engagement features. While its core is broader event management, it overlaps with HotelMap's enterprise event organizer customer base and could expand into hotel booking.
- Eventsair: Eventsair is an event management platform for association conferences and corporate events with integrated attendee hotel booking capabilities. It directly competes with HotelMap Pro in serving association and corporate event organizers with managed hotel booking services.
- Cvent: Cvent is a leading enterprise event management platform that includes hotel booking and event housing management. It directly competes with HotelMap Pro in serving corporate event organizers and offers an integrated platform for registration, venue sourcing, and attendee hotel booking, making it the closest comparable in the enterprise segment.
- Groups360: Groups360 provides a booking platform specifically designed for group hotel bookings at events and meetings, with a GroupSync platform that connects event organizers directly to hotel inventory. It directly competes with HotelMap in the event hotel booking space, particularly for conferences and conventions.
- Passkey: Passkey (now part of Eventsair/Cvent ecosystem) is an event housing management platform that helps event organizers manage group hotel bookings and room blocks. It offers comparable functionality to HotelMap Magellan for blending room blocks and direct booking links.
Emerging players
- MeetingPlay: MeetingPlay provides event apps and engagement platforms for corporate and association events. As an emerging player in the event tech stack, it overlaps with HotelMap in serving event organizers and could potentially expand into hotel booking functionality to compete more directly.
- Hubilo: Hubilo is a virtual and hybrid event platform that has expanded into in-person event management. It serves enterprise event organizers with registration and engagement tools and represents an emerging player that could integrate hotel booking features overlapping with HotelMap's offering.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HotelMap social profiles
Digital presenceHotelMap financial estimates
Financial estimateRevenue estimate
Valuation estimate
HotelMap leadership team
Management profileNumber of profiles
Profiles1 record
HotelMap subsidiaries and ownership
Company hierarchySubsidiaries1 record
HotelMap funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HotelMap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HotelMap
What does HotelMap do?
HotelMap operates a multi-product event hotel booking platform that enables event organizers, venues, event management companies, and publishers to automate, manage, and monetize accommodation bookings for events. Its suite includes HotelMap Pro (managed service for global portfolios), HotelMap Lite (free tier for events of any size), HotelMap Magellan (room block blending across booking systems), HotelMap Omni (pay-as-you-use platform for event management companies), and HotelMap Dynamo (publisher monetization). The platform connects to over 350,000 hotels and 3,400 major venues worldwide, supporting 147 currencies and 34 languages.
Is HotelMap a public or private company?
HotelMap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HotelMap founded?
HotelMap was founded in 2014. It employs 251 to 500 people.
Where is HotelMap based?
HotelMap is headquartered in London, United Kingdom, in the Europe region.
How does HotelMap make money?
Three revenue lines are on record. Commission on Hotel Bookings are the primary driver. The others are hotelMap Pro Managed Service and hotelMap Dynamo Publisher Revenue Share.
Who are HotelMap's main competitors?
Broad incumbents on record are Expedia Group, Booking.com and Eventbrite. Direct peers are Bizzabo, Eventsair, Cvent, Groups360 and Passkey. Emerging players are MeetingPlay and Hubilo.
Does HotelMap have an API?
No public API is recorded for HotelMap.
What industry is HotelMap in?
HotelMap's product category is Event Hotel Booking Platform. Its primary akta.pro industry code is THALAFAB, Hotel & Accommodation Booking Platforms, with a secondary code of THAKAMAI, Hotel Program Management (Corporate Lodging). Its NAICS code is 561599 and its SIC code is 7370.