ArmedForcesGear
- Company typePrivate
- Founded1976
- HeadquartersAnnapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
ArmedForcesGear firmographics
Firmographics- Name
- ArmedForcesGear
- Legal name
- Armed Forces Gear
- Website
- https://armedforcesgear.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ArmedForcesGear industry classification
Industry- Product category
- Military Apparel & Accessories Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Historical & Military Collectibles Retail (CRALAGAM)
- akta.pro secondary industry
- Public Safety & Law Enforcement Uniforms (CRAAALAC)
Keywords
Where ArmedForcesGear is headquartered
LocationHeadquarters
- HQ city
- Annapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ArmedForcesGear business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct retail sales of officially licensed military apparel, gifts, and gear through the company's e-commerce website. Products include clothing (t-shirts, sweatshirts, outerwear, pants/shorts), accessories (hats, bags, drinkware, flags, ornaments, automotive decals, stuffed animals), and specialty items. Revenue generated through one-time product transactions. Gift cards also available for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable product pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ArmedForcesGear product offering
Product offeringCore offering
Armed Forces Gear is a direct-to-consumer e-commerce retailer of officially licensed military apparel, accessories, and gifts serving all six branches of the U.S. Armed Forces (Army, Navy, Air Force, Marines, Coast Guard, and Space Force). The offering includes men's, women's, youth, and family clothing lines; branch-specific accessories (hats, drinkware, flags, bags, ornaments, automotive decals); performance athletic gear via brand partnerships with Under Armour, Columbia, Antigua, and Champion; and specialty items such as academy, veteran, retired, USA-made, and 250th Anniversary commemorative collections. Distribution is exclusively through the company's own Shopify storefront and dedicated branch sub-brand websites, with phone-based customer service, a 60-day return policy, free shipping over $75, a military discount program, and international shipping.
Differentiator
Problem solved
Functional benefit
Brands
- NavyGear.com: Dedicated e-commerce site for Navy military gear and apparel
- AirForceGear.com
- MarinesGear.com
- ArmyGearUS.com
Products and services
- Officially Licensed Military Apparel (All Branches) Officially licensed clothing and gear for the U.S. Army, Navy, Air Force, Marines, Coast Guard, and Space Force, including men's, women's, youth, and family collections featuring T-shirts, shirts, sweatshirts, pants, shorts, outerwear, and accessories.
- Under Armour Military Collection Performance athletic wear and footwear under the Under Armour brand, licensed for military branches including Army, Navy, Air Force, Marines, and Coast Guard, including the Under Armour Freedom Collection.
- 250th Anniversary American Revolution Collection Commemorative products celebrating 250 years of American independence, featuring patriotic apparel, flags, drinkware, and specialty items marking America's semiquincentennial.
- Military Family Collection Military pride apparel and accessories for military families, including Mom, Dad, Extended Family, and Youth collections across all branches, coordinated for family gifting and matching.
- Veteran Collection Specialized apparel and gear for veterans, including Vietnam Veteran items, POW memorabilia, and general veteran merchandise offered across all military branches.
- Athletic & Sports Gear Sports and PT apparel for all branches including football gear, golf collection, PT gear, baseball, lacrosse, sailing, wrestling, soccer, and pickleball branch-specific athletic merchandise.
- Academy & Institutional Gear Merchandise for military academies and institutions including West Point (USMA), U.S. Naval Academy (USNA), and U.S. Air Force Academy (USAFA) gear.
- USA Made Items Collection Products manufactured in the United States across all military branches, highlighting American-made quality and craftsmanship for patriotic and quality-focused buyers.
- Branded Gift Cards Digital gift cards available for purchase that allow customers to give the gift of military gear redeemable across the storefront.
- Group/Corporate Sales Channel Bulk ordering channel for military units, veterans organizations, and corporate buyers seeking multi-branch military merchandise for groups, units, and events.
Companies that use ArmedForcesGear
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
ArmedForcesGear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ArmedForcesGear partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Under ArmourcoreUnder Armour serves as a key brand partner providing athletic apparel and gear. ArmedForcesGear resells Under Armour products across multiple military branch collections, including Under Armour Freedom Collection and branch-specific Under Armour lines. Dedicated Under Armour collection pages exist for Army, Navy, Air Force, Marines, and Coast Guard.
- Columbia SportswearcoreColumbia is featured as a premium brand partner, with ArmedForcesGear offering Columbia outdoor apparel and gear within their military merchandise catalog.
- AntiguacoreAntigua is listed as a premium brand partner, providing apparel products sold through ArmedForcesGear's platform.
- ChampioncoreChampion is listed as a premium brand partner offering athletic apparel and gear sold through ArmedForcesGear.
- ShopifycoreThe company's e-commerce platform is built on Shopify's infrastructure, utilizing their platform for website hosting, payment processing, and checkout functionality.
Scale indicators2 records
ArmedForcesGear competitors and assessment
Company assessmentDirect peers
- Grunt Style: Veteran-founded apparel brand selling military-themed and patriotic T-shirts, hoodies, and accessories. Directly competes with ArmedForcesGear in officially licensed and unlicensed military apparel, targeting the same active-duty, veteran, and patriotic consumer segments.
- Nine Line Apparel: Veteran-owned direct-to-consumer brand focused on patriotic and military apparel across all branches. Overlaps with ArmedForcesGear on branch-specific merchandise, family collections, and the same customer demographics.
- Marlow White: Specialty retailer of US military uniforms, insignia, and accessories, including dress and service uniforms. Comparable to ArmedForcesGear as a long-standing military-merchandise specialist serving active-duty and veteran buyers.
- US Patriot Apparel: E-commerce retailer focused on US military branch apparel, accessories, and gifts across all branches. Closely comparable to ArmedForcesGear in product mix, branch coverage, and target customer.
- Ranger Up: Veteran-owned military and patriotic apparel brand selling branch-specific T-shirts, hoodies, and gifts. Competes for the same pride-driven purchase occasions and shares ArmedForcesGear's branch-collection merchandising model.
Broad incumbents
- Under Armour: Major athletic apparel brand that distributes its military-licensed Freedom and branch-specific collections, including through ArmedForcesGear. Comparable as a premium athletic brand whose military SKUs are channeled through ArmedForcesGear.
- Columbia Sportswear: Large outdoor apparel brand listed as a premium brand partner of ArmedForcesGear. Comparable as a higher-ASP outdoor apparel supplier that competes on outerwear, fleece, and performance casual categories relevant to military consumers.
Emerging players
- 5.11 Tactical: Tactical apparel and gear brand with strong crossover appeal to military, law enforcement, and patriotic consumers. Overlaps with ArmedForcesGear in military-themed apparel and brand partnerships while operating a broader tactical product portfolio.
- Brooklyn Outfitters: Patriotic apparel and accessories retailer with strong branch-specific collections. Comparable to ArmedForcesGear as a digitally native military and patriotic merchandise brand serving active-duty and veteran consumers.
- Black Rifle Coffee Company: Veteran-founded lifestyle brand selling coffee, apparel, and accessories to military, veteran, and patriotic audiences. Adjacent competitor for share of veteran and patriotic consumer spend with overlapping brand positioning and crossover merchandise categories.
Market position
Customer concentration
ArmedForcesGear social profiles
Digital presenceArmedForcesGear financial estimates
Financial estimateRevenue estimate
Valuation estimate
ArmedForcesGear leadership team
Management profileNumber of profiles
ArmedForcesGear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ArmedForcesGear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ArmedForcesGear
What does ArmedForcesGear do?
Armed Forces Gear is a direct-to-consumer e-commerce retailer of officially licensed military apparel, accessories, and gifts serving all six branches of the U.S. Armed Forces (Army, Navy, Air Force, Marines, Coast Guard, and Space Force). The offering includes men's, women's, youth, and family clothing lines; branch-specific accessories (hats, drinkware, flags, bags, ornaments, automotive decals); performance athletic gear via brand partnerships with Under Armour, Columbia, Antigua, and Champion; and specialty items such as academy, veteran, retired, USA-made, and 250th Anniversary commemorative collections. Distribution is exclusively through the company's own Shopify storefront and dedicated branch sub-brand websites, with phone-based customer service, a 60-day return policy, free shipping over $75, a military discount program, and international shipping.
Is ArmedForcesGear a public or private company?
ArmedForcesGear is a private company. It is classified as family owned and is currently operating.
When was ArmedForcesGear founded?
ArmedForcesGear was founded in 1976. It employs 11 to 50 people.
Where is ArmedForcesGear based?
ArmedForcesGear is headquartered in Annapolis, United States, in the North America region.
How does ArmedForcesGear make money?
One revenue line is on record: E-commerce Product Sales.
Who are ArmedForcesGear's main competitors?
Direct peers on record are Grunt Style, Nine Line Apparel, Marlow White, US Patriot Apparel and Ranger Up. Broad incumbents are Under Armour and Columbia Sportswear. Emerging players are 5.11 Tactical, Brooklyn Outfitters and Black Rifle Coffee Company.
Does ArmedForcesGear have an API?
No public API is recorded for ArmedForcesGear.
What industry is ArmedForcesGear in?
ArmedForcesGear's product category is Military Apparel & Accessories Retail. Its primary akta.pro industry code is CRALAGAM, Historical & Military Collectibles Retail, with a secondary code of CRAAALAC, Public Safety & Law Enforcement Uniforms. Its NAICS code is 45942 and its SIC code is 5600.