Center Parc

What Center Parc does

Center Parc Credit Union is a member-owned, not-for-profit financial cooperative founded in 1925 and headquartered in the Atlanta, Georgia metropolitan area. The institution provides a comprehensive suite of personal and business banking products, including checking and savings accounts (with Kasasa-branded rewards variants), certificates of deposit, IRAs, consumer loans (auto, boat/RV/motorcycle, farm equipment, personal, BNPL), mortgage and home equity products, and VISA-branded credit cards. For business members, it offers business checking, savings, and money market accounts, SBA loans, real estate and equipment financing, secured and unsecured lines of credit, merchant services, treasury management, and IOLTA accounts for attorneys, alongside specialized fiduciary accounts such as estate, trust, conservator/guardian, representative payee, and power of attorney accounts.

The credit union's underlying technology is an omnichannel banking stack delivered through a Candescent-powered digital platform accessible via web, native iOS and Android applications, an online account-opening portal, a dedicated mortgage borrower portal, and an audio response telephone banking service. Mobile wallet integration with Apple Pay, Google Pay, and Samsung Pay supports contactless commerce, while partner integrations with VISA, Kasasa, and One Digital Trust extend the product surface into card issuing, rewards deposits, and digital estate planning respectively. Insurance products (auto/home and life) are offered as add-on partnership services.

Revenue is generated through interest income on the loan portfolio (consumer and commercial), fee income across deposit, transaction, and lending services, investment income on member deposits and reserves, and VISA interchange on credit card transactions. The institution markets and acquires members through its website, blog content, email communications, mobile app store presence, community outreach via the Center Parc Foundation, member referral programs, and seasonal promotional campaigns, distributing products through physical branches in the Atlanta metro and a full self-serve digital stack.

Name

Center Parc

Legal name

Center Parc Credit Union

Website

https://centerparc.org

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

101–250 employees

Short description

Center Parc Credit Union is a member-owned cooperative founded in 1925 in Atlanta, Georgia, offering personal and business banking products — deposits, consumer and commercial loans, mortgages, credit cards, and digital banking — to individuals and SMBs across the Atlanta metropolitan area.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Business banking solutions
• Credit union services
• Mortgage lending

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Loans: Credit unions generate primary revenue through interest earned on loan products including auto loans, mortgage loans, personal loans, home equity lines of credit, and business loans. Interest rates vary by product type and member creditworthiness.
2. Fee Income: Revenue from various banking fees including account maintenance fees, transaction fees, ATM fees, wire transfer fees, and other service charges. Also includes late payment fees and overdraft fees.
3. Investment Income: Income generated from investment of member deposits and reserves in securities, certificates of deposit, and other financial instruments.
4. Credit Card Interchange: Revenue from VISA credit card transactions through interchange fees paid by merchants.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Center Parc Credit Union is a member-owned financial cooperative offering personal and business banking products including checking and savings accounts, certificates of deposit, IRAs, consumer loans (auto, boat/RV, farm equipment, personal, BNPL), mortgages, HELOCs, VISA credit cards, business accounts, business loans, SBA loans, merchant services, treasury management, and digital estate planning. The institution distributes through physical branches in the Atlanta metro area, online and mobile banking, telephone banking, and a borrower portal.

Product overview

Center Parc Credit Union operates as a traditional credit union offering a comprehensive suite of personal and business financial products and services. The product portfolio includes personal checking and savings accounts (with branded products like Kasasa Saver and Kasasa Checking), certificate of deposit accounts, IRA accounts, youth-focused banking products, and various consumer lending products including auto loans, BNPL financing, personal loans, and mortgages. For business customers, the credit union provides business checking, savings, money market accounts, SBA loans, real estate financing, and equipment loans. The organization also offers VISA-branded credit cards (personal and business), home equity products, merchant services, treasury management, and convenience features including online and mobile banking, mobile payments, direct deposit, and wire transfers. Insurance and estate planning services are available through partnerships. Founded in 1925, the institution serves members with a focus on community banking through its digital and branch channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Checking Accounts Personal checking accounts including standard checking and youth checking options for different age groups, for everyday personal banking transactions.
• Kasasa Saver High-yield savings account that rewards account holders for linked debit card usage, offered in partnership with the Kasasa brand.
• Round Up Savings Automatic savings feature that rounds up debit card purchases to the nearest dollar and deposits the difference into a savings account.
• Money Market Interest-bearing savings account with competitive rates and limited check-writing access for personal savers.
• Certificate of Deposit Fixed-term savings product with guaranteed returns over a specified period for personal savings goals.
• Club Accounts Savings accounts designed for specific savings goals such as vacation or holiday for personal members.
• Primary Savings Basic savings account for general deposit and savings purposes for personal members.
• IRA Accounts Individual Retirement Accounts including traditional and Roth options for personal retirement savings.
• Youth Savings Savings accounts designed for young savers with lower minimum requirements, supporting financial education and early savings habits.
• BNPL (Buy Now, Pay Later) Short-term financing option allowing consumers to pay for purchases in installments.
• Auto Loans Financing for new and used vehicle purchases for personal members.
• Boat, Motorcycle, & RV Loans Specialized financing for recreational vehicles including boats, motorcycles, and recreational vehicles for personal members.
• Farm Equipment Loans Financing solutions for agricultural equipment purchases for personal members.
• Personal Loans and Personal Lines of Credit Unsecured personal loans and revolving credit lines for various personal financial needs.
• Mortgage Loans Home purchase financing including conventional mortgages for personal members.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by the borrower's home equity for personal members.
• VISA Credit Cards Credit card products branded with Visa for personal use, including personal credit cards.
• Kasasa Checking Rewards checking account that pays cash back or high-yield returns based on debit card usage, offered in partnership with the Kasasa brand.
• Digital Estate Planning – One Digital Trust Digital estate planning and trust management service for managing digital assets and planning for distribution.
• Business Accounts Commercial banking accounts including business checking, savings, and money market options for business customers.
• Interest on Lawyers' Trust Accounts (IOLTA) Specialized account for attorneys to hold client funds, with interest directed to the Bar Foundation.
• Business Loans Commercial lending products including real estate loans, vehicle and equipment financing, SBA loans, secured and unsecured lines of credit and loans for businesses.
• VISA Business Credit Cards Business-oriented credit cards with Visa branding featuring business-specific rewards and benefits.
• Merchant Services Payment processing solutions enabling businesses to accept card transactions.
• Treasury Management Cash management and treasury services for business customers including cash flow optimization.
• Online & Mobile Banking Digital banking platform providing 24/7 account access via web and mobile applications for members.
• Auto and Home Insurance Insurance products for personal vehicles and homes offered through partnership arrangements for personal members.
• Life Insurance Life insurance products offered through partnership arrangements for personal members.
• Specialized Accounts Specialized account types including Estate Accounts, Conservator/Guardian Accounts, Revocable and Irrevocable Trust Accounts, Representative Payee, and Power of Attorney accounts for members with fiduciary needs.
• Youth Checking Accounts Personal checking accounts for young members, typically with supervised access and parental oversight.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Delta Community Credit Union: Largest Georgia-based credit union, also headquartered in the Atlanta metro with a comprehensive personal and business banking suite including mortgages, auto loans, and commercial lending. Directly comparable as a regional cooperative competitor serving overlapping Atlanta members.
• Georgia's Own Credit Union: Georgia-based credit union formed from the merger of Georgia Telco and Atlanta Federal Credit Unions, offering personal and business banking, mortgages, and consumer loans. Directly comparable in geography, structure (cooperative), and product breadth.
• Peach State Federal Credit Union: Georgia-based federal credit union offering personal and business banking products across the Atlanta region. Comparable as a regional cooperative competitor with similar product suite and geographic footprint.
• Associated Credit Union: Metro Atlanta-area credit union (Norcross, GA) offering checking, savings, loans, mortgages, and business banking. Comparable as a regional Georgia cooperative serving overlapping SMB and consumer markets.

Broad incumbents

• Truist Financial Corporation: Major U.S. regional bank headquartered in Charlotte with significant Atlanta presence, offering personal and commercial banking, mortgages, and wealth services. Comparable as a large Atlanta-market competitor for both consumer and SMB banking relationships.
• Alliant Credit Union: National digital-first credit union offering checking, savings, loans, and credit cards to a broad membership base. Comparable as a not-for-profit cooperative, but operates without branches and competes primarily on digital rate/UX rather than community presence.
• Navy Federal Credit Union: Largest credit union in the United States by assets, offering comprehensive consumer banking, mortgages, and consumer loans with a national digital platform. Relevant as a scaled cooperative competitor that increasingly competes for the same consumer relationships as Center Parc.
• PenFed Credit Union: Large national credit union offering personal banking, mortgages, auto loans, and credit cards to a national membership base. Comparable as a scaled cooperative institution with comparable product breadth but national rather than regional scope.
• Connexus Credit Union: National online credit union offering consumer banking, mortgages, and auto loans. Comparable as a cooperative competitor with broader geographic reach and a digital-first operating model.
• Ally Bank: Leading digital-only bank offering consumer savings, checking, auto loans, and mortgages without a branch network. Comparable as a deposit and consumer-loan competitor that competes with Center Parc's digital products without geographic limitations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/center-parc-credit-union

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center Parc