Annordia

What Annordia does

Annordia AB is a privately held Swedish boutique advisory firm specializing exclusively in hotel real estate consulting across the Nordic region. Incorporated in Sweden (org.nr 556427-6037) and operating from headquarters at Wallingatan 38 in Stockholm and a regional office at Östra Hamngatan 17 in Gothenburg, the firm positions itself as one of the Nordics' leading advisors in hotel investments and hotel development. The firm is led by CEO & Partner Hans Åke Petersson and COO & Partner Rickard Petersson, supported by a small specialist team including an Associate Director, associates, and a Marketing & Art Director, with no disclosed external investors, parent company, or funding rounds.

The company's offering is organized around six integrated core services that span the full hotel property lifecycle: Market Analysis (feasibility studies and market assessments), Concept Development (hotel planning and positioning), Lease Advisory (rent benchmarking and lease negotiation), Operator Search (recruiting hotel operators such as Marriott, Strawberry, and Clarion-affiliated brands), Valuation (independent property and business valuations), and Transaction Advisory (buy- and sell-side support on individual hotel assets and portfolios). Distribution is direct and relationship-driven, with no intermediaries; client mix spans property owners and real estate investors (e.g., Hemsö, Wihlborgs, Revelop, Geely, Skistar), hotel operators, banks, municipalities, and private equity-style investors. Marketing is conducted through corporate social channels and a Nordic hotel market report/newsletter cadence.

The revenue model is professional services: fee-based, project-billed advisory engagements with no publicly disclosed pricing or contract structure. Mandates range from smaller feasibility studies to high-value transaction advisory, including advisory on a record 2.4 billion SEK hotel portfolio acquisition in Helsingborg. Geographic reach is marketed across Sweden, Norway, Denmark, and Finland through market reports, though physical offices remain concentrated in Sweden. Two project-based partners (Nordier Property Advisors and Exitpartner) extend the firm's valuation capability set, and the firm emphasizes ongoing content distribution (newsletter, market reports, LinkedIn) as the primary top-of-funnel demand channel.

Name

Annordia

Legal name

Annordia AB

Website

https://annordia.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Annordia AB is a Swedish boutique advisory firm providing specialized hotel real estate consulting across the Nordic region, covering market analysis, concept development, lease advisory, operator search, valuation, and transaction advisory for property owners, hotel operators, investors, banks, and municipalities.

Ownership category

akta.pro rank

Product category

Hotel Real Estate Advisory

NAICS

Management Consulting Services (54161), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

akta.pro secondary industries

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Hotel real estate advisory
• Hospitality consulting
• Feasibility studies
• Operator search
• Transaction advisory

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory and Consulting Services: Annordia generates revenue through professional consulting fees for hotel real estate advisory services. These include market analysis, concept development, lease advisory, operator search, valuation, and transaction advisory services. Revenue is project-based, billed per assignment or engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Annordia is a Nordic hospitality consulting firm that advises property owners, investors, hotel operators, banks, and municipalities on hotel real estate decisions. Its services span market analysis and feasibility studies, concept development, lease advisory, operator search, valuation, and transaction advisory, delivered across more than 150 hotel projects in over 25 years.

Product overview

Annordia is a hospitality real estate advisory firm offering specialized consulting services across the entire hotel property lifecycle. The company provides six integrated core services: Market Analysis (feasibility studies and market assessments), Concept Development (hotel planning and positioning), Lease Advisory (rent benchmarking and lease advisory), Operator Search (hotel operator recruitment), Valuation (property and business valuations), and Transaction Advisory (acquisition and disposal services). These services are delivered as a unified consulting offering rather than a software platform, with each service component supporting clients through different phases from initial market entry through final transaction completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Analysis & Feasibility Studies

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Nordier Property AdvisorsminorStrategic or Co-development Partner · 1 January 2017Project-based collaboration on property valuations. Annordia partnered with Nordier Property Advisors on valuation assignments for hotel properties including Tammsvik Konferens & Herrgård and Krägga Herrgård, where Annordia conducted rental assessments and Nordier performed the property valuations.
• ExitpartnerminorStrategic or Co-development Partner · 1 January 2017Project-based collaboration on business valuations. Annordia worked with Exitpartner on valuation assignments where Exitpartner provided indicative market valuations for hotel businesses, complementing Annordia's rental assessments and Nordier's property valuations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CBRE Hotels: CBRE's Hotels practice provides investment sales, financing, valuation, and advisory for hospitality assets worldwide. Comparable to Annordia on the hotel transaction and valuation side but with a much larger institutional client base.
• JLL Hotels & Hospitality Group: JLL operates a dedicated Hotels & Hospitality Group offering investment sales, advisory, and valuation across global markets. Overlaps with Annordia on Nordic hotel transactions and valuations but competes as a much larger, full-service real estate services platform.
• Newmark Group — Hospitality: Newmark's Hospitality practice provides investment sales, financing, and advisory for hotels and resorts. Overlaps with Annordia on transaction advisory for hospitality assets, particularly in cross-border deals.
• Knight Frank — Hospitality & Leisure: Knight Frank operates a global hospitality and leisure team providing hotel investment and advisory services. Comparable on Nordic and European hotel transactions, with deeper international reach than Annordia.
• Colliers International — Hospitality: Colliers' EMEA and Nordic hospitality teams advise on hotel investments, valuations, and operator searches. Overlaps with Annordia on Nordic hospitality mandates and competes on larger portfolio transactions.
• Cushman & Wakefield Hospitality: Cushman & Wakefield runs a global hospitality team covering hotel investment, valuation, and operator advisory. It competes with Annordia for larger Nordic hotel mandates and brings broader capital-markets capability.

Direct peers

• Horwath HTL: Horwath HTL is the hotel, tourism, and leisure consulting arm of the Horwath network, providing feasibility, operator search, and valuation services to hotel owners and investors. Directly comparable to Annordia on hotel-specific advisory services globally.
• Eastdil Secured: Eastdil Secured advises on large and complex real estate investments including hospitality portfolios, serving institutional owners and investors. Comparable to Annordia on the high-end investment advisory side of the hotel transaction market.
• HVS Global Hospitality Services: HVS is a global hospitality-focused advisory firm providing hotel valuations, feasibility studies, and transaction advisory. It is the closest international analogue to Annordia in terms of exclusive focus on hotel real estate consulting and valuation.

Regional players

• Hotelsmart AB: Hotelsmart is a Stockholm-based consulting firm focused on revenue management and commercial strategy for hotels. Adjacent to Annordia's operator-search and concept work, with partial overlap in serving Nordic hotel owners and operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Annordia
• LinkedInlinkedin.com/company/annordia
• Instagraminstagram.com/annordia
• Xx.com/annordia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annordia